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Mock Test 1:7:2024

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80 views5 pages

Mock Test 1:7:2024

Uploaded by

tranhuynhthuyvi206
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mock test- 1/7/2024

Câu 1: According to management guru Peter Drucker, "The aim of marketing is to ________."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary

D) fulfill unrealistic customer expectations

E) sell products.

Câu 2: Which of the following terms refers to sellers being preoccupied with their own products
and losing sight of underlying consumer needs?
A) vendor lock-in
B) social loafing

C) value proposition
D) marketing myopia
E) conspicuous consumption

Câu 3: _______ is the act of obtaining a desired object from someone by offering something in
return.
A) Valuation
B) Exchange

C) Market offering

D) Confiscation

E) Donation

Câu 4: Seagull Terrace offers its customers good accommodations, local delicacies, and amazing
seaside views. The overall experience provided at the motel is a part of its ________.
A) market offering
B) target market

C) market segment
D) product positioning
E) marketing mix.

Câu 5: A market is the set of actual and potential buyers of a product or service.

A. True B. False

Câu 6: Cathy's Clothes is a small yet successful retail chain that sells women's clothing and
accessories with a focus on buyers who have relatively modest means. For this specific purpose,
the firm has rolled out several marketing initiatives aimed at women of a specific demographic.
This is an example of ________.
A) ambush marketing

B) social marketing

C) societal marketing

D) target marketing

E) cause marketing

Câu 7: The ________ concept is aligned with the philosophy of continuous product
improvement and the belief that customers will choose products that offer the most in quality,
performance, and innovative features.
A) product

B) production
C) societal marketing
D) marketing
E) selling

Câu 8: Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced
further for increased consumer affordability. This reflects the ________ concept.
A) product
B) production

C) selling
D) marketing
E) societal marketing

Câu 9: Jolene's firm markets preplanning services for a mortician. She finds that most of her
target market avoids discussing future funeral needs. She convinces people to invest in the firm's
services through her large-scale promotional efforts. Jolene's firm most likely practices the
________.

A) production concept

B) marketing concept

C) selling concept
D) product concept

E) societal marketing concept

Câu 10: The final step in the marketing process is ________.

A) capturing value from customers


B) creating customer delight
C) creating customer lifetime value
D) understanding the marketplace
E) designing a customer-driven marketing strategy.

Câu 11: Mission statements should be defined in terms of ________. A) the advantages a
company's products provide
B) satisfying basic customer needs
C) the value a company's products provide

D) the profitability of a company's products

E) the variety they offer to a customer.

Câu 12: The collection of businesses and products that make up a company is called its
________.

A) strategic business unit


B) supply chain
C) strategic plan

D) business portfolio
E) internal value chain

Câu 13: ________ are a type of SBU that often require heavy investments to finance their rapid
growth.
A) Cash cows
B) Question marks

C) Stars
D) Dogs
E) Bears

Câu 14: Making more sales to current customers without changing a firm's products is known as
________.
A) market segmentation
B) market penetration

C) product diversification

D) product development

E) prospecting

Câu 15: The managers of Alfredo's Pizza, a popular pizzeria in New York City, have been
increasingly encouraging senior citizens to visit the pizzeria's numerous outlets spread across the
city. Anticipating a rise in the population of senior citizens in the area, the management of
Alfredo's Pizza is seeking to tap into this promising segment that consists of retired, affluent
consumers. In this instance, the managers of Alfredo's Pizza are anticipating company growth
through ________.
A) market development
B) product development
C) mass customization
D) niche marketing
E) product differentiation

Câu 16: Ron and Gail, owners of Fun-Spot, strive to provide new offerings and entertainment
options for their visitors. This type of strategy can be best described as ________.
A) market penetration
B) market development

C) product development

D) niche marketing
E) diversification

Câu 17: The marketing logic by which a company hopes to create customer value and achieve
profitable customer relationships is referred to as the ________.
A) price
B) marketing implementation

C) value chain
D) marketing strategy
E) downsizing

Câu 18: A market segment consists of consumers who respond in different ways to a given set
of marketing efforts.

A. True B. False

Câu 19: The key businesses of Kimberley and Price consist of a division that produces and sells
breakfast cereals and another that manufactures gardening tools. Each of these businesses is
called a ________.
A) market segment

B) strategic business unit

C) question mark
D) prospect
E) product portfolio

Câu 20: Which of the following is a market-oriented mission statement?

A) "We empower customers to achieve their dreams."


B) "We sell jumbo burgers."
C) "We are an online library."
D) "We are a low-cost airline."
E) "We make porcelain figurines."

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