Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Topics to be covered

1. Use of Keywords
2. Blueprint of website
3. Making first optimized website using Wix CMS
4. Adding SEO friendly content to snippet and website

Where we should use our keywords

1. At Image Alt Text

2. On page SEO to make keyword optimized Title, Meta Description, Header,
Web Content and Web images.
3. Off Page Content submission or Back link creation.
4. Google Search Ads and Shopping Ads

Keyword On Page SEO

Off Page SEO

Google Search Ads/

Google Shopping ads

Using keywords in SEO for optimization

For On page --- Title , Meta, Header, Image, Content------ Snippet

Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Class Exercise: Making an Optimized Website for Homemade Junk Jewelry (from
scratch)

1. Keyword Research
2. Web Blueprint ready
3. Content Making (Title, Meta Description, Header, Text Content)
4. Image Optimization

Keyword research

Market survey and questioner fill up document from client

Product Location Suggested Keyword by Remark
client

Silver Online Designer silver jewellary

Oxidized Best jute jewellary
Semi precious

Keyword list by Google Suggestive Method

Keyword
Jute Jewellary Design
Jute Jewellary Online
Silver Jewellary Design
Best Junk Jewellary online
Semi precious stone jewellary
Best Oxidized jewellery design
Latest Silver Jewellary Design

On page SEO Content Template

Page Title Meta Description Header

Home Exquisite Treasures of Elevate Your Style with Our H1(Unearth Timeless
Junk Jewelry | Best Affordable Junk Jewelry Collection. Charm)
Jewellary for You Explore Jute, Silver and Oxidized H2(Your Destination
Jewelry for Every Occasion. for Unique Junk
Jewelry)
Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Earning Elegant Jute Earrings| Discover the Latest Silver Jewelry H1(Best Earring
Oxidized Silver Designs and Earring Styles. Stay Designs) H2(Elevate
Earrings| Stone ahead in fashion with our exquisite Your Style with Unique
Earrings and trendy collections. Designer Jewelry)

Neck Piece H1 (Elevate Your Style

with Exquisite
Necklaces) H2(Unveil
the Magic of Designer
Necklaces
Rings

Home Page of “Saajo”

Logo Home Earrings Neckpiece Rings

Header Text (H1)

Images (Slide Show)

Header Text(H2)

Images (Products)

Footer
Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Image Optimization

1. Raw image collection (From client or copy right free net download)
https://www.freepik.com/
2. Editing using image edit tool (https://www.canva.com/)
3. Implementing Image Alt Text using keywords
4. Restore images for website use

Steps of making website in free domain using Wix

1. Make an account on Wix ( https://www.wix.com/ )

2. Log in to Wix
3. Click on Free website making tab (New)
4. Kind of website selection
5. Edit dashboard as per requirement
6. Click on Marketing SEO and tab
7. Select SEO Tab
8. If the website design is ready then set up meta tag and header tag else go
to designing the website
9. Click on Design a site from dashboard
10.Select any one option as per requirement
11.Upload Logo and personal information
12.Select the Theme for your website
13.Choose/Skip Homepage design
14.Select the other pages if required
15.Click on Go to editor
16.Edit as instruction given in the class (Video)
17.Preview the design
Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

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Step 25 Website published with optimized content ( https://addafaculty.wixsite.com/saajo )

Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Guidelines for SEO content

Keep in mind that search engines may truncate longer titles and descriptions, so
it's essential to convey your message within the visible portion.

Here are some general recommendations:

Title Tag:

Google typically displays the first 50-60 characters of a title tag in search results.
Therefore, it's advisable to keep your title within this range.

Meta Description:

Google may display up to around 150-160 characters for meta descriptions. Try to
convey the main message and encourage clicks within this limit.

Header Tags (H1, H2, H3, H4, etc.):

There are no strict character limits for header tags, but it's best to keep them
concise and relevant. Focus on providing a clear hierarchy of information. Aim for
a natural flow in your content rather than trying to hit a specific character count.

H1: Typically, the main title of the page. It's generally recommended to be concise
and informative, like the title tag.

H2, H3, H4, etc.: These can vary in length depending on the content structure.
Use them to organize your content logically.

Remember, these are general guidelines, and the actual display in search results
may vary. It's also crucial to prioritize user experience over arbitrary character
limits. If you're uncertain about how your titles and descriptions appear in search
results, you can use online tools or check directly in search engine previews.

Search engines may update their algorithms, so it's a good idea to stay informed
about the latest recommendations. Always consider the user experience and how
well your titles and descriptions convey the content of your pages.
Adda 247 Notes 6 Digital Marketing Prepared by Madhuchhanda Majumdar

Home Work

Make a website with SEO content Template you have prepared in last assignment,
Image editing and collection and making Home Page using Wix