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Unit - 1 - Jan 2024

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20 views

Unit - 1 - Jan 2024

Uploaded by

Hazel Cora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Higher Nationals

Assignment Brief – BTEC (RQF)


Higher National Diploma in Business
Student Name/ID Number

Unit Number and Title Unit:2 Marketing Principle and Planning

Submission
Academic Year Format: 2024

The submission is in theDaw


Unit Assessor formKhin
of a Latt Latt Tun
10-minute individual PowerPoint presentation and 5
minutes allocated for questions.
Marketing Concepts and Internal Relations(1 of 2)
Assignment Title
The presentation slides and speaker notes should be submitted as one copy.
You are required to make
Issue Date 16/effective
01 /2024 use of PowerPoint headings, bullet points and
subsections as appropriate.
26/01/2024
Submission
Your Date
research should be referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system.
IV Name
The recommended word limit is 1,500–2,000 words, including speaker notes, although
Date you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO1 Explain the role of marketing and how it interrelates with other functional units of an organization.

Assignment Brief and Guidance:

You are applying for the role of Marketing Manager within ‘an organisation of your choice’ and
as part of the interview process you are required to discuss the concept of marketing as well as
its role within the organisation. Further to this you will have to explain how marketing interrelates
with other functions within the business.
Evidence
This will be a 10-minute presentation as part of the interview. Your presentation should cover the
following:
1. Introduction to the concept of marketing, including current and future trends.
2. An overview of the different marketing processes.
3. Explanation of the role and responsibilities of a marketing manager in the context of
the organisation.
4. An explanation of how marketing influences and interrelates with other
functional departments of the organisation.
5. The value and importance of the marketing role in the context of the organisation.
6. Conclusions that emphasized the significance of having effective interrelationships
between different functional departments.
Grading Criteria

Learning Outcome Pass Merit Distinction

LO1 Explain the role P1 Explain the key M1 Analyse the roles D1 Critically analyse
of marketing and how roles and and responsibilities of and evaluate the key
it interrelates with responsibilities of the marketing in the elements of the
other functional units marketing function. context of the marketing function and
of an organisation. marketing how they interrelate
P2 Explain how roles environment. with other functional
and responsibilities of units of an
marketing relate to the M2 Analyse the organisation.
wider organisational significance of
context. interrelationships
between marketing
and other functional
units of the
organisation

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