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The Rise and Fall of Nokia A Case Study

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71 views10 pages

The Rise and Fall of Nokia A Case Study

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manishkum01012005
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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The Rise and Fall of

Nokia: A Case Study


Nokia was once the dominant force in the mobile phone industry. The
company's rise and fall is a fascinating case study in innovation,
competition, and the changing landscape of technology.
Introduction: The Dominant
Mobile Phone Manufacturer

1 Global Market Leader 2 Iconic Designs


Nokia dominated the Nokia phones were known
global mobile phone for their durability, user-
market in the late 1990s friendliness, and iconic
and early 2000s. designs.

3 Innovative Features
Nokia introduced groundbreaking features such as Snake,
SMS messaging, and color screens.
Nokia's Early History and
Dominance
Early Years
1
Nokia's roots can be traced back to the 19th century
as a paper mill in Finland.

Expansion into Telecommunications


2
Nokia diversified into telecommunications in the
1980s, launching its first mobile phone in 1987.

Dominance in the 1990s


3
Nokia's mobile phone business soared in the 1990s,
capturing a significant market share.
The Symbian Operating System and Nokia's
Dominance
Symbian's Rise Nokia's Success Market Leadership

Nokia developed the Symbian Nokia's Symbian-powered phones Nokia's market share peaked in
operating system, which became the were popular for their advanced 2007, reaching over 40% of the
dominant mobile platform in the features and user-friendly global mobile phone market.
early 2000s. interfaces.
The Emergence of Smartphones and the iPhone

1 2 3

The iPhone's Debut Multi-Touch Interface Shift in the Market


Apple introduced the first iPhone in The iPhone's intuitive multi-touch The iPhone's success marked a
2007, a revolutionary device that interface and app ecosystem significant shift in the mobile
redefined the smartphone captivated consumers worldwide. phone market towards
experience. smartphones.
Nokia's Struggle to Adapt to the Smartphone Era
Nokia's Response Challenges

Nokia introduced its own touchscreen smartphones. These phones struggled to compete with the iPhone's
user experience.

Nokia attempted to acquire Symbian, but faced Symbian's limitations hindered Nokia's ability to adapt
resistance. quickly.
Missteps in Smartphone Strategy
Delayed Response Closed Ecosystem Price Point
Nokia was slow to embrace Nokia's Symbian platform was a Nokia's early smartphones were
touchscreen technology and the closed ecosystem, limiting priced too high compared to the
app ecosystem. developer support and app iPhone, limiting adoption.
availability.
Failure to Embrace the Android Platform

Android's Rise Missed Opportunity Strategic Error


Android quickly became the dominant Nokia initially rejected Android, This decision proved costly, as Nokia
smartphone platform due to its open- choosing to focus on Symbian and its lost ground to Android-powered
source nature. own platform. smartphones.
Loss of Market Share and
Declining Profits
Market Decline
1
Nokia's market share plummeted from over 40% in
2007 to less than 10% in 2012.

Financial Losses
2
Nokia's profits declined significantly as sales of its
smartphones dwindled.

Acquisition by Microsoft
3
In 2014, Microsoft acquired Nokia's mobile phone
business in an attempt to revive the brand.
The Need for Continuous Innovation and
Investment

Revival Efforts Focus on Innovation


Nokia has made efforts to revive its mobile phone business Nokia has focused on developing innovative features and
in recent years. technologies.

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