Lesson 4 Controlling
Lesson 4 Controlling
LESSON
OBJECTIVES
• Know the nature of controlling
• Describe the link between planning and
controlling.
• Distinguish control methods and systems
• Apply management control in accounting
and marketing concepts and techniques
• Prepare a budget plan
CONTROLLING
Comparing actual
performance against
standards.
Establishing standards
against which
performance can be
measured.
THE LINK BETWEEN PLANNING
AND CONTROLLING
Where
are we How can
Planning occurs before action is taken
now? we get
while controlling takes place after
from planning is completed and the
What do here? organizational activities begin.
we want
to be?
BEHAVIOR OR PERSONAL
CONTROL
• Based on direct, personal surveillance.
OF
• called screening control. It monitors the
operation in progress
Overall
Traditional Specialize
Perfomance
d
CLASSIFICATION OF CONTROL TECHNIQUES Budgetary Control
• Refers to managing income and
expenditures.
• Regularly comparing actual income or
Specialized
Control Network Analysis
Techniques • Used to control a complex project that
requires analysis of various activities
and events.
• The chart enables interrelated activities
and critical paths to be observed.
CLASSIFICATION OF CONTROL TECHNIQUES Income Statement
complied at the end of
accounting period that
calculates net profit or loss
Controlling from business operations
Overall
Return on Investment
Performance (ROI)
• shows how good and fast the business
achieve an optimum rate of return
CLASSIFICATION OF CONTROL TECHNIQUES Key Control Area
includes quantity, quality,
time, and cost with profit as
Controlling the criterion for success
Overall
Audits
Performance • Internal Audit - conducted by internal auditors
• External Audit - conducted by external auditors
that were not part of the organization
• Managerial Audit - periodic assessment of
managerial performance done by internal or
external auditors
Control
Strategies
Market Control - managerial approach that
relies on market mechanism to regulate
prices for certain clearly spcicified goods and
reasonable level of competition in the goods
or service are and it must be possible to
specify requirements clearly.
Control
Strategies
Bureaucratic Control - Relies on regulations
through policies, supervision, budgets,
schedules, reward system, and other
administrative mechanisms. Useful for
keeping recurring activities.
Control
Strategies
Clan Control - relies on values, beliefs,
traditions, corporate culture, shared norms
and informal relations to regulate employee
behaviors and facilitate the reaching of
organizational goal.
Role of Budgets in Planning and
Control