Planning, Its Feature, Importance
Planning, Its Feature, Importance
Planning can be defined as “thinking in advance what is to be done, when it is to be done, how
it is to be done and by whom it should be done”. In simple words we can say, planning bridges
the gap between where we are standing today and where we want to reach.
Planning involves setting objectives and deciding in advance the appropriate course of action
to achieve these objectives so we can also define planning as setting up of objectives and
targets and formulating an action plan to achieve them.
Features/Nature/Characteristic of Planning:
Planning starts with the determination of objectives. We cannot think of planning in absence
of objective. After setting up of the objectives, planning decides the methods, procedures and
steps to be taken for achievement of set objectives.
Planning is the primary or first function to be performed by every manager. No other function
can be executed by the manager without performing planning function because objectives are
set up in planning and other functions depend on the objectives only.
3. Pervasive:
Planning is required at all levels of the management. It is not a function restricted to top level
managers only but planning is done by managers at every level. Formation of major plan and
framing of overall policies is the task of top level managers whereas departmental managers
form plan for their respective departments.
Planning always means looking ahead or planning is a futuristic function. Planning is never
done for the past.
5. Planning is continuous:
Planning is a never ending or continuous process because after making plans also one has to
be in touch with the changes in changing environment and in the selection of one best way.
6. Planning involves decision making:
The planning function is needed only when different alternatives are available and we have to
select most suitable alternative.
It is mental exercise. Planning is a mental process which requires higher thinking that is why it
is kept separate from operational activities by Taylor.
Advantage
Planning is concerned with predetermined course of action. It provides the directions to the
efforts of employees. Planning makes clear what employees have to do, how to do, etc.
Organisations have to face many uncertainties and unexpected situations every day. Planning
helps the manager to face the uncertainty because planners try to foresee the future by
making some assumptions regarding future keeping in mind their past experiences and
scanning of business environments.
The organisational plans are made keeping in mind the requirements of all the departments.
The departmental plans are derived from main organisational plan.
Planning requires high thinking and it is an intellectual process. So, there is a great scope of
finding better ideas, better methods and procedures to perform a particular job.
Planning helps the managers to take various decisions. As in planning goals are set in advance
and predictions are made for future.
Controlling means comparison between planned and actual output and if there is variation
between both then find out the reasons for such deviations and taking measures to match the
actual output with the planned.
7. Focuses attention on objectives of the company:
Planning function begins with the setting up of the objectives, policies, procedures, methods
and rules, etc. which are made in planning to achieve these objectives only.
In planning function manager begins with setting up of objectives because all the policies,
procedures and methods are framed for achieving objectives only. The managers set up very
clearly the objectives of the company keeping in mind the goals of the company and the
physical and financial resources of the company.
2. Developing premises:
Premises refer to making assumptions regarding future. Premises are the base on which plans
are made. It is a kind of forecast made keeping in view existing plans and any past information
about various policies.
After setting up of objectives the managers make a list of alternatives through which the
organisation can achieve its objectives as there can be many ways to achieve the objective and
managers must know all the ways to reach the objectives.
For example, if the objective is to increase in sale by 10% then the sale can be increased:
After making the list of various alternatives along with the assumptions supporting them, the
manager starts evaluating each and every alternative and notes down the positive and
negative aspects of every alternative. After this the manager starts eliminating the alternatives
with more of negative aspect and the one with the maximum positive aspect and with most
feasible assumption is selected as best alternative. Alternatives are evaluated in the light of
their feasibility.
5. Selecting an alternative:
The best alternative is selected but as such there is no mathematical formula to select the best
alternative. Sometimes instead of selecting one alternative, a combination of different
alternatives can also be selected. The most ideal plan is most feasible, profitable and with least
negative consequences.
The managers prepare or draft the main and supportive plans on paper but there is no use of
these plans unless and until these are put in action.
7. Follow-up:
Planning is a continuous process so the manager’s job does not get over simply by putting the
plan into action. The managers monitor the plan carefully while it is implemented.
1. Top-level Plans: Plans which are formulated by general managers and directors are
called top-level plans. Under these plans, the objectives, budget, policies, etc. for the
whole organization are laid down. These plans are mostly long term plans.
2. Middle-level Plans: The managerial hierarchy at the middle level includes the
departmental managers. A corporation has many departments like the purchasing
department, sales department, finance department, personnel department, etc. The
plans formulated by the departmental managers are called middle-level plans.
3. Lower level Plans: These plans are prepared by the foreman or the supervisors. They
take the existence of the actual work and the problems connected with it. They are
formulated for a short period of time and called short term plans.
1. Long Term Plan: The long-term plan is the long-term process that business owners use
to reach their business mission and vision. It determines the path for business owners to
reach their goals. It also reinforces and makes corrections to the goals as the plan
progresses.
2. Intermediate Plan: Intermediate planning covers 6 months to 2 years. It outlines how
the strategic plan will be pursued. In business, intermediate plans are most often used
for campaigns.
3. Short-term Plan: The short-term plan involves pans for a few weeks or at most a year. It
allocates resources for day-to-day business development and management within the
strategic plan. Short-term plans outline objectives necessary to meet intermediate plans
and the strategic planning process.
1. Single Plan: These plans are connected with some special problems. These plans end
the moment of the problems to be solved. They are not used, once after their use. They
are further re-created whenever required.
2. Standing Plan: These plans are formulated once and they are repeatedly used. These
plans continuously guide managers. That is why it is said that a standing plan is a
standing guide to solving the problems. These plans include mission, policies,
objectives, rules, and strategy.
(Topic 4) Decision, Nature and Importance
Decision making may be reviewed as the process of selecting a course of action from
among several alternatives in order to accomplish a desired result. The purpose of decision
making is to direct human behaviour and commitment towards a future goal.
Decision-making is the act of making a choice among available alternatives. There are
innumerable decisions that are taken by human beings in day-to-day life. In business
undertakings, decisions are taken at every step. It is also regarded as one of the important
functions of management. Managerial functions like planning, organizing, staffing,
directing, co ordinating and controlling are carried through decisions.
Types of Decisions
Programmed Decisions
Non-programmed Decisions
1. Programmed Decisions Programmed decisions are those that are made using
standard operating procedures or other well-defined methods. They are situations
that are routine and occur frequently.
2. It is a selection process in which best or most suitable course of action is finalized from
among several available alternatives. Such selected alternative provides utmost help in the
achievement of organizational goals. The problems for which there is only one selection
are most decision problems.
3. Decision making is a goal oriented process. Decisions are made to attain certain goals. A
decision is rated good to be extent it helps in the accomplishment of objectives.
4. It is a focal point at which plans, policies, objectives, procedures, etc., are translated into
concrete actions.
7. Decision making is always related to place, situation and time. It may be decision not act
in the given circumstances.
Importance:-
4. Selecting the Best Alternative: As we know that the problem has multiple solutions.
Decision making is important to select the best alternative among various
alternatives by analyzing them one by one using various financial, statistical, and
accounting tools/techniques.
Behavioral aspects are very important in every decision making process. The inter-and
multidisciplinary decision-making theories distinguish two main typologies of research
directions: The first one consists of two lines: the normative and descriptive (behavioral).
Under the direction of the normative approach attention is taken to what and how to
decide, with an emphasis on decision-making methods and areas of application of these
methods. It seeks also to determine the optimal solution for the ideal decision-maker,
which completely uses the available information, determines the benefits of perfect
accuracy and operates in a fully rational manner.
(a) Rationality:
Decision-making is a mental process. The Human brain has the ability to learn, grasp, think,
analyze, synthesize, evaluate and relate complex facts and variables which leads to rationality
in decision-making.
(b) Commitment:
Sometimes people continue to try to implement a decision despite clear and convincing
evidence that plenty of problems exist. This tendency to persist in an ineffective course of
action when evidence reveals that the plan/activity/decision cannot succeed is known as
escalation of commitment.
Sometimes, group norms, social structure and pressure and group cohesiveness is too strong
and provides tremendous support so that cancelling the decision is impossible. Organizational
inertia may also lead to continuation of the decision.
(c) Ethics:
Ethics are an individual’s beliefs about what constitutes good and bad or right and wrong
behaviour. Ethical behaviour is that which conforms to generally Some managerial decisions
such as selecting or removing a teacher, dealing with students and parents, dealing with
corruption concerning examination and students’ marks, assigning tasks to teachers and
maintaining financial accounts properly involve ethical issues.accept social norms.
The decision is then no longer attributable to any individual group member as all the
individuals and social group processes like social influence contribute to the decision outcome
Group decision making has two advantages over individual decision making.
1. Synergy It is the idea that the whole is greater than the aggregate of its parts. When a
group makes a decision collectively, its judgment can be powerful than that of any of its
members. Through discussing, questioning, and collaborative approach, group members
can identify more complete and robust solutions and recommendations.
2. Sharing of information Group decisions take into account a wider scope of information
as each group member may contribute distinct information and expertise. Sharing
information increases understanding, clarifies issues, and facilitates movement towards
a collective decision.
Disadvantages of Group Decision Making
2. Lower Efficiency Group decisions can sometimes be less efficient than individual
decisions. It takes additional time because there is a need of active participation,
discussion, and coordination among group members. Without good facilitation and
structure, meetings can get eliminated in trivial details that may matter a lot to one
person but not to the others.
In order to eliminate group think and group shift from a group, we can use four different
techniques that will help us make a collaborative decision that is best for the group. These
techniques are −
Brainstorming
Nominal group thinking
Didactic technique
Delphi technique
1. Brainstorming
This technique includes a group of people, mostly between five and ten in number, sitting
around a table, producing ideas in the form of free association. The main focus is on
generation of ideas and not on evaluation of these ideas.
If more ideas can be originated, then it is likely that there will be a unique and creative idea
among them. All these ideas are written on the blackboard with a piece of chalk so that all the
team members can see every idea and try to improvise these ideas.
Brainstorming technique is very effective when the problem is comparatively precise and can
be simply defined. A complex problem can be divided into parts and each part can be dealt
with separately at a time.
This technique is similar to brainstorming except that this approach is more structured. It
motivates individual creativity. Members form the group for namesake and operate
independently, originate ideas for solving the problem on their own, in silence and in writing.
Members do not communicate well with each other so that strong personality domination is
evaded.
The group coordinator either collects the written ideas or writes them on a large blackboard
so that each member of the group can see what the ideas are. These ideas are further
discussed one by one in turn and each participant is motivated to comment on these ideas in
order to clarify and improve them. After all these ideas have been discussed, they are
evaluated for their merits and drawbacks and each actively participating member is needed to
vote on each idea and allot it a rank on the basis of priority of each alternative solution.
3. Didactic Interaction
This technique is applicable only in certain situations, but is an excellent method when a
situation actually demands it. The type of problem should be such that it generates output in
the form of yes or no. Say for example, a decision is to be made whether to buy or not to buy a
product, to merge or not to merge, to expand or not to expand and so on. These types of
decision requires an extensive and exhaustive discussion and investigation since a wrong
decision can have serious consequences.
There are many advantages as well as disadvantages of this type of situation. The group that
makes the decision is divided into two sub-groups, one in favor of the “go” decision and the
opposing in favor of “no go” decision.
The first group enlists all the “pros” of the problem solution and the second group lists all the
“cons”. These groups meet and discuss their discoveries and their reasons.
4. Delphi Technique
This technique is the improvised version of the nominal group technique, except that it
involves obtaining the opinions of experts physically distant from each other and unknown to
each other.
This isolates group members from the undue influence of others. Basically, the types of
problems sorted by this technique are not specific in nature or related to a particular situation
at a given time.
For example, the technique could be used to explain the problems that could be created in the
event of a war. The Delphi technique includes the following steps −
The problem is first identified and a panel of experts are selected. These experts are
asked to provide potential solutions through a series of thoughtfully designed
questionnaires.
The results of the questionnaire are composed at a central location and the central
coordinator prepares a second set of questionnaire based on the previous answers.
Each member receives a copy of the results accompanied by the second questionnaire.
Members are required to review the results and respond to the second questionnaire.
The results typically trigger new solutions or motivate changes in the original ideas.