EFB101 Presentation 2
EFB101 Presentation 2
• Customer Relationships:
• Personalised Assistance: Provide guidance and recommendations to customers in selecting
jewellery pieces.
• Social Media Engagement: Respond promptly to inquiries, share stories, and build a
community on Instagram.
MARKET PLAN
1. Market Segmentation: Target females aged 18-35
who value unique jewellery pieces.
• Even if we are able to create a market share of 0.000001%, we can generate a revenue of
Rs. 294554.89994
• ROI = 118.119%
CURRENT STATUS, ACCOMPLISHMENTS,
AND USE OF FUNDS
• In just 7 days, we have sold 61 units. This shows that
there is a potential for IPIK trinkets in the market.