Scribd
Upload
12 views

Python Hands On Project 1726651320

Uploaded by

2019ugce050
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
12 views

Python Hands On Project 1726651320

Uploaded by

2019ugce050
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 15

Sravya Madipalli

Hands-on
Python
Data Analytics
Project
Welcome to your hands-on Python data
analytics project! Today I will walk you through
each step of the process, from setting up your
environment to analyzing a dataset, drawing
insights, and solving real-world problems.
By the end of this, you will have completed your
data analytics project in Python.
The project includes:
● Installing necessary tools and libraries
● Exploring the dataset
● Cleaning and preparing the data
● Analyzing the data with Python code
● Drawing conclusions from your analysis

Let’s get started…


Prerequisites
Before we begin, ensure that you have the following installed
on your system:

1. Python 3.x: You can download and install Python from


python.org.
2. Jupyter Notebook: This is an interactive environment for
writing Python code. You can install it with the following
command:

3. Required Libraries: For this project, you'll need the


following Python libraries:
a. Pandas for data manipulation
b. Matplotlib and Seaborn for data visualization
c. Statsmodels for statistical analysis
4. Install the libraries using the following command:
Dataset Overview

For this project, we will be working with a fictional dataset


representing users of a streaming service. The dataset
contains the following columns:

● user_id: Unique identifier for each user.


● subscription_type: Subscription plan (Basic,
Standard, Premium).
● age: Age of the user.
● join_date: The date the user joined the service.
● last_active_date: The last time the user was active on
the platform.
● total_watch_time: Total hours the user spent watching
content.
● favorite_genre: User's most-watched genre (e.g.,
Action, Comedy, Drama).
● num_devices: Number of devices the user has used.

● churn_flag: Whether the user has churned (1 if


churned, 0 otherwise).
Data Exploration

● The first step is to explore the dataset. This will help us


understand the structure of the data and identify any
patterns or issues.
● Code:

What you’ll see:

● You will see the first few rows of the dataset to get a
sense of what it looks like.
● The info() method will show you data types and if any
columns contain missing values.
● describe() will give you summary statistics, such as the
average age and total watch time.
Data Cleaning
Now that we’ve explored the data, we need to clean it to ensure
it’s ready for analysis.

Common Data Cleaning Steps:


1. Handle Missing Values: Fill or drop rows with missing values.
2. Convert Data Types: Ensure data is in the correct format (e.g.,
dates, booleans).
3. Add New Columns: Calculate additional metrics like user
tenure (days on the platform).

Code:

What you’ll see:


● Missing values in last_active_date will be filled with the
current date. This is an example, in real world you will do
this with the help of product stakeholder and business
understanding
● A new column user_tenure will be added, showing the
number of days each user has been on the platform.
Data Visualization
Visualizing the data helps us understand trends and patterns at
a glance. We’ll create a few basic plots to visualize user
engagement.

Code:

What you’ll see:


● A bar plot showing the distribution of users across subscription
types (Basic, Standard, Premium).
● A histogram of total watch time, which will show how much time
users typically spend on the platform.
● A box plot showing the variation in watch time across different
subscription types.
Data Analysis
Now, let’s dive deeper and analyze the data to solve
some real-world questions.

What is the churn rate by subscription type?

Churn rate is a key metric in understanding how many


users are leaving the platform. We’ll calculate the
churn rate for each subscription type.

Code:

What you’ll see:


● You will see the churn rate for each subscription
type. For example, Premium subscribers may have
a churn rate of 15%, while Basic users may have a
churn rate of 25%.
Data Analysis

How does user engagement vary by the number of


devices used?

We’ll analyze whether users with more devices tend to


be more engaged (measured by total watch time).

Code:

What you’ll see:


● You will see that users with more devices tend to
have higher total watch times. For instance, users
with 3-4 devices may watch significantly more
content than users with just one device.
Data Analysis

Which genre results in the highest average watch time


per user?

To gain insights into user preferences, we’ll analyze


which favorite genre results in the highest watch time.

Code:

What you’ll see:


● You’ll see that certain genres, like Action or
Drama, may result in higher average watch times
compared to genres like Comedy or Documentary.
For example, Action viewers might have an
average of 250 hours of watch time, while Comedy
viewers average 150 hours.
Data Analysis
Can we calculate the retention rate for users who joined
in different months?

We’ll create a retention rate calculation based on the


month users joined. This involves more data
manipulation as we need to group users by their join
month and calculate how many are still active in
subsequent months.

Code:

What you’ll see:


● You’ll see retention rates for different user cohorts.
For example, users who joined in January 2023 might
have a 70% retention rate after several months, while
users who joined in April 2023 might have a lower
retention rate, like 55%.
Data Analysis
Can we determine customer lifetime value (CLTV)?
Customer lifetime value (CLTV) is an important metric
that estimates the total revenue a customer will generate
over their relationship with the company. We’ll calculate a
simplified version of CLTV based on subscription type
and churn probability.

Code:
Data Analysis

What you’ll see:


● Premium users will likely have the highest CLTV
due to lower churn rates and higher
subscription costs.
● Basic users may have the lowest CLTV,
suggesting they churn more frequently and
spend less overall.
Conclusion

Congratulations! You’ve completed your first


hands-on Python data analytics project. Through this
project, you’ve learned how to:

● Explore and clean a dataset.


● Visualize data to identify patterns.
● Analyze user behavior to answer important
business questions.
● Calculate key metrics such as churn rate,
retention rate, and CLTV.
Sravya Madipalli

Was this Helpful?


Save it
Follow Me
♻ Repost and Share it
with your friends

You might also like