ICE CREAM IN VIETNAM - DATAGRAPHICS
Country Report | Jun 2023
Market Sizes
Sales of Ice Cream Sales Performance of Ice Cream
Retail Value RSP - VND billion - Current - 2009-2028 % Y-O-Y Retail Value RSP Growth 2009-2028
4,920 Forecast
8.2% Forecast
8,000 25%
20%
6,000
15%
4,000
10%
2,000
5%
0 0%
2009 2023 2028 2009 2023 2028
Sales of Ice Cream by Category Sales of Impulse Ice Cream
Retail Value RSP - VND billion - Current - 2023 Growth Performance Retail Value RSP - VND billion - Current - 2009-2028
Click on a Category to update Sales Chart
Frozen Yoghurt Forecast
- 6,000 20%
Impulse Ice Cream
3,450.8 5,000
Plant-based Ice Cream 15%
- 4,000
Y-O-Y Growth
Unpackaged Ice Cream
-
3,000 10%
Take-Home Ice Cream
1,468.8
2,000
-5% 0% 15%
5%
ICE CREAM 4,919.6 CURRENT % CAGR % CAGR 1,000
YEAR % 2018-2023 2023-2028
GROWTH
0 0%
2009 2023 2028
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Retail Channels
Retail Channels for Ice Cream
Retail Value RSP 2023 and Percentage Point Growth - 2018-2023
3.1% Convenience Retail
11.2% Supermarkets
99.8% Retail Offline 99.8% Grocery Retailers
100% Retail Channels 6.1% Hypermarkets
0.2% Retail E-Commerce
79.4% Small Local Grocers
Increasing Decreasing No change
Competitive Landscape
Company Shares of Ice Cream Brand Shares of Ice Cream
% Share (NBO) - Retail Value RSP - 2023 % Share (LBN) - Retail Value RSP - 2023
Kido Group 46.7% Merino 25.9%
Unilever Vietnam Interna... 11.5% Celano 19.6%
Vietnam Dairy Products J... 9.0% Vinamilk 9.0%
Fanny Vietnam Co Ltd 4.3% Cornetto 7.4%
Trang Tien Service & Tra... 4.0% Fanny 4.3%
Nestlé Vietnam Co Ltd 3.3% Trang Tien 4.0%
Phan Nam Monterosa Tradi... 1.7% Paddle Pop 2.1%
Thuy Ta JSC 0.7% Wall's 2.0%
Others 18.7% Monterosa 1.7%
Wel Yo 1.2%
Thuy Ta 0.7%
Others 22.0%
5-Year Trend
Increasing share Decreasing share No change
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Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - VND billion 2023 - % CAGR 2018-2023 % Y-O-Y Growth (NBO) 2014-2023
Click on company to compare against market Kido Group
2,500 25%
KIDO GROUP
2,000 20%
1,500 15%
1,000 10%
OTHERS
UNILEVER VIETNAM INTERNATIONAL CO LTD
500 VIETNAM DAIRY PRODUCTS JSC (VINAMILK)
5%
0 0%
-2% 0% 2% 4% 6% 8% 10% 12% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Ice Cream Kido Group
Market Concentration of Ice Cream by Company
% Share (NBO) - Retail Value RSP - 2014-2023
70%
60%
50%
40%
30%
20%
10%
0%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Top 3 Companies Others
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