AWS re:Invent Attendee Guide
Travel & Hospitality
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Introduction
We are excited to welcome you to re:Invent 2024. This year, we’re featuring sessions that showcase
leading Travel & Hospitality innovators across a range of session formats, from breakout sessions to
hands-on workshops.
There’s a ton of great content that showcases how generative AI, ML, and data innovations can scale
for real-world applications.
Whether you’re new to cloud or an expert, this guide will help you navigate sessions of interest
across all the learning and networking opportunities that re:Invent has to offer. Explore the guide
and start building your agenda today.
See you soon at AWS re:Invent 2024!
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Schedule-at-a-Glance
(Subject to change)
Monday Tuesday Wednesday Thursday
December 2 December 3 December 4 December 5
4:00 pm – 7:00 pm: Expo Hall 8:00 am – 10:30 am: Matt Garman 8:30 am – 10:30 am: Dr. Swami 8:30 am – 10:30 am Dr.
Open – Welcome Reception Keynote Sivasubramanian Keynote Werner Vogels Keynote
5:00 pm – 7:00 pm: AWS 10:00 am – 6:00 pm: Expo Hall 10:00 am – 6:00 pm: Expo Hall 10:00 am – 4:00 pm: Expo
Partner Award Gala open open Hall open
7:30 pm – 9:00 pm: Peter 10:00 am – 5:00 pm: Executive 10:00 am – 5:00 pm: Executive 7:00 pm: re:Play
DeSantis Keynote Summit Summit
9:00 pm – 12:00 am: Partner 12:30 pm: Women in Leadership 3:00 pm – 4:30 pm: Ruba
Appreciation Reception Luncheon (invite only) Borno Partner Keynote
6:00 pm: WWPS Hospitality
Reception
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AWS re:Invent is the most comprehensive event of the year that AWS hosts. It’s the fastest
way to learn about AWS and sharpen your skills. Our vibrant, inspiring cloud community
can’t wait to meet you.
Keynotes Innovation Talks
The most important cloud announcements of the year Gain valuable new perspectives on a range of cloud
happen at re:Invent. Be there for big news and product computing topics from visionary AWS leaders. Innovation
launches that will change the cloud landscape, and Talks are 60-minute discussions on everything from
then learn how to apply new innovations to your own analytics to security and automotive and industrial.
business.
Browse the full list of Innovation Talks and fill any holes in
Hear from top AWS leaders and from big-name your schedule. You may just find that “aha!” moment. You
customers who will share inspiring stories focusing on can get the most up-to-date schedule on the re:Invent
the AWS technologies that supported their successes. website.
Learn more Learn more
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Session types
BREAKOUT SESSIONS WORKSHOPS CHALK TALKS BUILDERS’ SESSIONS
AWS re:Invent breakout sessions are lecture- Workshops are two-hour hands-on sessions Chalk talks are a highly interactive content These are 60-minute small group sessions with
style and one hour long. These sessions take where you work in teams to solve problems format with a small audience. Each begins up to six attendees and one AWS expert per
place across the re:Invent campus and cover using AWS services. Workshops organize with a short lecture delivered by an AWS table, who is there to answer questions and
all topics at all levels (200–400). For our attendees into small groups and provide expert (10–15 minutes) followed by a Q&A provide guidance. It’s just you, your laptop,
virtual attendees, breakout sessions will be scenarios to encourage interaction, giving session with the audience (45–50 minutes). and the AWS expert.
available as on-demand video. you the opportunity to learn from and
teach each other.
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Learning & Networking Opportunities
There are many additional opportunities across the re:Invent campus to meet new people and learn skills
along the way.
EXPO GAMIFIED LEARNING RE:PLAY
Learn from AWS experts and partners. The Expo at Level up your AWS skills by joining our fun, If you still have gas in the tank after a long week of
The Venetian will host the AWS Village, AWS Industry interactive learning events. We’re offering learning, it’s party time. Our 12th annual re:Play party
Zone, AWS Partner Network booth, AWS Marketplace gamified learning opportunities at re:Invent: AWS with live music, games, food and more.
booth, Builders’ Fair, Developer Lounge, demo GameDay, Boot Camps, and PeerTalk, where you
theaters, Startup Central, and sponsor booths. Come can win prizes and compete to top the
by and see all that the Expo has to offer! leaderboard.
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Recommendations
Curated recommendations for T&H at re:Invent 2024
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SESSIONS OF INTEREST
ADM201 MAM230 INO110 DAT204-S
Unified customer Elevating the traveler Pioneering gen AI in Inside Tripadvisor’s real-
profiles and connected experience: Marriott’s aviation: MAG's time personalization with
journeys with United digital transformation intelligent airport ScyllaDB and AWS
Airlines With $40B+ digital revenue processing on
revolution (sponsored by ScyllaDB)
United Airlines uses AWS Entity Resolution AWS, Marriott's digital transformation Manchester Airport Group pioneered What kind of traveler are you? Tripadvisor
and AWS Clean Rooms to unify customer enhanced guest experiences and property generative AI to revolutionize the passenger tries to assess this as soon as you engage
data from multiple touchpoints to gain a associates ease of usage, increasing experience and airport operations. Discover with the site and offer you increasingly
comprehensive, 360-degree view of its engineering velocity 4 times and achieving how MAG's customer engagement platform relevant information with every click—
customers. This helps United deliver $60M+ in savings through FinOps and AI. leverages gen AI for multilingual within a matter of milliseconds. This
personalized experiences, optimize Learn how Marriott successfully migrated, interactions, boosting satisfaction and personalization is powered by advanced ML
inventory utilization, and drive business modernized, and built cloud-native revenues. Explore their AI and computer models acting on data that’s stored on
growth while maintaining strict data applications serving 200M+ Bonvoy guests vision solutions for optimizing aircraft ScyllaDB running on AWS.
governance and security controls. and 9,000+ properties using Amazon Aurora turnarounds, saving millions, and enabling
and Amazon EKS, secured by modern SASE real-time operational intelligence.
architecture and secure-by-design concepts.
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SESSIONS OF INTEREST
NTA202 EUC206 DEV315 MFG202
Generative AI: Boost contact center AI self-service support How Gousto reduces food
Transforming LATAM efficiency with Amazon with knowledge waste and increases
Airlines' call center CX WorkSpaces Thin Client retrieval using workforce productivity
from POC to MVP Managing desktops for contact center
PostgreSQL In this session, hear how Gousto, a British
LATAM Airlines transformed their call center agents is challenging. IT must provide In this session, see how you can build a meal kit retailer, built a scalable Industrial
using generative AI via Amazon Bedrock, agents with the tools needed to deliver a WhatsApp assistant that uses Amazon Data Fabric (IDF) to gain real-time and
moving from reactive to proactive customer great customer experience, while Bedrock Agents, Retrieval Augmented historical operations visibility. Gousto relies
service. This session explores their journey controlling costs, maximizing security, and Generation (RAG) using Knowledge Base on equipment vendors to provide much of
from proof of concept to MVP, highlighting constantly striving to simplify operations. with Amazon Aurora Serverless PostgreSQL- their data, which can add complexity, cost,
improved intent categorization for Attend this session to learn how to address Compatible edition, and Amazon and time delays.
automated handling or agent escalation. these challenges with secure virtual DynamoDB. Learn how to create an AI-
Key insights include AI training desktops and thin clients from AWS—cost- powered system that handles complex
requirements, architectures, and achieving effectively optimizing the agent experience, queries, provides personalized assistance,
85% response accuracy. improving IT staff productivity, and scaling and manages support tickets efficiently.
with changing business requirements.
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SESSIONS OF INTEREST
AIM254-S SMB301 INO106 DEV345
Enhancing the United Revolutionizing edge Unleashing SOCAR’s Amazon EKS: When
Airline experience for computing: Enhancing growth with a troubleshooting becomes
today’s digital consumer resilience and customer-centric a months-long journey
(DXC Technology) intelligence transformation Amazon EKS has different parts, and all are
Changing consumer demand means Edge computing brings data processing SOCAR, South Korea’s first mobility unicorn, essential. If all of the configurations are
airlines, like many industries, need to figure closer to the source, reducing latency and partnered with AWS to drive innovation and managed correctly, with automation and
out how to meet the increasing consumer bandwidth usage, which is crucial for real- expand its services. On its journey, it faced upgrades regularly, why would you
expectation of having instant access to time applications like autonomous vehicles several challenges related to shifting culture encounter issues? Sometimes minor
information with a seamless experience and and IoT devices. According to Fortune and ways of working. In this session, learn changes can make a big difference in any
the highest data security. In this session, Business Insights, the global edge how SOCAR navigated obstacles and architecture. Join this dev chat to go deep
learn how United Airlines and DXC computing market size was valued at $15.96 leveraged AWS customer-centric into the troubleshooting it took to find the
Technology have worked together with a billion in 2023 and is projected to grow from mechanisms and insights to accelerate the official root cause of an issue after 5
digital-first approach to maintain an $21.41 billion in 2024 to $216.76 billion by development of new business models months.
industry leading mobile app. 2032. beyond car-sharing.
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SESSIONS OF INTEREST
DEV210 BLD209 BLD201 BIZ302 SMB301
Avoid turbulence: Gen AI SmartBar AI on Tap Smart customer Revolutionizing edge
Driving an airline (aka SmartBar) self-service and computing: Enhancing
notification agent assist for resilience and
service switch travel & hospitality intelligence
Gen AI SmartBar is here! In the Discover an immersive, In this hands-on builders’ session, Edge computing brings data processing closer to
Learn how applying AWS pursuit of perfection, this interactive beer experience that you explore how to elevate the source, reducing latency and bandwidth
leadership principles and machine will be returning in a brings AI and ML to life. A smart intelligent customer self-service usage, which is crucial for real-time applications
leveraging community helped new gen AI incarnation. Why just kegerator with a virtual and agent assistance for travel like autonomous vehicles and IoT devices.
transform an airline notification tell the machine what you want, bartender lets customers chat, and hospitality use cases using According to Fortune Business Insights, the
service migration to AWS. The when you are not sure? The discover beers, and pour their Amazon Connect powered by AI. global edge computing market size was valued at
project languished for two years robot will ask you your mood, choice. It showcases natural Through step-by-step guidance, $15.96B in 2023 and is projected to grow from
without a development likes and dislikes, and tailor a language processing, computer you learn to implement AI- $21.41B in 2024 to $216.76B by 2031. This
environment, caught between drink for YOU! Don't like what it vision, and generative AI's future powered self-service hotel and underscores the increasing demand for efficient,
missed deadlines and budget picked? You can still select in hospitality. cab booking solutions integrated immediate data processing capabilities and the
overruns. Strategic planning and something else. This fully with social media chat platforms. shift from centralized to distributed computing
execution led to a full production automated machine will build You also experience agent-assist frameworks. In this session, learn how deploying
release in less than nine months. you a cocktail of your dreams, solutions that redefine customer models and transaction applications at the edge
including cup dropping, ice support, enhancing the overall on small form-factor computers can help
dispensing, drink mixing and customer experience in the travel businesses continue operations during
delivery! and hospitality industry. connectivity disruptions, forecast inventory,
reduce losses, and improve customer experience
through enhanced edge intelligence.
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SESSIONS OF INTEREST
IDE102 BIZ206 RCG2031 AIM235-S
Dentsu and AWS: “Easy Scale your end user How US Foods How TII, Reply,
Reading” books for messaging strategy successfully built and Accenture, and MAG
developmentally with Amazon Pinpoint scaled a generative AI bring AI everywhere
disabled In this workshop, learn how to use Amazon
sales tool (Intel)
Dentsu Creative launched the pioneering AI Pinpoint to streamline end user messaging Join this session to learn how US Foods, a Intel provides customers with a broad
tool “Easy Reading” to make reading more for your fictitious taco truck business. leading foodservice distributor, built an product portfolio and a path to rapidly
accessible for millions with intellectual Implement multiple communication automated order guide to enable sales implementing AI projects with AWS in the
disabilities. Developed using AWS, Easy channels to support the daily operations of productivity using Amazon Bedrock. The VP cloud and at the edge. Hear from industry
Reading can translate any text into the your taco truck, and use Amazon Pinpoint of Machine Learning Engineering shares partners Accenture and Reply on how they
internationally recognized Easy-to-Read to send SMS text messages for order pickup how he and his team identified the right use utilize Intel technologies to harness the
format. Dentsu has partnered with Visit notifications and a customer loyalty sign-up case, quickly built and tested feasibility with power of AI. In addition, Manchester Airport
Portugal, an organization dedicated to experience. a lightweight proof of concept, quantified Group shares how Intel and AWS enabled
literature, to allow people to “visit” the business impact to secure executive buy-in, successful and rapid deployment of edge AI
country through its literary classics. and moved to production. capabilities in production.
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ADDITIONAL SESSIONS
MIGRATIONS & BUSINESS & ANALYTICS
SECURITY SESSIONS
MODERNIZATION SESSIONS SESSIONS
• MAM104 - AWS for VMware migrations: • BIZ217 - Drive customer loyalty with • AIM271-S - Securing applications with
Successes, roadmaps, & strategies tailored experiences in Amazon Connect AWS and Palo Alto Networks (sponsored
by Palo Alto Networks)
• MAM114 - Exit mainframes quickly using • AIM243-S - Real-world applications of
AWS Mainframe Modernization Amazon Q in data science and • SEC332 - Anatomy of a ransomware event
development (sponsored by Slalom) targeting data within AWS
• MAM316 - Accelerate from monolith to
modern developer platform with gen AI • AIM213 - Boost employee productivity • SEC402 - AWS GameDay: Winning the
with Amazon Q Business DDoS game
• MAM303 - AWS Mainframe Modernization
accelerators for application transformation • SEC217 - Building a resilient and effective
• FSI321 - How Stripe achieves five and a culture of security
half 9s of availability
• MAM204 - Plan to win: Building a
migration plan
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Useful resources
Stay up to date with the app and keep your checklist squared away for re:Invent.
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INTRODUCTION EVENT OVERVIEW RECOMMENDATIONS USEFUL RESOURCES
Your re:Invent checklist
Register for re:Invent, book your hotel, book your Familiarize yourself with sponsors in the Expo,
travel reservations, upload your badge photo along with the Expo map
Visit the re:Invent website to stay up to date on If you’re attending with a team, connect with your
announcements colleagues to plan how to maximize the learnings
Pro tip: Don’t forget to find time to reconvene with your
Add all keynotes to your agenda team and debrief on everyone’s experiences
Pro tip: This is where you’ll catch the biggest AWS launches
Add your favorite Leadership sessions to your agenda
Get ready for reserved seating: favorite the learning
sessions of interest to you
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Mobile app
The AWS Events mobile app is your companion in
planning and navigating your re:Invent experience.
• Explore the sessions, experts, and exciting new services
and features that will be available at re:Invent
• Plan your experience by adding sessions of interest to
your planner
• Get updates on the latest content, speakers, and services
added to the catalog
• Complete session survey questions and provide feedback
• View a map of the re:Invent campus
• Get notifications for activities happening throughout
the event
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Thank you!
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