Assignment 2A

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Assignment 2A

Uploaded by

sami.irfan463

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Conduct an interview with a local business owner to gather requirements for a new system.

Write a
summary of the requirements gathered.

Interview with Vivid Lab's Owner:

Question: What are your current Marketing tools?

Owner: We currently use a mix of tools like Zoho, Pixel, and Email Marketing for our marketing needs.

Observation: The owner seems to be aware of the basic marketing tools available but may not be fully
utilizing their potential.

Question 2: Can you elaborate on how you use these tools?

Owner: Well, we use Zoho for basic CRM functions, Pixel for tracking website traffic, and Email
Marketing for sending out newsletters and promotional emails.

Observation: The owner's understanding of the tools is limited to basic functionalities. They may not be
aware of advanced features or integrations that could enhance their marketing efforts.

Question 3: How do you track the performance of your marketing campaigns?

Owner: We primarily rely on spreadsheets to track campaign performance. We manually input data on
metrics such as click-through rates, open rates, and conversion rates.

Observation: The owner's current method of tracking campaign performance is inefficient and prone to
errors. A more automated and data-driven approach would be beneficial.

Question 4: What are the biggest challenges you face with your current setup?

Owner: The biggest challenge is the lack of integration between our tools. We have to manually input
data from different sources, which is time-consuming and error-prone. Additionally, we lack advanced
analytics capabilities to gain deeper insights into our marketing performance.

Observation: The owner clearly identifies the limitations of their current setup, particularly the lack of
integration and advanced analytics.

Question 5: What kind of features would you like to see in a new marketing system?

Owner: Ideally, we'd like a system that can:

 Centralize marketing data: Collect and consolidate data from various sources into a single
platform.
 Track campaign performance: Provide detailed analytics on the performance of our marketing
campaigns across different channels.
 Automate marketing tasks: Automate routine tasks like email campaigns and social media
posting.
 Generate reports: Generate comprehensive reports on marketing performance and ROI.
 Integrate with other tools: Seamlessly integrate with our existing tools like Zoho, Pixel, and
Email Marketing.

Observation: The owner has a clear vision of the features they need in a new marketing system. They are
particularly interested in data centralization, automation, and advanced analytics.

Question 6: Are there any specific pain points that you'd like to address with this new system?

Owner: We'd like to improve our ability to measure the effectiveness of our marketing efforts and make
data-driven decisions. Additionally, we want to streamline our marketing processes and reduce the time
spent on manual tasks.

Observation: The owner's primary goals are to improve the efficiency and effectiveness of their
marketing efforts through data-driven decision making and automation.
Summary of Requirements:

Core functionalities:

 Data Centralization: Collect and organize marketing data from various sources into a single
platform.
 Campaign Tracking: Track the performance of marketing campaigns across different channels.
 Advanced Analytics: Provide detailed analytics on marketing performance, including metrics
like click-through rates, open rates, and conversion rates.
 Automation: Automate routine marketing tasks like email campaigns and social media posting.
 Reporting: Generate comprehensive reports on marketing performance and ROI.
 Integration: Integrate with existing tools like Zoho, Pixel, and Email Marketing.
Create a list of functional and non-functional requirements for a hospital management system.
Functional Requirements for Vivid Labs' New Marketing
Software
Core Functionalities:

1. Campaign Management:
o Create, schedule, and manage various marketing campaigns (email, social media,
SMS, etc.)
o Track campaign performance metrics (open rates, click-through rates,
conversions)
o A/B testing capabilities to optimize campaign effectiveness
o Integration with marketing automation tools
2. Customer Relationship Management (CRM):
o Centralized customer database
o Segmentation and personalization of marketing messages
o Customer journey mapping and analytics
o Sales pipeline management
3. Content Management:
o Content creation and editing tools
o Content scheduling and publishing
o SEO optimization tools
o Content analytics and performance tracking
4. Social Media Management:
o Unified platform for managing multiple social media accounts
o Scheduling and publishing social media posts
o Social media listening and monitoring
o Engagement analytics
5. Email Marketing:
o Email template creation and customization
o Email list segmentation and personalization
o Automated email workflows (e.g., welcome emails, abandoned cart emails)
o Email analytics and performance tracking

Additional Functionalities:

 Analytics and Reporting:

o Customizable dashboards and reports
o Real-time analytics and insights
o Data export and integration with other tools
 Integration with Other Tools:
o Integration with CRM, marketing automation, and analytics tools
o API access for custom integrations
 Security and Privacy:
o Robust security measures to protect customer data
o Compliance with data privacy regulations (e.g., GDPR, CCPA)
 Scalability:
o Ability to handle increasing workloads and data volumes
o Scalable infrastructure to support future growth

Non-Functional Requirements for Vivid Labs' New

Marketing Software
 Performance:
o Fast loading times and responsive user interface
o Efficient data processing and analysis
 Reliability:
o High uptime and minimal downtime
o Regular system backups and disaster recovery plans
 Security:
o Strong security measures to protect sensitive data
o Regular security audits and vulnerability assessments
 Usability:
o User-friendly interface with intuitive navigation
o Clear and concise documentation and training materials
 Interoperability:
o Seamless integration with other marketing tools and systems
 Scalability:
o Ability to handle increasing workloads and data volumes
o Scalable infrastructure to support future growth
Create Entity relationship diagrams (ERDs)