Introduction

Google Maps has become an indispensable tool for local businesses. With the majority
of consumers turning to the internet and mobile devices to find information about local
businesses, having a strong presence on Google Maps is crucial for success.
Having a Google Business Profile (previously known as Google My Business) provides
potential customers with essential information such as business hours, contact
information, and directions. It also allows businesses to showcase their products,
services, and customer reviews, all in one convenient platform.
For local businesses, Google Maps offers the opportunity to reach a highly targeted
audience actively searching for their specific products or services. By optimizing their
Google Maps presence and taking advantage of the various services offered, businesses
can significantly increase their online visibility, attract more customers, and ultimately
generate higher revenue.
Offering Google Maps services to local business clients allows you to establish yourself
as an expert in local marketing and create lasting relationships that drive your own
business growth. By helping your clients harness the power of Google Maps, you can
contribute to their success while building your reputation as a trusted local marketing
partner.
In this special report, we will reveal 10 of the most profitable Google Maps services that
you can provide to your customers. All of these services are in demand, and your
customers will be willing to pay a high price for them because they know that this can
result in the generation of more leads and sales.
You can work with local businesses in any country or area. Speaking the same language
as your potential customers will be an advantage. Many people are doing this already.
Even if English is their second language, they are competently providing Google Maps
services for a profit.
OK, let’s get started…

1. Setting Up a Google Business Profile for Your Customers

One of the first steps in harnessing the power of Google Maps for local businesses is
setting up and optimizing their Google Business Profile listing. A Google Business Profile
is a free tool that allows businesses to manage their online presence across Google,
including Google Maps.
Setting up a Google Business Profile listing is easy. Start by claiming your client's
business on Google, providing accurate and up-to-date information such as business
name, address, phone number, website, and operating hours. Ensure that the
information is consistent across all platforms to avoid confusion for potential customers.
Once the Google Business Profile listing is set up, the next step is to optimize it. Add
high-quality photos showcasing the client's products or services, along with a compelling
business description.
Encourage customers to leave reviews and respond promptly to any feedback received.
Regularly update the listing with any changes in business information or promotions to
keep it relevant and engaging for potential customers.
Optimizing the Google Business Profile listing is crucial for local businesses as it improves
their visibility in Google search results and on Google Maps. When potential customers
search for relevant keywords or specific services in their area, businesses with
well-optimized Google Business Profile listings are more likely to appear at the top of the
search results, increasing their chances of attracting new customers.
2. Google Reviews and Reputation Management

Online reviews play a significant role in a consumer's decision-making process. Positive

reviews can build trust and credibility for a business, while negative reviews can deter
potential customers. Therefore, managing and leveraging Google reviews associated
with a Google Business Profile listing is a crucial service to offer to local business clients.
Encourage your clients to actively seek reviews from satisfied customers. This can be
done by politely asking customers to leave a review after a positive experience. You can
provide them with a direct link to the review section of their Google Maps listing.
Responding to reviews, both positive and negative, is equally important. Thank
customers for their positive feedback and address any concerns raised in negative
reviews professionally and empathetically. This shows potential customers that the
business values their feedback and is committed to providing excellent customer service.
In addition to managing reviews, you can also help your clients respond to Google Maps
questions posed by potential customers. Promptly answering these questions not only
provides valuable information to potential customers but also demonstrates the client's
responsiveness and commitment to customer satisfaction.
By actively managing and leveraging Google Maps reviews, you can help your local
business clients build a positive online reputation, attract more customers, and
ultimately increase their profitability. This is an opportunity for you to agree on a
monthly retainer with your customer to provide an ongoing service.
3. Google Maps Analytics and Tracking

To truly understand the impact of Google Maps on a local business, it's essential to track
and analyze the performance of your customer’s Google Business Profile listing. Google
Maps provides valuable analytics and tracking tools that can help businesses gain
insights into their online visibility, customer behavior, and overall success.
Start by setting up Google Analytics for the client's website and linking it to their Google
Business Profile listing. This allows you to track key metrics such as website traffic
generated from Google Maps, the number of clicks on the client's phone number or
website link, and the geographic location of users who found the business through
Google Maps.
Another valuable tool is Google Business Profile Insights, which provides detailed data
on how customers are finding the business, including the number of views, searches,
and actions taken on the listing. By analyzing these insights, you can identify trends,
understand customer preferences, and make data-driven decisions to optimize the
client's Google Maps presence.
Regular reporting and analysis of Google Maps analytics will not only demonstrate the
value of your services to your clients but also provide actionable insights to improve
their online visibility, customer engagement, and ultimately their profitability.
It is in your interest to learn everything that you can about Google Maps Analysis so that
your customers perceive you as an expert and will trust you to provide the best service
for them. There are plenty of resources available online to learn about this including
comprehensive videos on YouTube.
4. Optimizing Existing Google Business Profiles

While setting up a Google Business Profile listing is important, ongoing optimization is

equally crucial to ensure maximum visibility and attract potential customers. Offering
Google Business Profile optimization services to your local business clients can
significantly impact their online presence and profitability.
Start by regularly updating the client's Google Business Profile listing with new photos,
posts, and offers. Google Business Profiles offers various post types, including events,
offers, products, and updates, that allow businesses to share relevant information with
potential customers directly on their listing.
Optimize the client's Google Business Profile listing by strategically using relevant
keywords in the business description, posts, and reviews. This helps improve their search
ranking and increases the chances of appearing in relevant Google Maps searches.
Additionally, encourage your clients to take advantage of Google Business Profile
features such as adding a menu or services list, enabling messaging for direct customer
communication, and utilizing the Q&A section to address frequently asked questions.
These features not only enhance the user experience but also provide valuable
information to potential customers, increasing the likelihood of conversions. By
optimizing their Google Business Profile listing, you can help your local business clients
stand out from their competition, attract more customers, and ultimately boost their
profitability.
There is plenty of free training available on the optimization of Google Business Profiles.
Google itself has a free course that will take you around 45 minutes to complete and you
can take a test at the end to become certified. You can then proudly display your
certification on your website and other marketing materials. This will add a level of
credibility and trust.
5. Local Search Engine Optimization (SEO) for Google Maps

Local search engine optimization (SEO) is a key factor in improving a business's visibility
on Google Maps. By offering local SEO services specifically tailored for Google Maps, you
can help your clients outrank their competitors and attract more local customers.
Start by conducting thorough keyword research to identify relevant search terms that
potential customers are using to find businesses similar to your client's. Incorporate
these keywords strategically into the client's Google Business Profile listing, website
content, and other online platforms to improve their search rankings.
Optimize the client's website for local SEO by including location-specific keywords in
page titles, meta descriptions, headings, and content. Ensure that the website's contact
information, including address and phone number, is consistent with the information
provided on their Google Business Profile listing.
Building high-quality backlinks from reputable local directories, industry-specific
websites, and local publications can also significantly boost a business's visibility on
Google Maps. Reach out to relevant websites and directories to request backlinks or
guest posting opportunities for your clients. More on this later.
By offering local SEO services specifically tailored for Google Maps, you can help your
local business clients rank higher in local search results, increase their online visibility,
and attract more customers.
6. Google Maps Advertising

In addition to organic visibility, Google Maps also offers businesses the opportunity to
advertise directly on the platform. By offering Google Maps advertising services, you can
help your local business clients reach a wider audience and drive targeted traffic to their
physical locations.

Google Maps advertising can take different forms, including promoted pins, local search
ads, and display ads within Google Maps. Promoted pins appear directly on the map,
highlighting the client's business and encouraging potential customers to visit.
Local search ads appear at the top of relevant search results within Google Maps,
increasing visibility for specific keywords or search terms. Display ads within Google
Maps can be targeted based on the user's location, interests, or browsing history,
ensuring maximum relevancy.

To offer Google Maps advertising services to your clients, start by setting up a Google
Ads account and linking it to their Google Business Profile listing. Conduct keyword
research specific to their business and target location to identify the most effective
keywords for their advertising campaigns.

Create compelling ad copy and captivating visuals that encourage potential customers to
take action, whether it's visiting the client's physical location, making a purchase, or
contacting them for more information. Regularly monitor and optimize the advertising
campaigns based on performance data to ensure maximum return on investment for
your clients.

By offering Google Maps advertising services, you can help your local business clients
reach a wider audience, increase foot traffic to their physical locations, and ultimately
boost their profitability. Not all clients will go for this but there will be some that are
interested and will need your expertise to guide them.

As always, make sure that you fully educate yourself on what is available through Google
Maps Advertising. Find case studies online that reveal how other customers were able to
use Google Maps Ads to their advantage and make a significant return on their
advertising investment.

studies online that reveal how other customers were able to use Google Maps Ads to
their advantage and make a significant return on their advertising investment.
7. Setup Google Maps Virtual Tours

Virtual tours have become increasingly popular, especially in the wake of the COVID-19
pandemic, as they allow potential customers to explore a business's premises from the
comfort of their own homes. By offering Google Maps virtual tour services, you can help
your local business clients showcase their physical locations and attract more customers.
Google Maps virtual tours are created using Google Street View technology, allowing
users to navigate through a 360-degree view of the business's interior. This immersive
experience provides potential customers with a sense of familiarity and comfort,
increasing their trust and likelihood of visiting the physical location.
To offer Google Maps virtual tour services, you will need to partner with a trusted
Google-approved virtual tour provider. Work with your clients to identify the areas of
their business they want to highlight and ensure that the virtual tour accurately
represents their brand and atmosphere.
Once the virtual tour is created, help your clients embed it on their website, share it on
social media, and optimize it on their Google Business Profile listing. Regularly update
the virtual tour to reflect any changes in the business's interior or offerings.
By offering Google Maps virtual tour services, you can help your local business clients
stand out from their competition, provide an immersive experience to potential
customers, and ultimately increase their profitability.
8. Build Citations for Your Google Maps Customers

Citations are specific mentions about a business on various sites on the internet. These
sites can include online directories such as Yellow Pages and Yelp. You can create
citations on other sites too such as industry-specific blogs, press release sites, and more.
Getting citations for your customers from high-authority websites will help them with
their local SEO. Directory sites like Yellow Pages and Yelp have a very high domain
authority. There are many other directory sites that you can add citations to. As with
reviews, you can offer this as an ongoing monthly service to your customers.
Building citations for your customers can be time-consuming so you may want to
consider outsourcing this work. Go to freelancing platforms like Fiverr.com and find gig
providers that have good user reviews and offer the services that you are looking for. You
can then charge your customer a monthly fee that covers the cost of this and provides
you with a healthy profit.
Some data aggregators have large networks of websites where they can place citations
for your customers. This can be an inexpensive way to boost the citation count for your
customer. Some of the best data aggregators include Data Axle and Foursquare. Again,
make sure that any costs are covered by the fee that your customers pay to you.
9. Website Design and Implementation
As you are looking for potential customers to target with your Google Maps services, you
will find that several businesses do not have a website. You can explain to your
customers the importance of them having their own website and arrange for this to be
created for them.
Don’t worry. You do not have to be a website designer. There are plenty of competent
freelancers who will willingly create an attractive website for your customer for an
agreed fee. All you need to do is manage the process and add your significant margin to
the price.
Google prefers that businesses have their own websites to promote their products and
services and explain to potential customers who they are and what they stand for. It
should not be too difficult a sell for you to make if your customer has no website at the
moment.
10. Content Marketing Services

With a Google Business Profile, posts can be added which include text, images, and
video. It is a good idea for your customers to take advantage of this feature so they can
provide valuable content for their existing and potential customers.
You can sell content marketing services to your customers which include the creation of
posts for their Google Business Profile, content for their website, content for their social
media profiles, and so on.
Explain to your customers that they need a consistent content marketing approach
across all of their profiles and that they can provide value to visitors that can turn them
into paying customers. Video content is the most sought after and you can help your
customers create this.
Content creation is something that you can easily outsource. Avoid the temptation to
use AI writers as this content will not pass AI detection. Google has said that
AI-generated content is OK at the moment, but they are bound to change their mind on
this in the future.
Conclusion

Google Maps services offer a wide range of profitable opportunities for local business
clients. From optimizing their Google My Business listing to managing online reviews,
each service contributes to improving their visibility, attracting more customers, and
generating higher revenue.
By offering these valuable services and helping your clients harness the power of Google
Maps, you can establish yourself as an expert in local marketing and create lasting
relationships that drive your own business growth. So, get started today by deciding
which of these 10 profitable Google Maps services you will offer your customers.