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Vlogging Culture

Course Title: Composition and Communication Skills

Course: ENG102
Section: 16
Submitted to:
Ms. Moumita Haque Shenjutee
Lecturer, Department of English

Submitted by:
Name Student ID Department

MD.Noor-E-SabaB 2022-3-60-116 CSE

Md. Fahim Ahmmed 2022-3-60-290 CSE
Ridwan Ahsan 2022-3-10-298 BBA

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Acknowledgement:
All praise and credit go to almighty Allah for blessing us to complete this term paper. We
would like to take this opportunity to express our gratitude to our course instructor Ms.
Moumita Haque Shenjutee, Lecturer, Department of English. The term paper could not be
brought to light at all without her helpful supervision and advice. We also would like to
thank East West University's academic council and administration for creating an
outstanding educational system that has allowed us to learn so much through this project
and other activities. Above all, this paper is a collaborative effort of sincerity, efficiency,
and research work under suitable supervision. We also communicated with our group
members to ensure that this term paper was rich and well-written. Without their
assistance, the report would have been incomplete.

Table of context:

Serial Index Page number Prepared by

1 Abstract 3 Noor-E-SabaB
2 Methodology 4 Noor-E-SabaB
3 Introduction 5 Noor-E-SabaB
4 Platforms and Technology 6 Noor-E-SabaB
5 Influencers and Celebrity Culture 6 Ridwan Ahsan
6 Vlogger-Audience Relationship 7 Ridwan Ahsan
7 Challenges and Controversies 7 Ridwan Ahsan
8 Monetization and Business Aspects 8 Md. Fahim Ahmmed
9 Impact on Society 8 Md. Fahim Ahmmed
10 Future Trends and Evolution 8 Md. Fahim Ahmmed
11 Conclusion 9 Md. Fahim Ahmmed
12 Questionaries for research 10

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1.Abstract
The research paper discusses the transformative impact of digital media evolution, with
a focus on the rise of vlogging as a prominent form of online expression. It explores the
origins, motivations, and societal implications of vlogging culture, emphasizing its
dynamic nature where individuals share daily experiences through video formats. The
study explores the range of reasons why people become vloggers, including self-
expression and entrepreneurial endeavors, and charts the development of vlogging
from a niche pastime to a popular phenomenon.

Central to the study are the psychological and sociological aspects of vlogging culture,
emphasizing the unique connections forged between vloggers and their audiences
through personal narratives. The research investigates the role of vlogging in shaping
identities, communities, and cultural norms, emphasizing its impact on digital personas
and online communities.

The research further delves into the economic and technological dimensions of vlogging,
addressing challenges and opportunities for content creators, including monetization
strategies and advanced production techniques. The exploration extends to various
platforms, such as YouTube, Instagram, and TikTok, providing a comprehensive overview
of the diverse vlogging ecosystem.

Highlighting the broader significance, the research paper emphasizes that understanding
vlogging culture is essential not only for individual creators but also for media
organizations, advertisers, and policymakers. It underscores the impact of vlogging on
contemporary digital communication, narrative shaping, opinion influence, and consumer
behavior redefinition. As vlogging continues to shape the online landscape, the study
contributes timely insights into the evolving dynamics of technology, culture, and media,
providing a nuanced understanding of vlogging's profound influence on the digital realm.

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2.Methodology
Our research was conducted in two phases.
Primary Research:

In primary research We have conducted in-person interviews and conversations with a

few vloggers. For our research, we have data analysis and content analysis of vlogs. And
we included surveys of some people through Google Forms. We formed a questionnaire
with various types of questions related to vlogging culture that helped us answer those

questions related to our research. All of the study was done with expert advice and with
the help of our team members.

Number of participants: 63
Number of questions: 08

We have divided our participants into two groups.

Age group: 18-25 (54), 26-40 (9)

Gender group: Male and Female.

Secondary research:
We looked through a few relevant websites and published publications to find more
details.

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3.Introduction

In the digital era, the communication environment has transformed, with vlogging
establishing itself as a powerful and pervasive medium. Vlogging has become a popular
culture that goes beyond conventional communication boundaries as a result of the
combination of technological progress and personal expression. Vlogging, a combination
of the word’s "video" and "blogging," has become a common form of online
communication, fostering a vibrant ecosystem of content makers and viewers. Vlogging
has its origins in the early 2000s, when pioneers began using video platforms to capture
their daily lives and share personal experiences. Since then, the environment has changed
dramatically, with vlogging expanding beyond simply documenting to include a wide
range of genres ranging from lifestyle and travel to education and entertainment. The
project intends to study the diverse nature of vlogging culture, exploring its historical
roots as well as the present dynamics that have catapulted it to worldwide popularity and
to analyze the variety of categories within vlogging culture, focusing on the motivations,
topics, Impact on Society, Challenges, future and content strategies adopted by creators
across different areas.

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4.Platforms and Technology

The 21st century is marked by widespread use of modern technology for various tasks,
including communication through platforms like Facebook, X (formerly Twitter), YouTube,
WhatsApp, Telegram, and Instagram. These social media channels have evolved into
potential business platforms for entrepreneurs, especially with the shift to online
markets. Vlogging has gained prominence as a means to expand business on platforms
like Facebook, where videos created by social influencers inform viewers about product
specifications, offers, and prices. Some individuals have turned vlogging into a full-time
profession, leveraging monetization systems on platforms like Facebook and YouTube.
The use of modern technological tools, such as digital cameras, drones, and smartphones,
has transformed the vlogging landscape. Mobile and web applications, along with
dedicated IT resources, further enhance the vlogging experience. Vloggers today have
access to high-quality cameras, laptops, smartphones, and top-notch editing software.
While some continue using point-and-shoot cameras, modern digital cameras,
particularly DSLRs, are recommended for optimal video quality. [1]

5.Influencer and Celebrity Culture

Influencer and celebrity culture thrive on social media platforms like Instagram, TikTok,
and YouTube, where individuals gain popularity by sharing content on various topics.
Influencers, with established online presence, create engaging content in fashion, fitness,
travel, beauty, or lifestyle, collaborating with brands for sponsored posts. This trend
significantly impacts consumer behavior, shaping opinions and purchasing decisions.
While celebrity culture has deep historical roots, the 21st century and recent
technological advancements have intensified its influence. Celebrities use social media to
connect with followers, who are keenly interested in their personal lives, fashion choices,
relationships, and controversies. Paparazzi and tabloid media contribute to upholding
celebrity culture. This phenomenon has transformed business strategies, advertising, and
brand promotion, posing challenges in maintaining authenticity and sustainability in the
influencer and celebrity environment.[2]

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6.Vlogger-Audience Relationship

The relationship between vloggers and their audience is crucial to determining sufficient
mutual achievement. To maintain a strong and successful relationship, it should have
authenticity, close engagement, and a consistent communication system. Sometimes
vloggers share personal opinions and experiences and comment and respond to
audiences to create a trusted fan base and followers.

A vlogger's relationship with their audience hinges on factors like content topics,
communication style, authenticity, ethics, and transparency. Successful vlogging requires
establishing continuous communication through relatable videos and responsive
feedback. Transparency about personal life is essential. However, the vlogger-audience
relationship can be fragile due to issues like fake sponsorship, ethical concerns, click
baiting, or exploitation. To ensure a robust connection, vloggers must be responsible,
authentic, and respectful to their audiences. [3]

7.Challenges and Controversies of Vlogging

The revolution of modern communication technology paved the way for vlogging
culture's latest peak. Though it has gained vast popularity, some challenges and
controversies arose there too. Let's discuss those below:

1. Privacy issues: Sharing personal details on a public platform can lead to massive privacy
concerns for both vloggers and audiences.

2. Legal Issues: Before creating vlogs, vloggers need to know copyright laws, defamation
laws, and related legal issues of content creation.

3. Criticism and diverse feedback: Criticism and diverse feedback of content may suffer to
vloggers. That can affect mental health.

4.Controversies: Vloggers should be aware of posting content or commenting in vlogs.

Derogatory statements or hate speech can pick up the controversy.

Finally, logging can be a successful career if it is maintained well; otherwise, it could be

devastating.[4]
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8.Monitiraization and Business
Making money and the business side of vlogging are important for creators turning their
hobby into a job. Vloggers can earn money in different ways, like getting paid for ads on
platforms such as YouTube based on how many people watch. They also team up with
brands for sponsored content, where the brand pays them to talk about their products.
Some vloggers earn a commission through affiliate links in their video descriptions. Selling
merchandise with their logo, like T-shirts or mugs, is another way to make money. Fans
can support vloggers directly through platforms like Facebook stars donation or by giving
donations during live streams. Some vloggers share their knowledge by offering online
courses or consulting services. Managing the money side of vlogging involves being smart
with finances and building a brand that attracts viewers and sponsors. It's a mix of
creativity and business know-how for long-term success. [5]

9.Impact on Society:
Vlogging, a popular way to share life online, has some downsides for society. People's
privacy can be at risk when vloggers share too much personal information. Vlogs
sometimes spread fake or exaggerated stories, leading to confusion. Seeing a perfect life
on vlogs can make viewers feel bad about themselves and stressed. Vloggers promoting
products may make us want things we don't need. Online bullying and mean comments
are common in the vlogging world, making it a tough place. The focus on making content
can hurt real friendships, and spending too much time on vlogs might distract us from
important things. It's important to use vlogs carefully and think about the impact they can
have on our lives.[6]

10.The Future of Vlogging

The future of blogging is getting more exciting! Technology and what people like are
making it change a lot. Technology is getting better, so videos will be clearer and easier to
share. Vloggers will keep focusing on specific topics to connect more with their viewers.
Working with brands will become more common, giving vloggers chances to make money.
Cool things like augmented reality (AR) and virtual reality (VR) might change how videos
feel. Also, smart technology (AI) might make it easier to create videos. So, in short,
vlogging's future is all about better tech, specific topics, partnerships, and maybe some
new and exciting things like AR and AI! [7]
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11.Conclusion
Vlogging is always changing, with better videos and faster sharing as technology improves.
It's important for vloggers to focus on specific topics to connect with their audience.
Working with brands and making money through ads, sponsorships, or selling stuff like T-
shirts is becoming more common. Exciting things like augmented reality (AR) and virtual
reality (VR) might change how videos look and feel. Also, smart technology (AI) could make
it easier to create content. For vloggers, it's not just about being creative; they need to
think about business stuff too, like building a brand and managing money. The future of
vlogging seems exciting, blending creativity, tech improvements, and chances to turn a
hobby into a job.

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Questionnaires for research paper done on google survey

What types of vlogs do you

enjoy themost?
63 responses

Travel Lifestyle Food Other

Do you prefer vlogs with a

around duration?
63 responses

5 min 10 min 15 min Any

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How important is video quality to you How do you feel about vloggers
when watching vlogs? promoting products or sponsored
63 responses content?
63 responses

Very Important Important

Natural Not Important Positive Natural Negative

Do you appreciate when vloggers engage Have you ever been influenced to try or
with their audience during live streams or buy something after watching a vlog?
through Q&A sessions? 63 responses
63 responses

Yes No Comment No Yes No, I've planning Never

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References
Reference 1: Tiejun Huang, Vlogging: A survey of videoblogging technology on the
web.” January 2010 https://www.researchgate.net/

Reference 2: Susie Khamis,“Self-branding, ‘micro-celebrity’ and the rise of Social Media

Influencers” 6 https://www.tandfonline.com/doi/abs/10.1080/19392397.2016.1218292

Reference 3: Zinntian Ahang, “Conference Paper”, 16 June,2022

https://link.springer.com/chapter/10.1007/978-3-031-05061-9_17

Reference 4: Banaji S, Buckingham D (2013) The Civic Web: Young People, the Internet,
https://journals.sagepub.com/doi/abs/10.1177/1354856518795094
Reference 5: ARF, (2006). Engagement. Retrieved 23July,2007, Google Scholar
Reference 6: Toronto, Ontario, Canada, 2015 © Ellen S. Hibbard 2015
Reference 7: Feda Al Hossain, Sat Sep 10, 2022Present and future of the digital content
creators in Bangladesh | undefined (thedailystar.net)

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