Trade: TOURISM

Class: level 5 tor

Code: TORTI502: Provide Tourism Information and Advice
Learning Hours 60
Sector: HOSPITALITY AND TOURISM
Academic year: September 2024-2025
Purpose statement
This module deals with the skills and knowledge and attitude required to provide a range of
information and advice. At the end of this module, learners will be able to collect and deliver tourism
information; and provide personalised advice in effective and efficient manner in travel and tourism
industry.

Elements of Performance criteria

competency
1. COLLECT 1.1 The Tourism scope is properly identified as per the
TOURISM company’s target market
INFORMATION
1.2 Sources of information are properly determined as
per tourism policy
1.3 Information is accurately gathered according to
the tourism industry
1.4 Information is effectively analysed according to
data analysis methods
2. DELIVER 2.1 Informational resources are effectively availed as
TOURISM per the traveller’s request
INFORMATION
2.2 Channels of delivering information are properly
used according to the company’s target market
2.3 Information is correctly interpreted as per the
traveller’s request

TORTI502: Provide Tourism Information and Advice

3. PROVIDE 3.1 Traveller’s interests are correctly identified
PERSONALISED regarding to traveller’s needs
ADVICE
3.2 The components of the tour package are properly
selected based on traveller’s request
3.3 Suppliers of tour components are effectively
determined according to traveller’s needs
3.4 The tour package is properly tailored as per
travellers preference

3.5 The traveller is correctly advised to the tour

package as per components availability
3.6 The tour package is effectively confirmed in
accordance with traveller’s request

3.7 The traveller is properly assisted in booking with

suppliers
3.8 Traveller feedback is effectively gathered according
to company policies

Course content
Learning outcomes:
At the end of the module the learner will be able to:
1. Collect tourism information
2. Deliver tourism information
3. Provide personalised advice
Learning outcome 1: Collect tourism information
I.c .1.1: Identification of the tourism scope:
The tourism scope encompasses the full range of activities, impacts, and
opportunities within the tourism industry.
It includes exploring various tourism types—such as: leisure, business,
and eco-tourism, and understanding their geographic and economic
dimensions.
The scope also involves examining market segments, infrastructure
needs, and the role of emerging trends and technologies. Ultimately, it
provides a framework for analyzing how tourism influences and interacts

TORTI502: Provide Tourism Information and Advice

with destinations, economies, and cultures. This comprehensive view
helps stakeholders make informed decisions, enhance visitor experiences,
and foster sustainable tourism development .

Types of Tourism
Tourism has two types and many forms based on the purpose of visit and
alternative forms of tourism. Tourism be categorized
as international and domestic tourism.
Tourism has two types and various forms. Based on the movement of people,
tourism is categorized into two kinds. These are the following:

1. International Tourism
When people visit a foreign country, it is referred to as International Tourism.
To travel to a foreign country, one needs a valid passport, visa, health documents, foreign
exchange, etc.
International tourism is divided into two types; Inbound Tourism & Outbound
Tourism.

Inbound Tourism: This refers to tourists of outside origin entering a

particular country. Traveling outside their host/native country to another
country is called inbound tourism for the country where they are traveling.

Outbound Tourism: This refers to tourists traveling from the country of their
origin to another country. When tourists travel to a foreign region, it is
outbound tourism for their own country because they are going outside their
country. For example, when a tourist from India travels to Japan, it is outbound
tourism for India and Inbound tourism for Japan.

2. Domestic Tourism
The tourism activity of the people within their own country is known as domestic
tourism. Traveling within the same country is easier because it does not require

TORTI502: Provide Tourism Information and Advice

formal travel documents and tedious formalities like compulsory health checks
and foreign exchange. A traveller generally does not face many language problems
or currency exchange issues in domestic tourism.

Forms of tourists
1. Cultural Tourism

Cultural tourism is one of different types of tourism that involves travelling

to experience the culture and heritage of a destination.

2. Business Tourism
Business tourism, also known as corporate travel, refers to travel that is
done for work-related purposes

3. Adventure Tourism
Adventure tourism is a type of tourism that involves travelling to remote
and exotic locations outside of one’s comfort zone

4. Eco-Tourism
Eco-tourism is a type of tourism that focuses on responsible travel to
natural areas while conserving the environment and improving the well-
being of local people. It involves activities that are designed to minimize
the negative impact on the environment and promote conservation
efforts.

 Wildlife sanctuaries

Wildlife sanctuaries are an important part of eco-tourism. They provide a

safe haven for endangered species and help to preserve their natural
habitat. Visitors can observe wildlife in their natural environment while
learning about conservation efforts. Wildlife sanctuaries also offer
opportunities for research and education.

 Conservation projects

Conservation projects are another important aspect of eco-tourism. These

projects are designed to protect the environment and promote sustainable
development. Visitors can participate in activities such as tree planting,
beach clean-ups, and wildlife monitoring. These projects not only help to
protect the environment but also provide economic benefits to local
communities.

 Eco villages

TORTI502: Provide Tourism Information and Advice

Eco-villages are communities that are designed to be environmentally
sustainable. They use renewable energy sources, organic farming, and
other eco-friendly travel tips & practices. Visitors can learn about these
practices while experiencing the local culture and way of life. Eco-villages
also provide opportunities for visitors to participate in community projects
and learn about sustainable living.

Overall, eco-tourism is a great way to promote conservation efforts while

providing economic benefits to local communities. By choosing eco-
tourism, visitors can have a positive impact on the environment and
support sustainable development.

5. Health Tourism
Health tourism is a growing industry that involves travelling to another
country to receive medical treatment or improve one’s health and well-
being. This type of tourism is divided into two main categories: spa and
wellness retreats and medical treatments abroad.

 Spa and wellness retreats

Spa and wellness retreats are a popular form of health tourism that
involves staying at a resort or hotel that offers a range of wellness
services, such as massages, yoga classes, and healthy meals. These
retreats are designed to help individuals relax, rejuvenate, and improve
their overall health and well-being.

Some of the most popular spa and wellness retreat destinations include
Bali, Thailand, and India. These countries offer a range of wellness
services at affordable prices, making them attractive destinations for
those looking to improve their health and well-being.

 Medical treatments abroad

Medical treatments abroad are another form of health tourism that

involves travelling to another country to receive medical treatment. This
type of tourism is particularly popular among those who live in countries
with limited medical resources or high healthcare costs.

Some of the most common medical treatments received abroad include

dental work, cosmetic surgery, and fertility treatments. Countries such as
Thailand, India, and Mexico are popular destinations for medical tourism
due to their lower medical costs and high-quality medical facilities.

It is important to note that medical treatments abroad carry certain risks,

such as language barriers, differences in medical practices, and lack of
follow-up care. Therefore, it is important to thoroughly research the
medical facility and treatment before making any travel arrangements.

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6. Sports Tourism
Sports tourism is a type of tourism that involves travel to participate in or
observe sporting events. It is a fast-growing sector of the global travel
industry, with a wide range of activities and events available to tourists.

 international sporting events

One of the most popular forms of sports tourism is attending international

sporting events. These events can include the Olympics, the World Cup,
and other major tournaments. Tourists can travel to different countries to
watch their favourite teams and athletes compete against each other.
These events can also be a great way to experience the local culture and
cuisine of the host country.

 Golf vacations

Golf vacations are another popular form of sports tourism. Golfers can
travel to different destinations around the world to play on some of the
best golf courses. These vacations can include all-inclusive packages that
provide accommodation, meals, and access to the golf course. Some of
the most popular golf destinations include Scotland, Ireland, and the
United States.

 Skiing holidays

Skiing holidays are a popular winter sports tourism activity. Tourists can
travel to different ski resorts around the world to ski or snowboard on the
slopes. These resorts offer a range of activities, including skiing,
snowboarding, and other winter sports. They also provide
accommodation, meals, and other amenities to make the holiday more
enjoyable.

7. Religious Tourism
Religious tourism is a type of tourism that involves travelling for religious
purposes or to see things of religious importance. It is also known as faith
tourism and incorporates a wide range of activities, including pilgrimages
and spiritual retreats.

 Pilgrimages

Pilgrimages are a type of religious tourism that involves travelling to a

holy site or shrine. They are often undertaken for spiritual or religious
reasons and can be a powerful way for individuals to connect with their
faith. Pilgrimages can be short or long and may involve walking, cycling,
or travelling by other means of transportation. They can also be group or
solo experiences.

 Spiritual retreats

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Spiritual retreats are another type of religious tourism that involves
spending time in a quiet, peaceful environment to reflect on one’s
spiritual beliefs. These retreats can be led by a spiritual leader or taken
individually. They can be a way for individuals to deepen their connection
with their faith and find inner peace.

8. Educational Tourism
Educational tourism is a type of tourism that involves travelling to a
destination with the primary purpose of learning something new. It is an
excellent way for individuals to gain knowledge and skills while
experiencing new cultures and environments.

 Student exchange programs

Student exchange programs are a popular form of educational tourism.

These programs allow students to study abroad for a semester or a year
while attending a foreign university. Students can learn a new language,
experience a new culture, and gain valuable academic experience. Some
universities offer exchange programs with partner institutions, while
others offer independent study options.

 Research trips

Research trips are another form of educational tourism. These trips are
designed for individuals who want to conduct research in a particular field
or area. They can be organised by academic institutions, research
organisations, or individuals. Research trips can be a great way to gain
first-hand experience, collect data, and develop new skills.

Overall, educational tourism is an excellent way for individuals to gain

knowledge and skills while experiencing new cultures and environments.

9. Cruise Tourism
Cruise tourism is a type of tourism that involves travelling on a cruise ship
for leisure purposes. It is a luxurious form of travelling that offers an all-
inclusive holiday on a cruise ship for at least 24 hours. Passengers on a
cruise ship have access to a wide range of amenities and recreational
facilities on board, such as swimming pools, casinos, and theatres.

The Caribbean, Mediterranean, and Arctic regions of the world are among
those where cruise travel is most popular. There are different types of
cruise ships available for passengers to choose from, depending on their
preferences and budget. Some of the major types of cruise ships include:

 Luxury cruise: These are high-end cruise ships that offer luxurious
amenities and services to passengers.
 Expedition cruise: These are small ships that are designed for
adventure and exploration. They are ideal for passengers who want
to explore remote and exotic destinations.

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  Mega cruise: These are large cruise ships that can accommodate
thousands of passengers. They offer a wide range of amenities and
services, including multiple restaurants, bars, and entertainment
options.
 Themed cruise: These are cruise ships that are designed for
specific interests, such as music, food, or sports.
 Adventure cruise: These are cruise ships that are designed for
adventure activities, such as hiking, kayaking, and snorkelling.
 Single cruise: These are cruise ships that are designed for solo
travellers. They offer a range of activities and social events to help
solo travellers meet other passengers.

10. Dark Tourism

Dark tourism is a type of tourism that involves visiting places associated
with death, tragedy, and suffering. It is also known as grief tourism, black
tourism, or than a tourism. The term “dark tourism” was first coined by
two researchers,

According to Tourism Teacher, there are seven main types of dark tourism
sites. These include:

 Death and tragedy sites: These are places where death or

tragedy has occurred, such as battlefields, disaster sites, and places
of execution.
 Genocide and atrocities sites: This is any place where large-
scale violence, such as genocide, has occurred, such as
concentration camps, killing fields, and memorials.
 Cemeteries and mausoleums: This is where the dead are buried
or interred, such as graveyards, tombs, and catacombs.

 Museums and exhibitions: These are places that exhibit objects

or information related to death and tragedy, such as holocaust
museums, crime museums, and medical museums.
 Dark fun factories: These are places that offer entertainment
related to death and tragedy, such as escape rooms, zombie chases,
and theatrical activities.
 Literary and film locations: These are places associated with
famous works of literature or film that deal with death and tragedy,
such as the locations used in the Harry Potter series or the film
Schindler’s List.
 Dark natural sites: These are natural sites associated with death
and tragedy, such as volcanoes, caves, and mountains where
people have died.

TORTI502: Provide Tourism Information and Advice

I.c.1. 2: Determining Sources of information
Source of tourism information
Sources of tourism information can be diverse, depending on the type of
information needed. Here are some common sources:
Tourism Websites and Blogs:
Description: Official destination websites, travel blogs, and travel guides
offer detailed information about destinations, attractions, and travel tips.
Travel Agencies and Tour Operators:
Description: Provide information on travel packages, itineraries, and
booking services. They often have detailed knowledge of destinations and
can offer personalized advice.
Travel Magazines and Guides:
Description: Print and online magazines and guidebooks offer insights
into destinations, attractions, and travel trends.
Social Media Platforms:
Description: Platforms like Instagram, Facebook, and Twitter offer real-
time travel updates, reviews, and personal experiences from other
travelers.
Tourism Information Centers:
Description: Local centers provide brochures, maps, and personalized
assistance about attractions, accommodations, and activities in the area.
Travel Forums and Communities:
Description: Online forums and communities where travelers share
advice, experiences, and tips about destinations and travel planning.
Government Tourism Departments:
Description: National or regional government agencies provide official
information about destinations, regulations, and tourism promotions.
Travel Apps:
Description: Mobile applications offer various travel services, including
booking, navigation, and local recommendations.
Travel TV Shows and Documentaries:
Description: Television programs and documentaries provide visual
insights and information about destinations and cultures.

TORTI502: Provide Tourism Information and Advice

Books and Academic Journals:
Description: Books and journals offer in-depth research and detailed
accounts of travel destinations, trends, and tourism studies.
I.C.3: Gathering tourism Information
Steps of gathering tourism information
1. Define Your Objectives
What to Do: Determine what you want to achieve with your trip. Are you
looking for relaxation, adventure, cultural experiences, or something else?
Purpose: Helps narrow down the type of information you need.
2. Identify Information Sources
What to Do: Choose sources based on your needs, such as travel
websites, social media, travel guides, and local tourism offices.
Purpose: Ensures you use a variety of sources for a well-rounded view.
3. Collect General Destination Information
What to Do: Research the destination’s overall appeal, climate, safety,
and local customs.
Purpose: Provides a broad understanding of the destination.
4. Research Specific Attractions and Activities
What to Do: Look into the key attractions, activities, and experiences
available at the destination.
Purpose: Helps in creating a list of must-see and must-do activities.
5. Gather Accommodation and Transportation Options
What to Do: Research hotels, resorts, rental properties, and
transportation methods (flights, car rentals, local transit).

Techniques of gathering tourism information

Here are some effective techniques for gathering tourism information:
Online Research:
Use travel websites, blogs, and forums to gather information about
destinations, attractions, and accommodations.
Social Media:
Explore platforms like Instagram, Facebook, and Twitter for real-time
updates, reviews, and travel experiences shared by others.

TORTI502: Provide Tourism Information and Advice

Official Tourism Websites:
Visit the official websites of tourist boards and local government tourism
departments for accurate and comprehensive information.
Travel Apps:
Utilize apps like TripAdvisor, Google Maps, and Yelp for reviews,
recommendations, and navigation assistance.
Travel Guides and Magazines:
Consult travel guidebooks and magazines for curates information on
destinations, attractions, and travel tips.
Local Tourism Offices:
Contact or visit local tourism information centers for brochures, maps, and
personalized advice.
Travel Agencies and Tour Operators:
Seek assistance from travel agencies for curated travel packages and
expert recommendations.
Reviews and Testimonials:
Read reviews and testimonials on travel forums, review sites, and social
media to gauge the quality of services and attractions.
Travel Forums and Communities:
Participate in online travel forums and communities for advice and
firsthand experiences from other travelers.
Networking and Word of Mouth:
Talk to friends, family, or colleagues who have traveled to your
destination for personal recommendations and tips.
Documentaries and Travel Shows:
Watch travel documentaries and TV shows for visual insights into
destinations and local culture.
Academic and Research Publications:
Review academic studies and research papers for in-depth information on
tourism trends and destination specifics.
Using a combination of these techniques will provide a well-rounded
perspective on your travel destination.

TORTI502: Provide Tourism Information and Advice

Factors considered when gathering tourism
Information
When gathering tourism information, factors to consider include:
Destination Features: Geography, climate, culture, and attractions.
Accommodation: Types, quality, location, and pricing.
Transportation: Local transit options, car rentals, and accessibility.
Costs: Pricing for lodging, food, activities, and currency details.
Safety and Health: Travel advisories, health risks, and emergency
services.
Local Cuisine: Popular dishes, dining options, and dietary considerations.
Activities: Recreational options, local events, and shopping.
Legal Requirements: Visa policies, local laws, and insurance.
Local Etiquette: Social norms and tipping practices.
Sustainability: Eco-friendly practices and respect for local cultures.

I.C1.4: Analyzing tourism information

Steps of Analysing tourism information
To analyze tourism information eflfectively, we may follow these steps:
Define Objectives: Determine the purpose of the analysis (e.g., market
trends, visitor preferences).
Collect Data: Gather relevant data from sources such as surveys,
reports, and tourism databases.
Organize Information: Categorize data into relevant sections (e.g.,
demographics, spending habits).
Evaluate Sources: Assess the reliability and validity of the sources used.
Identify Patterns: Look for trends, correlations, and insights in the data.
Compare Benchmarks: Compare findings with industry standards or
competitor data.
Interpret Results: Delve into the implications of the findings for
stakeholders.
Make Recommendations: Suggest actionable strategies based on the
analysis.

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Report Findings: Present the results in a clear and concise format

Methods of analysing tourism information

Quantitative method: Quantitative methods involve the use of
statistical, mathematical, or computational techniques to analyze
numerical data. These methods are used to quantify behaviors, opinions,
phenomena, or patterns and to test hypotheses
Qualitative method: Qualitative methods are research approaches that
focus on understanding the underlying reasons, motivations, and
meanings behind phenomena

Learning outcome 2: Deliver tourism

information
I.C 2.1: Selection of Informational
resources/materials
Factors to consider when selecting Informational
resources/materials
When selecting informational resources or materials, consider the
following factors:
Relevance:
Ensure the resource aligns with your specific topic or research question.
Check if it addresses the needs and interests of your target audience.
Credibility:
Assess the authority and expertise of the author or publisher.
Look for resources from reputable and reliable sources.
Accuracy:
Verify the correctness of the information and check for evidence or
references.
Cross-check facts with other reliable sources to confirm accuracy.
Currency:
Choose resources that are up-to-date and reflect the latest information or
research.

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Avoid outdated materials that may not reflect current trends or
developments.
Comprehensiveness:
Select materials that provide a thorough coverage of the topic.
Ensure they include all necessary aspects and perspectives.
Bias and Objectivity:
Evaluate if the resource presents information in a balanced and unbiased
manner.
Identify any potential conflicts of interest or slant.
Accessibility:
Consider if the material is available in a format that is easy to access and
use (e.g., online, print).

Check for any restrictions or costs associated with accessing the resource.
Format and Presentation:
Ensure the format suits your needs (e.g., academic articles, reports,
multimedia).
Evaluate the clarity and organization of the content.
Reputation:
Look for reviews, ratings, or endorsements from trusted professionals or
institutions.
Consider the resource's standing within the relevant field or industry.
Cost:
Assess the cost of obtaining the material and consider your budget.
Look for free or low-cost resources if applicable

Types of informational resources/materials

Informational resources/materials can be categorized into several types:
Books: Comprehensive texts on a wide range of topics, including
academic textbooks and reference works.
Academic Journals: Peer-reviewed articles presenting original research,
reviews, and theoretical discussions.

TORTI502: Provide Tourism Information and Advice

Reports: Detailed documents from organizations or institutions, such as
research reports, white papers, and policy briefs.
Websites: Online platforms offering information, including official sites,
blogs, and educational resources.
Magazines and Newspapers: Periodicals providing current news,
feature articles, and analysis on various subjects.
Databases: Online collections of structured information, such as
bibliographic databases, archives, and data repositories.

Multimedia: Audio and visual materials, including videos, podcasts, and

webinars, that provide information through various media.
Government Publications: Official documents from government
agencies, including statistics, regulations, and policy statements.
Conference Proceedings: Collections of papers and presentations from
academic or professional conferences.
Theses and Dissertations: In-depth research papers produced as part
of graduate or doctoral studies.

I.c.2.2: Selecting channels of delivering

information
Channels of delivering information
Off line channel : An offline channel refers to a method of
communication or distribution that does not rely on the internet or digital
technologies. It includes traditional, physical means of reaching and
engaging with people. Examples include:
Retail Stores: Physical shops where customers can buy products in
person.
Print Media: Newspapers, magazines, brochures, and flyers.
Direct Mail: Postal services for sending letters, catalogs, and promotional
materials.
Events: In-person events such as conferences, trade shows, and
seminars.
Television and Radio: Broadcast media that delivers information and
advertisements through traditional channels.

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Face-to-Face Meetings: Personal interactions, such as meetings or
consultations.
Online channel : An online channel refers to a method of
communication or distribution that relies on the internet and digital
technologies. It encompasses various digital platforms and tools used to
reach and engage with audiences. Examples of online channels include:
Websites: Platforms that provide information, services, or products
online.
Email: Sending messages, newsletters, and promotional content via
electronic mail.
Social Media: Platforms like Facebook, Twitter, Instagram, and LinkedIn
used for communication, marketing, and engagement.
Blogs: Online journals or informational websites where content is
regularly published.
Online Advertising: Digital ads displayed on search engines, websites,
and social media.
E-commerce Sites: Online stores where products and services can be
purchased.
Streaming Services: Platforms like YouTube, Netflix, and Spotify that
deliver video or audio content.
Webinars and Virtual Events: Online seminars, workshops, and
conferences conducted over the internet.
Emerging channel: An emerging channel refers to a new or developing
method of communication or distribution that is gaining prominence and
adoption. These channels often leverage innovative technologies or trends
and are becoming increasingly important in various fields. Examples
include:
Social Media Platforms: New or niche platforms that offer fresh ways
for engagement (e.g., TikTok).
Messaging Apps: Emerging tools for communication and customer
service, such as chatbots and apps like WhatsApp and Telegram.
Augmented Reality (AR) and Virtual Reality (VR): Technologies
providing immersive experiences for marketing, training, and
entertainment.
Voice Assistants: Devices like Amazon Alexa or Google Assistant used
for voice-activated commands and interactions.
Influencer Platforms: New platforms or networks where influencers
engage with their audiences.

TORTI502: Provide Tourism Information and Advice

Tools used to deliver tourism information
Websites : A website is a collection of interrelated web pages hosted on
the internet, accessible via a common domain name
Social media platforms: Social media platforms are digital tools and
websites that enable users to create, share, and engage with content and
connect with others online
Newsletters : Newsletters are regular publications sent to a targeted
audience, typically via email or in print, to provide updates, news, and
information on specific topics or interests
Campaign Events and webinars: Campaign Events and webinars are
strategic tools used for communication, marketing, and engagement,
each serving different purposes but often complementing each other.
Billboards: The term "billboards" generally refers to large outdoor
advertising structures used to display advertisement
Broadcasting: Broadcasting refers to the distribution of audio or video
content to a broad audience via various medium
Magazines: Magazines are periodical publications that typically feature a
variety of articles, photographs, and advertisements on specific topics or
interests. They are often released on a regular schedule, such as weekly,
monthly, or quarterly.

I.C 2.3: Interpretation of tourism

Information
Interpreting tourism information involves analyzing and presenting data
related to travel and destinations to enhance understanding and decision-
making for travelers. This can include explaining details about attractions,
accommodations, cultural practices, or travel logistics. The goal is to
provide clear, engaging, and useful insights that help travelers make
informed choices and fully appreciate their travel experience

Techniques to interpret tourism information no need to

state them
 Understanding the context of the information, such as the cultural
or geographical background

 Analyzing the target audience for whom the information is intended.

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  Evaluating the sources of the information to assess credibility and
relevance.

 Considering the presentation and organization of the information

to gauge clarity and accessibility.

 Comparing with other sources to check for consistency and

accuracy.

Learning outcome 3: provide

personalized advice

Inc:3.1• Identification of Traveller’s interests

✓ Types of travellers
There are many types of travelers, each with their own preferences and motivations. Here
are a few common types:
1. Leisure Travelers: These travelers go on vacation for relaxation and enjoyment. They
might visit beaches, resorts, or tourist destinations.
2. Adventure Travelers: Adventure seekers look for thrilling experiences like hiking, rock
climbing, or extreme sports in exotic locations.
3. Business Travelers: People who travel for work-related purposes, such as meetings,
conferences, or negotiations.
4. Solo Travelers: Individuals who explore the world on their own, seeking independence
and self-discovery.
5. Family Travelers: Families with children who travel together for bonding and creating
lasting memories.
6. Cultural Travelers: Those interested in immersing themselves in the local culture, history,
and traditions of the places they visit.
7. Backpackers: Budget-conscious travelers who often stay in hostels, carry minimal
luggage, and explore destinations extensively.
8. Luxury Travelers: Travelers who seek opulent experiences, staying in high-end hotels,
dining at fine restaurants, and enjoying luxury amenities.

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9. Food and Culinary Travelers: People who travel to explore and savor different cuisines
and culinary traditions.
10. Ecotourists: Travelers who are environmentally conscious and visit destinations to
appreciate and support conservation efforts.
11. Digital Nomads: Individuals who work remotely while traveling the world, often in
pursuit of unique and inspiring environments.
12. Pilgrims and Religious Travelers: Those who travel for religious or spiritual purposes,
visiting sacred sites and participating in religious rituals.
13. Volunteer Travelers: Travelers who engage in volunteer work and contribute to local
communities while exploring new places.
14. Medical Tourists: People who travel to receive medical treatment or procedures in
another country.
15. Art and History Enthusiasts: Travelers who explore museums, art galleries, and
historical landmarks to appreciate art and history.
16. Long-term Travelers: Individuals who take extended trips, sometimes for several
months or even years, to fully immerse themselves in a culture or region.

✓ Techniques of identifying Traveller’s interests and needs

Identifying travelers' interests and needs is crucial for personalizing experiences and
enhancing customer satisfaction. Here are several techniques to do this effectively:

1. Surveys and Questionnaires

- Pre-trip Surveys: Ask travelers about their preferences, such as activities, food
preferences, and desired experiences.
- Feedback Forms: Post-trip surveys can reveal what aspects were enjoyable and what
could be improved.
2. Social Media Analysis
- Monitor travelers' social media accounts for insights into their interests, hobbies, and
travel preferences based on what they share.

3. Personalized Consultations
- Direct one-on-one conversations, either in-person or virtually, to understand their
specific needs and interests.

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 - Ask open-ended questions about their previous travel experiences, expectations, and
interests.
4. Data Analytics and CRM Tools
- Use Customer Relationship Management (CRM) systems to track booking history,
preferred destinations, and past feedback.
- Analyze traveler behavior from booking patterns, like frequent destinations or preferred
accommodations, to infer interests.
5. Observation and Interaction
- During the trip, observe traveler behavior and preferences—such as activities they
engage in, food choices, or how they spend their free time.
- Engage in casual conversations during the trip to gather insights without formal
questioning.
6. Demographic and Psychographic Profiling
- Demographic factors like age, profession, and family status can offer clues. For example,
families may prioritize kid-friendly activities, while solo travelers may seek adventure.
- Psychographic profiling delves into travelers’ lifestyle, values, and personality to match
them with suitable activities.
7. Travel History Review
- Analyze past trips, both with your service and independently, to discern patterns in
destination choice, activities, and accommodations.
8. Trend Analysis
- Identify global or regional travel trends that match your traveler’s demographic, such as
ecotourism or wellness retreats, and suggest relevant options.
9. Collaborate with Local Experts
- Local guides or partners often have deep knowledge of what appeals to various types of
travelers and can provide tailored recommendations based on firsthand experience.
10. Online Behavior Tracking
- Use website analytics to track what destinations, activities, or travel packages travelers
are browsing or bookmarking, offering insights into their preferences.
11. Customer Feedback and Reviews
- Review feedback from travelers on platforms like TripAdvisor or Yelp to understand what
aspects of a trip or service appealed to them the most.

TORTI502: Provide Tourism Information and Advice

INC:3.2• Selection of the tour package components

✓ Elements of tour package

A tour package typically consists of several elements that are bundled together to offer a complete
travel experience. Here are the key components:

1. Accommodation: Hotels, resorts, hostels, or other lodging options based on the tour package's
standard (luxury, mid-range, or budget).

2. Transportation: This includes flights, trains, buses, car rentals, or other modes of transportation
between destinations, as well as airport transfers.

3. Meals: Some packages offer full-board (all meals), half-board (breakfast and one other meal), or
just breakfast, while others leave meals open for travelers to explore local dining.

4. Excursions and Sightseeing: Guided tours, tickets to attractions (museums, monuments, parks),
adventure activities (hiking, snorkeling), and other experiences.

5. Tour Guide: A professional guide who offers information and helps navigate local customs,
culture, and languages.

6. Travel Insurance: Coverage for trip cancellations, health emergencies, or lost luggage.

7. Entrance Fees: Charges for entering specific sites, parks, or monuments that are part of the
itinerary.

8. Itinerary: A detailed plan of activities, destinations, and daily schedules to guide travelers through
the tour.

9. Transfers: Local transportation services between attractions, hotels, or different cities.

10. Additional Services: Spa services, special event tickets, or personalized experiences like wine
tastings or private tours, depending on the package.

✓ Types of traveller’s request

Travelers can have various types of requests depending on their needs, preferences, and the nature
of their journey. Here are some common types of traveler requests:

1. Accommodation Requests

- Room type: Single, double, suite, etc.

- Special accommodations: Adjoining rooms, disability access, or specific views (e.g., ocean view).

- Bedding preferences: King-size bed, twin beds, extra pillows, or hypoallergenic bedding.

- Wi-Fi access: Strong internet connection or private networks.

TORTI502: Provide Tourism Information and Advice

2. Transportation Requests

- Airport transfer: Shuttle or private car services to and from the airport.

- Car rentals: Specific vehicle types or luxury cars.

- Public transport information: Nearest stations, routes, and schedules.

- Private drivers: For tours, business trips, or special occasions.

- Flight booking: Special assistance for seating, meal preferences, or upgrades.

3. Dining Requests

- Special dietary needs: Vegetarian, vegan, gluten-free, halal, or kosher meals.

- Restaurant reservations: Specific requests for tables or views.

- Room service: Custom food orders, including off-menu requests.

- Culinary experiences: Private dining, local cuisine tours, or food tasting.

4. Tourism and Activity Requests

- City tours: Guided or self-guided tours with local highlights.

- Adventure activities: Hiking, diving, zip-lining, or safaris.

- Cultural experiences: Museum tours, local festivals, or art exhibits.

- Wellness services: Spa treatments, yoga classes, or personal trainers.

- Sporting events: Tickets or arrangements for local games or sports events.

5. Business Traveler Requests

- Conference rooms: Meeting room reservations, AV equipment, or workstations.

- Secretarial services: Help with printing, scanning, or clerical tasks.

- Business centers: Access to fax machines, computers, and business supplies.

- Wi-Fi or mobile hotspots: High-speed internet for remote work.

- Express laundry services: Quick turnaround on dry cleaning or laundry.

6. Health and Safety Requests

- Medical services: Access to doctors, pharmacies, or first-aid kits.

- Vaccination or health information: COVID-19 testing or travel health requirements.

TORTI502: Provide Tourism Information and Advice

 - Safety precautions: Requests for safer neighborhoods or hotel security features.

- Insurance details: Travel insurance policies or emergency contact numbers.

7. Custom or VIP Requests

- Luxury experiences: Private jets, yachts, or exclusive event access.

- Personalized itineraries: Tailored travel plans with unique experiences.

- Gifts or special surprises: Flowers, cakes, or decorations for special occasions.

- Concierge services: Full assistance with all aspects of travel and logistics.

✓ Factors considered when selecting the components of the tour package

INC:3.3• Determining tour components suppliers

✓ Tourism suppliers

o Attractions and entertainment

o Adventure and recreation providers

o Travel technology companies

o Accommodation providers

o Transportation services providers

o Food and beverage providers

o Support service providers

• Tailoring a tour package

✓ Tips of tailoring a tour package

TORTI502: Provide Tourism Information and Advice

✓ Characteristics of tailored tour package

Personalized itinerary

Flexible options

• Advising the traveller about the tour package

✓ Basics to advise traveller

Destinations options

Check availability of tour package

Budget considerations

Preferred activities

Special requirements

Booking process

Additional services

Group size

Accommodation preferences

• The tour package confirmation

✓ Steps to confirm tour package

TORTI502: Provide Tourism Information and Advice

Review the itinerary

Verify dates and details

Check accommodation availability

Confirm transportation means

Confirm payment modes

Review terms and conditions

Provide confirmation documents

• Assisting traveller with booking arrangements

✓ Steps involved in booking/reservation

Compare suppliers

Understanding the needs

Research

Confirmation and documentations

Follow-up

• Gathering traveller’s feedback

✓ Steps of gathering traveller feedback

TORTI502: Provide Tourism Information and Advice

✓ Techniques to handle complaints

TORTI502: Provide Tourism Information and Advice