TRAVEL MORNING BREW 2024
The hottest travel
trends right now
Cut to now: Expedia identified several
popular destinations from TV and
movies for 2024. Among the locations
seeing a bump in interest due to
popular TV shows are Romania
(Wednesday), Paris (Emily in Paris), and
South Korea (Squid Game).
The White Lotus Effect: The hotels
featured in the popular HBO series are
getting a major boost from the
phenomenon. Availability checks for
“One of the most LET TV AND MOVIES INSPIRE YOU
The Four Seasons on Maui, featured
challenging aspects of Set-jetting - the phenomenon of prominently in Season 1, found a rise of
traveling to destinations featured in
travel can be selecting a movies, TV shows, or books
386%. The Four Seasons in Sicily, where
Jennifer Coolidge was betrayed during
destination, which is only “Set-jetting” has been a popular Season 2, also saw interest peak.
slightly more difficult than concept dating back to the 1970s, when Thailand, the site for Season 3, wanted
Star Wars fans flocked to Death Valley The White Lotus bump so badly that it
understanding why a to see the backdrop for Tatooine but offered a $4.4 million tax credit to bring
bottle of water at the had the self-respect to… never refer to it the show there (and got it).
as set-jetting.
airport costs $8”
BEAT THE HEAT WITH A ‘COOLCATION’
With every year breaking the record for
hottest ever, chilling is becoming
necessary in a much more literal sense.
The planet’s increasingly sweltering
temperatures have increased demand
for trips to places like Iceland, Finland,
and Scotland.
Get on board: UK cruise agent Iglu saw a But…
235% increase in demand for trips to sustainability is an issue. Increased
the Arctic from 2022 to 2023; demand tourism (and shipping) in the Arctic can
for Canada jumped 137% over the same contribute to the climate problem that
time. The International Association of is making this poorly named trend so
Antarctica Tour Operators reported a popular.
record number of visitors during the
2022–2023 austral summer, which runs
coolcation - vacation in colder and
from November to March.
more moderate destinations
“Extreme tourism, or adventure
tourism, is for people with deep
pockets who consider lounging next
to a pool more boring than sitting at a
desk”
CONSIDER EXTREME MEASURES
Extreme tourism is a niche sector within the travel industry
that involves visiting remote, dangerous, or extreme
locations for adrenaline-pumping experiences. This type of
tourism typically includes activities such as bungee
jumping, skydiving, mountain climbing, and shark cage
diving.
The most well-known
Interested in an extreme
destination for the adrenaline
coolcation? It costs $100,000
seeker is Mount Everest — last
to make your way to the South
season, the Nepalese
Pole
government issued a record
number of permits to scale it
Current trends in the extreme tourism market include
a rise in eco-friendly and sustainable adventure
travel options, as well as an increasing focus on safety
and risk management. Additionally, there is a growing
interest in off-the-beaten-path destinations and
immersive cultural experiences among adventure
travelers.
THE EMERGENCE OF "DESTINATION DUPES"
This summer, travelers are embracing the concept of
"destination dupes" - visiting less crowded or less
expensive alternatives to popular destinations. This
trend is driven by a desire to avoid the masses and
find better travel deals.
In the summer of 2024, instead of visiting the popular
and crowded city of Paris, France, people decide to
visit Lyon and explore the city's rich history, vibrant
food scene, and enjoy a more relaxed and less
expensive vacation
