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Sadqa Jariya Campign Work Plan

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Junaid Durrani
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74 views3 pages

Sadqa Jariya Campign Work Plan

Uploaded by

Junaid Durrani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Sadqa e Jariya

Pre-Ramadan Campaign Workplan Oct


-Jan 2024-25

Month

Item

1.0 Media & Digital Production


1.1 Digital video Commercial (DVC) production (Synergy)
1.2 Campaign Launch media event ( Lunch, celebrity, SMD, DVC,Souvenirs)
1.3 Paid Social media Calander/Posts (static, videos, reels)
1.4 Digital streamers (RFP,design, live)
2.0 Product designing & printing
2.1 Newsletter ( design , printing)
2.2 Appeal letter ( design, printing )
3.0 Direct marketing activities
3.1 Meetings with HNIs, high potential businesses, trade /retail (125)
3.2 SMS, WhatsApp, Email portals ( Jazz) Potential donor/private patient list
3.3 Newspaper insertion appeal letter (15K in DHA, Askari 10 & 11)
3.7 Direct mail (5K) DHA Ph 6, 5, 4, 3
4.0 Community Enagagment
4.1 Celebrities /Influencers/ Business leaders shout outs (15)
4.2 Screening camps (6)
4.3 Awareness sessions (6)
4.4 Exhibitions - joint promitions (3)
4.5 Hospital Tours (10)
Oct-24 Nov-24 Dec-24 Jan-25
Responsibility

Week 3

Week 4

Week 1

Week 2

Week 3

Week 1

Week 2

Week 3

Week 1
Week 4

Week 4
MD X X
MKT/PD X X
MD/PD X X X X X X X X X X X
MD/PD X X X X X X X X X X X

PD X
PD X

FR X X X X X X X X X X X
FR X X X X X X X X X X X
FR X X X X X
FR X X X X X X X X

FR X X X X X X
FR X X X X X X X
FR X X X X X X
FR X X X
FR X X X X X X X X X X X

Responsibility Legend Color Legend


Media & Digtial Production MD In Progress,
Product development PD Active
Fund Raising FR Completed
Marketing MKT

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