College of Hospitality and Tourism

TMPE 303
AGRICULTURE
TOURISM
Module II: The growth of Farm tourism in
the Philippines

MS. LAARNI BIEZ M. PASUS

Course Overview

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Course No. TM PE 303

Course Code
Descriptive Title AGRICULTURE TOURISM
Credit Units 3 units
School Year / Term 1st Semester, A.Y. 2024 - 2025
Mode of Delivery Face to Face
Name of Instructor Laarni Biez M. Pasus
Course Description This course is intended to enhance the knowledge and skills
necessary for the students to advocate agriculture tourism in
organizing, planning, developing, and promoting of high - potential
farm-based tourism experiences.
Course Outcome At the end of the course, the students should be able to:
➢ Explain the importance of the agriculture tourism niche in
the global tourism market.
➢ Reflect on the impact of agriculture tourism in the
Philippine tourism industry.
➢ Plan an activity in relation to agriculture tourism.
➢ Obtain entrepreneurial skills for the Agritourism business.
SLSU Vision By 2040, Southern Leyte State University is a leading higher
education institution that advances knowledge and will be known
for innovation and compassion for humanity, creating an inclusive
society and a sustainable world.
SLSU Mission We commit to be a smart and green University that advances
education, technological and professional instruction, research
and innovation, community engagement services and
progressive leadership in arts, sciences and technology that are
relevant to the needs of the global communities. We produce
graduates and life – long learners equipped with knowledge
that enhances lives and invigorates economic development.

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Module Guide
How to navigate this module

Agriculture Tourism is a growing trend that combines the beauty of rural landscapes with
the educational experience of learning about agricultural practices. It allows visitors to connect
with nature, understand the food production process, and support local farmers and
communities. This form of tourism often includes activities such as farm tours, harvesting, animal
feeding, and tasting locally grown produce. By engaging in agriculture tourism, individuals can
appreciate the importance of sustainable farming and contribute to the preservation of
agricultural traditions.
The modules of this course are designed to better understand Agriculture tourism, also
known as farm tourism or agritourism, which involves visiting farms and ranches to experience
rural life and learn about agricultural practices. It offers visitors the opportunity to connect with
nature, taste fresh produce, and participate in hands-on activities like harvesting, feeding animals,
or learning about sustainable farming methods. This growing industry has become a popular way
for people to escape the hustle and bustle of urban life, while also supporting local economies and
promoting sustainable agriculture.
Understanding agriculture tourism is crucial for several reasons. First, it fosters a deeper
connection between consumers and their food sources. By experiencing firsthand the processes
involved in farming, people gain a greater appreciation for the labor and resources that go into
producing food. Second, agricultural tourism can help revitalize rural communities by providing
economic opportunities and preserving agricultural lands. It can also promote sustainable
farming practices and environmental conservation. Finally, understanding agriculture tourism
can empower individuals to make informed choices about the food they consume and support
local farmers and producers. This module is divided into three (3) modules.

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Lesson I: Farm or Agricultural Tourism in the Philippines Overview

Intended learning outcome/s:

At the end of the lesson, the students should be able to:

1. Define the socio-economic growth of Agritourism.

2. Appreciate the existing law of farm tourism.
3. Analyze the importance of Accreditation Law of Agri-Tourism

Now get started

Introduction

In the Philippines, farm or agricultural tourism is a developing industry that blends the nation's
strong agricultural legacy with the rapidly expanding travel and tourism sector. It gives guests
the chance to experience rural living, discover farming methods, and take part in activities that
promote sustainable agriculture. With its wide-ranging topography, varied ecosystems, and
extensive farming heritage, the Philippines is ideally situated to emerge as a significant
participant in this specialized tourism industry. This practice has been embraced by other nearby
farms, which now attract both domestic and foreign visitors with their farm stays, interactive
farming experiences, and educational tours. In addition to giving farmers another source of
revenue, this type of tourism raises public awareness of environmental issues and fosters respect
for the agricultural industry.

Let’s Learn

AGRITOURISM IN THE PHILIPPINES

As a tropical country with an abundance of natural resources, biological diversity and a

strong cultural heritage, the Philippines is well-positioned for agri-tourism. Agritourism has
gained significant popularity in recent years due to a growing consumer demand for authentic
experiences, healthier food options, and a deeper connection to the land. It provides a sustainable
and economically viable alternative for farmers, while offering tourists a chance to learn about
local culture, support local economies, and enjoy the beauty of rural landscapes.

The National Statistics Office (NSO) of the Philippines is a primary source for comprehensive
and reliable data on agriculture. They conduct regular surveys and censuses to gather
information on various aspects of the agricultural sector.

➢ Agriculture is the backbone of the Philippine economy - the main generator of

employment - the majority of the labor force (more than 60% from the NSO data) are
farmers /farm workers
➢ Small farmers comprise 70% of the Philippine population with an average farm size of .2
to .5 hectare

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While the NSO is a primary source, other government agencies and research institutions such
as the Department of Agriculture and the Philippine Statistics Authority may also provide
relevant agricultural data.

➢ 7 out of 10 farmers do not own the land they cultivate. The remaining 3 who own their
land are not secure if they can continue farming
➢ Landowners also resorted to legal maneuvers and militarization to harass farmers into
giving up: their lands

➢ Agri-tourism concept in the Philippines involve activities that maximizes the potential of
income generation of existing farms in the country through tourism-related activities
➢ It is tourism where the working environment forms part of the tourist product.

The Philippines has the foundation for farm tourism due to its large agricultural land,
supported by the Farm Tourism Development Act of 2016. Farm tourism is seen as a way to
boost income in rural areas by diversifying farms. However, challenges remain, including low
agricultural output and a lack of farmer skills, training, and capital to convert farms into
tourism sites. To address this, improvements are needed in areas like product development,
management, marketing, and government support. Developing farmers' entrepreneurial and
hospitality skills is especially important. It likewise covers attractions, activities, services, and
amenities as well as cultural resources of the area. It is intended to promote an appreciation
of local culture, heritage and traditions through personal contact with local people (DOT,
Philippine Agri-tourism Concept Paper, 1999).

Selected Agri-Tourism Sites in the Philippines

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Farm Tour is the dominant Tourism Service and only few have the capability for overnight stay. Among the selected
agri-tourism sites, aside from the farm tour, only a few or 6 out of 17 can handle an overnight stay for their clients.
Facilities for overnight stay include Sonya's Garden, Bohol Bee Farm, Mindanao Baptist Rural Life Center, National
Apiculture Research and Development Institute, UPLB and CLSU.

Selected Agri-Tourism Sites in the Philippines and Mode of Reservation for

Farm/Plant Tour

➢ When it comes to mode of reservation for farm tour, phone calls (landline/mobile) and email communications
are the most widely used means of communication tools.
➢ Among the identified 17 selected agri-tourism sites, only Bohol Bee Farm and Ilog Maria Honeybee Farm had
the online reservation facility/could purchase their product for sale through an e-commerce facility.

With the Department of Tourism (DOT) data, the country's tourism policy and implementation arm, more than
170 farm sites were accredited (Talavera, 2019). The accreditation of these farm sites is a positive step towards
promoting the Philippines as a diverse and sustainable tourism destination.

Mostly concentrated in the Luzon area, Most travel agencies and tour operators in the country are not offering
stand-alone farm tours but merely include one to two farm visits in their usual itinerary. farm tours can be a
popular attraction, especially for those seeking a more immersive and educational experience, they are often
integrated into broader itineraries. La Union, Laguna and Davao as among the places with growing farm tourism,
where the number of visitors increased by about 157 percent to 18,000 in 2017 from 7,000 in 2016. These types
of farms attract visitors who are interested in sustainable agriculture, nature conservation, and healthy living.
Organic farms focus on growing crops without synthetic chemicals, while nature-friendly farms prioritize
environmental protection. Health and wellness farms often offer activities like yoga, meditation, and healthy food
options, making them appealing for tourists seeking relaxation and well-being. Their popularity is growing as
more people become conscious of their health and the environment.

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The Philippines is now among the world's top agri-tourism destinations

In a statement, the Southeast Asian Regional Center for graduate Study & Research in Agriculture (SEARCA) said
that the country is now at par with other agro-tourism sites all over the world including Taiwan, Hawaii, Tuscany,
Mallorca, California and Brazil. (2019). This means that the Philippines is recognized for blending agriculture and
tourism, offering experiences like farm visits, local produce tastings, and eco-friendly activities. This growth in
agri-tourism benefits both farmers and tourists by promoting sustainable practices while boosting the local
economy.

Philippines is highly sustainable as an agri-tourism destination due to its natural resources and biodiversity, rich
farming heritage and the Filipinos' innate hospitality and openness towards foreign tourists.

The Philippines is an ideal destination for agri-tourism because of its rich natural resources, biodiversity, and
farming traditions. Additionally, Filipinos are known for their warm hospitality and openness to foreign visitors,
making the country more attractive for tourists interested in agriculture and nature-based experiences.
Agri-tourism combines agriculture with tourism, allowing visitors to explore farms, local food production, and
nature. With the Philippines' abundant resources, this can support sustainable tourism, benefiting both local
farmers and the environment. The welcoming attitude of Filipinos enhances the overall experience for tourists,
encouraging repeat visits and word-of-mouth promotion.

RICH FARMING HERITAGE

The Sakada movement, beginning in 1906 and continuing until 1946, was a significant chapter in Filipino labor
migration. The Hawaiian Sugar Planters' Association (HSPA) played a pivotal role in recruiting around 125,000
Filipinos, particularly from the Ilocos and Visayas regions of the Philippines, to work in the sugarcane plantations
of Hawaii. These workers, known as "Sakadas," were essential to the development of Hawaii's sugar industry.
Sakadas were mostly young Filipino men who sought better opportunities abroad due to economic hardships in
the Philippines. However, life in the sugarcane fields was challenging, with long hours, harsh conditions, and
limited rights. Despite these hardships, the Sakadas laid the foundation for the Filipino community in Hawaii,
which has grown and integrated into the social and cultural fabric of the islands.
Their contribution is not only significant to Hawaii's agricultural development but also to the broader history of
Filipino migration and labor movements, influencing the growth of Filipino-American communities across the U.S.

THE CURRENT STATE OF PHILIPPINE AGRICULTURE

➢ Chemical Farming and Soil Fertility - The adoption of chemical farming, which began with the Green
Revolution in the 1970s, remains widespread. While this has boosted agricultural productivity in some areas,
the excessive use of synthetic fertilizers and pesticides has led to the degradation of soil fertility. Over time,
soil health has diminished, affecting crop yields and requiring farmers to use even more chemicals to
maintain production levels.
➢ Introduction of GMOs - Agrochemical Transnational Corporations (TNCs) have introduced genetically
modified organisms (GMOs) to the Philippines, including Bt corn, Bt eggplant, and Golden Rice. These crops
are engineered to resist pests or increase nutritional content, like the Vitamin A-rich Golden Rice. However,
GMOs remain controversial, with debates over their impact on health, the environment, and farmers'
independence from large biotech companies.
➢ Farm Inputs - Agricultural inputs such as seeds, fertilizers, and pesticides are often overpriced, and their
supply is controlled by big corporations and local traders. This monopolization makes it difficult for small-
scale farmers to access affordable, quality inputs. As a result, farmers are frequently caught in a cycle of debt,
relying on expensive inputs without significant improvement in their overall livelihood.

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➢ Underpricing of Farm Products - The pricing of agricultural products is usually

set by intermediaries or large buyers, not by the farmers themselves. This results
in farmers receiving a minimal share of the value generated from their produce.
The market structure and lack of farmer bargaining power allow middlemen to
control prices, often to the detriment of the producers.
➢ Lack of Government Support - Many Filipino farmers face limited access to
government support, including credit, infrastructure, and training. Although the
government has initiated programs to improve agricultural productivity and
resilience, implementation has been inconsistent. Smallholder farmers,
particularly in rural areas, continue to struggle with outdated farming techniques,
inadequate irrigation systems, and limited access to markets.

Let’s sum up

Agritourism in the Philippines is growing due to the country's natural

resources, biodiversity, and rich cultural heritage. This tourism model combines
agriculture and tourism, providing visitors with immersive experiences such as
farm visits, local food production, and eco-friendly activities. It supports
sustainable farming practices and boosts local economies, offering an
economically viable option for farmers. While most agritourism sites focus on day
tours, a few offer overnight stays. Despite challenges such as land ownership
issues, monopolized farm inputs, and limited government support, the sector
continues to thrive, attracting tourists interested in sustainability, health, and
wellness. The Philippines is recognized as a top global agri-tourism destination
alongside countries like Taiwan, Tuscany, and California.

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Lesson II: Farm tourism law or R.A. 10816

Intended learning outcome/s:

At the end of the lesson, the students should be able to:

1. Define the socio-economic growth of Agritourism.

2. Appreciate the existing law of farm tourism.
3. Analyze the importance of Accreditation Law of Agri-Tourism

Now get started

Introduction

The Farm Tourism Law, formally known as Republic Act No. 10816, was enacted in the
Philippines to promote sustainable development in rural areas through the development of farm
tourism. This legislation aims to encourage farmers and landowners to open their farms to
visitors, offering them unique experiences that showcase the country's agricultural heritage and
natural beauty. By fostering farm tourism, the law seeks to generate income for rural
communities, create employment opportunities, and preserve traditional farming practices.

Let’s Learn

R.A. 10816

R.A. 10816, the Farm Tourism Development Act of 2016, is a pivotal piece of legislation
that seeks to revitalize the Philippines' agricultural sector by integrating tourism. This law
recognizes the potential of farm tourism to provide economic opportunities for rural
communities, promote agricultural education, and preserve the country's rich agricultural
heritage. By encouraging visitors to experience firsthand the process of food production, learn
about sustainable farming practices, and appreciate the beauty of rural landscapes, this act aims
to foster a deeper connection between consumers and producers. This, in turn, can lead to
increased demand for locally sourced products, supporting the livelihoods of farmers and rural
entrepreneurs.

Republic Act No. 10816, also known as the "Farm Tourism Development Act of 2016"
primary objectives include:

1. Promotes Sustainable Tourism

The law promotes farm tourism, a form of tourism that combines agricultural experiences
with recreational and educational activities. This helps in promoting sustainable tourism
by integrating agriculture into the tourism sector.
2. Boosts Agricultural Sector
By encouraging tourism in farms, it enhances the profitability of the agricultural sector.
Farmers can earn additional income through tourism activities like farm tours,

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workshops, and farm-to-table experiences, which can reduce the over-reliance on crop
yields alone.
3. Rural Development
It provides opportunities for economic growth in rural areas, especially in farming
communities. Farm tourism can create jobs, improve infrastructure, and boost local
economies through tourism-related activities and services.
4. Encourages Innovation in Agriculture
RA 10816 promotes innovation and diversification in farming practices, encouraging
farmers to offer services and products beyond traditional agriculture. This could include
organic farming tours, eco-friendly practices, and hands-on agricultural education.
5. Educational Value
The law provides for educational opportunities, allowing tourists, especially students and
researchers, to learn about farming techniques, sustainable practices, and rural life. This
can enhance awareness about food production and environmental conservation.
6. Conservation and Environmental Protection
Through farm tourism, it emphasizes environmental protection and conservation.
Farmers and tourists alike are encouraged to adopt sustainable and eco-friendly
practices, preserving natural resources and biodiversity.
7. Government Support and Incentives
RA 10816 ensures government support through policies, incentives, and programs that
encourage the development of farm tourism sites. This includes financial assistance, tax
exemptions, and infrastructure improvements, providing a more favorable environment
for farmers and entrepreneurs.
8. Tourism Diversification
The law contributes to the diversification of the country’s tourism offerings, moving
beyond the traditional beach and city-based tourism. Farm tourism can attract both local
and foreign tourists interested in eco-tourism and cultural experiences.
In summary, RA 10816 is vital for bridging the gap between agriculture and tourism,
boosting rural development, promoting environmental conservation, and creating a
sustainable economic model for farm communities in the Philippines.

Republic Act No. 10816, also known as the "Farm Tourism Development Act of 2016," was
signed into law by President Benigno Aquino III on May 16, 2016. This law aims to promote
farm tourism in the Philippines as a strategy for boosting the agriculture sector and enhancing
rural development.

Farm tourism refers to activities that attract visitors and tourists to agricultural areas, allowing
them to experience farm life while learning about food production. These activities may
include educational tours, hands-on farming experiences, and recreational pursuits that
showcase rural culture and sustainable agriculture practices. By encouraging tourists to visit
farms, the law promotes a deeper understanding of the agriculture industry while providing
an additional income source for farm operators.

Additionally, the law seeks to improve the economic viability of small farmers and rural
communities by integrating tourism into their agricultural operations. By opening their farms
to tourism, small farmers can generate alternative revenue streams, which can enhance their
livelihoods and contribute to the overall economic development of rural areas. This initiative
helps diversify rural economies, promotes sustainable agricultural practices, and uplifts local
farmers.

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Under the new law, the Farm Tourism Development Board will be made up of the following:

➢ Tourism Secretary: Leads the board as the chairperson, guiding its overall
direction.
➢ Agriculture Secretary: Serves as the vice chairperson, supporting and standing
in for the chair when needed.

Members of the board include:

➢ Trade Secretary - Oversees trade-related aspects of farm tourism.

➢ President of an educational institution - Represents schools offering farm tourism
programs, ensuring education and training are part of the development.
➢ President of a national farm tourism organization - Speaks for farm tourism
businesses and initiatives across the country.
➢ President of a national inbound tour operations association - Represents
companies that bring tourists to farm tourism destinations.
➢ President of a national federation of farmers cooperatives - Ensures farmers'
interests are considered, particularly in tourism projects that involve their farms.

The Farm Tourism Development Board shall formulate plans and programs
The board is responsible for creating strategies and initiatives to help grow farm tourism.

The action plan shall include:

• Investment promotion
Encouraging businesses and investors to put money into farm tourism projects.
• Financing
Finding ways to provide funding or financial support for farm tourism businesses.
• Market research
Studying the market to understand customer preferences, demands, and opportunities
in farm tourism.
• Trends
Identifying current and future trends in the farm tourism industry to keep businesses
competitive.
• Innovations
Encouraging new ideas and technologies to improve farm tourism experiences.
• Information
Providing accessible and updated information to help stakeholders make informed
decisions in farm tourism.

➢ Accreditation of farm tourism camps shall be on a voluntary basis and shall be valid
for two years.
➢ SEC 8. Investment Promotion, Financing and Incentives. - The DOT, DA and DTI
shall develop programs linking stakeholders in the farm tourism industry, government
financial institutions (GFls), government-owned or - controlled corporations
(GOCCs), private banks, financial cooperatives and other lending institutions to
increase access to credit for farm tourism.

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SEC. 12. Agriculture and Fishery Research, Development and Extension

The Agricultural Training Institute (ATI), in collaboration with the Cooperative Development
Authority (CDA), State Universities and Colleges (SUCs), educational and research
institutions, and other government agencies, will create and execute programs aimed at
promoting suitable technologies for farm tourism. These initiatives will include training and
agricultural support services for those involved in farm tourism, as well as efforts to enhance
the capacity of cooperatives and organizations in this sector

Let’s sum up

The Farm Tourism Law, officially known as Republic Act No. 10816 or the
Farm Tourism Development Act of 2016, was enacted to promote sustainable rural
development by integrating agriculture with tourism. It encourages farmers to open
their farms to visitors, offering experiences that showcase the country's agricultural
heritage, while generating additional income for rural communities and creating
employment opportunities. This law also aims to preserve traditional farming
practices, promote innovation, and foster environmental conservation through eco-
friendly and educational farm activities. By offering farm tours, workshops, and
hands-on farming experiences, it provides tourists with a deeper understanding of
agricultural processes and sustainable practices. The Farm Tourism Development
Board, composed of leaders from various sectors, oversees the implementation of
initiatives that support the growth of farm tourism. The law offers government
support, including financial assistance, tax exemptions, and infrastructure
improvements, while ensuring that rural areas benefit economically from tourism.
Through these efforts, RA 10816 aims to diversify the tourism sector, boost the
agricultural economy, and enhance rural livelihoods in the Philippines.

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Lesson III: Farm Tourism Marketing

Intended learning outcome/s:

At the end of the lesson, the students should be able to:

1. Define the socio-economic growth of Agritourism.

2. Appreciate the existing law of farm tourism.
3. Analyze the importance of Accreditation Law of Agri-Tourism

Now get started

Introduction

Farm tourism marketing involves promoting agricultural sites as tourist

destinations, blending agriculture with leisure and education. This type of tourism allows
visitors to experience rural life, learn about farming practices, and enjoy fresh, locally
grown products. Effective marketing strategies in farm tourism highlight the unique
experiences available, such as farm stays, hands-on agricultural activities, and eco-
tourism opportunities. By targeting niche markets interested in sustainability, nature,
and authentic cultural experiences, farm tourism marketing helps boost local economies,
supports farmers, and fosters a deeper connection between urban and rural communities.

Let’s Learn

FARM TOURISM MARKETING

Marketing encompasses everything you do to communicate with and meet the needs of an
identified consumer group. Marketing requires that you understand your target consumer
group(s), their needs, how your product or service meets their needs and developing a strategy
to reach those consumer groups.

1. Create a Marketing Plan

One of the most important aspects of marketing your business venture is the formulation
of a marketing plan. This should include:

➢ Who are your customers - Identify who will buy your product or service.
Understand their needs, preferences, and behaviors.

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➢ Become familiar with your market – Study your industry, competitors, and
trends. Know what’s happening in the market to stay competitive.
➢ Your niche – Find your unique selling point that makes you stand out from
competitors. This is your special place in the market.
➢ Budget - Plan how much money you’ll spend on marketing activities. This helps
control costs and maximize return on investment (ROI).

2. The Four P’s

Throughout the planning, building, and expanding of your agritourism business, it is

important to keep these fundamental aspects of marketing in mind.

➢ Product – This is what you're offering to customers, such as farm tours, fresh
produce, or farm-based experiences. It should meet the needs and interests of your
target audience.
➢ Place – This refers to the location where your product is available. For agritourism,
it's your farm or rural setting. Make sure it's accessible and appealing to visitors.
➢ Price – This is how much you charge for your product or services. You need to set
a price that's fair to you but also attractive to customers.
➢ Promotion - This is how you advertise and communicate with potential
customers, letting them know about your offerings. It could be through social
media, flyers, or word-of-mouth.

By focusing on these four areas, you can develop a strong marketing strategy for your business.

3. Promotion and Advertising

All of the following may be appropriate forums for promoting and advertising your
agritourism business:

➢ Internet (websites, social media sites)

➢ Email and E-newsletters
➢ Brochures
➢ Radio
➢ Business Cards
➢ Newspapers
➢ Signs
➢ Direct Mailings

4. Contact List

As agritourism businesses generally depend on repeat customers, building and maintaining a

good contact list for email and direct mailings to your customers is important.

5. Image and Partnerships in your Community

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Creating a favorable public image is important both in attracting customers and in maintaining
the ability to draw support from your community. This is important both in attracting
customers and in maintaining the ability to draw support from your community. In addition
to providing customers, your community can provide you with potential business
partnerships, promotion, and publicity. Others in your community can provide goods and
services needed for your operation.

6. Public Relations

Recognizing the strength of your own stories and communicating them to the media,
community members, visitors, and others is important for efficiently and effectively marketing
your business.

By effectively implementing these marketing strategies, farm tourism businesses can attract
visitors, generate revenue, and contribute to the growth and sustainability of rural communities.

Let’s sum up

Farm tourism marketing promotes agricultural sites as tourist destinations,

blending agriculture with leisure and education. It allows visitors to experience
rural life, learn about farming, and enjoy fresh local products. Key strategies
include creating a marketing plan that identifies the target audience, studying
industry trends, and defining a unique selling point. The "Four P's" (product,
place, price, and promotion) are essential in developing a marketing approach,
ensuring that farm experiences meet customer needs and are accessible, fairly
priced, and well-promoted. Promotion channels such as social media,
brochures, and direct mailings are crucial, along with maintaining a contact list
and fostering community partnerships for positive public relations. By focusing
on these elements, farm tourism can boost local economies, support farmers,
and strengthen the rural-urban connection.

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Lesson IV: Accreditation Law of Agri-tourism / Farm Site

Intended learning outcome/s:

At the end of the lesson, the students should be able to:

1. Define the socio-economic growth of Agritourism.

2. Appreciate the existing law of farm tourism.
3. Analyze the importance of Accreditation Law of Agri-Tourism

Now get started

Introduction

The Accreditation Law for Agri-Tourism or Farm Sites in the Philippines aims to regulate
and promote the development of farm tourism in the country. Under the Republic Act No. 10816,
also known as the "Farm Tourism Development Act of 2016," this law recognizes the potential of
farms as tourist destinations, blending agriculture with tourism to create new opportunities for
farmers and rural communities. It mandates the accreditation of farm sites by the Department of
Tourism (DOT) to ensure that they meet certain standards in terms of facilities, services, safety,
and sustainability. Through this accreditation, the government seeks to foster responsible
tourism, enhance farm productivity, and contribute to rural development by encouraging local
and international tourists to visit and experience the agricultural heritage of the Philippines.

Let’s Learn

REPUBLIC ACT No. 10816

SECTION 10. Accreditation of Farm Tourism Camps. – The DOT and the DA shall jointly
promulgate and enforce the standards and guidelines on the accreditation of farm tourism
camps.

➢ Accreditation shall be on a voluntary basis and shall be valid for two (2) years.
➢ Accreditation may be suspended or revoked for any violation of the standards.

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Tourism Act of 2009 (Republic Act No. 9593)

The DOT Accreditation Law for Agri-Tourism / Farm Sites in the Philippines falls under the
broader framework of the Tourism Act of 2009 (Republic Act No. 9593), which emphasizes the
accreditation of tourism-related establishments, including agri-tourism or farm sites, by the
Department of Tourism (DOT). Under this act, Section 40. Value of Accreditation. The
Department shall develop a system to enhance the value of accreditation among primary and
secondary tourism enterprises. Only accredited enterprises shall be beneficiaries of
promotional, training and other programs of the Department and its attached agencies and
corporations.

DOT Accreditation

➢ DOT Accreditation is a certification issued to tourism enterprises that meet the

minimum standards set by the department to ensure the safety, convenience, and
satisfaction of tourists.
➢ It serves as a seal of good housekeeping for tourism establishments, assuring customers
of a high level of service and facilities.

DOT Accreditation is a certification given by the Department of Tourism (DOT) to businesses in

the tourism sector, such as hotels and restaurants, that meet specific standards. This ensures that
the establishment provides safe, convenient, and satisfying services to tourists. Essentially, it acts
as a quality seal, letting customers know that they can expect good service and well-maintained
facilities from the accredited business.

Benefits of DOT Accreditation

➢ Legitimacy in operations and credibility. It shows that your business is officially

recognized and follows government standards, making customers trust you more.
➢ Eligibility for promotions and marketing by the DOT and its partners. Your
business can be featured in DOT promotions and advertisements, helping you reach
more potential customers.
➢ Access to government programs, incentives, and financial assistance. You may
qualify for government programs, financial help, and other benefits.
➢ Inclusion in the DOT’s directory of accredited establishments and promotional
campaigns. Your establishment will be listed in the DOT’s directory, which is shared in
various campaigns, giving you more visibility.

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Mandatory and Voluntary Accreditation

Primary Tourism Enterprises

These are facilities and services directly related to tourism. DOT-certified primary tourism
enterprises shall be periodically required to obtain accreditation from DOT to ensure the quality
of its facilities and services.

Secondary Tourism Enterprises

These are facilities and services that may be related to tourism. Accreditation shall be voluntary
for secondary tourism enterprises that follows minimum DOT standards.

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Application Process

➢ Initial Application - Submit the complete application form, together with all
required documents, to the DOT regional office where the farm site is located.
➢ Inspection - DOT representatives will conduct an on-site inspection to evaluate
if the farm meets the standards and requirements.
➢ Accreditation Issuance – Once the farm site passes the inspection and complies
with all requirements, the DOT will issue the accreditation certificate, which is
valid for a specific period and renewable.
➢ Post-Accreditation Monitoring - Accredited farms are subject to regular
monitoring and re-evaluation to ensure continued compliance with DOT
standards.

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What are the Standards, Benefits and Incentives of Accreditation?

The Department of Tourism (DOT) accreditation for farm tourism offers a range of benefits and
incentives for operators. Farm tourism in the Philippines, which combines agriculture and
tourism, is growing rapidly, and obtaining DOT accreditation can enhance the credibility and
operations of a farm tourism enterprise. Here are the key benefits and incentives:

1. Marketing and Promotion Support - Accredited farm tourism sites are featured in the
Department of Tourism's marketing initiatives, such as tourism expos, roadshows, and
promotional materials. This provides free publicity and exposure to a wider domestic and
international audience. Accredited farms are included in official tourism directories and
websites, increasing visibility to potential tourists.
2. Access to Training and Capacity Building Programs - The DOT offers training programs in
areas like hospitality, sustainable farming practices, tourism management, customer service,
and eco-tourism development. These training sessions help farm owners and staff enhance their
knowledge and skills, leading to better customer experiences. Operators are provided with
opportunities to learn and implement sustainable farming and tourism practices, making their
operations more eco-friendly and attractive to environmentally conscious tourists.
3. Access to Government Grants and Assistance – Accredited farm tourism sites may qualify
for financial support from government agencies. These include access to grants, subsidies, and
loans for improving infrastructure, marketing, or expanding operations. Accredited operators
may also be eligible for tax breaks or exemptions on equipment, services, or certain farm
improvements related to tourism.
4. Quality Assurance and Trust Building – Accreditation is a mark of quality that assures
visitors the farm tourism site meets national standards in terms of service, safety, and
sustainability.
With accreditation, farms are expected to meet health, safety, and environmental regulations,
fostering a safe and secure experience for tourists.
5. Networking Opportunities – Accredited farms gain access to networking opportunities with
hotels, travel agencies, and other tourism businesses, creating opportunities for collaboration
and joint ventures. Accredited operators can join national or regional farm tourism
organizations, gaining representation and access to a community of fellow practitioners.
6. Improved Farm Infrastructure and Services – The DOT can assist accredited farms in
gaining access to improved infrastructure like roads, signage, and utilities, often in collaboration
with local government units. Accreditation comes with guidelines and standards that encourage
farms to upgrade their facilities, ensuring a more comfortable and enjoyable visitor experience.
7. Tourism Events and Fairs - Accredited farms are invited to join local and international farm
tourism expos and events, further expanding their market reach.

By obtaining DOT accreditation, farm tourism operators not only gain credibility and access to
promotional opportunities, but they also receive support for developing their tourism offerings in a
sustainable and competitive manner.

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Incentives for Accredited Enterprises:

Accreditation under the Tourism Act of 2009 is designed to enhance the Philippines' global
competitiveness by ensuring that tourism-related establishments maintain high standards of
service, safety, and quality. Incentives for accredited enterprises refer to the benefits or rewards
given to businesses that meet certain standards or qualifications set by a governing body or
organization. These incentives are offered to encourage compliance with rules or to motivate
businesses to operate at higher standards. Examples of incentives might include:

1. Tax breaks – Businesses may pay lower taxes.

2. Grants or financial assistance – They might receive funds to support their operations
or growth.
3. Marketing support – Accredited businesses may get featured in promotional materials.
4. Priority in government contracts – These businesses could get first choice for working
on government projects.
5. Access to training and development programs – Employees or owners might receive
free or discounted training to improve their skills.

These incentives help businesses grow and operate more efficiently, making accreditation
attractive for enterprises.

Let’s sum up

The Accreditation Law for Agri-Tourism in the Philippines, under Republic

Act No. 10816 (Farm Tourism Development Act of 2016), promotes farm
tourism by blending agriculture with tourism. This law encourages farms to
become tourist destinations, enhancing opportunities for farmers and rural
communities. The Department of Tourism (DOT) is responsible for
accrediting farm sites, ensuring they meet standards for facilities, services,
safety, and sustainability. Accreditation is voluntary, valid for two years, and
can be revoked for non-compliance. Farm sites that gain accreditation enjoy
benefits such as legitimacy, marketing support, training opportunities,
financial incentives, and improved visibility. Additionally, the broader
Tourism Act of 2009 (RA No. 9593) provides a framework for DOT
accreditation of tourism-related establishments, emphasizing the
importance of maintaining high standards to enhance the country's global
competitiveness. Accredited businesses receive access to government
programs, financial aid, and increased credibility, making them more
attractive to tourists and investors.

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References

1. Pasus L.P. (2024). Module in Agriculture Tourism

2. SLSU Manual/Students Handbook
3. Kafferine Y. Cecil G. Lammdon O. (2021), The future of farm tourism in the Philippines:
challenges, strategies, and insights
4. Altenwerth S. et al. (2020), Soil Fertility Management for Sustainable Agriculture -
Retrieved from SLSU e-Library
5. Xue, Lin-Lin; Chang, Yen-Rung; Shen, Ching-Cheng (2020). The Sustainable Development
of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment
Behavior. Sustainability, 12(15), 6264–. doi:10.3390/su12156264
6. Marketing 101 for your Agritourism business – Retrieved from
http://agritourism.rutgers.edu/pdfs
7. Republic Art No. 10816 – Retrieved from http://faolex.fao.org/docs/pdf/phi154112.pdf
8. Planning for Agritourism - Retrieved from
https://www.in.gov/isda/files/Planning_for_Agritourism.pdf
9. D.M.K.S. Hemathilake (2022) Agricultural productivity and food supply to meet
increased demands DOI:10.1016/B978-0-323-91001-9.00016-5
10. This person is not on ResearchGate, or hasn't claimed this research yet.
11. Agritourism Accessibility and Profitability Stephen J Swain ATP – Retrieved from
Extension Training for Agritourism Development: http: //agritourism. rutgers.
edu/training
12. Lazaro L. et al. (2020) Crop Management and Integrated Farming - - Retrieved from
SLSU e-Library

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