Brand
Guidelines
Brand Identity manual for
Torlago InternationalConsultants Limited
© 2020 Kishi Creative Agency June 2020
An Overview
This document communicates the brand identity of
Torlago International Consultants Limited. Clearly
articulating the mission, values and persona for the
design of all subsequent brand artifacts
© 2020 Kishi Creative Agency 02
04 Our Brand
07 Brand Colors
11 Typography
Content 15 Our Logo
21 Key Visual Element
27 Photogrpahy
33 Brand System
© 2020 Kishi Creative Agency
Our Brand
© 2020 Kishi Creative Agency 04
© 2020 Kishi Creative Agency
About us
In recent times, there has been an increase in the
immigration of people from Nigeria into Canada. Over Our Vision is to be the go-to
time the flow of Nigerians into Canada is going to open
business channels that both nations can benefit from. consultants for businesses and
Torlago was birthed to help businesses and investors investors that want to expand into the
to take advantage of the opportunities that arise from
the creation of these business channels Nigerian and Canadian markets.
.
Torlago wants to be the link between both countries
that facilitates the flow of business and investments
from Canada to Nigeria and vice versa, such that the
businesses are best positioned for growth.
OUR BRAND 05
© 2020 Kishi Creative Agency
For businesses and investors that want
to expand into the Nigerian and
Positioning Canadian markets, Torlago helps to
position and navigate them towards
opportunities for growth.
OUR BRAND 06
Brand Colors
© 2020 Kishi Creative Agency 07
© 2020 Kishi Creative Agency
Eerie Black International Orange Sivler
#141414 #B40C00 #C3C3C3
CMYK 00 00 00 92 CMYK 00 93 100 29 CMYK 00 00 00 24
RGB 20 20 20 RGB 180 12 00 RGB 195 195 195
White
Color Palette
Color is highly communicative and plays an important
role within our identity. A range of curated colours
are available which can be used to communicate in a
Red Orange
wide range of tones. A consistency in approach to #FF4800
colour is integral. CMYK 00 72 100 00
RGB 255 72 00
BRAND COLORS
© 2020 Kishi Creative Agency
Valid Pairings
A consistent approach to the application of colour is
important for communicating in-line with our
confident, clean and simple aesthetic.
These are some examples of successful three and
four color pairings.
BRAND COLORS 09
© 2020 Kishi Creative Agency
Invalid Pairings
A consistent approach to the application of colour is
important for communicating in-line with our
confident, clean and simple aesthetic.
These are some examples of some invalid parings of
the color palette.
BRAND COLORS 10
Typography
© 2020 Kishi Creative Agency
11
© 2020 Kishi Creative Agency
Fonts
Typography makes up a large part of our visual
identity. Our two typefaces and broad selection of
Aa
abcdefghijklmnopqrstuvwxyz
Open Sans
weights allow us to communicate in a wide range of
tones. ABCDEFGHIJKLMNOPQ
RSTUVWXYZ0123456789
abcdefghijklmnopqrstuvwxyz / ABCDEFGHIJKLMNOPQRSTUVWXYZ /
Open Sans Open Sans Open Sans Open Sans Open Sans
Light Regular Semi-Bold Bold Extra-Bold
TYPOGRAPHY 12
© 2020 Kishi Creative Agency
Fonts
Typography makes up a large part of our visual
identity. Our two typefaces and broad selection of
Aa
abcdefghijklmnopqrstuvwxyz
Manrope
weights allow us to communicate in a wide range of
tones. ABCDEFGHIJKLMNOPQ
RSTUVWXYZ0123456789
abcdefghijklmnopqrstuvwxyz / ABCDEFGHIJKLMNOPQRSTUVWXYZ /
Manrope Manrope Manrope
Semi-bold Bold Extra-Bold
TYPOGRAPHY 13
© 2020 Kishi Creative Agency
A B
Typesetting
Our brand has two formats for using the brand
fonts.
Format A
Main Heading
Lorem ipsum
Main
1. Headline: Manrope Extra-Bold 48pts
Leading: 56pts Tracking: -50 dolor sit amet, Heading
2. Sub-Copy: Open Sans Semi-Bold 12pts 2. 2.
Leading: 14.4pts (Auto) Tracking: 0 (Default) Suppporting Heading
Lorem ipsum dolor sit amet, consectetuer
Suppporting Heading
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut.
Lorem ipsum dolor sit amet,
magna aliquam erat volutpat. Ut wisi enim ad consectetuer adipiscing elit,
3. Copy: Open Sans Bold/Light 10pts minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea sed diam nonummy nibh
Leading: 12pts(Auto) Tracking: 0 (Default) commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
euismod tincidunt ut.
Format B
3. 3.
Paragraph Heading Paragraph Heading
1. Headline: Manrope Extra-Bold 80pts Leading: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam, magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
90pts Tracking: -50 quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie consequat, dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent accumsan et iusto odio dignissim qui blandit praesent
2. Sub-Copy: Open Sans Regular 21pts Leading:
luptatum zzril delenit augue duis dolore te feugait. luptatum zzril delenit augue duis dolore te feugait.
25.2pts (Auto) Tracking: 0 (Default)
3. Copy: Same as A
TYPOGRAPHY 14
Our Logo
© 2020 Kishi Creative Agency
15
© 2020 Kishi Creative Agency
Logo mark
Our Logo is an essential for our organisation. It
embodies our core proposition and acts as a
recognisable signature uniting all parts of our brand.
It should be used consistently across all
communications.
Brand mark
The design emphasizes boldness, modernity,
abstractness, and readability. The main element of
the logo is an abstract combination of the letters 'T'
and 'C'- which also forms an ambigram.
OUR LOGO 16
© 2020 Kishi Creative Agency
1:4 1:4
Logo usage
1:4
A minimum area of surrounding space is required
across all visual communication. The exclusion zone
must be relaive to the size of the brandmark 1:4 1:4
therefore equal to 1:4 of the brandmark size.
Minimum Size
Avoid using the full logo mark at a size smaller than
30mm/114px and the brand mark at 35px or 10mm
30mm/114px 10mm/35px
OUR LOGO 17
© 2020 Kishi Creative Agency
Positoning
In all communications, the logo should be anchored
top-left or alternatively, bottom-left. In instances
where this is not possible, the other two corners can
be used.
OUR LOGO 18
© 2020 Kishi Creative Agency
Correct application
Please use the full color logo on black backgrounds,
the alternate logo can be used on a white
background.
When applying the logo images, the mono variation
(all white) of the logo should be used, depending on
the image contrast.
OUR LOGO 19
© 2020 Kishi Creative Agency
Incorrect application
Please ensure that you;
-Do not change the logo in an unspecified color or
combination of colors.
-Do not scale, scretch or disproportionately resize the
logo. - Torlago
International
Do not use the logo other than Horizontally Consultants
-Do not attempt to recreate the logo.
-Do not use the logo as a repeated pattern.
-Do not apply graphical elements such as drop
shadow or glow.
-Do not change the composition of the logo.
- Do use the wrong logo color on a background
without proper contrast.
OUR LOGO 20
Key Visual
21
Element
© 2020 Kishi Creative Agency
© 2020 Kishi Creative Agency
Design
The key visual element was created from the brand
mark. It was broken down into equal & even parts to
create repetitions that stand as an identifier for the
brand.
KEY VISUAL ELEMENT 22
© 2020 Kishi Creative Agency
Usage
Depending on the color, dimension, and orientation
of the design, the combinations are different.
The Quad- combination can be used for both
landscape and portait document orientations;
The 16-combination should be used on for portrait
designs. Quad-combination 16-combination
The mono-combination can be used for both portiat
and lanscape designs. However, the use of this
combination on portrait is stricted. Examples will be
shown in the next pages.
Mono-combination
KEY VISUAL ELEMENT 23
© 2020 Kishi Creative Agency
1. 2.
Usage
1. 16- Combination MUST be used with black
portrait designs
2. Quad-Combination MUST be used with white
portrait designs.
3. 16-Combination MUST be used with orange
3. 4.
portrait designs.
4. Quad-Combination MUST be used with grey
portrait designs.
KEY VISUAL ELEMENT 24
23
© 2020 Kishi Creative Agency
5. 6.
Usage
5. Quad- Combination MUST be used with red
portrait designs
2. Mono-Combination can be used with images.
The key visual must be in the background without
interfaring with the main subject of the image.
7. Quad-Combination can be used with landscape
designs.
8. Mono-Combination can be used with all the
colors of a landscape design.
7. 8.
KEY VISUAL ELEMENT 23
25
© 2020 Kishi Creative Agency
Cultured
Eerie Black #f6f6f6
#1e1e1e CMYK 00 00 00 04
CMYK 00 00 00 88 RGB 246 246 246
RGB 30 30 30
Colors
Rufous
These are the only valid color pairings of the brand’s #a30f0f
CMYK 00 91 91 36
color palette with the key visual element. No other RGB 163 15 15
colors parings should be used in any of our brand
communications.
Rosso Corsa
#df0fo1
CMYK 00 93 100 13
RGB 223 15 01
Silver Chalice
#b2b2b2
CMYK 00 00 00 30
RGB 178 178 178
KEY VISUAL ELEMENT
Photography
© 2020 Kishi Creative Agency 27
© 2020 Kishi Creative Agency
People
Incedental and professional photography that
captures the natural interaction in the workplace.
Where the subject occasionally lacks immediate
interest, unusual perspectives can also be
considered.
Resolution
Images printed on collateral should be 300dpi in
resolution to prevent pixelation. For screen
resolution, 72dpi is the minimum standard.
PHOTOGRAPHY 28
© 2020 Kishi Creative Agency
What to avoid
-Steriotypical and staged photography.
-Images without genuine warmth.
-Images with only caucasians(white people).
-Obvious stock images
- Low resolution images
PHOTOGRAPHY 29
© 2020 Kishi Creative Agency
Abstract
Abstract images that tie into the services provided by
the company can be used. It can also be used ith
respect to the brand communications as a subtle way
of conveying a message. (see website home page and
its use of Image 1 for reference.)
Resolution
Images printed on collateral should be 300dpi in
resolution to prevent pixelation. For screen
resolution, 72dpi is the minimum standard.
PHOTOGRAPHY 30
© 2020 Kishi Creative Agency
What to Avoid
-Images unrelated to services provided.
- Do not crop subject matter.
- Avoid using low resolution images.
PHOTOGRAPHY 31
© 2020 Kishi Creative Agency
Profiles
Our people- Staff, supporters and partners are our
most valuable assets. When profiling our people,
grey-scale images are first preference. Removing
color equalizes and normalizes imagery of individual
people, allowing the brilliance and uniqueness of
what they do to shine without any distraction from
the visual
The image background should be plain and grey to
avoid any distraction from the main subject.
PHOTOGRAPHY 31
32
Brand System
© 2020 Kishi Creative Agency
33
© 2020 Kishi Creative Agency
Stationery
The Torlago International consultants Letterhead,
Envelope and Business card design.
BRAND SYSTEM
© 2020 Kishi Creative Agency
Stationery
The Torlago International consultants Binder, Identity
Card and Corpoerate folder design.
BRAND SYSTEM
© 2020 Kishi Creative Agency
Email Signature
The Torlago International consultants email
signature. The signature adheres to the brand
guidelines and was created for Google Suite (Gmail),
the font used is Open Sans small.
BRAND SYSTEM 36
© 2020 Kishi Creative Agency
www.torlago.com +234 802 XXX XXXX
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum
Sports and
dolore eu feugiat nulla facilisis at vero eros et accumsan
et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait.
Brand communications entertainment
Sample application for posters and flyers, these Lorem Ipsum odlor Real estate
Lorem sed
layouts and designs can also be used for
promotional, digital or print materials including
et umsir velisd ut.
newpaper and magazine advertisement or
promotional materials like notepads and calenders.
ipsum sit.
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut.
www.torlago.com +234 802 XXX XXXX
BRAND SYSTEM 37
© 2020 Kishi Creative Agency
www.torlago.com +234 802 XXX XXXX
Brand communications
Lorem ipsum
The design adhere to the photography, typography,
logo usage and key visual element guide. The layout
dolor sit amet,
serves as a template for all digital and print consectuer elit
communications. sed diam.
We help
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diam
investors expand
their investment
nonummy nibh euismod
tincidunt ut.
portfolios.
www.torlago.com +234 802 XXX XXXX
BRAND SYSTEM 38
© 2020 Kishi Creative Agency
In use
Mockups of the brand communications style in use.
We have a simple and modern approach to design
with an empasis on clean and simple layouts.
BRAND SYSTEM
© 2020 Kishi Creative Agency
Webste/UI
Our website completely follwos the brand guidelines
when using all our brand’s visual elements with
regards to typography, photography and our logo.
Visit www.torlago.com to view the live website.
BRAND SYSTEM
© 2020 Kishi Creative Agency
Torlago International Consultants Limited’s
visual identity was carefully crafted with two
goals in mind; simplicity and modernity and
that should be at the back of your mind when
creating communications for our brand we are
a progressive and forward-thinking group of
individuals and we do not want to curb your
creative expression. However, it is important
to also keep in mind that the perception of our
brand is of utmost importance to us and that
is why we have created this document to
guide your decisions.
Attached to this document are files containing
the brand logos and the key visual element.
The fonts used for our brand are open-sourced
google fonts and can easily be downloaded on
fonts.google.com, no commercial license is
required to use them.
CONCLUSION 41
© 2020 Kishi Creative Agency
