Lecture 9 Training
Lecture 9 Training
Development
• Strategic Training
• Training is used strategically to help the organization accomplish its goals
• For example, if sales increases are a critical part of the company’s strategy,
appropriate training would identify what is causing lower sales and target
training to respond as part of a solution
Unique Training Design of Mahindra Finance
Mahindra Finance has an employee strength of around 33,000 people and majority of them are stationed
in rural and semi-urban areas. The average age of the employees is 25 years and work requires them to
travel 100-150 kms each day, on two wheelers. The challenge before the firm was to provide employees
with uniform and regular training inputs. Regular classroom-based training was not feasible due to the
mobile nature of their work.
The top leadership and the HR department realized the need for a new approach. The HR team
conducted a research and found that the young filed force has distinct interests and learning styles. All of
them were using smartphone and they were fond of music, movies and short audio video clips. The
employees were also emotionally connected to their two wheelers.
Thus the company introduced a unique leaning solution in the form of short audio clips, designed on the
lines of popular TV series. The program could be shared over WhatsApp and other social media
platforms. The technique allowed employees to access the learning files at their convenience. Using this
method, the company could reach 8000 employees at once. The audio messages were supported by
infographics and group discussions, using the technology platform. After the success of the first module,
Mahindra Finance launched more programs in the same mode.
Aligning Strategy and Training
• The employer’s
strategic plans should
govern its training
goals
• The task is to identify
the employee
behaviors the firm will
need to execute its
strategy
• Then from that deduce what competencies (for instance, skills and
knowledge) employees will need
• Then, put in place training goals and programs to instill these
competencies
Benefits of Strategic Training
• With a strategic focus, the organization is more likely to assess whether training
actually can address the most important performance issues and what besides
training is needed
• Training cannot fix all organizational problems
The Training Process
The ADDIE Five-Step Training Process
• Some managers supplement the job • Logically, training is most needed for
descriptions and specifications with a tasks that are important, frequent, and
task analysis record form at least moderately difficult
Needs Analysis: Person Analysis
• Utility Analysis
• The training needs should be prioritized based on organizational objectives
Designing the Training Program
Creating a Motivational Learning Environment
• Learning requires both ability and motivation, and the training program’s design should
accommodate both
• No manager should waste his or her time showing a disinterested employee how to do
something (even if he or she has the requisite ability)
Making the Learning Meaningful
• Learners are more motivated to learn something that has meaning for them
• At the beginning, provide a bird’s-eye view of the material that you are going to present
• Organize the information so that it can be presented logically and in meaningful units
• Use familiar terms and concepts and familiar examples
• Use visual aids
• Create a perceived training need in trainees’ minds
• Goal setting
Designing the Training Program
Make Skills Transfer Obvious And Easy
• Make it easy to transfer new skills and behaviors from the training site to the job site:
• Maximize the similarity between the training situation and the work situation
• Provide adequate practice
• Label or identify each feature of the machine and/or step in the process
• Cross training occurs when people are trained to do more than one job —
theirs and someone else’s
• For the employer, the advantages of cross training are flexibility and
development
• Although cross training is attractive to the employer, it is not always
appreciated
• Employees who often feel that it requires them to do more work for the same pay
• Training experts use the notation “70/20/10” to show that usually, 70% of job
learning occurs informally on or off the job, 20% reflects social interactions
(usually with employees on the job), and only 10% is actual formal training
• A sampling of what constitutes of informal training would be:
• Participating in meetings
• Attending conferences
• Discussions
• Working with customers/clients
• Searching the web for information
• Employers can facilitate informal learning
• Siemens places tools in cafeteria areas to take advantage of the work-related discussions
• Goggle supports on-site cafeterias with free or subsidized food
• Installing whiteboards with markers can facilitate informal learning
Discussions
• Discussions represent a more active training method as compared to other forms of informal
training
• Increase trainees’ involvement by allowing for two-way communication between trainer and
trainees and among trainees
• Discussion can help trainees to accomplish several things:
• Recognize what they do not know but should know
• Get their questions answered
• Get advice on matters of concern to them
• Share ideas and develop a common perspective
• Learn about one another as people
• Discussions can be used to build knowledge and critical-thinking skills, but they are best used
to help improve motivation and change attitudes
• Formal Discussions: must be facilitated by a trainer in order to allow everyone an opportunity to
participate
• With larger audiences, discussions often do not work well because not everyone has a chance to
contribute
Job Instruction Training
Job instruction training sheet for using a
• Many jobs (or parts of jobs) consist of mechanical paper cutter
a sequence of steps best learned step-
by-step
• It involves: listing each job’s basic
tasks, along with key points, in order
to provide step-by-step training for
employees
• First, list the job’s required steps each in
its proper sequence
• Then list a corresponding “key point” (if
any) beside each steps
Presentation/Lectures
• Primarily a passive method of instruction
• A presentation involves providing content directly to learners in a less interactive fashion
• It is a passive method because learners do little other than read or listen and (hopefully) make sense of the material
• The most common type of presentation is a lecture given by an instructor
• Presentations can be useful when the learning objective of training is for trainees to gain knowledge, such as an
understanding product features
• A disadvantage of presentations is that learners are not given any formal opportunity to test or apply what they are
learning
• Presentations can include various types of information
• Only verbal information (words),
• Auditory information (sounds),
• Static visual information (pictures),
• Dynamic visual information (animation)
• Audio-Visual Presentations
• Presentations can be made more interesting with the addition of these other types of information
• But additional information should complement rather than distract from the verbal information being conveyed
Case Studies and Business Games
• Virtual reality puts the trainee in an artificial three-dimensional environment that simulates
events and situations experienced on the job
• Vestibule Training: Trainees learn on the actual or simulated equipment but are trained off the
job (perhaps in a separate room or vestibule)
Computer-Based Training (CBT)
• Refers to training methods that use interactive computer based systems to increase knowledge
or skills
• Computer-based training is increasingly realistic
• Interactive multimedia training integrates the use of text, video, graphics, photos, animation, and sound to
create a complex training environment with which the trainee interacts
• Skills Lab in hospitals for training medical students (surgery)
• Virtual reality training takes this realism a step further, by putting trainees into a simulated
environment
• Sensory devices transmit how the trainee is responding to the computer, and the trainee “sees,
feels and hears” what is going on
• For example, audio interfaces, gloves that provide a sense of touch, treadmills, or motion platforms create a
realistic but artificial environment
• Devices also communicate information about the trainee’s movements to a computer
• Electronic performance support systems (EPSS) are computerized tools and displays that
automate training, documentation, and phone support
• The service rep usually asks questions prompted by an EPSS: step by step, through an analytical sequence
• Without the EPSS, these employees need to memorize an unrealistically large number of solutions
Behavior Modeling
• Behavior modeling involves
• showing trainees the right (or “model”) way of doing something,
• letting trainees practice that way, and then
• giving feedback on the trainees’ performance
• Behavior modeling is one of the most widely used, well researched, and highly
regarded psychologically based training interventions
• The basic procedure is as follows:
1. Modeling: First, trainees watch live or video examples showing models behaving effectively
in a problem situation
2. Role-playing: Next, the trainees get roles to play in a simulated situation; here they are to
practice the effective behaviors demonstrated by the models
3. Social reinforcement: The trainer provides reinforcement in the form of praise and
constructive feedback
4. Transfer of training: Finally, trainees are encouraged to apply their new skills when they are
back on their jobs
Online/Internet-Based Training
• More efficient than class-room training
• Usually trainees are tested on what they learned
• Companies like Tech Mahindra and Yes Bank switched to online training
• Learning Portals: offers employees online access to training courses
• Mobile and Micro learning: Many learning and development programs are being
“microsized” and delivered through mobile devices
• Scenario-based e-learning: involves inserting realistic problems (work scenarios) into
trainees e-learning lessons
• Learning Management Systems (LMS): a computer application that automates the
administration, development, and delivery of a company’s training programs
• LMSs can make training programs more widely available
• A tool that let managers track course enrollments and program completion
• The system can be linked to the organization’s performance management system
Developing the Program
• Once you design and develop the training program, management can
implement and then evaluate it
• Implement means actually provide the training, using one or more of the
instructional methods (decided in the designing phase)
• Steps to follow before, during and after training:
• Before the training: Send announcements far in advance, provide directions,
materials, etc..
• During the training: Make sure the participants have a point of contact in case
of any questions or for guidance
• After the training: Training does not end with the program but there is a need
to periodically ascertain that trainees are transferring their learning to the job
Evaluating the Training
• The widely used Kirkpatrick Model of Training Evaluation lists four training
effects employers can measure:
1. Reaction: Evaluate trainees’ reactions to the program. Did they like the program? Did
they think it worthwhile?
2. Learning: Test the trainees to determine whether they learned the principles, skills,
and facts they were supposed to learn
3. Behavior: Ask whether the trainees’ on-the-job behavior changed because of the
training program. For example, are employees in the store’s complaint department
more courteous toward disgruntled customers?
4. Results: Most important, ask, “What results did we achieve, in terms of the training
objectives previously set?” For example, did the number of customer complaints
diminish? Reactions, learning, and behavior are important. But if the training
program doesn’t produce measurable performance-related results, then it probably
hasn’t achieved its goals
Evaluating the Training
• Evaluate the actual benefits of the training process
• How can we be sure that the training (rather than, say, a company-wide wage
increase) caused the results that we’re trying to measure?
A. Time Series Design/ studies
• Here a series of performance measures before and after the training program is taken
• This can provide some insight into the program’s effectiveness
• However, can’t be sure that the training (rather than, say, the raise) caused any change
B. Controlled Experiment
• Uses a training group and a control group
• Data are obtained both before and after one group is exposed to training
• Easier to determine that the group’s performance resulted from the training, rather than from
something else
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