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EFB101 Presentation 2

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krisha shah
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32 views12 pages

EFB101 Presentation 2

Uploaded by

krisha shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCTION

• Venture: IPIK Trinkets offers exquisite jewellery online


and of ine.

• Target Audience: Primarily caters to stylish young


women.

• Online presence: Active Instagram showcasing daily


collections. (@ipik.trinkets)

• Quality: Anti-tarnish, waterproof jewellery for longevity.

• Customer Satisfaction: Comprehensive refund policy


ensures seamless shopping.
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PROBLEM / OPPORTUNITY
• By establishing a jewellery venture on campus, we can
provide students and staff with convenient access to a
wide range of jewellery options right where they spend
most of their time.

• Growing demand for unique and high-quality jewellery


among target demographic.

• Increasing popularity of anti-tarnish and waterproof


jewellery.
VALUE PROPOSITION
• Local Authenticity: Offering locally sourced classic
trinkets and jewellery

• Convenience: Providing easy access to unique


trinkets through the university stall.

• Engagement: Creating a vibrant and interactive


experience for customers at the stall.

• Premium Packaging: This helps add value to the


product and enhance customer experience
UNDERLYING MAGIC
• IPIK Trinkets specialises in sourcing magical jewellery
items that transcend beyond simple accessories.

• IPIK Trinkets encourages self-expression by providing


wearers with jewellery that has a particular meaning and
inspires them.

• IPIK Trinkets collaborates to create enchantment through


working with in uencers that share their enthusiasm for
magic and self-expression.
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BUSINESS MODEL
• Key Resources:
• Jewellery Inventory: Rings, bracelets, pendants, and trinkets sourced from artisans.
• Social Media Platforms: Use Instagram for promotion, engagement, and customer interaction.
• Stall: Physical space for showcasing and selling jewellery directly to customers.

• Customer Segments: Students and Staff Members

• Customer Relationships:
• Personalised Assistance: Provide guidance and recommendations to customers in selecting
jewellery pieces.
• Social Media Engagement: Respond promptly to inquiries, share stories, and build a
community on Instagram.
MARKET PLAN
1. Market Segmentation: Target females aged 18-35
who value unique jewellery pieces.

2. Product Offering: Showcase diverse jewellery


collections (necklaces, bracelets, and earrings) with
anti-tarnish and waterproof properties.

3. Marketing Strategy: Focus on social media


marketing, influencer collaborations, word-of-
mouth to increase brand awareness.

4. Premium Packaging with Personalisation: IPIK


Trinkets offers premium packaging in jute bags with
a customised card for each purchase, adding value
and enhancing the overall customer experience.
COMPETITIVE ANALYSIS
• IPIK Trinkets competes with established brands (Ex.
Tanishq, Kalyan Jewellers), and small brands (Ex.
Suramyaa) in the Indian jewellery market.

• Competitive pricing while maintaining quality is


crucial. Our price matched the price of our
competitors.

• Using effective marketing strategies are necessary to


differentiate the brand and boost customer
experience.
MANAGEMENT TEAM
• Chief Operating Of cer (COO): Rushit and Dhyey
handled the day to day operations of the venture by
managing the resources.

• Chief Financial Of cer (CFO): Krisha and Dharvi handled


the nances of the venture on daily basis.

• Head of Sales: Khushal, Christopher and Kavish handled


the marketing and sales of the venture. They used different
types of marketing strategies to maximize the sales.
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FINANCIAL PROJECTIONS
• The global jewellery market size was valued at USD 353.26 billion (Rs. 29455.489994 billion)
in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from
2024 to 2030. Increasing disposable income and innovative jewellery designs offered by
manufacturers are expected to drive product demand. Changing lifestyles and perceptions
of jewellery as a status symbol are expected to boost the growth of this market.

• Even if we are able to create a market share of 0.000001%, we can generate a revenue of
Rs. 294554.89994

• ROI = 118.119%
CURRENT STATUS, ACCOMPLISHMENTS,
AND USE OF FUNDS
• In just 7 days, we have sold 61 units. This shows that
there is a potential for IPIK trinkets in the market.

• Total Cost = Rs. 11010


• Total Revenue = Rs. 22350
• Total Expenses = Rs. 2800
• Net Pro t = Rs. 8540

• Everyone had made an equal amount of investment,


and the pro ts were also equally divided.
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THANK YOU

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