PRIME COMMERCE

SERVICE
CREDENTIAL
2024
 PRIME COMMERCE VIETNAM

PRIME COMMERCE MALAYSIA

TEAM
PRIME COMMERCE
We are a visionary Agency in Vietnam, with a technology-driven background. We specialize in crafting effective digital
communication strategies tailored to businesses, fostering enduring customer satisfaction across online platforms and
multi-channel avenues. Our solutions augment corporate value and drive sales growth. Grounded in technology and
exceptional customer experiences, we strive to assist brands in navigating the digital sphere with finesse, leveraging
our expertise to unlock the full potential of their online identities across Vietnam and Southeast Asia.
 At Prime Commerce, we regard each search result as the
inception of a captivating new journey. Every interaction
provides an opportunity to establish credibility and cultivate a
lasting impression. Prime Commerce is committed to
delivering holistic digital experiences for businesses and their
customers, underpinned by our guiding principle:

'From Search to Satisfaction'

LOCAL VISIONARY AGENCY BEYOND THE BORDER!
As a visionary agency with a technology-driven background,
Prime Commerce offers a diverse range of high-quality services at cost-efficiency for our customers.

60+ 83+ 5 5+
EMPLOYEES BRANDS YEARS OF EXPERIENCE COUNTRIES AND MORE

48+ 17+ 315+

PARTNERS INDUSTRIES PROJECTS AND CAMPAIGNS

We have experience of working with numerous brands in 17+ industries: Personal Care, Homecare,
Real Estate, Beauty & Cosmetics, Logistics, Education, Health & Pharmaceuticals, Food & Nutrition,
Beverage, Technology, Retail, eCommerce, Fashion, Home & Furniture, Automotives, Mom&Baby,
Entertainment, etc.
 Prime Commerce (Vietnam )
84P Nguyen Dinh Chieu St, Ward Da Kao, Dist. 1, HCMC, VN
207/7 Nguyen Van Thu St., Ward Da Kao, Dist. 1, HCMC, VN

PCommerce Sdn. Bhd. (Malaysia)

VO3-06-19,Designer Office(VO3),Lingkaran Sv,
Sunway Velocity, 55100 Kuala Lumpur

Prime Commerce (Singapore)

10 Anson Road, #14-06 International Plaza, Singapore

Our Advisors &

Investors
Hideki Yoshimura Eiji Kaneko Sol Yusa Kotaro Takanouchi Teruaki Yabuta Tomohiro Ootomi
OUR CERTIFICATES

ISO/IEC 27001:2013 Specifies the ISO 9001:2015 Quality Management System is an SOC2 is a set of compliance requirements and
requirements for establishing, international standard developed and published by auditing processes targeted for third-party service
implementing, maintaining and continually the International Organization for Standardization providers. These reports are intended to meet the
improving an information security ISO that sets out the requirements for a needs of a broad range of users that need detailed
management system within the context of management system to ensure the maintenance information and assurance about the controls at a
the organization. It also includes stabilize the quality of products/services of the service organization relevant to security,
requirements for the assessment and enterprise, progress to improve and improve the availability, and processing integrity of the
treatment of information security risks quality of products/services, the best experience systems the service organization uses to process
tailored to the needs of the organization. for customers and open up many opportunities users’ data and the confidentiality and privacy of
for cooperation and business with enterprises the information processed by these systems.
domestic and foreign partners.
 OUR PARTNERS & CLIENTS
Vietnam Malaysia
INTEGRATED ECOMMERCE
MARKETING SERVICE
SERVICE WEBSITE -
●Distribution
●Store Management
● Branding SOFTWARE ● Shop in shop design
● Logistics and Fulfillment
● Digital Marketing
● Media SERVICE ● Customer Service and Support
● Influencers ● Product Management
● Custom Enterprise System ● Omnichannel Solutions
● PR & Advertising ● On-demand Support
● POSM & Activation ● Technology and IT Support
● Technical Support
● Software Development
● IT Service

OUR
● Website/Landing page Development
● Gamification (VR/AR)

SERVICES
 WE HAVE EXPERTISE ACROSS FUNCTIONS AND
INDUSTRIES
Multi-function experts
• With our knowledge base in 4 markets (Vietnam, Malaysia, Singapore & Japan), our operation teams are experienced in managing
established brands’ eCommerce/social/digital channels, with supported by our customer service, creative and logistics teams for both
online and offline execution.
• We have a centralized team to produce rich content, campaign, social media, photography, livestreaming, etc., for each local market to
maximize the centralized quality and local market insights.
• We has local Customer Service team working in 4 languages (VN, MY, EN, JP) whose flexible workforce is able to handle orders and
consumers and live chat real-time during operations.
• With more than 40 integrated partners in Vietnam and in the region, we allows brands to benefit from all the expertise in the market when
it comes to eCommerce strategy planning and executions.

Merchandising Omni-channel Content & Creative Sales & Marketing Customer Service
Team Team Team Team Team

Multi-industries knowledge & experience

FMCG Home Supplies Electronic Devices

primecommerce.asia CosmeticsCopyright ©2023 by Prime
Fashion
Commerce Vietnam
ENRICHMENT BRAND & SME’S COLLABORATION

Integrated with more than 30

local and regional partners
allows us to expand our
network empowering our
clients to scale up their digital
transformation
 PRIME COMMERCE’S SYSTEMS OVERVIEW
We provide total solution for your business... PRIME DISTRIBUTION+CRM Marketing Sale Supply
✔ Centralize O2O store, fulfillment service.
✔ Dynamic and real-time receiving OMNI channel orders, return orders .
✔ Real time tracking and tracing orders to end consumers.
✔ Real time reconciling stock and updating promotion price through multi – channels.
✔ Manage customer center – customer information.
✔ Manage loyalty of consumer
✔ Well reaction with customer feedback driving customer’s satisfaction on experience.
✔ Payment gateway connection.

PRIME POS Marketing Sale Supply

✔ Manage product and orders from Retailer’s POS (mom & pop Store)
✔ Business performance and daily sale report from Retailer’s POS.
✔ Branched & store management.
✔ Inventory management sync with Prime Distribution.
✔ Product & Order Allocation by retailer/salesman/geography (WIP)
✔ Direct Sale via online payment or E-wallet. (WIP)
✔ Available mobile application on IOS and Android for individual roles

PRIME INFLUENCER Marketing Sale Supply

✔ Discover more than 920,648 classified potential influencers in Vietnam and more than 5M
influencers in SEA.
✔ Enable discover cross-boarder influencer campaigns(VN,TH,SG,MY,ID,PH)
✔ Tracking influencer’s performance via their social media channels
✔ Real-time tracking influencer ‘s campaign dashboard & reporting(Brand safety’s purpose)
✔ Receiving and managing KOL / influencer Orders.
✔ Evaluating yields and profit from KOL channels. (WIP)
✔ Timely tracing and tracking KOL orders. (WIP).
✔ Influencer’s dropshiping (WIP)

OMS - WEBSTORE Marketing Sale Supply

✔ Support retailer and influencer to build their webstore to up-sale their affiliate products
✔ Building webstore , blog, microsite, campaign pages etc.
✔ Product and content management
✔ Order Management and automatically syncs to Prime Distribution
In-scope service (Prime Commerce) ✔ Customer service and auto chatbot, messenger
Out-scope service (Partner) ✔ Payment gateway and delivery integration
OUR SUITE OF SYSTEM THAT HELP TO ADDRESS THE ISSUES

CLICK PLAY

Link Video to check our systems:

https://youtu.be/1q4myXLfoi4
MORE ABOUT US

CLICK TO PLAY LINK https://youtu.be/AA4g5yhKRno

OUR MODEL
 BUSINESS MODEL
As a visionary Agency in Vietnam, with a technology-driven background, we are confident to become not only a reliable service
provider of professional Brands, but also empower them to build and strengthen their presence in a new market like Vietnam,
Malaysia and other countries in the region, capturing retail and eCommerce opportunities by provides end-to-end solutions from
consultancy to execution, creative content to logistics, and business intelligence to customer services.

END-TO-END COVERAGE
CONSUMERS
INBOUND LOGISTICS & ADVERTISING & CHANNELS OUTBOUND & REVERSE
CROSS BORDER
MANUFACTURE/ WAREHOUSE MARKETING MANAGEMENT LOGISTICS
SOURCE ORIGIN
FROM OTHER • B2B (Bulk) • Container shipping • Brand & Marketing Strategy • Store Development (EC) • Last Mile Delivery (FTL/LTL)
COUNTRIES • SEA Transport / Air Freight • Freight Forwarding • Creative Development • Brand Sites Management • Inter-facility transferring
• Digital Cross Border (Parcels • Customs Clearance & • Content Creation • Store Operation (EC) • Trucking
Delivery) Compliance • Content Translation • WebStore (Brand.com) • Customs clearance and
• Customs Clearance • Trucking • Brand Design • Social Commerce (Social Compliance
• Haulage • Transport Management • Brand Merchandising & media) • Freight Forwarding
• Commercial Business License • CFS Warehouse Collectibles • Digital Commerce • Return transportation
• International Express • General Warehouse • Campaign Communication • Sale Channels Management • Re-working
Delivery(SGX) • Shared/Dedicated Modern • Media, Social, PR and outreach • Branch Management(POS) • Re-packing
• Freight Insurance (AGENT) Warehousing • Tech-based interaction • Multi Channel Management • Transport management
• Charter Truck/Container • Receipt/Put-away/Pick/ • CRM Database & Performance • Ecommerce Services. • COD License
Drayage Pack/Ship Marketing • Influencers Management. • Charter Truck/Container
• Inventory Management (FIFO, • App & Web UI/UX • OTT Chat Management Drayage
LIFO..., Cycle count)
• VAS (Repacking, co-packing, Customer Service
labeling,..) from All Channels
(Prime Commerce)

TECHNOLOGY SYSTEM

Business Activities updated Promote & Order Instore & Inventory & Delivery &
Real-time in Dashboard Advertise Online Fulfilment Pick-up
 OUR SUCCESSFUL FORMULA

Digital Content
Campaign

INTEGRATED RETAILING
TECHNOLOGY + RESOURCES + CREATIVITY = SERVICE ECOSYSTEM

M
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an
te

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tr
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m
en
t
System eCommerce
THE COLLABORATION

The total global logistics Solutions and Services The Total Commerce’s Solutions & Services
THE COLLABORATION

GLOBAL LOGISTIC SOLUTIONS & SERVICES - ECOMMERCE ENABLER - DIGITAL COMMERCE

ENABLER
THE COLLABORATION

CENTRALIZED SERVICE HUB

 ISSUE WE SOLVE TOGETHER
While the trend of focusing on EC, Social Commerce & Digital Commerce are ongoing, there are the needs that cannot be met by existing brands and SMEs.

BUSINESS SITUATION OUR BUSINESS OPPORTUNITIES

EXAMPLE ISSUES OUR VALUE PROPOSITION

Uploading and managing product’s information to
Uploading and managing product’s information into
multiple platforms from different countries is very time
one centralized platform with less time
consuming

Managing end to end process outside EC marketplaces Managing end to end process outside EC marketplaces
and other platforms are very tedious and risky and other platforms into one centralized platform.

Don’t have enough insights data and resource to Leverage insights data and resource from SGV+ Prime

Short to mid term

localize establish brand’s strategy Commerce to localize establish brand’s strategy

We don’t think our team have sufficient IT knowledge Leveraging sufficient IT knowledge together with EC
together with EC and marketing insights to setup and marketing insights from SGV+ Prime Commerce to
functional e commerce website, Social & Digital setup functional e commerce website, Social &D2C
Commerce Channels Channels
Easily manage and response to all inquiries from
Difficult to manage and response to all inquiries from
multiple social media platforms into one centralized
multiple social media platforms
platform
It will be good, if there is one In response to the trend,
single solution that can help we need to create sales Its very difficult to manage both offline and online Easily to manage both offline and online customer and
me to effectively manage and profits through EC, customer and transactions transactions into one centralized platform
these multiple sale channels Social Commerce & D2C.
from anywhere. Its very difficult to track daily sales manually across Easily tracking daily sales automatically across multiple
multiple channels from oversee channels from oversee into one centralized platform

Want to start selling online BUT don’t know what to

Consulting Services By Prime Commerce & SGV
start
Mid to Long
Want to run all operations related to all channels with Integrated platforms & total services by covering all
a one-stop service partner areas of online business with SaaS-based services
term

Business Owner
Want to sell products globally with a one-stop service Leveraging SGH Global Network + Prime Commerce
partner Capability to scale and operate globally
OUR DISTRIBUTION MODEL
 TYPES OF SERVICES PROVIDED TO
PROFESSIONAL BRANDS
SALES SERVICE LEGAL & LICENSING SERVICE
Include Commercial Planning, Facebook Management, includes Distributor Licensing, Contract, Legal Consulting.
Website Setup and Store Management, All-in-one Business
Management Software Ecosystem, Marketing Campaign CONTENT SERVICE
and Creative Production.
includes Translation and Localization.

OPERATION SERVICE MARKETING SOLUTION SERVICE

includes Customer Support (Livechat, Q&A, Complaint includes within and out of eCommerce Platform Marketing
Handling, etc.) and Operation Management. Solutions.

DATA SERVICE BUSINESS CONSULTANT

includes Business Intelligence. includes business audit and consultant.

BACK OFFICE SERVICE SUPPORT

includes Administration. includes Onboarding, training and in-person support.
 WAY OF WORKING WITH PROFESSIONAL BRANDS

Onboarding & Kick-off

• Aligned on Contract,
Scope of work and
Planning & Preparation
Quotation
Design project objectives
•
and measurement
• Licensing Preparation
Execution & Optimization
• Business & Operation
• In-Person Onboarding Strategy and Performance
Session for Get-to-know Planning
and brand understanding
• Sales Forecasting
• Plan Execution
Review & Report
• Risk Management
• Product & Visual • Sales Performance Tracking
Localization • Weekly/ Monthly/ Quarterly
• Performance Optimization
Overall Project Review
• Risk Management &
Escalation • Strategic Planning Review
• Sales Performance Review
• Report & Optimization Plan

Training & Support

• Email • Phone Support • Documentation
• FAQs • OTT Chat with Key Account Management • Videos
• Knowledge Hub • In Person Sessions • Webinars
 WAY OF WORKING WITH PROFESSIONAL BRANDS

Onboarding & Kick-off

Planning & Preparation

Execution & Optimization

Review & Report

 WAY OF WORKING WITH PROFESSIONAL BRANDS

Onboarding & Kick-off

Planning & Preparation

Execution & Optimization

Review & Report

 WAY OF WORKING WITH PROFESSIONAL BRANDS

Onboarding & Kick-off

Planning & Preparation

Execution & Optimization

Review & Report

A FEW SUCCESSFUL
PROJECTS FROM US…
INTEGRATED
MARKETING
COMMUNICATION
ORDERUNOW 5TH BIRTHDAY

OBJECTIVE STRATEGY
● Celebrating the 5th anniversary of OrderUNow, ● To implement gratitude activities for retailers
the biggest goal is to enhance loyalty of who are currently OrderUNow customers,
OrderUNow's existing audience, which includes including: Making a testimonial clip,
80% of Unilever's retailers. Livestreaming gratitude and giving gifts to
retailers, organizing social contests, minigames
● In particular, OrderUNow needs to demonstrate on fanpage and groups OrderUNow, etc., to
its role in connecting the three parties: enhance brand love and loyalty of OrderUNow's
OrderUNow, Salesman, and retailers. existing audience.

ACHIEVEMENT:
>1.5M Impression on Facebook
>1M Reach on Facebook
>10K Engagement on Facebook
>5K Engagement/ Livestream on Facebook
ORDERUNOW 5TH BIRTHDAY - KEY VISUAL
ORDERUNOW 5TH BIRTHDAY - TESTIMONIAL CLIP

Main video
ORDERUNOW 5TH BIRTHDAY - ONLINE ACTIVITIES

Social Contest

Livestream

Minigame 1 Minigame 2
ORDERUNOW 5TH BIRTHDAY - SOCIAL CONTENT
PURE IT - RE-ACTIVATE BRAND AWARENESS
OBJECTIVE STRATEGY
To Re-activate the community on Facebook and ● Researching the available channel to sell the
Revamp its current website model: Pureit classic and based on customer
1. Social: behavior to recommend the suitable channel to
run campaign.
● Launch quarterly campaigns and themes that ● Finding and connecting the right group of
can combine online-offline activities. influencers with brand. (The influencers follower
● Amplify creations and activities from fans. file should match brand target audience)
● Increase UGC (User generated content). ● Use special format ads to trigger the target
1. Website: audience to click and discover product
● Educate user via website content information.

● Sale-driven to E-commerce platform

ACHIEVEMENT:
>2.5M Impression on Facebook
>1.7M Reach on Facebook
>5K Engagement on Facebook
PURE IT - WEBSITE REVAMP
PURE IT - SOCIAL ALWAYS ON CONTENT

Create To get Lead Generation (user information)/ Exclusive Offer

Create To Convert approach Canvas Ad / Mother Care
• Format: Video/Still Image
• Format: Canvas
• Duration: under 15s for video
• Angle: Taking care for children from basic things:
• Angle: Offer exclusive offer for who submit their information through social media channel via
water, food, stuffs
direct message, lead form
-> Drive users to visit Pureit website
-> Drive user's action to submit their information for Customer Service
PURE IT - INFLUENCER CAMPAIGN MANAGEMENT

Platform: Facebook

Scope:
• Researching the available channel to sell the model:
Pureit classic and based on customer behavior to
recommend the suitable channel to run campaign.
• Finding and connecting the right group of influencers
with brand. (The influencers follower file should match
brand target audience)
• Planning an overview of the entire campaign.
• Processing content and supporting influencers
throughout campaign.
• Campaign performance tracking (branding/ sales value)
and reporting.

Achievement:
• Each influencer bring 10+ orders for Pureit Classic.
• Reach >60% Targeted Customers from influencer
followers file.
GRO24/7 - LAUNCHING GRO24/7 APP
OBJECTIVE CREATIVE STRATEGY
● Project Initial Overall Objectives: ● Translate from Global approach that Gro24/7 -
○ Short term: 2 months - Small and medium "The Magical Friend" of underserved retailers to
retailers in Binh Tan district are aware, best-convey gro24/7 values into Vietnamese
download gro24/7, and have a good culture in a friendly and empathetic approach
experience using gro24/7.
Small business prosperity is at the heart of
○ Long term: 8 months - Small and medium gro24/7 brand purpose and execution - A promise
retailers in Binh Tan, Thu Duc District, D12 and
of growth and being 24/7, providing support &
D8 download, place and repeat orders
services to create a wave of shared prosperity
● Social Media Objectives: Enhance triggers and
with the cheering personality of a magical friend,
build awareness for gro24/7 brand - Top of mind
trusted and reliable ordering application with a who supports, empowers and delight - A blessing
dedicated customer care team. in human form.

ACHIEVEMENT:
>1M Impression on Facebook & Ads Network
>500k Reach on Facebook
>17k Leads
>5k Members Recruitment
GRO24/7 - KEY VISUAL
GRO24/7 - SOCIAL ALWAYS ON CONTENT
GRO24/7 - PROMOTION
GRO24/7 - ACHIEVEMENT
● Visual is designed in compliance with content ideas while keep the
original key messages: “Everyone can be a magical friend of someone
else” by flexibly use different key characters with excitement and
satisfaction expression
● Apply appropriate tone and mood that show both respect and
professionalism toward target audience (middle age people from 45)

Regarding the quick menu, the most clicked is Order Now, which can be
understood that:
- An average amount of 35 users to click the Order Now button takes up
around 8% out of total Zalo OA followers.
Online help

CUSTOMER
SERVICES
 ILA - SOCIAL
MANAGEMENT (2020-now)

Providing consultation to potential users to convert them into Leads &

re-approaching daily/weekly/monthly based on drop-lead categorization to
optimize Lead Rate.
 Consultation Flow & Response
Protocols
ACHIEVEMENT

50% Monthly Lead Rate

Conversation 99% Response Rate

Over 23,000
messages per month

25,000 Leads in 2023

 DIANA - SOCIAL MANAGEMENT
VALUE CONVERSATION
SENTIMENT
(2023-now)

NEUTRAL
• Spam: 74.18%
94.7% • Sticker/Icon : 10.89%
of the total

NEUTRAL
1.40% • Retail Price : 1.40%
of the total

POSITIVE

3.89% • Product Quality: 1.87 %

of the total

We develop response protocols, manage daily interactions and optimize response times with agents. We also oversee
contests and provide detailed reports with sentiment analysis for community insights.
 DUTCH LADY - SOCIAL MANAGEMENT
VALUE CONVERSATION
(2020-now)
SENTIMENT

NEGATIVE
• SPAM: 0.52%
1.24% • SỮA NƯỚC & SỮA BỘT & SỮA CHUA
of the total
DUTCH LADY: 0.21%
• T&C (MINIGAME): 0.21%

NEUTRAL • SPAM: 73.16%

89.95% •
•
T&C (MINIGAME): 9.12%
OFFLINE: 2.28%
of the total’

POSITIVE • T&C (MINIGAME): 1.35%

8.81% •
•
OFFLINE (DISTRIBUTION): 3.11%
PRICE PORTFOLIO: 1.14%
of the total

We develop response protocols, manage daily interactions and optimize response times with agents. We also oversee
contests and provide detailed reports with sentiment analysis for community insights.
 POND’S - SOCIAL
MANAGEMENT
(2023-now) 99%
Response
Rate
6x
Response Time

0,15%
Complaint Rate

We develop response protocols, manage daily interactions, automate response time optimization, oversee contests, and provide
detailed reports with categorization and sentiment analysis for community insights and recommendations.
 KN HOLDINGS - SOCIAL LISTENING
Sắc thái thảo luận
(2022-now)

1,52% 98,48% 0,00%

buzz buzz buzz

Từ khoá nổi bật

We monitor media and social network conversations, classify sentiments, and send risk alerts for negative cases. Our dashboard offers real-time
statistics, and we provide regular reports for brand health and competitor analysis.
ONLINE MINIGAMES
MANAGEMENT
0%
Missed Conversations
0%
Delay in Minigame
Progress
0%
Complaint Rate
We handle participant questions, check and archive valid
submissions, announce winners, collect information for gifts, and
measure minigame effectiveness with data and sentiment analysis.
 CADBURY - MINI
Cost Transparency
GAME MANAGEMENT

Platforms: Facebook & Cadbury's Microsite

Scope:
• Responding following guided Protocol and Adaptive
replies.
• Updating Response Protocol weekly after alignment
with clients. Apply new response protocol as soon as
possible.
• Escalate Yellow & Red Conversations to Agency on time.
• Contact lucky winners to verify valid winner after
confirmation via phone calls.
• Contact participants to offer free tickets via phone calls.
• Coordinating with supplier - May Lang Thang to send
the data of valid winners who confirmed & sending
invitation emails to winners.
WEBSITE
SERVICE
UNILEVER - WEBSITE DESIGN & DEVELOPMENT

● Developed a user-friendly, informative, and

data-driven website for Unilever's HR team.
● Enhanced both candidate attraction and Unilever's
recruitment efficiency, focused on engaging with
prospective candidates about Unilever and the
program.
● Facilitated data tracking for processing CVs.
● Provided valuable insights into candidate preferences
and profiles.
● Optimized Unilever's recruitment strategies for future
success.
CLOSE UP - LANDING PAGE DESIGN
& DEVELOPMENT
● Handled comprehensive UI/UX design and development for
Close Up's new product campaign.
● Crafted visually captivating and user-friendly desktop and
mobile versions.
● Expertise in HTML coding, transforming design into functional
web pages.
● Created responsive and engaging web pages.
● Launched the campaign page live on the website.
● Introduced and boosted brand awareness for Closeup White
Now toothpaste.
● Guided users towards taking meaningful actions with ease.
P/S - CAMPAIGN LANDING PAGE HTML CODE

● Displays information about the new P/S brand electric

toothbrush.
● Announces the launch of the P/S electric toothbrush in violet
color.
● Created the HTML code for this campaign page.
● Ready to go live on the P/S brand.com website when the
product is available in the market.
DHV - REBRANDING - WEBSITE REVAMP
In 2023, Hung Vuong HCMC University (DHV) officially
launches a new brand identity, emphasizing the brand name and
responsiveness to the university’s position and mission for years.
DHV Website is one of the channels that receive the most
attention because it is the face of the brand as well as the first
place where students and parents look for reputable
universities for their children. Moreover, after the revamp
executed by Prime Commerce, the website has a more modern
image and shows the school's brand identity and "new" mascot -
the university identity.
DHV - REBRANDING - WEBSITE REVAMP
The mascot, inspired by the Lạc Bird, was created to serve the
following roles:
● A "storyteller" to remind everyone to always remember, learn
from, and promote the fine traditions of the Hùng Kings era
and Văn Lang culture in the new age.
● A symbol that combines the values of Vietnam in educational
orientation, aiming to promote national spirit and the
aspirations of the youth.
THAI MAU - WEBSITE DEVELOPMENT
Context:
Thai Mau Company aims to rebuild its website to:
● Convey the story, values, culture, and traditions of
brand Com Ga Dong Nguyen
● Build a professional online communication channel to
convey a modern creative direction while preserving
traditional values.

Project scope of work: UX/UI design & website

development.

Benefis:
● Unified multiple domains of Com Ga Dong Nguyen into
a single, streamlined website.
● Successfully met brand team expectations by
showcasing the restaurant's story, values, and cuisines
with a consistent and unique design.

Figure: Some pages of Com Ga Dong Nguyen website

KOIKEYA - GAMIFICATION

● Developed a landing page game for the

Karamucho brand of Koikeya VN.
● Designed the game in the form of a lucky
wheel.
● Allowed players to use codes from Karamucho
product packaging to create turns.
● Enabled players to spin the lucky draw to
receive great prizes from the brand.
Timeline: 3 months
KNORR - GAMIFICATION

● Built and promoted the Knorr Tet 2023 campaign

page on the Knorr brand.com website.
● Aimed at promoting the brand and providing
information on traditional Vietnamese Lunar New
Year dishes.
● Allowed consumers to build their own Tet food
trays and save recipes to their devices.
● Took over the design phase from the brand's
former designer and completed the design for
both desktop and mobile versions.
● Executed the HTML code for the campaign page.
SEARCH
MARKETING
ABEILLE D'OR - SEO STRATEGIC PLANNING

ACHIEVEMENT:
● Organic traffic: Session increase by >2K (⇧ 54%)
● Both branded and non-branded keywords on the
Abeille D'or website have consistently shown
positive performance trends since we began
tracking them on August 21, 2023
● Technical & on-site optimization: successfully
addressed a total of 316 out of the 319 identified
issues, implementing 111 new on-page
optimization opportunities in January 2024.
● Content Production: >50 articles have been
published on the website
PEBSTEEL - SEO STRATEGIC PLANNING
ACHIEVEMENT:
● Organic traffic: >60 sessions (152% achieved KPI)
● Keywords ranking: 25 keyword in Top 10 (100%
achieved KPI)
● Technical optimization:
Figure 1: Organic traffic from January 1st, 2022 to December 31st, 2023
- >300 issues resolved
- >200 issues closed due to its insignificance
- >1,000 closed due to Brand’s team lack of
resources
● On-page optimization: Effectively addressed
>1,000 issues
● Off-page optimization: Disavow 2,000 spam
links, record and track 9 new qualified backlink
Figure 2: Competitor analysis
Throughout December 2023, Pebsteel's website continued to experience
a notable upswing in organic traffic, securing the top spot with a total of
11,271 monthly visits.

Figure 3: Keyword ranking distribution

LIFEBUOY - SEO STRATEGIC PLANNING

ACHIEVEMENT:
● >200 Strategic keywords selected for
optimization, all exceed ranking KPI after 6
months.
Figure: Some of new article produced from June 2023 to September 2023 ○ 96% branded keyword in Top 5
(Total 44 new SEO articles)
○ 60% non-branđe keyword in top 10
● >800 SEO-unfriendly issues got detected and
fixed.
● >200 pages with new SEO articles related to
user search intent.
● More than 40 new articles produced in 4
months, gain total 6,000+ new organic
sessions for the website.
P/S - SEO STRATEGIC PLANNING

ACHIEVEMENT:
● Increase MoM >3,000 organic traffic/month
● Increase >40 optimized keywords (after 4
weeks) are ranking in top 10 on the first
SERP
● Increase >30% optimized keywords appear
in the first 6 SERPs in the first week from
Figure 1: Organic traffic of P/S VN in Jan, 2023
out-of-top-100 position.
(Source:Google Analytic)
KNORR - SEO STRATEGIC PLANNING

ACHIEVEMENT:
● Increase MoM >1,000 organic traffic (new)
● Increase > 40% optimized keywords and
support for SEM.

Figure 1: Audit and optimize on-page SEO on landing Figure 2: New articles of Knorr Nước Mắm with SEO
page “Nước mắm Knorr” produced
CLEAR - WEBSITE AUDIT AND SEO OPTIMIZATION

ACHIEVEMENT:
● More than 60 pages were audited in detail
● Around 180 keywords and 120 backlinks
were analysed and suggested with next
action to improve SEM performance

Figure 1: Backlink analysis

KOTEX - SEO & MONITORING

ACHIEVEMENT:
After 7 months of optimization
● 587% Improved at Organic traffic
● 172% Improved at Brand Organic Traffic
● 551% Improved at Non-brand Organic Traffic
DUTCH LADY - SEO & CONTENT DEVELOPMENT

ACHIEVEMENT:
After 6 optimization, we helped Dutch Lady
Vietnam to optimize non-branded content hub
with better performance
1. 37% Bounce rate had dropped for first month
2. 68% Pageview and Time-On-Site had
increased
3. >2x Site Engagement
PRODUCTION
TM - 7 MODULES FOR CBE
Project background:
The objective is to create and deliver instructional
demonstration videos for the e-learning module development
for code of conduct and business ethics (CBE).

Project timeline: March - June 2024

Scope of work:
1. To develop and supply an e-learning module
2. To customize content to the TM environment.
3. To deliver educational training on our Code of Conduct &
Business Ethics (CBE) content via e-Learning to all TM
employees. CLICK TO PLAY:
4. To appoint an e-Learning content developer to develop, ● Video 1
manage and execute the CBE e-Learning end-to-end. ● Video 2
● Video 3
UNIFI - 40 VIDEOS FOR KNOWLEDGE HUB
Project background:
● The objective of this project is to create and
provide 40 instructional guidelines on utilizing
solution videos within the TM environment. These
concise videos aim to assist users in familiarizing
themselves with the navigation and utilization of
the solutions.
Project timeline: 2 months
Scope of work:
1. Planning and manage: Project and timeline
2.Pre-production including: Research and develop
video concept and flow. Develop scripts and build CLICK TO PLAY: https://bit.ly/TM-ECH-Video
storyboards
3.Production: Graphics design and animations
equipment. Product recording, texting and editing.
Effect and music. Voiceover in Bahasa Malaysia.
Subtitles in English and Bahasa Malaysia.
VIFIT - DISPLAY BANNER

Display Banner Display Banner

Prospecting : Animated Retargeting : Animated
banner, 3 times looping. banner, 3 times looping.
Format: HTML5 + back up Format: HTML5 + back up
gif/jpeg gif/jpeg
SOY SECRETZ - CANVAS FACEBOOK &
YOUTUBE BUMMER VIDEO ADS

animated video

SOY SECRETZ BUMPER AD - SOY SECRETZ BUMPER AD

COLLAGEN - GERMINATED RICE
TVC video
(Click play)

CTA link to product page

(static)
SOY SECRETZ BUMPER AD SOY SECRETZ BUMPER AD
- BLACK SESAME - SWEET CORN
SOY SECRETZ - FACEBOOK ECOMMERCE ADS
Bạn chọn phong cách nào cho năm mới? Bạn chọn phong cách nào cho năm mới?
Bạn đã chọn được phong cách nào để khởi động năm mới Hãy để bộ tứ #SoySiêuĐẹp nuôi dưỡng
vẻ đẹp bạn từ bên trong, để với bất cứ
Bạn đã chọn được phong cách nào để khởi động năm mới Hãy để bộ tứ #SoySiêuĐẹp nuôi dưỡng vẻ
đẹp bạn từ bên trong, để với bất cứ phong
chưa, hỡi nàng #SoySiêuĐẹp? phong cách nào, bạn cũng luôn tự tin và
toả sáng rạng ngời.
chưa, hỡi nàng #SoySiêuĐẹp? cách nào, bạn cũng luôn tự tin và toả sáng
rạng ngời.

Hãy ghé thăm và chọn ngay #BíKípSiêuĐẹp với mức giá cực Hãy ghé thăm và chọn ngay #BíKípSiêuĐẹp với mức giá cực
ưu đãi cùng nhiều chương trình khuyến mãi hấp dẫn nhé. ưu đãi cùng nhiều chương trình khuyến mãi hấp dẫn nhé.

User clicks to
User clicks to see see the Sell
the Sell Product Sữa đậu nành Soy Secretz Mè Đen
29,000Đ
Product Sữa đậu nành Soy Secretz Collagen
29,000Đ

Canvas Canvas

Trọn bộ #BíKípSiêuĐẹp từ Soy Secretz Sữa đậu nành Soy Secretz Gạo Mầm Trọn bộ #BíKípSiêuĐẹp từ Soy Secretz Sữa đậu nành Soy Secretz Mè Đen
29,000Đ
29,000Đ

Sữa đậu nành Soy Secretz Gạo Mầm

Sữa đậu nành Soy Secretz Bắp Ngọt 29,000Đ
29,000Đ

Format: Collection includes an Instant Experience (canvas) Format: Collection includes an Instant Experience (canvas)
that opens when someone interacts with our ad. that opens when someone interacts with our ad.
Option 1: Option 2:
Treat our product like a fashion collection with each flavour Using our portfolio and also visual of Mai Davika for the
has a style its own, so consumer could pick the style that cover
Sữa đậu nành Soy Secretz Collagen
29,000Đ

they are into Xem Thêm tại tiki.vn

ETB – CONTENT ON ECOMMERCE
FRISO GOLD - GDN BANNER
 LIVESTREAM PRODUCTION
Livestream Frame Design
 LIVESTREAM PRODUCTION
Diverse Livestream Host

Mega
Chang Shu Gờ Salim Tuấn Dương Ngọc Khánh đây
Tiktok: 1.7M followers FB: 965K followers FB: 81K followers FB: 433k followers
Tiktok: 1M followers Tiktok: 1.1M followers Tiktok: 717K followers

Macro
Yên Đan Lương Toàn Thắng Kan Hy
FB: 65K followers Tiktok: 329K followers Tiktok: 317K followers
Tiktok: 434K followers

Micro

Bà Cúc Kiều Loan

Tiktok: 58K followers FB: 109k followers
Tiktok: 22.8K followers
LIVESTREAM SETUP & STUDIO
LIVESTREAM SETUP & STUDIO
Client
Spotlights
WORDS OF PRAISE FROM SATISFIED CLIENTS

1.Brand 2.Customer “Thanks3.Content

to Prime Commerce, our online presence has increase.
Services Service Production
Now our workshop getting new leads on a daily basis.”
Thavanethen 4 STAR MOTORSPORT SDN BHD - Maverick - Founder
A/L Munusamy
Unifi SME,
Telekom Malaysia
“Exceed our expectations. Flawlessly executed our digital
campaign.”
"We've worked with Prime Commerce on multiple social
media projects and they had consistently demonstrated Abeille D’or (M) SDN BHD - Kai Shin - Marketing Manager
exceptional professionalism and dedication, delivering
outstanding results even under tight deadlines. Their
ability to adapt to last-minute changes seamlessly and
accommodate evolving requirements is truly impressive.
Moreover, their clear and consistent communication “Partnering with Prime was the best decision we made. Always
throughout the project kept our entire team well go above and beyond.”
informed."
Batik Kartel Enterprise - Na’im - Founder
WORDS OF PRAISE FROM SATISFIED CLIENTS
“Excellent service and supportive attitude. Project management process
is now simplified and optimized with escalation alerts sent directly to
Brand Team, hence we are always stayed informed and noticed.”

HAZELINE VN - Ms. Phuong Thuy - Assistant Brand Manager

Mr. Gia Hung

Senior Marketing Executive, “Tremendous help in taking care of online consumers; as well as Social
ILA Education Vietnam Community Management in general. Detailed Reports provide beneficial
insights from our communities and with the system's support, Contest
Management feels almost effortless now.’’
“Great service and care, customer support is excellent. CLEAR VN - Mr. Gia Minh - Assistant Brand Manager
Prime has a good understanding of social media
content creation and much experiences in social
communities management as well. Dynamic and young “Quick action-Supportive-Can do mindset. Experienced Prime Team
resources always quick to capture market trends to ready to adapt to any tone & mood that Brand may require for their
create unique and creative materials that match our content for various product lines; plus the advanced knowledge and
standards (whether they are images, videos, effects or experience on related technological tasks which Brand team cannot
tone and mood of written content, etc).” deploy ourselves."
POND’S VN - Ms. Thu Nguyen - Assistant Brand Manager
APPENDIX
JAPAN SELLERS SELL THROUGH A VIET NAM DISTRIBUTOR

Document Copy of business registration

Distributor must have requirement
Distributor Sending product-changing
01 registration
additional product
announcement to state agencies
registration
…

Rights and obligation

Requirement
Sale contract Contract signing with legal
02 signing with SMEs documents and formats
Clear and detailed clauses
JAPAN SELLERS SELL THROUGH A VIET NAM DISTRIBUTOR

Clear and detailed roles

Requirement
Cooperation contract Contract is to define clear
03 signing with brand roles for both parties

Website has Vietnam

Conditions domain
The website must follow 1
04 Website building of 3 conditions to sell Website has Vietnamese language option
products to VN market
There are more than 100.000 trade from
Vietnam per year.

Set up distribution channels

JAPAN SELLERS SELL THROUGH A VIET NAM DISTRIBUTOR

Document
requirement
Informing to This is compulsory if we want
Filling the online form with some
05 Vietnamese Ministry of to open website and have
required documents on website
Industry and Trade business in Vietnam

*Publishment after being

approved

Products publishment to Drug

Website Administration of Vietnam
Requirement
Distributor sells E-commerce before selling Promoting certificate (if promoting)
06 products on channels Social media Certificate of Food Hygiene and
… Safety (if any)

Certificate of Analysis (CA)

JAPAN SELLERS SELL THROUGH A VIET NAM DISTRIBUTOR

Document
CFS (Certificate of free sale)
Brand transports Sagawa must provide enough requirement
Sale contract between Prime and
07 products to JP required documents to export
SMEs
customs products
Product information

Document
Sale contract to import to VN
Brand transports products requirement
Sagawa handles last
08 from VN customs to local
miles delivery
Product information
customers
Products must be checked at VN
customs to import to VN
OTHER NOTICES

Functional Foods Cosmetics

● Business certificate includes functional foods

● Business has Certificate of Food Hygiene and Safety ● The distributors must have Power of
● Those functional foods have Certificate of attorney from the suppliers (POA)
Publishment that meets food safety regulations ● Ingredients recipe of the cosmetics must
● Those functional foods imported to Vietnam must be include full ingredients from percentage,
checked at State agencies (they must be recognized content and concentration
as qualified products) ● Announce products to state agencies
● The owner must have promotion certificate before before publishing to market
publishing to market

However, in case the business certificate does not include functional

foods, the distributors can import products thanks to import service
companies, customs service companies, Vietnamese Customs
Broker...to import those products from oversea.
OTHER SERVICES