MBA 613: Marketing Management

Syllabus

Instructor Information

Name: Chris Ickes

Phone: 330-704-7525

Email: [email protected]

Office: Office hours by appointment

Textbook Information

Required:

Marketing Management, Kotler, Keller, and Chernev, 16th ed., Pearson,

2022. ISBN-13: 978-0-13-588715-8, ISBN-10: 0-13-588715-1

Recommended:

American Psychological Association (2020). Publication manual of the American

Psychological Association (7th ed.). Washington, D.C.: APA.

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Computer Software and Internet Browser Information

Required Software: Microsoft Office 2010 or newer

Recommended Internet Browsers: Microsoft Edge, Google Chrome, or Mozilla Firefox

Course Description

This course covers management of the marketing function in business and non-profit enterprises.
Topics include market environmental analysis and marketing planning, strategy, and control.
Development and management of marketing programs is explored through the case method.

Credit Hours: 3

Student Learning Outcomes

Students will . . .
• Identify how long-term objectives are created
• Articulate what a sustainable marketing competitive advantage is
• Demonstrate how marketing resources should be allocated
• Explain marketing opportunities and threats associated with opportunities
• Analyze marketing organizational strengths and weaknesses
• Explain marketing strategic alternatives

General Requirements for Written Submissions and Learning Essays

1. Papers should be typed, double spaced, with one-inch margins.

2. Papers should be error-free and mechanically and grammatically correct.
3. Font should be Times New Roman, 12 point.
4. Papers should follow APA guidelines (most recent version).
5. Papers should include an APA Title page with appropriate running head and page number.
6. Papers should include all front matter and references as per course instruction.
Student writing will be evaluated on the clarity, thoughtfulness, and thoroughness based on the
course assignment guidelines. Additionally, student writing will be evaluated for grammar,
punctuation, and organization. For an understanding of grading expectations, grading rubrics
with grading guidelines are posted in the Student Material folder in Course Home. In
addition, students can access writing handouts in Writing Resources folder as well.

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Evaluation Rubric
Rubrics support student learning, development of skills, development of understanding,
and critical thinking. Rubrics provide students with grading guidelines and give students
informative feedback about the level of work achieved. Grades are earned by meeting criteria as
specified in the rubric. Rubrics contain the following: (1) a list of criteria, or what counts in a
gradable assignment, and (2) graduations of quality, with descriptions of excellent, good, meets,
and does not meet (reference Student Material Folder for appropriate rubrics).

Course Policies and Procedures

General
Students have a responsibility to actively participate and engage in the work presented in this
course. Because this is an online course, attendance will be measured via the steady progression
of completed work and involvement in the online classroom. You should strive for work habits
that are conducive to completion of assignments on time, attention to detail, and organization of
work. All work will be assigned deadlines, and you are expected to meet these deadlines.

Courtesy
You are expected to follow rules of common courtesy and ethical communication in all email,
threaded discussions, and other interactions that take place in the hybrid/online classroom. In
addition, you are expected to be open to listening to and respectful of the opinions of others in
the class. If you disagree with the instructor, course material, or other students, you need to
demonstrate courtesy when communicating that disagreement. Academia is a place where ideas
can and should be debated safely. Back up any assertions with good reasons and evidence to
show critical thinking; address the ideas; do not attack or disparage the person.

Safeguards
For your protection, be sure to back up all work and keep a hard copy as technology sometimes
fails. If you experience computer difficulties, you are responsible for solving your own technical
problems. Please visit the help section for further information. Be aware that the heaviest usage
of the Internet occurs during the evening hours of 8:00-10:00 p.m. During this period, you will
experience the slowest download times.

Help
In the event that technical problems occur, please contact the Help Desk at 330-471-
8428. Instructors may be contacted in the event clarifications are needed for course
materials. Please refer to the email policy for further information.

Time Involvement
There is a misconception that an online course requires less time than a ground course. This is
not true! This course will require time and discipline on your part. It is most important that you
stay on track with assignments and make every attempt to meet deadlines.

Attendance
Students should log in to their online course regularly. Log in by Wednesday on the first week.
There are weekly assignments, and students should complete assignments in accordance
with the due dates as the demonstration of participation and attendance. The student is to
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notify the instructor regarding lack of participation in a unit and or activity required for course
completion. The instructor has discretion on whether to accept any late assignments. One or
two weeks of no participation will result in a No Credit (NC) grade for the course pending a
review that may result in withdrawal from the program. The student would be expected to
retake the course. Detailed information regarding the attendance policy is located in the MBA
Student Handbook (located in the Moodle BUS TECH Materials/Assessment course).

Deadlines
Please remember that technology does fail on occasion. Emails can be misdirected or lost,
servers disconnect intermittently, and logins fail to occur. Allow for margins in your work,
which will offset any of these previously mentioned delays. DO NOT wait until the last minute
to complete required work! Allow enough time to complete your work with a minimum of
stress. You are responsible for completing work on time and meeting deadlines. In the event of
unforeseen circumstances, instructors may work with students to deal with delays. All
assignments are required to be submitted by 11:59pm the date the assignment is due.

Late Assignments
In general, late assignments will not be accepted. In rare circumstances, due to unforeseen events
beyond student’s control, an extension may be granted. If an unforeseen circumstance occurs,
and an extension is needed, the student must notify the instructor before the due date. Failure
to communicate with the instructor or not meeting the agreed upon deadline will result in the loss
of grade points as determined by the instructor. If the instructor agrees to a late submission, the
late deduction is 10% per day late.

Email
Communication is essential in an online course, and both instructors and students play an equally
important role. Please express any concerns as soon as concerns arise. You can expect a
response to all emails within a period of 24-48 hours during the workweek, and all emails should
elicit a response. If you do not receive a response, please be aware that sometimes emails may
not go through, and you should try again. Instructors use the Malone email system. In general,
you should expect that instructors will try to respond to emails within typical business office
hours (9-5). It is your responsibility to check your Malone email regularly.

Threaded Discussion Forums

To foster a hybrid/online-learning community, threaded discussions are required weekly as a
means of sharing student learning, thoughts, reflections, and ideas related to course topics. This
is a course requirement, and your participation is part of your overall grade. Each week you are
required to post an initial response before you can view the responses of others. Expectations
are that the initial posts occur before end of day on Wednesday each week to provide ample time
for classmates to respond. Minimally, you are required to respond to two other posts made by
classmates. In order for the Threaded Discussion to be effective (which means learning from
and responding to one another in conversation), responses should be posted over the course of
several days. To receive credit, your responses should be on three different days (one for your
initial response, and two for peer responses). Of course, you are welcome to respond as many
times as you want, and in a master’s level course, students should do more than the minimum.
Late posts will not be accepted and there are no make-ups of missed Threaded Discussions.

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Grading Policy

Grading Policies
Please refer to the Malone University Catalog for additional information on the grading policies.

Grading Guidelines
Grade points are assigned for each semester hour of credit earned according to the following
grading system:

Grading Scale Letter Grade Explanation Quality Points Per Semester Hour
94-100 A Excellent 4.0
90 - 93 A- Excellent 3.7
87 -89 B+ Above Average 3.3
84-86 B Above Average 3.0
80-83 B- Above Average 2.7
77-79 C+ Average 2.3
70-76 C Average 2.0
69 or below F Failing 0.0
I Incomplete 0.0

Course Evaluation and Grading

Course Component Points
Discussion Posts & Responses (40 points each) 240
Project Proposal / Plan (70 points) 70
Project Sections (100 points x 5 Sections) 500
Final Marketing Project Submission (150 Points) 150
Chapter Quizzes (40 points x 2 / 60 points x 3 / 80 points x 2) 420
Peer Evaluation – Group Project (20 points) 20
TOTAL 1400

MBA GPA Standards

Graduate students are required to have an overall GPA of 3.0 in order to graduate. If a student
does not maintain a 3.0 in any given semester, the student will be placed on academic probation.

Students not completing the required work by the end of a course may receive an Incomplete (I)
if circumstances warrant (unexpected contingencies). It is the student’s responsibility to make
arrangements with the instructor regarding completion of coursework. If the student is not
successful in fulfilling the course requirements within the allotted and agreed upon time, the
grade of Incomplete will be changed in accordance with the gradebook system: that is, all
missing assignments will receive zero and will be factored into the final grade.

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Academic Dismissal
A student shall be dismissed from the M.B.A. Program upon:
1. Receiving more than six hours of “C” or below or
2. Receiving a second grade of “F” or
3. Failure to achieve the required cumulative G.P.A. of 3.0 (excluding prerequisites) at the
conclusion of any probationary period.
4. Failure to meet the standards and/or aims of the University, both academic and non-
academic.

Course Retake Policy

A student may petition the MBA Director for permission to retake an MBA course. Retakes are
limited to no more than two courses and no more than once for a particular course. A student
may not retake a course if he/she has met the criteria for academic dismissal.
http://catalog.malone.edu/preview_program.php?catoid=29&poid=2572

Academic Integrity

Personal integrity is a behavioral expectation for all members of the Malone University
community, including students of Malone Online. Academic integrity is the part of personal
integrity that encompasses all activities in the learning process. Academic integrity is the
consistent demonstration of honorable behavior in all academic endeavors.

Participation in academic activities and or submission of academic work that includes any form
of deception is inappropriate. While collaborative endeavors are both permitted and encouraged,
it is essential for students to understand the factors that distinguish acceptable and unacceptable
academic behaviors.

Submitting part or all of an assignment as one's own work that is copied, paraphrased, or
purchased from another source without proper acknowledgement of that source is
plagiarism. Misrepresenting participation, using information or accepting aid which is not
approved by the instructor (including, but not limited to using notes during a closed-book test,
soliciting information about the contents of an assignment or test or accessing and or
disseminating unauthorized material) is considered unacceptable academic behavior.

All sources (i.e., course sources, including textbooks, course texts, lectures, and PowerPoints;
and outside sources, including additional research and or material, and information from web
sites) must be cited according to APA standards. When quoting someone else's work, any
phrasing of three or more words in a row must be indicated by quotation marks and a following
citation. Any phrases of three or more words (written by another) that are not in quotation
marks are considered plagiarism.

Before submitting any previously self-authored work, the student must disclose that work has
been previously used, and the student must receive permission from the instructor to use any self-
authored work from previous courses or assignments.
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Refer to the Student Handbook for a list of examples that describes situations in which academic
integrity is not being maintained. It is provided to help clarify academic behaviors that must be
avoided. While it does not constitute an exhaustive list, it is sufficiently comprehensive to
inform even those students who might otherwise compromise academic integrity unintentionally,
unconsciously, or as a result of lack of knowledge.

Consequences
When the first offense of academic misconduct in the form of plagiarism is detected, the student
is provided grace with consultation between the instructor and student in understanding the
significance of the circumstance. Zero points are given in the evaluation rubric categories of
“Writing Quality” and “Writing Mechanics.” If there is blatant plagiarism (directly copying
information from another source) and or a second detection, the total gradable points affiliated
with the assignment are zero. The appropriate authorities will be notified.

Disability Accommodations

If you are a student with a physical, learning, and or psychological disability and plan to request
any academic accommodations for this class, you are required to provide an authorization letter
from Malone's Center of Student Success - Accessibility Services listing the permitted
accommodations to your instructor. The instructor will work with you to arrange your
accommodations from the point in time that you deliver and discuss such an authorization letter
with your instructor. The Director of Accessibility Services (Anna Meadows) will keep your
disability documentation confidentially in that office alone. Please note that reducing
assignments, extending the due dates of assignments or reducing the class attendance
requirement are never permitted as accommodations for a disability at the college level. Malone's
Center for Student Success is located in Founders Hall.

Professional Courtesy and Ethical Technology Usage

Presence (when applicable in class situation). Giving someone or something your full attention
is a valuable [and sadly all too rare] gift. When you are participating in course and related
activities, I ask that you be fully and completely engaged. This includes being properly prepared
for meetings and class times as well as limiting distractions, such as cell phones and other
devices that split or otherwise limit your attention towards your peers and the course content.
Your use of any technology, e.g., laptops, tablets, smartphones, should be limited to course-
related activities. Unless, otherwise indicated by the instructor, keep laptops closed and phones
put away. If for some reason, you believe it is essential to have access to your phone during
class, please inform the instructor. If for some reason, you must answer or use your phone during
the class session, please leave the room.

Privilege. Technology is a gift and privilege. It can enhance your learning experience, or it can
hamper and limit your learning. If it's determined that your use of technology is either a
distraction to you or to your peers, you will be required to remove or limit your technology use
during course activities.

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Privacy. It is likely that we will cover sensitive topics for classroom, and it is important that you
and your peers feel comfortable sharing their questions and experiences. In this course, the
conversations that are had with the instructor and with your peers are considered confidential and
not to be shared with others. The use of technology to record audio or video of class proceedings
shall be done only after seeking permission of your instructor. Recordings -- if permitted -- are
solely for your personal use and will not be shared with others outside the course. Any other use
is a violation of academic integrity “accessing and/or disseminating unauthorized material”
(Integrity-Academic, 2018). If you are not comfortable with a topic, and or conversation that
occurs in the course, we encourage you to discuss it directly with the instructor or through the
Grievance Procedure outlined in the Malone Catalog.

Course Outline

Due Date Item Points

Unit 1 Read text Chapters 1-2. Read the lectures for this unit. N/A

3/13 Post a Personal Introduction to the Class N/A

3/13 Discussion Posting 20
3/18 Discussion Responses 20
3/14 Group Project: Proposal & Plan 70
3/18 Group Project: Part 1 100
3/18 Quiz – Chapters 1-2 40

Unit 2 Read text Chapters 3-5. Read the lectures for this unit. N/A

3/20 Discussion Posting 20

3/25 Discussion Responses 20
3/25 Group Project: Part 2 100
3/25 Quiz – Chapters 3-5 60

Unit 3 Read text Chapters 6-7. Read the lectures for this unit. N/A

3/27 Discussion Posting 20

4/1 Discussion Responses 20
4/1 Group Project: Part 3 100
4/1 Quiz – Chapters 6-7 40

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Due Date Item Points

Unit 4 Read text Chapters 8-11. Read the lectures for this unit. NA

4/8 Quiz – Chapters 8-11 80

Unit 5 Read text Chapters 12-14. Read the lectures for this unit. N/A

4/10 Discussion Posting 20

4/15 Discussion Responses 20
4/15 Group Project: Part 4 100
4/15 Quiz – Chapters 12-14 60

Unit 6 Read text Chapters 15-18. Read the lectures for this unit. N/A
4/17 Discussion Posting 20
4/22 Discussion Responses 20
4/22 Group Project: Part 5 100
4/22 Quiz – Chapters 15-18 80

Unit 7 Read text Chapters 19-21. Read the lectures for this unit. N/A

4/24 Discussion Posting 20

4/29 Discussion Responses 20
4/29 Group Project: Final Submission 150
4/29 Group Participation – Peer Evaluation 20
4/29 Quiz – Chapters 19-21 60
Total Points 1400

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