Notes - Chapter 4 - Financial Statement Analysis
Notes - Chapter 4 - Financial Statement Analysis
Financial statements provide a wealth of information that is used for wide variety of
purposes by managers, investors, lenders, customers, suppliers and regulators. An
analysis of such statements can provide a company, its SWOT analysis that may lead to
certain strategic decisions of a company.
➢ Sale of a division
➢ A major Marketing program
➢ Expanding the plant and equipment etc.
1. Balance Sheet
2. Income Statement
3. Cash Flow Statement
Ratio Analysis:
Financial statements provide the financial position of a company at a point time or during
a certain period in time.
However, such information about a company can provide insights into the future
performance of a company and if necessary suggest certain remedial actions that can be
taken to improve the performance of the company etc.
Three reasons why it is important for us to know why to what extent a firm uses debt
financing is:
1. By raising funds through debt, stockholders can maintain control of the firm by
limiting their investment. And
2. If firm earns more on borrowed funds , the return to the owners is magnified or
leveraged. however
3. Creditors look at equity not debt for financing because the higher the proportion
of equity in the firm the less is the risk faces by the creditors.
➢ Net Profit Margin (give % of each sales dollar this is net profit) = NI/net sales =
(EBIT- interest - taxes)/net sales
➢ Basic earning Power: (gives the real earning power of the assets): EBIT / total
assets
➢ Return On Total Assets (measure of return to all providers of capital - S/H and
B/H) - ignores how the assets are financed: ROA = NI/total Assets
➢ Return On Common Equity (measure of return to shareholders) - accounts for
how assets are financed : ROE = NI/Stock holder's equity
➢ Price to earnings ratio: Price per share/ earnings per share includes market
conditions – high ratio indicates high growth.
➢ Price to cash flow ratio: price per share/ cash flow per share
➢ Market to book ratio: Market price per share/ Book price per share – high
indicates high growth high profile firm while low growth firm has lower values.
Tying the ratios together: