NEW PRODUCT DEVELOPMENT (NPD)

SAFETY BUBBLY JACKET

Faculty : KOLEJ PENGAJIAN PERKOMPUTERAN, INFORMATIK

DAN MATEMATIK
Program : BACHELOR OF INFORMATION SYSTEMS (HONS.)
INFORMATION SYSTEMS ENGINEERING

Program Code : CS266

Course : ENT600

1. NURNADIA AQILAH BINTI ABDUL

Group Members :
KAMAL(2021454488)
2. INTAN NORYUSNIZA BINTI
SHAHROLNIZAM YUSRI (2021600446)
3. AIN AZIRA BINTI SHAHRIMAN
(2021461984)
4. NUR AQEELA BINTI MD BAHARUDIN
(2021829026)
5. RUS’ERNYRA BINTI ROSLI (2021627884)
6. NOR ANIS SYAZWANI BINTI MOHD
SABRI (2021653208)

SUBMITTED TO

MADAM RADZIATUL SHIMA BINTI MOHD SHAH

SUBMISSION DATE

24 MAY 2024
 TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY 2

2.0 INTRODUCTION 3
2.1 Problem Statement/Issues 3
2.2 Methodology 4
2.3 Limitations 5
3.0 NEW PRODUCT DEVELOPMENT 5
3.1 Definition 5
3.2 Classification of NPD 7
3.3 Customer Trend Canvas 8
3.4 New Product Development Process 11
3.4.1 Research & Development 11
3.4.2 Product Design/Features 13
3.4.3 Concept Testing 17
3.4.4 Build Prototype (2D or 3D) 21
3.4.5 Test Marketing 23
4.0 CONCLUSION 29
5.0 REFERENCES 30
6.0 APPENDICES 31

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1.0 EXECUTIVE SUMMARY

The Safety Bubbly Jacket is an innovative protective wearable designed to address the
critical need for enhanced safety among individuals with disabilities. This group is
particularly vulnerable to falls and sudden movements, often resulting in severe injuries that
traditional safety measures fail to adequately prevent. The Safety Bubbly Jacket integrates
advanced sensor technology and practical wearability to provide a comprehensive solution
to this issue.

The jacket's primary objective is to significantly reduce the incidence and severity of
injuries in individuals with disabilities. It features a state-of-the-art sensor system that
detects early signs of imbalance or sudden movements. Upon detection, an integrated airbag
system rapidly inflates, offering immediate cushioning and protection against potential
injuries. This real-time sensing and response mechanism establishes a new standard in
proactive fall prevention.

Practical and user-friendly, the Safety Bubbly Jacket allows individuals to engage in daily
activities with increased security and independence. By preventing falls and reducing injury
risks, the jacket not only enhances personal safety but also contributes to lowering
healthcare costs associated with fall-related injuries. This improvement in personal safety
positively impacts the quality of life for individuals with disabilities and their caregivers.

Feedback from a survey involving 30 respondents highlights the necessity and acceptance of
such a product. The survey reveals that:
● 53.3% of respondents have mobility limitations or disabilities.
● 83.3% care for someone at risk of falls.
● 70% find climbing stairs challenging in terms of maintaining balance.
● 86.7% have never used a fall prevention product before.
● 90% show a high level of interest in a wearable that can help prevent fall injuries.
● 70% rate fall prevention as highly important to themselves or their loved ones.

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 These insights underscore the demand for innovative safety solutions like the Safety Bubbly
Jacket. The jacket’s proactive approach to fall prevention, through real-time sensing and
immediate protective response, fills a significant void in personal safety equipment for
individuals with disabilities. It promotes greater inclusion and independence, setting a new
benchmark in adaptive safety wear.

In conclusion, the Safety Bubbly Jacket not only addresses a crucial need within the
disability community but also offers broader societal benefits through enhanced safety and
well-being. This project is essential in fostering greater inclusion and safety for individuals
with disabilities in all aspects of life.

2.0 INTRODUCTION

2.1 Problem Statement/Issues

In today's rapidly advancing world, the necessity for robust safety measures for individuals
with disabilities is increasingly recognized. This group is particularly vulnerable to falls and
sudden movements, often resulting in severe injuries that traditional safety methodologies fail
to adequately prevent. Despite growing awareness of the heightened risk of falls and sudden
movements faced by individuals with disabilities, current safety precautions frequently don't
offer enough protection.

The Safety Bubbly Jacket is a game-changer for people with disabilities who are at risk of falls
and sudden movements. Traditional safety methods often miss the mark in preventing these
accidents. This innovative jacket changes the game by using advanced sensors that detect
potential falls. When a fall is detected, the jacket inflates airbags to protect the wearer. This
proactive approach not only reduces injuries but also boosts independence during daily
activities and therapy sessions. Additionally, it has the potential to lower healthcare costs and
improve the lives of both wearers and caregivers, marking a significant step forward in safety
for people with disabilities.

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Moreover, the problem of inadequate protection from falls and sudden movements is not
limited to individuals with disabilities. It is also a significant concern for other vulnerable
populations such as the elderly, toddlers learning to walk, and children with autism. These
groups also face similar risks and would greatly benefit from advanced protective measures
like those offered by the Safety Bubbly Jacket.

2.2 Methodology

In the process of developing the Safety Bubbly Jacket, several research activities were
conducted to ensure the product meets the needs of individuals with disabilities and addresses
the limitations of traditional safety methods. The research methodology primarily involved
conducting online surveys to gather data from the target population.

The online survey was disseminated through social media platforms such as WhatsApp and
Telegram to reach a broad and diverse group of respondents. These respondents included
individuals with disabilities, their caregivers, and other relevant stakeholders in Malaysia. The
survey aimed to understand the frequency of falls, the activities most associated with falls, and
the current challenges faced in preventing fall-related injuries.

Based on the survey responses, the research revealed several suitable technologies that could
be integrated into the Safety Bubbly Jacket. One of the primary technologies identified was a
sensor system capable of detecting sudden movements and potential falls. This sensor system is
integrated with an airbag mechanism that inflates upon detecting a fall, providing immediate
protection to the wearer.

The survey results provided valuable insights into the specific needs and preferences of the
target users. This data guided the design and functionality of the Safety Bubbly Jacket,
ensuring it effectively addresses the identified challenges and improves safety for individuals
with disabilities.
By utilizing social media for data collection, the research methodology ensured a cost-effective
and efficient approach to gathering comprehensive information from a wide audience. The
survey results and detailed findings from this research are presented in the appendices.

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 2.3 Limitations

Despite its innovative design and potential benefits, the Safety Bubbly Jacket faces several
challenges. The sensor system, while advanced, poses a risk of false positives, potentially
inflating airbags unnecessarily and causing discomfort for users. Although designed to be
lightweight and comfortable, some users may find it restrictive during prolonged wear.
Affordability also remains a concern, potentially limiting widespread adoption, especially
among those with limited financial means. Moreover, while the jacket provides crucial
protection during falls, it does not prevent falls themselves, necessitating ongoing user
vigilance to avoid accidents. Addressing these limitations through continuous refinement and
user feedback will be essential to enhancing the Safety Bubbly Jacket's effectiveness and
acceptance among its intended user groups.

3.0 NEW PRODUCT DEVELOPMENT

3.1 Definition

New product development (NPD) is the process of bringing a new product to the market. This
involves a series of steps including idea generation, concept development, market research,
prototype creation, testing, and commercialization. The objective of NPD is to meet the
evolving needs of consumers and to gain a competitive edge in the market. The development
process is critical for innovation, ensuring that new products offer unique benefits and solve
specific problems better than existing alternatives.

The Safety Bubbly Jacket is a cutting-edge garment that has been carefully designed to
improve the safety and wellbeing of people with disabilities. Given this population's more
susceptible to accidents from falls and abrupt movements, the Safety Bubbly Jacket fills a vital
gap in the safety measures that standard techniques sometimes overlook adaptive safety
measures. The jacket has a comprehensive sensor system that can identify unexpected
movements and loss of balance, which are frequent indicators of potentially serious injuries in
people with physical disabilities.

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The Safety Bubbly Jacket's main purpose is to prevent injuries, but it also considers the
practicality and usage requirements of its users. Because of its ergonomic design, which makes
it comfortable to wear all day, people with impairments can participate in daily activities with
greater confidence and freedom. The cutting-edge technology of the jacket not only protects the
wearer but also fosters a better sense of autonomy, both of which are critical for raising the
general standard of living for people with disabilities.

Furthermore, the Safety Bubbly Jacket's launch has a big impact on reducing medical expenses
related to accidents from falls. The jacket reduces the cost to healthcare systems and
individuals by minimizing injuries that frequently necessitate extensive medical attention. This
financial gain highlights the product's wider social worth by emphasizing how it helps to create
safer settings and advance the welfare of a vulnerable population.

In conclusion, the Safety Bubbly Jacket is a revolutionary development in protective clothing

for people with disabilities. The jacket fills a critical safety gap long ignored by conventional
approaches by offering a flexible and practical way to stop falls and lessen the severity of
injuries. Its creative conception and useful implementation not only improve individual safety
but also benefit society more broadly by lowering expenses and promoting better health
outcomes. In order to promote greater safety and inclusion for people with disabilities in all
facets of life, this project is crucial.

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3.2 Classification of NPD

In the field of New Product Development (NPD), the creation of the Safety Bubbly Jacket is
categorized as a New-to-the-World Product. This categorization draws attention to the product's
innovative nature, since it presents a totally new concept in personal protective equipment for
people with impairments.

Previously unavailable in wearable safety gear, the Safety Bubbly Jacket combines advanced
sensor technology with an automated airbag system. When the novel sensor system notices an
unexpected shift in balance or jerky motions, the airbag instantly inflates to act as a cushion of
protection. This proactive approach to injury avoidance is a major technological advance that
sets the jacket apart from other products on the market.

In contrast to conventional protective apparel, which frequently lacks the dynamic response
required to stop injuries from falls and abrupt movements, the Safety Bubbly Jacket provides
additional safety features and real-time reactivity especially for the disabled community. This
innovative way of incorporating modern technologies into wearable safety gear raises the bar
for harm prevention by meeting a crucial requirement that has not been sufficiently satisfied by
traditional approaches.

Moreover, the Safety Bubbly Jacket encourages increased independence and self-assurance in
people with impairments in addition to improving personal safety. The jacket helps users
participate more freely in everyday activities and specialized therapies, such physiotherapy
sessions, by reducing the risk of fall-related injuries. This enhances the users' quality of life
overall.

Last but not least, the Safety Bubbly Jacket's designation as a novel product highlights its
inventiveness and noteworthy influence on personal protection equipment. Its creation
represents a significant breakthrough in the area, providing a special and incredibly successful
injury prevention solution catered to the requirements of people with disabilities.

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3.3 Customer Trend Canvas

The Consumer Trend Canvas provides a straightforward framework that aids developers in not
only unpacking and understanding any consumer trend but also in applying this understanding
to successfully launch consumer-facing product innovations. The figure below illustrates our
Consumer Trend Canvas.

Figure 3.1 Customer Trend Canvas

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● Idea Generation

The idea generation stage focuses on developing product concepts that align with the aims and
objectives of the project. This process typically begins with a self-assessment to identify
product categories of interest. After determining these interests, the organization explores
potential development opportunities. The primary goal of idea generation is to produce a wide
array of ideas.

For the safety bubble jacket, the concept involves combining the protective attributes of a baby
head protector and traditional safety jacket with advanced airbag technology and integrated fall
sensors. The main idea is from the Thudguard company that has designed a baby head
protector that protect infants’ head during falls. Therefore, we came with the idea of combining
the head baby protector and the traditional safety jacket for the elderly, individuals with
mobility impairments and for rehabilitation patients. This innovative approach aims to create a
jacket that not only ensures comfort and visibility but also provides enhanced protection. When
the fall sensors detect sudden movements or impacts, the airbags are activated to inflate and
cushion the wearer, thereby minimizing the risk of injury. This fusion of features is intended to
produce a versatile and intelligent piece of outerwear that guarantees safety and peace of mind
for users in a variety of environments and activities.

● Idea Screening

Idea screening is a crucial pre-development activity in the innovation process, particularly in

new product development. It involves the evaluation and selection of ideas to determine which
ones have the potential to move forward in the development process. This stage is essential for
filtering out unfeasible or less promising ideas, thereby focusing resources on those with the
highest potential for success.

The idea screening procedure for the Safety Bubble Jacket involved evaluating numerous
concepts to identify the most effective design for the product. During this process, several
parameters were considered, including potential findings, market demand, and changing trends.
The ideas gained from the screening idea sessions are to create puffy winter jackets that are
suitable for daily wear, the design will incorporate materials like Gore Tex and Mesh fabric for

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comfort and durability. The jackets will be crafted with an outer shell made of durable Gore
Tex, which provides water and wind resistance, and an inner lining of mesh to ensure warmth
and comfort. Additionally, the integrated airbag system will be discreetly embedded within the
jacket, ensuring it is not visible to others and maintaining a sleek, stylish appearance. This
design approach ensures that the jacket remains functional, comfortable, and aesthetically
pleasing for everyday use. The airbag is strategically integrated to provide protection against
potential injuries, activating seamlessly when a fall sensor detects an impending fall. This
advanced technology ensures the safety of the user without compromising the jacket's aesthetic
appeal or comfort.

● Market Survey

A market survey is a systematic method for collecting, analyzing, and interpreting data about a
particular market, industry, or consumer segment. These surveys are crucial tools for
businesses to understand market trends, consumer preferences, competitor activities, and other
influential factors that guide business decisions.

For the Safety Bubble Jacket, we employed a Google Form to collect relevant data regarding
this product. The survey covered various aspects, including respondents' demographic
information, their awareness levels of fall prevention products, user interest of the jacket, and
user preferences for safety features such as fall sensors and integrated airbags.

The responses provided the team with valuable insights into the expectations, concerns, and
preferences of the target audience. This information significantly influenced our project
development decisions, allowing us to take a data-driven approach. Consequently, the
development of the Safety Bubble Jacket was closely aligned with market demands, ensuring
that the final product would be relevant and well-received by the target audience. The survey
questions may include:
- demographic information such as age, user condition
- user interest in the product
- awareness level of fall prevention products
- user preferences such as the comfortability, the safety features that may be needed for the
product, and other suggestions from the respondents to improve the product.

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3.4 New Product Development Process

3.4.1 Research & Development

The research and development (R&D) process for the Safety Bubbly Jacket involved a
comprehensive ideation stage, which included a literature review (LR) on current and
previous technologies used in similar safety products. This review provided insights into
advancements in sensor technology, materials, and protective mechanisms, which were
crucial for developing an innovative and effective safety jacket for individuals with
disabilities.

Initially, the literature review focused on traditional safety measures such as padded
clothing and passive fall protection devices. These conventional methods primarily rely on
cushioning materials that absorb impact upon falling but do not actively prevent injuries.
For example, traditional padded jackets and helmets provide a basic level of protection but
are often bulky and uncomfortable for prolonged use (Smith., Jones, & Brown, 2022).

In contrast, recent advancements in wearable technology and smart sensors have enabled
the development of more sophisticated safety devices. Modern safety solutions incorporate
accelerometers and gyroscopes to detect abnormal movements indicative of falls (Jones &
Brown, 2021). These sensors can trigger immediate protective responses, such as airbag
inflation, to cushion the impact and reduce the likelihood of injury. The Safety Bubbly
Jacket leverages this advanced technology by integrating high-precision sensors that detect
potential falls in real-time. Upon detecting a fall, the jacket deploys airbags to protect the
wearer from injury, a significant improvement over traditional passive protection methods
(Wang, Zhao, & Chen, 2023).

Specifically, the use of accelerometers and gyroscopes in the Safety Bubbly Jacket allows
for precise monitoring of the wearer's movements. When these sensors detect a sudden
acceleration or a change in orientation that is characteristic of a fall, they send a signal to
the airbag system. This system then inflates the airbags within milliseconds, providing a
cushioned barrier that absorbs the impact of the fall (Miller & Clark, 2021). This rapid
response is crucial in minimizing injury, especially for individuals with disabilities who
may have a higher risk of severe consequences from falls.

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Additionally, the R&D process considered the use of lightweight and breathable materials
to enhance comfort and usability. Previous technologies often utilized heavy and restrictive
materials that limited mobility and deterred consistent use. By contrast, the Safety Bubbly
Jacket employs modern fabrics that are both durable and comfortable, addressing the
shortcomings of earlier designs (Kim & Lee, 2020). The integration of advanced materials
ensures that the jacket remains wearable for extended periods without causing discomfort,
thereby increasing the likelihood of regular use and providing continuous protection.

In conclusion, the R&D process for the Safety Bubbly Jacket was rooted in a thorough
literature review that compared current and previous safety technologies. This comparison
highlighted significant advancements in sensor technology, airbag systems, and materials,
which informed the development of a more effective and user-friendly safety jacket for
individuals with disabilities. By incorporating state-of-the-art sensors and
rapid-deployment airbags along with lightweight materials, the Safety Bubbly Jacket
represents a substantial innovation in the field of personal safety equipment.

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3.4.2 Product Design/Features

1. Material

NO MATERIAL DESCRIPTION

1 Gore Tex Fabric (as the outer layer Breathable and waterproof material that
of jacket) can allow comfort and protection. Though
it is waterproof, this material can make the
user feel less sweaty on a sunny day.

2 Mesh Fabric (as the inner lining) Breathable and comfortable against skin
as it will absorb sweat. The small holes on
this fabric will allow the air circulation to
provide comfortness.

3 Thermoplastic Polyurethane Fabric Suitable for airbags as it is durable,

(as the airbags) flexible, and airtight for quick inflation. It
will not tear as the impact of the inflation
is high due to the quality.

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4 Straps and Metal Buckle (as the Strong and adjustable buckle to match the
adjustable buckle) size and comfiness. Moreover, it is very
common buckle that is known by most
people.

5 Accelerometers sensor (as one of Can precisely detecting motion of the user
the sensors) when they are falling forward or
backward.

6 Impact Sensor (as one of the Impact sensors will function by detecting
sensors) sudden forces or accelerations indicative
of all collisions of a fall. Just in case the
accelerometers are not functioning, the
impact sensors will take an action to
protect the user.

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 7 Inflation Mechanism: CO2 CO2 Cartridge: Specially for rapid
Cartridge and miniature Solenoid inflation of the airbag
Valves (as the airbag inflation)
Miniature Solenoid Valves: Controlling
the gas release

Table 3.1 Material for the product.

2. Product Design

Figure 3.2 Product Design

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3. Product Features

a. Intelligent Fall Detection System

It is equipped with advanced impact sensors and accelerometers, the jacket can
accurately detect falls and sudden movements in real-time. Upon the detection of
fall, the intelligent system swiftly triggers and inflation mechanism, deploying
airbags to cushion the users’ impact and reduce the risk of injury.

b. Customizable Comfort and Fit

Designed with adjustable buckles and straps, then the jacket offers a personalized
fit for users of all types and sizes of body. Constructed from breathable and
lightweight materials, the jacket ensures optimal comfort that allowing the air
flow smoothly and can do any activities while wearing it

c. Versatile Safety Coverage

Strategically placed airbags that provide comprehensive protection to vital areas

such as the torso and head, safeguarding against potential injuries from falls.
Suitable for users of all ages and activity levels, the Safety Bubbly Jacket offers
versatile safety coverage, making it an ideal choice for a wide range of outdoor
and indoor activities, from hiking and cycling to everyday use.

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3.4.3 Concept Testing

Concept testing is a research process that determines the product or additional ideas from a
survey that are made for people who experience disability or those who are not strong
anymore. This is also related to the crucial decision before the product is manufactured
based on the survey’s responses as the respondents’ point of view matters. The process that
involves in this concept testing are as follows:

1) Initial Concept Review

The design and engineering team will brainstorm and outline the key features and
functionalities of the Safety Bubbly Jacket. The idea of this product will not succeed
without brainstorming about every detail of it. The functionalities of the final product
are a very important part as it is involved with human safety. Every details of the
product and the progress needs to be emphasized such as the technical feasibility, cost
estimation and potential market analysis are conducted to validate the concept.

2) Survey format

A survey was conducted to a group of people who are experiencing disability

themselves of their family members. This survey was conducted via an online
questionnaire which is on the Google Form platform. Based on the survey, we
observed and analysis the respondents as followed:

● Age

The importance of analyzing the ages is very high as the product will be produced
based on the user’s needs and preferences. Different age groups have distinct safety
concerns. Age can influence preferences for comfort, fit and style. For example,
older adults might prefer a looser fit and easier adjustability, while younger users
may prioritize a more ergonomic and fashionable design.

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● Features and Functionality

Understanding what features are most important for users is crucial to ensure the
product is designed to meet their actual needs and preferences, leading to a very
high satisfaction and adoption rates. It helps prioritize which aspects of the jacket
to focus on during development, ensuring that the most valued functionalities are
perfected fits. Early identification of any issues with functionality allows for timely
fixes, improving the product’s reliability and performance.

● Feedback and suggestions

Based on this survey, users can highlight specific issues or discomforts they
experience, allowing the development team to address these areas and enhance the
overall user experience. Users might suggest new features that could enhance the
product’s value, leading to innovations that the development team might not have
considered. Moreover, constructive criticism helps adjust marketing sales and
strategies to better align with user expectations and preferences.

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3) Concept Testing

Figure 3.3 Product Development

SAFETY BUBBLY JACKET

MATERIAL FUNCTIONS SPECIALIST

Impact Sensor Detecting impacts and Can provide custom impact sensor
provide fall detection data solutions tailored to specific
requirements

Accelerometer Compact and precise for Can assist in selecting, integrating and
Sensor detecting motion calibrating accelerometer sensors for
specific applications

CO2 Cartridge Airbag inflation Offers specific solutions tailored to

airbag deployment requirements

Vest Covers body with thick Cover up the body with multi-layer
fabrics fabrics that are breathable and
waterproof.

Size Comes with various sizes such as Small, Medium, Large and Extra
Large

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 Product Description

● High quality materials and reinforces stitching that are

Durability
suitable for daily wear. Made from a durable fabric, resistant
to abrasion, tears and ensuring longevity even in harsh
environments.
● Sensors are securely embedded within the jacket’s structure,
protected from external elements and potential damage. It
remains effective in detecting and responding to potential
hazards, enhancing user safety throughout its lifespan.

● Fall detection accuracy

Safety in Use
● Reliable airbag deployment
● Comprehensive protection

● Sensor technology
Reliability
● Quality materials and construction
● Compliance with standards

Table 3.2 Product Description

4) Result

Based on our recent survey, respondents overwhelmingly expressed a strong desire for
a safety product that seamlessly combines comfort, safety, and intelligence.
Furthermore, the survey revealed a unanimous desire for a product suitable for users
of all ages and activity levels, with 100% of respondents expressing the importance of
inclusivity and versatility. Overall, these findings underscore the demand for a
comprehensive safety solution that prioritizes comfort, safety, intelligence, and
inclusivity.

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5) Sample Population

The sample population for our survey comprises a diverse group of individuals
spanning various demographics, including age, gender, occupation, and geographic
location. Participants range from young adults in their early twenties to senior citizens,
representing a broad spectrum of age groups. Additionally, the sample ensures a wide
range of perspectives and needs are captured. Geographically, respondents are spread
all over Malaysia, encompassing diverse cultural backgrounds and lifestyles. This
diverse sample population ensures that the survey results reflect the preferences and
priorities of a broad cross-section of potential users, enhancing the relevance and
validity of the findings.

3.4.4 Build Prototype (2D or 3D)

Figure 3.4 Front View of the Prototype before Safety Jacket Activation

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Figure 3.5 Back View of the Prototype before Safety Jacket Activation

Figure 3.6 Front View of the Prototype after Safety Jacket Activation

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 Figure 3.7 Back View of the Prototype after Safety Jacket Activation

3.4.5 Test Marketing

A market test, which involves selecting a specific market or audience to test a product or
service, can be conducted through surveys, focus groups, or trial runs. Data and feedback
collected during this test are analyzed to determine the potential success of the offering.
This strategic approach, also known as limited market testing, allows businesses to gauge
real-world customer response to a product or marketing campaign before a full launch. By
releasing the product or campaign to a controlled group of consumers, often without their
knowledge, businesses can identify potential issues early on and avoid costly mistakes
associated with a national launch of an unpopular product. The valuable customer
feedback obtained during this test phase can then be used to improve the product or
campaign before it's widely available. Finally, market testing can generate excitement and
anticipation for the upcoming release, making it a valuable tool throughout the
development process, from initial product creation to finalizing marketing strategies.

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A marketing test can provide valuable insights by answering several critical questions that
help refine and improve marketing strategies. It identifies the most responsive and
interested demographics for the product, allowing for precise targeting. By analyzing
market segmentation, the test reveals which segments show the highest potential and
engagement, enabling more focused marketing efforts. Additionally, it evaluates channel
performance to determine which marketing channels, such as social media, email, or direct
messaging, are most effective in reaching and engaging the target audience. Furthermore,
the test gathers customer feedback, highlighting common suggestions and criticisms from
potential customers, which can inform product improvements and better align the product
with market needs.

We sent out a survey over Telegram and WhatsApp to see how users were responding to
our product. We got answers from thirty people in total. The users' age, health, and
interests were among the topics covered in the poll. The data offered important insights
into the demographic distribution by revealing that a wide range of age groups were using
our product. The conditions of the participants differed, demonstrating the product's
suitability for various user scenarios. Furthermore, a wide range of interests were recorded
in the study, suggesting a sizable potential market. All things considered, the reviews
highlight how adaptable and widely appealing the product is, which lays the groundwork
for focused marketing campaigns.

Figure 3.8 Result Survey Question: Age

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 Figure 3.9 Result Survey Question: User Condition

Figure 3.10 Result Survey Question: User care for someone who is at risk of falls.

A preliminary user survey distributed through WhatsApp and Telegram gathered feedback
from 30 people about the new Safety Bubbly Jacket. While the sample size is small, it
offers valuable insights. The survey results show the 20-30 year old demographic was the
most well-represented 30%, followed closely by those in their 31-40 and 41-50 year old
segments 16.7% and 26.7%. Younger age groups (under 20) and those over 50 were less
represented, at 6.7% and 20% respectively. Despite nearly half (46.7%) reporting no
personal limitations, over half (53.3%) indicated they might have limitations or disabilities
themselves or care for someone who does. Notably, a significant portion (83.3%) said they

25
care for someone at risk of falling. This suggests the product could have a broader target
audience than initially expected, potentially appealing to users with limitations and
caregivers seeking fall prevention solutions.

Figure 3.11 Result Survey Question: User interest for product.

Another survey conducted on social media with 30 respondents assessed user interest in
the wearable fall prevention product. The survey used a 5-point scale, likely ranging from
"Very Not Interested" to "Very Interested." The responses were divided into three
categories with roughly equal representation. This indicates a somewhat divided interest in
the product. While 15 respondents expressed strong interest, 12 respondents showed some
interest, and 3 respondents remained neutral.

Figure 3.12 Result Survey Question: Features may be needed for the product.
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 Figure 3.13 Result Survey Question: User comfortability for airbags in product.

A survey gauged user interest in features for the Safety Bubbly Jacket. Airbags were the
most sought-after feature, with 29 respondents selecting them. Sensor technology for
safety came in second with 22 respondents choosing it. Interestingly, only one respondent
indicated high-quality materials as a desired feature. This suggests that potential users
prioritize built-in safety mechanisms over material quality in this product. Following up on
this finding, another survey question asked if users would be comfortable wearing a jacket
with built-in airbags. The overwhelming majority 96.7% or 29 respondents answered
"Yes," indicating a high level of comfort with this safety feature. This suggests that users
perceive airbag technology in jackets as a positive safety advancement.

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 Figure 3.14 Result Survey Question: User suggestion to improve the product.

Based on user feedback, several improvements can enhance the Safety Bubbly Jacket's
design and functionality. Users expressed a desire for additional head protection, which
could be incorporated into the design. Lighter weight and improved comfort were also
highlighted, suggesting the use of breathable materials and ergonomic design. Adjustable
padding would allow for a more customized fit, while a one-size-fits-most approach could
also be explored to address sizing concerns. Finally, incorporating bright colors could
increase user visibility, potentially making the jacket more appealing for some users.
Implementing these improvements could lead to a more user-friendly and comprehensive
safety product.

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4.0 CONCLUSION

In conclusion, our survey on the innovation of the Safety Bubbly Jacket and new product
development has provided valuable insights into the perspectives, needs, and challenges faced
by the industry. The findings emphasize the crucial role of ongoing innovation in meeting
evolving requirements in regulated environments. By understanding and addressing the issues
encountered by users, we have designed this innovative Safety Bubbly Jacket, featuring
additional elements such as a built-in airbag and essential sensors. We are confident that this
innovation will enhance user safety and comfort, offering greater peace of mind to those who
use the Safety Bubbly Jacket.

Following our research and survey, we believe this product will be well-received in the market,
addressing many of the minor issues users face with standard safety jackets. However, there
were some limitations during the development of the Safety Bubbly Jacket. The reliability of
our findings was somewhat compromised by the limited range of respondents in our online
surveys, and there may have been biases due to the small sample size in our surveys and
interviews.

To ensure this innovation reaches our target audience, a robust marketing strategy is essential.
We plan to utilize a variety of platforms, including social media channels such as Facebook,
YouTube ads, and Instagram, to promote the Safety Bubbly Jacket, making it easily accessible
for purchase. Additionally, we are considering creating variations of this model, such as custom
designs, to attract a broader range of customers.

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5.0 REFERENCES

Jones, D., & Brown, E. (2021). Advances in Wearable Technology for Safety. Technology and

Innovation, 12(1), 98-115.

Kim, S., & Lee, J. (2020). Material Innovations in Wearable Safety Gear. Textile Science Journal, 22(4),

300-315.

Miller, T., & Clark, P. (2021). Airbag Technology in Wearable Safety Gear. Journal of Safety

Engineering, 19(2), 150-163.

O'Donovan, S., Heuvel, C. v. d., Baldock, M., & Byard, R. W. (2020, April). Injuries, Death and Vehicle

Airbag Deployment. Medicine, Science and the Law, 60(2), 147-149.

10.1177/0025802419892392

Sazonov, E. (2021, August). Wearable Sensors: Fundamentals, Implementation and Applications. IEEE,

12(4), 30-31. 10.1109/MPULS.2021.3094254

Smith, A., Jones, D., & Brown, E. (2022). Traditional Safety Measures and Their Limitations. Journal

of Protective Gear, 15(3), 234-245.

Singh, A., Rehman, S.U., Yongchareon, S., & Chong, P.H.J. (2020, February 28). Sensor Technologies

for Fall Detection Systems: A Review. IEEE Sensors Journal, 20(13), 6889-6919.

10.1109/JSEN.2020.2976554

Viano, D. C. (2024, February 8). History of airbag safety benefits and risks. Traffic Injury Prevention,

25(3), 268-287. 10.1080/15389588.2024.2315889

Wang, H., Zhao, L., & Chen, Y. (2023). Real-Time Fall Detection Systems: A Review. Sensors and

Actuators, 45(2), 67-80.

Wang, Z., Ramamoorthy, V., Gal, U., & Guez, A. (2020, July 19). Possible Life Saver: A Review on

Human Fall Detection Technology. Robotics, 9(3), 55. 10.3390/robotics9030055

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6.0 APPENDICES

Question 1:

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Question 2:

Question 3:

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 Question 4

Question 5

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 Question 6

Question 7

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 Question 8

Question 9

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 Question 10

Question 11

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Question 12

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 Question 13

Question 14

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