Project Overview for Art Director

Sikander will be responsible for transforming the low-fidelity wireframes into high-fidelity
wireframes that align with the website’s minimalist, modern aesthetic. The designs must be fully
responsive and optimized for Hugo and Tailwind CSS implementation. The final wireframes will
serve as the blueprint for the front-end development team.

1. Review of Low-Fidelity Wireframes

A. Analyze Structure and Flow

● Time Estimate: 3 hours

○ Review the low-fidelity wireframes to understand the overall structure, flow, and
content hierarchy of the site.
○ Provide feedback or suggestions on any potential improvements to the design
before beginning high-fidelity mockups.

Deliverables:

● Feedback or adjustments based on the low-fidelity review.

2. Home Page High-Fidelity Wireframe

A. Visual Design and Layout

● Time Estimate: 6 hours

○ Refine the home page layout, focusing on user engagement, clear CTAs, and
branding consistency.
○ Ensure the design incorporates the minimalist color palette and typography:
primary color (#B1892E), secondary color (#333333), and neutrals (#F5F5F5,
#FFFFFF).

B. Responsive Design

● Ensure the design is fully responsive for mobile, tablet, and desktop views, with a focus
on the mobile-first approach.

Deliverables:
 ● High-fidelity wireframe for the home page, including mobile, tablet, and desktop versions.

3. Buyers and Sellers Pages High-Fidelity Wireframes

A. Buyers Page

● Time Estimate: 5 hours

○ Design the Buyers page with clear, concise visuals that guide users through the
services and value provided by Moyer Realty Services.

B. Sellers Page

● Time Estimate: 5 hours

○ Design the Sellers page to highlight listing services, ensuring it is visually
engaging and drives conversions.

C. Responsive Design

● Create responsive designs for both pages, ensuring the user experience is smooth
across devices.

Deliverables:

● High-fidelity wireframes for the Buyers and Sellers pages, with versions for mobile,
tablet, and desktop.

4. Articles Page (Blog) High-Fidelity Wireframes

A. Blog Listing Page

● Time Estimate: 4 hours

○ Design the blog listing page, ensuring it follows the minimalist design style and
is easy to navigate.

B. Single Article Page

● Time Estimate: 4 hours

○ Design the layout for individual blog posts, ensuring readability and visual clarity.
 C. Responsive Design

● Ensure both the blog listing and individual article pages are fully responsive for all
devices.

Deliverables:

● High-fidelity wireframes for the blog listing and individual article pages, including
responsive versions.

5. About Us Page High-Fidelity Wireframe

A. Visual Design

● Time Estimate: 3 hours

○ Create a clean and professional design for the About Us page, using the
established typography and color scheme.

B. Responsive Design

● Ensure the page is fully responsive, adapting seamlessly to mobile, tablet, and desktop.

Deliverables:

● High-fidelity wireframe for the About Us page with responsive versions.

6. Contact Form (Pop-Up) High-Fidelity Wireframe

A. Modern, Minimal Design

● Time Estimate: 3 hours

○ Design a simple, clean pop-up contact form using the flat, minimalist design style.
○ The form should be short, intuitive, and easy to use, with a focus on mobile
responsiveness.

B. Formspark Integration Considerations

● Ensure the design accommodates Formspark integration for form submissions.

Deliverables:

● High-fidelity wireframe for the contact form pop-up with a focus on mobile usability.

7. Style Guide Creation

A. Typography and Color Palette

● Time Estimate: 3 hours

○ Document the color palette, typography (fonts like Montserrat, Lato, or Roboto),
and spacing guidelines.

B. Design Components

● Create a style guide for reusable design elements such as buttons, icons, and form
fields.
● Ensure the style guide reflects the minimalist aesthetic.

Deliverables:

● Complete style guide with documentation on colors, typography, icons, buttons, and
layouts.

8. Collaboration with Front-End Developer

A. Handoff to Developer

● Time Estimate: 3 hours

○ Prepare the Figma files for handoff to the front-end developer.
○ Include annotations and detailed explanations of the design choices and
interaction elements.

B. Ongoing Collaboration

● Be available to work closely with the front-end developer (Prajkt) to ensure the smooth
translation of designs into code.

Deliverables:
 ● Annotated Figma files for developer handoff.
● Collaboration during development to ensure design consistency.

Timeline and Estimated Hours

Here’s a breakdown of the estimated hours for each task:

1. Review of Low-Fidelity Wireframes: 3 hours

2. Home Page High-Fidelity Wireframe: 6 hours
3. Buyers and Sellers Pages High-Fidelity Wireframes: 10 hours (5 hours each)
4. Articles Page High-Fidelity Wireframes: 8 hours (4 hours for listing and 4 hours for
single post)
5. About Us Page High-Fidelity Wireframe: 3 hours
6. Contact Form High-Fidelity Wireframe: 3 hours
7. Style Guide Creation: 3 hours
8. Collaboration with Front-End Developer: 3 hours

Total Estimated Hours:

39 hours

Styling Suggestions for the Pop-Up Webform

1. General Layout and Appearance:

 ● Flat, Minimal Design:
○ The form should have a clean, minimalist appearance with no shadows,
gradients, or textures.
○ The form should be centered on the page with a subtle background overlay to
emphasize focus on the form.
○ Use a white background (#FFFFFF) for the form itself, keeping the design light
and uncluttered.

2. Form Structure:

● Simple and Short:

○ Keep the number of fields to a minimum. Example fields could include:
■ Name
■ Email
■ Phone (optional)
■ Message or Short Inquiry (optional)
○ Avoid long forms that might overwhelm the user.

3. Colors:

● Primary Color (Gold):

○ Use #B1892E for the Submit button to draw attention and for form highlights like
input borders or labels.
○ Button hover states can darken to #D2A75B for subtle visual feedback.
● Secondary Color (Dark Gray):
○ Use #333333 for text labels and input field text.
○ Hover states on input fields should have a subtle darkening or a light gray border
for focus.
● Neutral Backgrounds:
○ Keep the form’s background in white (#FFFFFF) and the overlay background (for
the pop-up) a translucent dark gray (e.g., rgba(51, 51, 51, 0.5)) to direct
attention to the form without being too aggressive.

4. Input Fields:

● Flat Design:
 ○ Input fields should be borderless or have very thin borders (1px solid #333333 or
a neutral gray).
○ When a user focuses on an input field, the border or underline can change to
#B1892E for consistency with the primary color.
● Font:
○ Use Montserrat, Lato, or Roboto for input text and labels.
○ Ensure text is legible by using appropriate font sizes (14-16px for body text).
● Spacing:
○ Provide generous padding inside the input fields (10-12px) to make them look
inviting and spacious.
○ Leave ample space between the input fields for a breathable, clean layout.

5. Submit Button:

● Solid Gold Button:

○ The Submit button should be a solid block of #B1892E with white text
(#FFFFFF) and no shadows.
○ On hover, slightly darken the button to #D2A75B.
○ Use rounded corners (4-6px) for a modern, approachable look.

6. Form Feedback:

● Error and Success States:

○ For error messages, use #D9534F (red) to signal issues (e.g., invalid input).
○ For success or confirmation, a subtle checkmark animation or simple "Thank
you" message can appear in #B1892E.

7. Close Button:

● Use a simple X icon in the top-right corner of the form for closing, styled in #333333.
● Ensure that the close button is subtle yet accessible without taking too much focus away
from the form.

Summary:
● Colors: Use #B1892E for accents, buttons, and hover states, #333333 for text, and
#FFFFFF for the background.
● Typography: Clean sans-serif fonts like Montserrat, Lato, or Roboto, with legible font
sizes.
● Form Layout: Flat design, generous spacing, and minimal fields for a clean and modern
look.
● Button Styling: Solid gold submit button with a hover effect and minimal text.