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International Journal of Development Research

ISSN: 2230-9926 Vol. 13, Issue, 04, pp. 62461-62463, April, 2023
https://doi.org/10.37118/ijdr.26578.04.2023

RESEARCH ARTICLE OPEN ACCESS

A STUDY ON THE PRODUCTION AND DISTRIBUTION OF PLANT BASED

MEAT ALTERNATIVES
1Mrs. Shilpa Mary. T., 1Mr. Raghu Anand, *2Eepsith Chunduru, 2Harshit Agarwal, 2Varun Gupta
and 2Diyanshu Mehra
1Assistant professor, Center for Management Studies- JAIN (Deemed-to-be-University)
2Student, Center for Management Studies- JAIN (Deemed-to-be-University)

ARTICLE INFO ABSTRACT

There are other sources of meat besides animals. The definition of meat is radically changing from an
Article History: animal product with limited options to an innovative creation with the same composition and texture as
th
Received 17 February, 2023 meat. At business or industry meetings and in the scientific community, delicatessens are in the news
Received in revised form for a number of reasons. These plant-based meat substitutes are designed to reduce the environmental
06th March, 2023 impact of farmed animals and solve one of the stickiest crises in the climate battle. Growing interest in
Accepted 21st March, 2023
plant-based meat is driven by concerns about health, animal welfare and environmental sustainability.
Published online 27th April, 2023
Many people use plant-based meats to reduce their meat consumption, which is linked to many health
KeyWords: problems such as heart disease and cancer. Plant-based meat is also an ethical and humane alternative to
traditional meat, which involves the slaughter and abuse of animals. Plant-based meat also has a lower
Meat Substitute; Meat Alternative; environmental impact than traditional meat, as its production requires fewer resources and produces
Vegan Meat. fewer greenhouse gases. The popularity of plant-based meats has led to the development of a wide
*Corresponding author: Eepsith Chunduru, variety of products, including hamburgers, sausages, meatballs, and more. As consumers become more
aware of their food choices, plant-based meat is growing in popularity as a sustainable and healthy
alternative to traditional meat.

Copyright©2023, Mrs. Shilpa Mary. T. et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted
use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citation: Mrs. Shilpa Mary. T., Mr. Raghu Anand, Eepsith Chunduru, Harshit Agarwal, Varun Gupta and Diyanshu Mehra. 2023. “A study on the production and
distribution of plant based meat alternatives”. International Journal of Development Research, 13, (04), 62461-62463.

INTRODUCTION All in all, plant-based vegan meat is a versatile and sustainable choice
traditional meat products that offer various health and environmental
benefits.
Plant-based meat substitutes are vegetarian/vegan protein blends that
cook, taste and look like meat. They can be made in a variety of ways Objectives
using specific ingredients such as pecans, nutritional yeast, firm tofu,
etc. Plant-based meat is completely vegetarian and has a slightly  Informs people aboutenvironmental issues related to intensive
lower carbon footprint than today's intensive animal farming. Plant- farming.
based vegan meats are usually made from a combination of proteins  Acquire skills related to brand building and USP
(such as soy, pea, wheat, or mushrooms) and other ingredients (such development.
as oils, flavorings, and colorings). These ingredients and coloring  Provide people with a tangible product that is a real
agents. These ingredients are combined and processed into a product alternative to non
that can be used in a variety of foods, including hamburgers,  -vegetarian food. - Why do we need such a product on the
sausages, meatballs and more. One of the main advantages of plant-
market?
based vegan meat is that it is often lower in saturated fat and calories
 Personally, our generation (Gen Z) will face the most harmful
than traditional meat products. In addition, many plant-based vegan
effects of global warming for many years. Consumed
meats are fortified with vitamins and minerals, making them a
animalproducts produce 14.5% of the world's greenhouse
nutritious nutritional choice. As more and more people become aware
gases. This astronomical figure will harm the livelihoods of
of the environmentalimpact of animal farming, plant-based vegan
future generations. By reducing our huge carbon footprint and
meat has become popular as a sustainable alternative to traditional
eliminating food waste, we can give future generations a
meat. By choosing plant-based solutions, individuals can reduce their
better chance at life. While reducing carbon emissions from
carbon footprint and contribute to a more sustainable food system.
industry and transportation is important, reducing our carbon
62462 Mrs. Shilpa Mary et al., A study on the production and distribution of plant based meat alternatives

footprint through intuitive food production is just as 2. Environmental impact: Several studies have shown that plant-
important. based meat substitutes have a lower environmental impact than
 Our product is a small part of a universal method for a better conventional meat, including lower greenhouse gas emissions and
life. Our brand slogan is "healthy today and healthier less water and cultivation. However, the environmental impact of
tomorrow". different plant-based meat substitutes can vary greatly depending
 In addition, our product aims to target and use the younger on the ingredients and production methods used.
generation, which deeply understands the aspects of 3. Consumer Acceptance: Consumer acceptance of plant-based
sustainable carbon-free living. meat substitutes is steadily increasing, and research shows that
 A more educated young Indian generation is more likely to taste, texture and price are key factors in consumer decision
understand these concepts and contribute to the growth of our making. Companies are investing in research and development to
restaurants. To complement the USP of our products, we want improve the taste and texture of plant-based meat substitutes, and
to create trendy cafesthat cater to 20-somethings with some studies have shown that consumers are more likely to
luxurious interior design and minimalist aesthetics. choose plant-based alternatives if they are labeled as "sustainable"
or "eco-friendly.
Our Mission 4. Health effects: Some studies have shown that plant-based diets,
including diets that include plant-based meat substitutes, may be
 Since prehistoric times, humans have used animals as a associated with a lower risk of chronic diseases such as heart
rudimentary technology to turn cheap, abundant plant biomass disease and type 2 diabetes. However, more research is needed to
into valuable, nutrient-dense food: meat, fish and dairy fully understand the health effects of plant-based meat substitutes,
products. These foods continue to be an important source of and it is important to consider the nutritional value of certain
nutrition and one of the greatest sources of pleasure in the daily products consumed. Overall, the literature on plant-based meat
lives of billions of people around the world. substitutes suggests that they can provide a sustainable, nutritious
 But our use of animals as food production technology has and tasty alternative to traditional meat. However, further
brought us to the brink of environmental disaster: research is needed to fully understand their impact on health, the
 The destructive effect of animal agriculture on the global environment and social factors such as animal welfare and labor
environment is far greater than any other technology on earth. rights.
Livestock's greenhouse gas footprint will one day rival that of a
car, bicycle, airplane and rocket ship. Animal husbandry
pollutes and consumes more water than any other industry.
METHODOLOGY
Raising animals for food accounts for most of humanity's land
What are plant based meat substitutes?
use. All the buildings, roads and paved surfaces of the world
make up less than 1% of the Earth's surface, while more than
Plant-based meat substitutes are vegetarian/vegan protein blends that
45% of the Earth's surface is currently used for livestock
cook, taste and look like meat. They can be made in a variety of ways
grazing or forage crops.
using certain ingredients such as pecans, nutritional yeast, firm tofu,
 One of our earliest and most important discoveries (based on etc. Plant-based fake meat is completely vegetarian and has a slightly
intuition) was that the "magic ingredient" responsible for the smaller carbon footprint than current intensive animal farming.the
unique flavors and aromas of meat is "heme". - Heme is an iron- problem India is one of the major distributors of buffalo meat in the
containing molecule that occurs naturally in every cell of every world.In the domestic market, the monthly consumption of buffalo
animal and plant. It's an essential molecular structure for life— meat increased by almost 13% in rural areas and 25% in urban areas
one of the most abundant molecules in nature—best known as between 2009 and 2012. Producing this buffalo meat requires a
the molecule that carries oxygen in your blood, but also a significant amount of surface and underground water, especially since
critical part of the system that every cell uses to produce energy the buffalo has a large appetite. One buffalo needs about 4 kg of
by burning calories from food . it keeps you alive. There is a lot green fodder, 7 kg of dry fodder and 0.36 kg of concentrated fodder
of heme in the muscles of animals, and this abundance makes per day. With a buffalo population of over 100 million, the daily
the meat uniquely delicious. water requirement is 1 trillion liters for dry fodder, 200 million liters
 You can't make meat without a limit. To meet the global for green fodder and 29 million liters for concentrate. In addition to
demand for meat at a fraction of the environmental impact, the high need for water, cattle also depend on land resources during
Impossible Foods had to develop a scalable way to produce grazing. A total of 512 million cattle graze on approximately 12
heme without animals. We discovered that by inserting a plant million hectares in the rangelands of India. This means that an
gene into yeast cells, we could use fermentation to produce a average of 42 animals graze per hectare, exceeding the recommended
naturally occurring heme protein in plants called leghemoglobin threshold of five animals per hectare. As a result, these lands are
in essentially unlimited amounts with little environmental plagued by overgrazing, which not only damages the quality of the
impact. land and soil, but also leaves insufficient pasture for the animals to
 The heme in the Impossible Burger is identical to the heme that eat.In addition, animal husbandry emits significant amounts of
humans have used in meat for hundreds of thousands of years - methane and other greenhouse gases that cause environmental
giving beef its unique flavor and bioavailable iron content using degradation. As we move towards ambitious sustainability goals, why
only a fraction of natural resources. do we seem to be moving backwards from a food and nutrition
perspective? The water and land-intensive production of animal
Rol husbandry could be replaced by other more suitable and lower
maintenance costs to reduce hunger. Reclaiming these pastures not
Plant-based meat substitutes have They have become increasingly only reduces water use by giving it to those who need it, but also
popular in recent years, and a growing body of research has examined allows for a more profitable use of land.
their nutritional, environmental and social impacts. Here is an
overview of the literature on plant-based meat substitutes: Analysis and Findings: According to previous research, which is a
clean meat study in the United States, India, China. Knowledge and
1. Nutritional considerations: Studies have shown that plant-based acceptance of clean meat was significantly higher in India and China
meat substitutes can provide as much protein as traditional meat, than in the United States. In the United States, 57.3% had no idea
but with less saturated fat and fewer calories. However, some about clean meat; 31.9% were somewhat or moderately familiar, and
plant-based meat substitutes can be high in sodium and other only 10.8% were very or very familiar. In China, 35.5% were not
additives, so it's important to read labels carefully and choose known at all; 34.6% were somewhat ormoderately familiar and 29.9%
minimally processed products. very or very familiar. In India, 25.5% were not known at all; 35.8%
62463 International Journal of Development Research, Vol. 13, Issue, 04, pp. 62461-62463, April, 2023

were somewhat or moderately familiar and 38.7% very or very This happens even more because people start consuming these foods
familiar. We found a somewhat similar pattern for plant-based meats. at an early age and the taste preference is deeply ingrained.
In the United States, 36.4% had no idea about plant-based meat; Consumers know the difference between milk and soy-based
44.5% were somewhat or moderately familiar and 19.1% very or very products. If their first reference is milk-based products, they tend to
familiar. In China, 34.1% had no idea about plant-based meat; 36.1% refuse plant-based products such as oats or soy products or other
were moderately or somewhat familiar and 29.9% very or very plant-based foods.
familiar. In India, 28.6% had no idea about plant-based meat; 31.6%
were somewhat or moderately familiar and 39.9% very or very
familiar. These figures are likely to be a distorted reflection: plant- CONCLUSION
based and clean meats are not widely available or reported in China
and India, and few companies are working on these technologies. It is Plant-based meat can be a sustainable ecological solution and a tasty
possible that some respondents over-reported familiarity with these alternative for those who avoid meat for ethical or health reasons.
products, although this may simply reflect the urban educated sample. They can provide important nutrients and fiber and contain less
Although we strive to develop and translate clear product saturated fat than meat. Recently, the concept of vegetarian meat is
descriptions, we cannot rule out the possibility that some participants starting to expand in India as well. Many young entrepreneurs, having
did not fully understand them. given up high-level positions, have started fake meat businesses to
sell products online. They claim that these meat substitutes have a
Article link: long shelf life without religious objections, adverse health effects and
terrible environmental impact. But some are unconvinced about the
https://www.frontiersin.org/articles/10.3389/fsufs.2019.00011/full potential of plant-based meat in India, citing a consumer trend
transplanted from the West but culturally inappropriate in India. A
This article, in essence shows us that we have significant potential for study on perceptions of fake meat in India reported that there In India
growth in India. and China, clean and plant-based meats are significantly more
accepted than in the United States. In India, 25.5% were not at all
familiar, 35.8% were somewhat or moderately familiar, and 38.7%
DISCUSSION were very or very familiar.known fake meat. Interestingly, the same
study also reported that the Indian population is omnivorous and
The growing vegan food industry in India reflects changing consumer those who eat more meat are significantly more likely to buy clean
attitudes towards plant-based foods and their health, environmental meat, inferring the importance of China and India as future markets.
and animal welfare benefits. The trend is part of a larger global shift However, environmental and animal welfare messages may be more
towards sustainable and ethical food choices driven by concerns about effective marketing strategies in India compared to China and the
climate change, loss of biodiversity and the impact of animal United States. Several American companies have pioneered advanced
agriculture on the planet. One of the main drivers of India's vegan marketing, investing heavily in vegan meat innovation. People care
food industry is the growing demand for plant-based protein, which is more about the environment and animal welfare than taste and health,
considered a healthier and more sustainable alternative to animal because these factors determine whether people are willing to pay for
proteins. This has led to the emergence of a number of vegan protein plant-based meat. By understanding these aspects, vegan beauty meat
sources, such as soy, legumes, nuts and seeds, which are used to make can greatly reduce the high emissions burden and animal suffering
vegan meat substitutes and other plant-based products. The Indian caused by animal cruelty. All in all, it can be agreed that a vegan diet
government has also taken steps to promote veganism and plant-based is healthy if it is followed properly and its demand and awareness is
diets, such as the introduction of a vegan certification program by the increasing day by day. In a country like India, where so many vegan
Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and foods are already available, it is not very difficult to follow such a
Homeopathy (AYUSH). This program gives a certification mark to diet, we have so many vegetables, grains, legumes, etc. Which are
vegan products that meet certain criteria, helping consumers make suitable for such a diet. When it comes to baking, we see Indians
informed choices about their food. India's growing vegan food moving towards baked desserts, so as the number of vegans increases,
industry is also creating new opportunities for entrepreneurs and so does the demand.
investors, as many startups and established companies are investing in
the development of new vegan products and services. This applies not
only to food, but also to vegan fashion, cosmetics and other consumer
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