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Retail businesses make a profit by Trade and cash discounts are never Net Cost or Net price (the
Net Cost or Net price (the amount paid by
purchasing items and then selling them for applied to shipping and insurance charges. the buyer). more than they cost. The applicable shipping and insurance Net cost = List price- Trade discount Trade Wholesaler, often called a “middleman," charges must be added to the invoice total discount buys from manufacturers or other to find the total amount due. List Price wholesalers and sells to the retailer. - Trade discount Retailers sell directly to the ultimate user, UNDERSTAND COMMON SHIPPING Net Cost the consumer. TERMS FOB (free on board) is commonly Invoices help businesses keep track of appears on invoices. The term FOB EXAMPLE sales, while various types of discounts help shipping point means that the buyer pays Calculating a Single Trade Discount them buy products at lower costs so that for shipping and that ownership of the The list price of a meat processor is P9,980 they can increase profits. Recent merchandise passes to the purchaser prior and the trade discount is 25%. Find the net technology has enabled businesses to to shipment. The term FOB destination Cost. replace much of their paper-based means that the seller pays the shipping Solution business processes with electronic charges and retains ownership until the First find the amount of the trade discount solutions, known collectively as electronic goods reach the destination. by finding 25% of P9,980. commerce (EC). R x B = P COD means cash on delivery. When goods 25% x 9,980 = .25 x 9980 = 2,495 Invoice is a printed record of a purchase are sent COD, the shipper delivers to the and sale. For the seller it is a sales invoice purchaser on receipt of enough cash to pay P 9,980 List Price and records a sale; for the buyer it is a for the goods. - 2,495 Trade discount purchase invoice and records a purchase. FAS means free alongside ship. When P 7,485 Net Cost The invoice identifięs the seller and the goods are moved over water, the shipping The net cost of the food processor is buyer; describes the item purchased; term FAS is common. P7,485. states the quantity purchased; and WHY TRADE DISCOUNTS CHANGE provides the unit price of each item. In CALCULATE TRADE DISCOUNTS AND Price changes may cause trade addition, the invoice shows the extension UNDERSTAND WHY THEY ARE GIVEN discounts to be raised or lowered. total (the number of items purchased times Trade discounts are often given to As the quantity purchased increases, the price per unit); applies any discounts businesses or individuals who buy an item the discount offered may increase and shipping and inisurance charges; and for resale or produce an item that will then The buyers position in marketing provides the invoice total (the sum of the be sold. channels (manufacturer → wholesaler extension totals). List price is the suggested price which the → retailer → consumer) may item can be sold to the public. determine the amount of discount offered. (A wholesaler would receive USE COMPLEMENTS TO CALCULATE Series Discount 20 / 10 / 10 a larger discount than a succeeding SERIES DISCOUNTS Complements respect to 1 .8 .9 .9 retailer.) Multiply complement .8 x .9 x .9 = Geographic location may influence .648 the trade discount. An additional P30,950 list price discount may be offered to increase x .648 net cost equivalent sales in a particular area. P20,055.60 net cost Seasonal fluctuations in sales may 30,950– 20% - 10% - 10% = 20,055.60 influence the trade discounts offered. Never round the net cost equivalent Competition from other companies Example may cause the raising or lowering of SINGLE DISCOUNT EQUIVALENT Using Complements to Find the Net trade discounts. Express a series discount as an Cost Example Equivalent Single Discount Kitchen Picks is offered a series discount of Calculating Sęries Trade Discounts 20/10 on a griller with a list price of P1,500. Kitchen Picks is offered a series discount of Example Find the net cost after the series discount. 20/10 on a griller with a list price of P1,500. Finding the Single Discount Equivalent Find the net cost after the series discount. If the Alger Energy, Inc., offered a 20/10 Solution discount to wholesale accounts on all P1,500 list Price heating, ventilation, and cooling systems, Series Discount 20 / 10 Discount:20/10 what would the single discount equivalent Complements respect to 1 .8 .9 - 300 (.2 x 1500) be? Multiply complements .8 x .9 = .72 P1,200 Solution NCE - 120 (.1 x 1200) Series Discount 20 / 10 P 1,500 list price P1,080 net cost Complements respect to 1 .8 .9 x .72 net cost equivalent Multiply complements .8 x .9 = .72 P 1,080 net cost NCE 1500 – 20% - 10% = 1080 1.00 base (100%) Example - .72 net cost equivalent Using Complements to Solve Series .28 or 28% was discounted Discounts The single discount eguivalent of a 20/10 The list price of a combination gas and series discount is 28%. electric stove is P30,950. Find the net cost FIND THE NET COST BY MULTIPLYING after a series discount of 20/10/10. THE LIST PRICE BY THE COMPLEMENTS OF THE SINGLE DISCOUNTS IN A Use the Ordinary Dating Method Example 2 SERIES There are many methods for finding cash Finding the Amount Due on an Invoice Net cost can be found by multiplying the discounts, but nearly all of these are based An invoice received by Kitchen Picks for list price by the complements of each of on te ordinary dating method. The method P8,400 is dated July 1 and offers terms the single discounts in a series as shown in discussed here is the most common in use 2/10, n/ 30. If the invoice is paid on July 8 the example. today. The ordinary dating method of cash and the shipping and insurance charges, Example discount, for example, is expressed on an which were shipping point, are P187, find Finding the Net Cost Using invoice as 2/10, n/30 or 2/10, net 30 the total amount due. Complements and is read "two ten, net thirty.” Solution The list price of an oak dinette set is 1. The invoice was paid 7 days after its P4950. Find the net cost if trade discounts date (8-1 = 7); therefore, the 2% cash of 20/ 15/5 are offered. discount is taken. Solution 2. The 2% cash discount is found on 4,950 x .8 x .85 x .95 = 3,197.70 P8,400. The discount to be taken is P8,400 FIND THE LIST PRICE GIVEN THE x 0.2 = P168. SERIES DISCOUNT AND THE NET COST 3. The cash discount is subtracted from the Example invoice amount to determine the amount Solving for list price due. P8,400 invoice amount-P168 cash Find the list price of a food processor that discount (2%) = P8,232 amount due. has a net cost of P2432 after trade Example 4. The shipping and insurance charges are discounts of 20/ 20. Finding Cash Discount Dates added to find the total amount due. P8,232 Solution A company’s invoice is dated January 2 and amount due + P187 shipping and B = P/ R 2432 offers terms 2/10, net 30. Find (a) the last insurance = P8,419 total amount due. .64 date on which the 2% discount may be When the terms of an invoice are = 3800 taken, and (b) the net payment date. 2/10, only 98% (100%-2%) of the invoice CASH DISCOUNTS: ORDINARY DATING Solution must be paid during the first 10 days. METHOD (a) Beginning with the invoice date, P8,400 x .98 = P8,232 Calculate Net Cost after Discounts January 2, the last date for taking the Cash Discounts are offered by sellers to discount is January 12 (2 + 10). MARK UP ON COST encourage prompt payment by customers. (b) The net payment date is February 1 Terms used in Selling “ Pay me quickly, and receive a discount”. (31-2 = 29 days remaining in January plus Cost is the amount paid to the Finding Net Cost 1 in February.) manufacturer or supplier after trade and Net Cost = (List price – Trade Discount) – Cash discount Using the basic markup formula Solution 100% C P3,000 base C P1,000 Rate 25% M P 750 portion (750/3000) + M P 500 125% S P3,750 S P1,500 May other way din to compute this, which is mas madali Calculate Markup Based on Cost 3750 – 3000 / 3000 = .25 or 25% cash discounts have been taken. Shipping Markup based on cost is expressed asa Example and insurance charges are included in cost. a percent of cost. Finding cost when cost is base Selling Price is the price at which Suppose an item costs P200 and sells Alroy Sports has a markup on an iron merchandise is offered for sale to the P300, and markup is based on cost. To find barbell set of P1,600, which is 50% based public. markup percent, percent of markup on on cost. Mark up, margin, or gross profit is the cost, and percent of selling price on cost: Solution difference between the cost and selling 100% C P200 Base 100% C P3,200 Base (1600 / 50%) price. Rate 50% M P100 Portion Rate 50% M P1,600 Portion Operating expenses, or overhead, 150% S P300 Rate 150% S P4,800 Portion include the expenses o operating the (Cost plus markup is always equal to Example business, such as wages and salaries of selling price) Find markup and selling price employees, rent for buildings and Base is always 100% Find the markup and the selling price for a equipment, travel and entertainment, Rate = Portion / Base basic calculator if the cost is P236 and the utilities, insurance, and advertising. Base = Portion / Rate markup is 25% of cost. Net Profit is the amount remaining for the Portion = base x rate Solution business after operating expenses and the 100% C 236 base cost of goods have been paid. rate 25% M 59 portion (236 x 25% = 59) Use the basic Formula for Markup APPLY PERCENT TO MARKUP 125% S 295 (236 + Whether markup is based on cost or on PROBLEMS 25% = 295) selling price, the same basic markup Example formula is always used: C + M = S or Solving for percent of markup on cost MARKUP ON SELLING PRICE Cost C The manager of Amando Shoes bought Understand the phrase “markup + Markup or +M some hiking shoes for P3,000 a pair and based on selling price” Selling price S will sell them for P3,750 a pair. Find the If markup is based on selling price, then percent of markup based on cost. selling price is the cost. Example Disregard nio na lang yung negative sign 20% M P 39.50 (197.50 x 20%) “Always remember that portion and rate 100% S P 197.50 must always correspond” DETERMINE PERCENT MARKUP ON COST AND THE EQUIVALENT PERCENT MARKUP ON SELLING PRICE Example Determining Equivalent Markups Alice sells fishing set to both fishing- When markup on selling price is calculated, USE THE MARKUP FORMULA TO SOLVE equipment wholesalers and sporting- goods the same markup formula is used, C + M = VARIATIONS OF MARKUP PROBLEMS stores. If the set costs her P1,260 and she S Example sells it for P1,575, what is the percent of Solving markup problems when selling Finding cost when selling price is base markup on cost? What is the percent of price is the base An Alroy sports employee knows that the markup on selling price? Example weight gloves in stock have a markup of Solution Solving for markup on selling price P103.20, which is 35% based on selling 100% C P1,260 base To remain competitive, Alroy sports must price. Find the cost of the weight gloves. (315 / 1260) 25% M P 315 sell oversized drivers and woods with Solution portion graphite shafts for P3,999. They pay 65% C P191.66 (294.86 – 103.20) 125% S P 1,575 portion P3,500 for each golf club and calculate 35% M P103.20 Markup on cost is 25% markup on selling price. Find the amount of 100% S P294.86 (103.20 / 35%) markup, the percent of markup on selling Example 120% C P1,260 portion price, and the percent of cost on selling Finding markup when selling price is (315 / 1575) 20% M P 315 price. given portion Note that the base is the selling price Alicia, an employee at Alroy sports, must 100% S P1,575 base Solution calculate the markup on a three-pack of Markup on selling price is 20% (3500 / 3999) 87.5% C P3,500 tennis balls. The selling price of the tennis “25% markup on cost is equivalent to a portion 20% markup on selling price. (499 / 3999) 12.5% M P 499 portion CONVERT MARKUP PERCENT ON COST 100% S P3,999 base balls is P197.50 and the markup is 20% of TO SELLING PRICE Puwede rin yung diretsuhan na sa selling price. Find the markup. calculator: Solution 3500 / 3999 = 87.5% - 100% = -12.5% 80% C P 158 (197.50 x 80%) Convert a markup of 20% on selling price that totaled P5,300, what is the percent of to its equivalent markup on cost. markdown on the original price? Solution Solution 20% / 100% - 20% P7,850 original price 20% / 80% = 25% - P5,300 reduced price .20 / .80 = .25 P2,550 markdown “20% markup on selling price is equivalent Rate = Portion / Base to 25% markup on cost “ 2550 / 7850 = 32%
MARKDOWN Finding original price
Markdowns are used to stimulate sales Aliza Baby Stuff offers a child’s car seat at volume. a reduced price of P6300 after a 25% It is the difference between the original markdown from the original price. Find the selling price and the reduced selling price. original price. Basic formula for markdown Solution Reduced price = Original price – markdown Example Example Converting markup on cost to markup Finding the reduced price on selling price Alroy sports has marked down a Base = Portion / base Convert a markup of 25% on cost to its tournament air hockey. Find the reduced 6300 / 75% = 8400 (original price) equivalent markup on selling price. price if the original price was P28,790 and Pwede rin siyang i-calculate through Solution markdown is 30%. adding 6300 and 25%, which is more easier 25% / 100% + 25% Solution to use. 25% / 125% = 20% P28,790 original price 6300 + 25% = 8400 .25 / 1.25 = .20 - P 8,637 markdown (28,790 x “25% markup on cost is equivalent to 20% 30%) Determine the Break even point and markup on selling price” P20,153 reduced price operating loss Break-even point is the point at which CONVERT MARKUP PERCENT ON SELLING the reduced price just covers cost plus PRICE TO COST Calculating Percent of markdown overhead (operating expenses). Example The total inventory of friendship cards at a Operating loss occurs when the reduced Converting Markup on Selling price to large gift shop gas a retail value of P7,850. price is less than the break even point. It is markup on cost If the cards were sold at reduced prices the difference between break-even point and reduced selling price. Determine the Amount of a Gross or Absolute Loss An absolute loss or gross loss is the result of a reduced price that is below the cost of the merchandise alone. It is the difference between the cost and reduced selling price. Break-even point = Cost + Operating Expenses Operating Loss = Break-even point – Reduced selling price Absolute Loss = Cost – Reduced selling price
Determining a Profit or a Loss
Algis Appliance paid 4000 for an energy- efficient personal refrigerator. If operating expenses are 30% of cost and the refrigerator is sold for 5000, find the amount of profit or loss. Solution
VI. Principal Offensive Strategy Options Blue Ocean Strategy Defending a Competitive Position Dissuading Competitors Vertical Integration Forward or Backward Integration Outsourcing Strategic Alliances