0% found this document useful (0 votes)
32 views12 pages

EFB101 Presentation 2

Uploaded by

krisha shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
32 views12 pages

EFB101 Presentation 2

Uploaded by

krisha shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

INTRODUCTION

• Venture: IPIK Trinkets offers exquisite jewellery online


and of ine.

• Target Audience: Primarily caters to stylish young


women.

• Online presence: Active Instagram showcasing daily


collections. (@ipik.trinkets)

• Quality: Anti-tarnish, waterproof jewellery for longevity.

• Customer Satisfaction: Comprehensive refund policy


ensures seamless shopping.
fl
PROBLEM / OPPORTUNITY
• By establishing a jewellery venture on campus, we can
provide students and staff with convenient access to a
wide range of jewellery options right where they spend
most of their time.

• Growing demand for unique and high-quality jewellery


among target demographic.

• Increasing popularity of anti-tarnish and waterproof


jewellery.
VALUE PROPOSITION
• Local Authenticity: Offering locally sourced classic
trinkets and jewellery

• Convenience: Providing easy access to unique


trinkets through the university stall.

• Engagement: Creating a vibrant and interactive


experience for customers at the stall.

• Premium Packaging: This helps add value to the


product and enhance customer experience
UNDERLYING MAGIC
• IPIK Trinkets specialises in sourcing magical jewellery
items that transcend beyond simple accessories.

• IPIK Trinkets encourages self-expression by providing


wearers with jewellery that has a particular meaning and
inspires them.

• IPIK Trinkets collaborates to create enchantment through


working with in uencers that share their enthusiasm for
magic and self-expression.
fl
BUSINESS MODEL
• Key Resources:
• Jewellery Inventory: Rings, bracelets, pendants, and trinkets sourced from artisans.
• Social Media Platforms: Use Instagram for promotion, engagement, and customer interaction.
• Stall: Physical space for showcasing and selling jewellery directly to customers.

• Customer Segments: Students and Staff Members

• Customer Relationships:
• Personalised Assistance: Provide guidance and recommendations to customers in selecting
jewellery pieces.
• Social Media Engagement: Respond promptly to inquiries, share stories, and build a
community on Instagram.
MARKET PLAN
1. Market Segmentation: Target females aged 18-35
who value unique jewellery pieces.

2. Product Offering: Showcase diverse jewellery


collections (necklaces, bracelets, and earrings) with
anti-tarnish and waterproof properties.

3. Marketing Strategy: Focus on social media


marketing, influencer collaborations, word-of-
mouth to increase brand awareness.

4. Premium Packaging with Personalisation: IPIK


Trinkets offers premium packaging in jute bags with
a customised card for each purchase, adding value
and enhancing the overall customer experience.
COMPETITIVE ANALYSIS
• IPIK Trinkets competes with established brands (Ex.
Tanishq, Kalyan Jewellers), and small brands (Ex.
Suramyaa) in the Indian jewellery market.

• Competitive pricing while maintaining quality is


crucial. Our price matched the price of our
competitors.

• Using effective marketing strategies are necessary to


differentiate the brand and boost customer
experience.
MANAGEMENT TEAM
• Chief Operating Of cer (COO): Rushit and Dhyey
handled the day to day operations of the venture by
managing the resources.

• Chief Financial Of cer (CFO): Krisha and Dharvi handled


the nances of the venture on daily basis.

• Head of Sales: Khushal, Christopher and Kavish handled


the marketing and sales of the venture. They used different
types of marketing strategies to maximize the sales.
fi
fi
fi
FINANCIAL PROJECTIONS
• The global jewellery market size was valued at USD 353.26 billion (Rs. 29455.489994 billion)
in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from
2024 to 2030. Increasing disposable income and innovative jewellery designs offered by
manufacturers are expected to drive product demand. Changing lifestyles and perceptions
of jewellery as a status symbol are expected to boost the growth of this market.

• Even if we are able to create a market share of 0.000001%, we can generate a revenue of
Rs. 294554.89994

• ROI = 118.119%
CURRENT STATUS, ACCOMPLISHMENTS,
AND USE OF FUNDS
• In just 7 days, we have sold 61 units. This shows that
there is a potential for IPIK trinkets in the market.

• Total Cost = Rs. 11010


• Total Revenue = Rs. 22350
• Total Expenses = Rs. 2800
• Net Pro t = Rs. 8540

• Everyone had made an equal amount of investment,


and the pro ts were also equally divided.
fi
fi
THANK YOU

You might also like