No.

Dokumen : FR-MKT-02-01
PROPOSAL PENGAJUAN ACARA PROMOSI Tgl. Efektif
Rev
: 03 Februari 2017
:0

PENGAJUAN
Tanggal/ Bulan / Tahun : 31 Juli 2024
Wilayah : SMS
Sasaran Promosi Kemasan : SYL 550 Ml

Nama Acara : FUTSAL SERIES

Tempat : DBL ARENA
Waktu : 2 Agustus 2024
Wilayah Promosi : Surabaya
Target Pasar : Peserta
Jumlah Peserta : 5000
Dasar Utama Pengajuan Promosi : Mempertahankan brand image cleo
: Meningkatkan brand awareness cleo

Cara Pembayaran Kompensasi : FREE

Keterangan Pengajuan Benefit

I. Support Bayar Jumlah Rupiah (R) Total Brand Awareness
a Super O2 SYL 550 Ml 60 35.600 2.136.000 Product Experience
b Cleo 550ml 3D SR - branding di segala media promosi
c Cleo mini -
d Cleo 330 Ml -
Jumlah Pembelian 2.136.000

II. Support Free Jumlah Rupiah (W) Total

e Super O2 SYL 550 Ml 60 34.800 2.088.000
f Cleo 550 Ml 3D SR -
Jumlah Support Free 2.088.000

III. Biaya Tambahan Hari Orang Rupiah Total

1
2

Jumlah Biaya Tambahan -

Jumlah Total Biaya Promosi 2.088.000

IV. Material Promosi Jumlah

1 Rollbanner Galon gratis isi
2 Event Desk Iqbal
3 Tenda
4 Kaos Cleo
5 Balon Gate
5 Umbul - Umbul
6 Booth Game Cleo
7 Spanduk Selamat Bertanding

Surabaya, 31 Juli 2024

Menyetujui,

Aryoghi Cahyo N Kevin Montoya

ASP JATIM Manager ASP
 CABANG : SUPER
TGL. KO : 31/07/2024
TGL KIRIM : 1/08/2024
KONFIRMASI ORDER
PT SARIGUNA PRIMATIRTA
BEBAN SGP SPS
PROGRAM TARGET & HADIAH JASA MANAGEMENT
KATEGORI BIAYA KONSUMSI KANTOR PROMOSI
SUMBAGAN
NO KONTRAK / MOU
CHANNEL SPO MO ASP GT
LEVEL Lokal Regional Nasional
Hotel Rumah Makan Coffee Shop Katering Kantin
KATEGORI SPO Rumah Sakit Kantor Swasta Kantor Pemerintahan Sekolah T. Hiburan
T. Olahraga T. Perawatan Tubuh T. Ibadah
NAMA OUTLET FUTSAL SERIES
ALAMAT Jl. Ahmad Yani No.88, Ketintang, Kec. Gayungan, Surabaya, Jawa Timur 60231
PIC / KONTAK PERSON +62 853-3532-4117
Produk Jumlah Harga Pinjam Galon
Super O2 SYL 550 Ml 60 Free
Super O2 SYL 550 Ml 60 35.600
PEMBAYARAN KREDIT/TUNAI, TUKAR FAKTUR : 0 , JATUH TEMPO : …………………………………….
FAKTUR PAJAK
OMSET RATA-RATA/BULAN
JADWAL PENGIRIMAN
KONTRAK
KETERANGAN Include Program Potongan di depo sebesar 20%
MENGAJUKAN MENYETUJUI

ARYOGHI CAHYO N. KEVIN M.

FR-SLS-01-04/29-04-2020/Rev.03
 THE MOST HYPED
FUTSAL STUDENTS-LEAGUE IN INDONESIA

With 6Mio+ audiences across country

PT. GAK BOLEH NYERAH

futsalseries
1. WHY FUTSAL STUDENTS-LEAGUE IS VERY INTERESTING?

>90% Junior & High 10x more budget

Schools in Java Island efficient, compared No.1 the most-hype
have futsal facility at with soccer on its Indonesia’s game of
the minimum field & tools needed society
standard

Globally, our national

No.1 most favorite Futsal is the most-
team rank 24th in
Futsal, compared extracurricular club awaited schools’ internal
in Indonesia’s schools competition between
with soccer in 138th
(FIFA, 2023) classes (class meeting).

70 Million+ students in Indonesia aware with Futsal game and

>80% of them have participated/tried and watched the game
2. Our 2023 Portfolio
A. High-school Regional Series Tournament

JAKARTA BANDUNG YOGYAKARTA SURABAYA

GOR Ciracas Jakarta Timur GOR ITB Jatinangor GOR UGM Pancasila GOR ITS Surabaya
Offline Audience: 6.617 Offline Audience: 7.123 Offline Audience: 9,762 Offline Audience: 11,407
Online Audience: 200.133 Online Audience: 288.005 Online Audience: 301.430 Online Audience: 388.117
March 2023 June 2023 September 2023 December 2023

futsalseries
3. Our 2023 Portfolio (Continued)
B. Other Tournaments

PIALA JAKARTA: EA SPORTS –

INDONESIA PRO FUTSAL LEAGUE FC MOBILE HIGHSCHOOL COMMUNITY
PRE-SEASON (With VIDIO.COM) FUTSAL LEAGUE SPARRING SESSION
Pre-season League for Indonesia Community collaboration with one Regular community event
Pro-Clubs: Top 4 Pro Clubs involved of biggest E-Sport Brand
Monas Futsal Court
GOR UNJ Jakarta, Bogor, Tangerang, Bekasi FX Sudirman CGV Futsal Court
Offline Audience: 4.670 96 High-schools Participated 1x every month
Online Audience: 2.803.955 Offline Audience: 9.870 200+ offline participant/session
August 2023 November 2023

futsalseries
4. OVERVIEW TRACTIONS IN 2023

Headmasters,
Total Tournaments: 6 + 4x Community
small events
Who are our audiences: teachers, parents
and relatives (25-
40 YO); 5%
Total Regions: 4
Alumni (18-24 YO);
Total Schools Participations: 107 10%

Total Matches: 178 Futsal enthusiast

(>20-35 YO, talent
scouters,
Total Students Athletes: 1.822 athletes: amateur, High-school
semi-pro, pro); 10% students (14-18 YO,
65% Male); 75%
Total Offline audiences/ultras: 50.449

Total Online audiences: 3.981.640

Multiple verticals: Students, Teachers, Headmasters, Alumni, Relatives-Family Attend

futsalseries
 5. 2024 CALENDAR TOURNAMENTS
1 JAKARTA GOR Bulungan 22 Jan – 25 Jan 19 DENPASAR GOR Debes 26 - 29 Aug
2 BOGOR-DEPOK GOR Gunung Putri 29 Feb – 03 Mar 38 REGIONAL SERIES
20 BOJONEGORO GOR Utama 02 - 05 Sep
3 BEKASI GOR Hall Basket Bekasi 4 Mar - 7 Mar TOURNAMENTS
21 GRESIK GOR Wahana Ekspresi 02 - 05 Sep
4 CIREBON GOR Bima 16 Apr - 19 Apr 22 BANJARMASIN GOR Hasanudin 16 - 19 Sept
5 BANDUNG GOR Arcamanik 16 Apr - 19 apr 23 PONTIANAK GOR Pangsuma 16 - 19 Sept COVERING 60+ CITIES
6 SERANG GOR Ciceri 25 Apr - 28 Apr 24 TIMIKA GOR Timika 25 - 28 Sept
7 TANGERANG GOR Gondrong 25 Apr - 28 Apr 2024 Estimated tractions:
25 PALANGKARAYA GOR KONI 07 - 10 Oct
8 MAKASSAR GOR Mattoangin 2 Mei - 5 Mei 26 SAMARINDA GOR Serbaguna KO 07 - 10 Oct Online Audiences 25.000.000+
9 MANADO GOR Polimdo 2 Mei - 5 Mei 27 BALIKPAPAN GOR STT Migas 14 - 17 Oct Offline Audience/supporters: 350.000+
10 PALU GOR Bumi Kaktus 13 Mei - 16 Mei 28 BENGKULU GOR Muhammadiyah 21 - 24 Oct
11 JAYAPURA GOR Cendrawasih 13 Mei - 16 Mei Total Student-Athletes 14.500+
29 ACEH GOR Lhong Raya 21 - 24 Oct
12 MATARAM GOR 17 Desember 23 Mei - 26 Mei 30 YOGYAKARTA GOR UGM 28 - 31 Oct Total Matches: 1.592
13 TEGAL GOR Tegal Selatan 29 Jul - 01 Aug 31 PADANG GOR UNP 04 - 07 Nov Total Schools Participations: 912
14 SURABAYA DBL Arena 01 - 04 Aug 32 MEDAN GOR Disporasu Pancing 04 - 07 Nov
15 SEMARANG GOR UIN Walisongo 05 - 08 Aug 33 PALEMBANG GOR Dempo 18 - 21 Nov
16 TASIKMALAYA GOR Mayasari Sport Hall 08 - 11 Aug 34 PEKANBARU GOR HALL A RUMBAY 18 - 21 Nov
17 SOLO GBK Sukoharjo 12 - 15 Aug 35 JAMBI GOR Kota Baru 25 - 28 Nov
18 MALANG GOR KEN AROK 13 - 16 Aug 36 LAMPUNG GSG Univ Lampung 25 - 28 Nov
37 BANYUWANGI GOR Tawang Alun 02 - 05 Dec
38 TBC (Subs. Sukabumi) TBC TBC
 WE ARE ALREADY OPERATING IN THE 16 MAJOR REGIONS IN INDONESIA.
CURRENTLY THE #1 MOST-HYPED AND ALSO THE BIGGEST.

OPERATING

COMING SOON THIS YEAR

22 REGIONS ARE COMING SOON THIS YEAR.

 2024 CALENDAR TOURNAMENTS
1 JAKARTA GOR Bulungan 22 Jan – 25 Jan 19 DENPASAR GOR Debes 26 - 29 Aug
2 BOGOR-DEPOK GOR Gunung Putri 29 Feb – 03 Mar 38 REGIONAL SERIES+ 1 Wildcard
20 BOJONEGORO GOR Utama 02 - 05 Sep
3 BEKASI GOR Hall Basket Bekasi 4 Mar - 7 Mar 21 GRESIK GOR Wahana Ekspresi 02 - 05 Sep
Jabodetabek TOURNAMENTS
4 CIREBON GOR Bima 16 Apr - 19 Apr 22 BANJARMASIN GOR Hasanudin 16 - 19 Sept
5 BANDUNG GOR Arcamanik 16 Apr - 19 apr 23 PONTIANAK GOR Pangsuma 16 - 19 Sept COVERING 60+ CITIES
6 SERANG GOR Ciceri 25 Apr - 28 Apr 24 TIMIKA GOR Timika 25 - 28 Sept
7 TANGERANG GOR Gondrong 25 Apr - 28 Apr Tractions per 3 Juli 2024:
25 PALANGKARAYA GOR KONI 07 - 10 Oct
8 MAKASSAR GOR Mattoangin 2 Mei - 5 Mei 26 SAMARINDA GOR Serbaguna KO 07 - 10 Oct Online Audiences 3.84.690
9 MANADO GOR Polimdo 2 Mei - 5 Mei 27 BALIKPAPAN GOR STT Migas 14 - 17 Oct Offline Audience/supporters: 103.574
10 PALU GOR Bumi Kaktus 13 Mei - 16 Mei 28 BENGKULU GOR Muhammadiyah 21 - 24 Oct
11 JAYAPURA GOR Cendrawasih 13 Mei - 16 Mei Total Student-Athletes 4.608
29 ACEH GOR Lhong Raya 21 - 24 Oct
12 MATARAM GOR 17 Desember 23 Mei - 26 Mei 30 YOGYAKARTA GOR UGM 28 - 31 Oct Total Matches: 492
13 TEGAL GOR Tegal Selatan 29 Jul - 01 Aug 31 PADANG GOR UNP 04 - 07 Nov Total Schools Participations: 288
14 SURABAYA DBL Arena 01 - 04 Aug 32 MEDAN GOR Disporasu Pancing 04 - 07 Nov
15 SEMARANG GOR UIN Walisongo 05 - 08 Aug Brand Cost Per Attendee: 135 Rupiah
33 PALEMBANG GOR Dempo 18 - 21 Nov
16 TASIKMALAYA GOR Mayasari Sport Hall 08 - 11 Aug 34 PEKANBARU GOR HALL A RUMBAY 18 - 21 Nov
17 SOLO GBK Sukoharjo 12 - 15 Aug 35 JAMBI GOR Kota Baru 25 - 28 Nov
18 MALANG GOR KEN AROK 13 - 16 Aug 36 LAMPUNG GSG Univ Lampung 25 - 28 Nov
37 BANYUWANGI GOR Tawang Alun 02 - 05 Dec
38 TBC (Subs. Sukabumi) TBC TBC
North-star metrics: # of Audience

1. Online audience: who watched through platforms 2. Offline audience: who attended & purchased ticket

1.2M 1.3M 34.8k

30.7k

21.1k
629k 658k

380k 13.7k
330k
10.2k 10.1k 10.1k

2 Cities 2 Cities 1 Cities 1 Cities 1 Cities 4 Cities 4 Cities 2 Cities 2 Cities 1 Cities 1 Cities 1 Cities 4 Cities 4 Cities
Event Event Event Event Event Event Event Event Event Event Event Event Event Event

Average audience per city -> 300k online + 11k offline

6. PRE-MATCH PROMOTION 2. Local pro-player 3. Local media partner

1. Our yearly contract futsal media partner

futsalseries
7. SPONSORS BRAND PLACEMENT - ONLINE
NO MEDIA PLACEMENT

1 In frame logo

2 Outframe logo

3 Kick Off

4 L-Ads

5 Live streaming Instant Replay bumper

6 Commercial Video (Adclips)

7 Adlips by commentator/MC

8 Waiting screen
9 Awarding ceremony

10 Joined campaign
Instagram
11 Reels/feed/Story Independent campaign
Tiktok Videos
12 General content
Game: Score update, MOTM,
13
Statistics, Schedule Match,
Instagram feed
General: Photo moment, Video
Event’s
14 Recap, match highlight, big
Information
match poster, other posters

15 Give away
Joined has-tag for all posts &
16 Hashtags
media
Joined content with Futsal Series
17 Others
Brand ambassador
futsalseries
7. SPONSORS BRAND PLACEMENT (Continued) - OFFLINE
NO TYPE PLACEMENT
1 School Content placement
2 visit Banner promotion placement
3 In Court placement
4 Offline A-boards
In Game –
5 Ad lips by MC & Commentators
Indoor
6 Awarding Gate
7 Awarding Boards
8 Full surround banners
9 Upper banners
Non Game
10 Campaign boards
- Indoor
11 Crew, referee jersey/shirts
12 Adclip looping in LED 5x3M
13 Ticket wrist band
14 Welcome gate
15 Booth 2X3M
16 Welcome Banner
17 Non Game Flags (umbul-umbul)
outdoor
18 Interview Banner
19 Fun Match/Game
20 Offline give away
21 Product
education/distribution/placement
futsalseries
 SPONSORS BRAND PLACEMENT - ONLINE MEDIA CONTENT

Futsal Series
2024 Social Media Performance

Lifetime Source Impressions Reach Likes Comments Shares

YTD 2024 Instagram 65,203,396 57,625,659 3,457,863 22,590 130,580

YTD 2024 (33 Accounts) Local Instagram 19,783,189 17,207,710 1,117,739 9,909 49,820

YTD 2024 Tiktok 42,349,737 33,094,017 1,370,397 6,629 10,672

Last 90 Days Youtube 5,840,361 399,559 5,570 139 3,364

Grand Total 133,176,683 108,326,945 5,951,569 39,267 194,436

Sumber: Online Data Konten NIVEA MEN If a Brand Support Futsal Series 3 Billion Rupiah From
1st City Until Now Their Brand Cost Per Reach is :
27 Rupiah futsalseries
Impact Report
1. We have scouted 39 students with average salary they receive 3mio – 4mio IDR , 3 months contract trial
Scouted
City athletes
Tangerang 4
Serang 5
Makassar 5
Palu 6
Manado 0
Jayapura 8
Mataram 11
Total 39

2. We have connected 6 schools to brand, they receive 350-400 Mio sponsorship value from brands

No Region School Brand tap in

1 Makassar SMAN 8 Makassar Ortuseight,
2 Bogor SMAN 1 Parung Ortuseight,
3 Bogor SMA IT BBS Ortuseight, Maka Motors
4 Bekasi SMKN 3 Bekasi Ortuseight, Maka Motors
5 Jakarta SMK Jakarta Barat 1 Ortuseight, Redbull
Ortuseight, Maka
6 Jakarta SMK Nusantara Motores
Core Strength -> Exposing Great match + Story Building (Figures Development)
8. SPONSORSHIP PACKAGE PER 1 REGIONAL TOURNAMENT
PLATINUM: IDR 300Mio GOLD: IDR 200Mio SILVER: IDR 150Mio BRONZE: IDR 85Mio

TYPE MEDIA PLACEMENT 🔥 PLATINUM GOLD SILVER BRONZE AVERAGE TRACTIONS PER 1 REGIONAL TOURNAMENT:
Naming, example: "(Brand name) Futsal 🔥🔥
GENERAL GENERAL V - - -
Series - Region Jakarta) All Social media interaction & reach: 1.500.000+
In frame logo 🔥 V - - -
Outframe logo 🔥 V (Dominant) V - - Online Audiences 400.000+
Kick Off logo placement V - - -
L-Ads logo placement 🔥 V (Dominant) V V - Offline Audience/supporters: 11.000+
Live streaming Instant Replay bumper logo placement V V - -
Commercial Ad-clips - duration max 1 min 🔥 V (3x/match) V (2x/match) V (1x/match) - Total Student-Athletes 360+
Ad lips by commentator/MC V (4x/match) V (4x/match) V (3x/match) V (1x/match)
Waiting screen logo placement V V - - Total Matches: 42
Awarding ceremony logo placement V V - -
ONLINE Joined campaign V (2x) V (2x) V (1x) -
Total Schools Participations: 24
Instagram, Tiktok Independent campaign V (2x) - - -
General content V (2x) V (1x) V (1x) -
Game: Score update, MOTM, Statistics, 🔥 V (Dominant) V - -
Schedule Match - logo placement
Instagram feed
General: Photo moment, Video Recap,
Event’s Information V V - -
match highlight, big match poster
Give away logo placement V - - -
Hashtags Joined has-tag for all posts & media V - - -
Others Joined content with our Brand ambassador V (2x) V (1x) - -
Content logo placement 🔥 V - - -
School visit
Banner promotion placement V - - -
In Court logo placement 🔥 V - - -
Offline A-boards 🔥 V (3pcs) V (2pcs) V (1pcs) V (1pcs)
In Game – Indoor Ad lips by MC & Commentators V (4x/match) V (4x/match) V (3x/match) V (1x/match)
Awarding Gate logo placement V (Dominant) V (Dominant) V -
Awarding Boards logo placement V (Dominant) V (Dominant) V V
Full surround banners logo placement 🔥 V - - -
Upper banners logo placement V (Dominant) V V -
Non Game - Indoor Campaign boards logo placement V (Dominant) V - -
OFFLINE Crew, referee jersey/shirts logo placement V (Dominant) V V V
Ad-clip looping in LED 5x3M V (3x/match) V (2x/match) V (1x/match) -
Ticket wrist band logo placement V (Dominant) V V V
Welcome gate logo placement V (Dominant) V V -
Booth 2X3M V V - -
Welcome Banner logo placement 🔥 V (Dominant) V - -
Non Game outdoor Flags (umbul-umbul) logo placement V (Dominant) V V V
Interview Banner logo placement V V - -
BAYU SAPTAJI VENNARD HUTABARAT
BRAND AMBASSADOR FUTSAL SERIES BRAND AMBASSADOR FUTSAL SERIES

Fun Match/Game placement V - - - FUTSAL PRO-PLAYER, TIMNAS INDONESIA

3X Pro-Futsal League Champions
FUTSAL PRO-PLAYER, TIMNAS INDONESIA
EX-PERSIJA
EX-KETUA ASOSIASI FUTSAL PROVINSI DKI JAKARTA
Offline give away V V - - 1MIO INSTAGRAM FOLLOWERS

Product education/distribution/placement V V V V futsalseries

RETAINED BRAND SPONSORS

FINACIAL BRAND: SPORTS BRAND:

FMCG BRAND:

AUTOMOTIVE & TELCO BRAND:

DIGITAL BRAND:

futsalseries
 THE HISTORY
WRITTEN

THE UNITY

THE HYPE BIG

THE
MOMENTS
futsalseries
10. FEATURES (1/6)
LIVE STREAMINGS DEEP STATISTICS & VISUALIZATION

Subscribers: 10k, Average views/match: 10k+, Average watch time: 25 Mins+

Followers: 55k, Average views/match: 700+, Reach: 8Mio+

Average views/match: 35k+, Average watch time: 20 Mins+

Followers: 45k, Average views/match: 150+, Reach: 6Mio+

Updated 30 minutes after every match.

futsalseries
10. FEATURES (2/6)
LICENSED REFEREE CROWD CONTROL & FLOW SOP EVENT INSURANCE

Minimum AFP (Asosiasi Futsal Crowd control & LO team standby Event insurance for the athletes and the offline
Provinsi) licensed referee. & it’s SOP venue flows. audiences/supporters via ticket purchase.

STANDARD MEDICAL SUPPORT POLICE & ARMY PROFESSIONAL STANDARD STADIUMS

Ambulance standby, P3L, oxygen, Approval by Polsek-polres nearby, Minimum in a range 35M x 25M,
Pain killer, and set up optionally army/babinsa will also indoor stadium with capacity >1000
physiotherapy manpower & kits. + standby. seats & accessible: Approximately 5KM
nearby stadium hospitals from center city.
reference.

futsalseries
10. FEATURES (3/6)
SCHOOL VISITS COREOGRAPHY CAPO/SUPPORTER COORDINATOR

Event insurance for the athletes and the offline

Content creation to schools before event audiences/supporters via ticket purchase.

SCHOOLS AMBASSADOR MASCOTT COMMUNITY SPARRING

Famous representatives from schools

futsalseries
10. FEATURES (4/6)
WATCH ANYWHERE! COACH ANALYSIS FUN MATCH WITH FUTSAL-PRO PLAYER

All coaches will do

analysis and
evaluation through
live streaming and
Watch in classroom, canteen, restaurant, statistics report for
counseling room, wherever-together! their team
improvement.

LED & LIGHTING ENTERTAINMENT

futsalseries
10. FEATURES (5/6)
MINSER (ADMIN SERIES) TALENT HUNTING BRAND AMBASSADOR

1. Bayu Saptaji: no.1

Pro-Futsal Player
Indonesia
2. Vennard
Hutabarat: Ex-
timnas Futsal
Player
3. Rasuluddin
Hasan: Alumni
Futsal Series, Pro-
Every tournament there will be talent
Futsal Player
hunters from pro-clubs, AFP, PON, etc

WATTPAD MENFESS MERCHANDISES

Send regards
message
anonymously to
someone you like, Official jersey
love or inspired. & Hand-fan

Relevant wattpad series 1x per week

futsalseries
10. FEATURES (6/6)
OUR SOCIAL MEDIA (SEASON 2023)
INSTAGRAM TIKTOK YOUTUBE

ZERO ADS
BUDGET
ACROSS ALL
SOCIAL
MEDIAS

IN EACH TOURNAMENT WE GENERATED:

- 42 Match Video Link
- 500+ Content IG & Tiktok

Outside tournament days we generated 20+ content

everyday.
futsalseries
11. STORY TO BE TOLD (1/3)

VARIOUS RELEVANT SUPPORTERS CLEANING UP SPORTIVITY

CAMPAIGN THE TRIBUN-STADIUMS

futsalseries
11. STORY TO BE TOLD (2/3)

PRIVATE-HIGH SCHOOL 17 STUDENT-ATHLETES GOT SUPPORT FROM PARENTS,

REJECTED >200 NEW CALL FROM PRO CLUBS FOR FRIENDS AND RELATIVES
ENROLLED STUDENTS FROM TRIAL, 1 OF THEM ACCEPTED
FUTSAL SERIES EXPOSURE AND IN MAIN LINE-UP COSMO
JNE (TOP 3 INDO PRO-CLUB)

futsalseries
11. STORY TO BE TOLD (3/3)

SUPPORT DIVERSITY SCHOOLS’ SUPPORT ULTRAS

First female futsal

referee in last 10
years.

Endorse multi-cultural lifestyle

#NoDiscrimination
futsalseries
 CROWD
GALERY

PT. GAK BOLEH NYERAH

 CROWD
GALERY

PT. GAK BOLEH NYERAH

 CROWD
GALERY

PT. GAK BOLEH NYERAH

 Thank you!

PT. GAK BOLEH NYERAH futsalseries