User Feedback of Ride-Sharing Services in Dhaka For The Month of April, 2019 To Understand Customer Preferences Through SPSS Data Analysis
User Feedback of Ride-Sharing Services in Dhaka For The Month of April, 2019 To Understand Customer Preferences Through SPSS Data Analysis
Ride-Sharing Services
in Dhaka for the
Month of April, 2019
to Understand
Customer Preferences
through SPSS Data
Analysis
Afnan Mostafa
May 12, 2019
Lecturer,
University of Dhaka.
Dear Sir,
We hereby submit the term paper on “User Feedback of Ride-Sharing Services in Dhaka
for the Month of April, 2019 to Understand Customer Preferences through SPSS Data
Analysis”.
During our research on this term paper, we came across different issues regarding ride
sharing services relating to various factors. From gender based preferences of the
services to the income level, the choices vary and sometimes are able to be defined
insignificant to the factors described We conducted a survey on ride sharing services
among the users of our country to ossify how things can be incorporated and predict
the scope ahead in future.
We will be happy to assist you with any concern regarding this issue. We are hoping for
your appreciation.
Sincerely Yours,
1| P a g e
User Feedback of Ride-Sharing Services in Dhaka for the Month of
April, 2019 to Understand Customer Preferences through SPSS Data
Analysis
2| P a g e
Declaration
We do hereby declare that this paper entitled “User Feedback of Ride-Sharing Services
in Dhaka for the Month of April, 2019 to Understand Customer Preferences through
SPSS Data Analysis” has been done by ourselves under the supervision of Mr. Avijit
Mallik, Lecturer, Institute of Business Administration, University of Dhaka.
We do hereby declare that any part of it has not been accepted elsewhere for the award
of any degree from any other institutions.
University of Dhaka.
i| P a g e
Acknowledgements
First and foremost, praise and thanks to the Almighty for His showers of blessings
We would like to thank our course teacher, Mr. Avijit Mallik, Lecturer, IBA, University
We are grateful to our parents for their love, prayers and preparing us for the future.
ii| P a g e
Abstract
iii| P a g e
Table of contents
1 Introduction ................................................................................................................................................................1
1.3 Methodology......................................................................................................................................................1
2 Methodology ..............................................................................................................................................................4
iv| P a g e
3.3.1 Regression Analysis of Reliability Based on Seven Variables .................................... 30
3.5.2 Two-Sample Test of Public Transport vs. Ride-sharing service preference ....... 39
3.6.3 Chi-Square Test of Ridesharing Services Supplanting Taxi services vs. Public
5 Conclusion ................................................................................................................................................................ 49
6 Recommendation .................................................................................................................................................. 50
Appendix ........................................................................................................................................................................ 52
v| P a g e
List of Tables
vi| P a g e
List of Figures:
vii| P a g e
Executive Summary
In recent times, Ride-sharing services have gained much popularity owing to their cost
effectiveness, availability, security, readiness to user demands. Also under the current
traffic situation in major cities ride-sharing services have become a common solution to
the public. We have observed through survey questionnaire the reason for the surge in
ride-sharing service’s popularity and various issues regarding it. We have also stated
as cost, reliability, harassment due to information access etc. We conducted the survey
in the month of April with a sample size of 100 which is close to our calculated sample
size of 86.
customers preference on using ride-sharing services. It is also observed that the mean
number of using ride-sharing applications is not different from 16. We have observed
that problem faced in ride-sharing services varies from male to female. Education level
and problems faced are not related. It is also found that ride-sharing service
and costliness, at least one of the variables is significant with reliability. All of these
indications lead to the recommendations that show the new trends and break down the
stereotypes regarding a lot of issues in the ride sharing services. Studying their
viii| P a g e
1 Introduction
1.1 Objective
The objective of this term paper is to discuss the scope and customer preferences of ride
short period of time. Though new, this service acquires and possesses some positive
and negative sides that either attract or repel the users. The wide variations of ride-
sharing applications drive the choices and preferences too. It is now growing more and
more creating potential competitors to the public transportation system. This paper
points out the relation of ride-sharing experiences in accordance with gender, age,
education level, vocation and so on. Based on the SPSS data analysis, the records are
1.2 Scope
The scope of this paper is limited to the undergraduate and postgraduate students of
Bangladesh on the month of April, 2019. It covers the data of a specific generation
frequently using wide variety of ride-sharing applications. Survey has been conducted
1.3 Methodology
about how the people in Bangladesh receive the services. A questionnaire has been
constructed in order to collect these opinions and the audience was reached digitally
1| P a g e
(through Google form). The response of the month of April, 2019 has been recorded
and presented graphically in this paper. The data collected from the survey were
Descriptive and inferential statistical tools were used for analysis. Descriptive Statistics
such as Mean and Standard Deviation were calculated from the 22 simple variables and
1.4 Hypothesis
Hypothesis testing was done on a number of dependent variables like user choices,
outcomes and preferences of rides and apps. One and two sample T tests, chi-square tests
and multiple linear regressions. All the hypotheses were done as two-tail tests and SL was
determined to be 0.95 for all tests. The hypotheses that were tested are as follows:
2| P a g e
1.5 Limitations
4. It has been conducted for only one month that may cause potential error in the
results.
6. Most of the responses were collected through Google form and so majority of
the responses are voluntary. This does not reflect the overall state of opinions
3| P a g e
2 Methodology
Data was primarily collected through the help of Google forms. A questionnaire was
formed beforehand and was carefully vetted. A Google form was constructed based on
the questionnaire and was circulated to the respondents. Some of the respondents were
questions were rated on a 5-point on a Likert scale. The questionnaire can be viewed in
the Appendix.
A total of 100 responses were recorded from people with different backgrounds,
genders, vocations and income classes. Of them were male and were female.
The data collected from the respondents were analyzed by IBM SPSS Statistics software
version 23. From descriptive analysis like mean, variance or pie, bar charts (for nominal
Problematic questions such as leading, loaded and double-barreled questions have been
avoided as much as possible. However, some of the questions may have undesired
This report aims to do a qualitative analysis of the data collected to understand the current
scenario of career choice among business graduates and the factors that affect their choice
of careers. As the majority of the users of ridesharing apps are frequent internet users, we
thought it would be appropriate to approach them through internet. This is why we
4| P a g e
developed Google form questionnaire and circulated it through internet to reach our
respondents.
The sample frame contains people from various sectors and backgrounds. We did not
tend to collect responses from a single, targeted set of respondents. In fact, our goal was
to diversify the target respondents as much as possible. However, most of our recorded
responses were collected through online and voluntarily, and a majority of the
respondents were our friends and relatives and colleagues. Hence there has been some
The population has been estimated to be a population size of 600000 calculated as 30%
of population of Dhaka City. This has been done by keeping the limitations in mind.
If population N is known,
Sample size =
Sample size, n =
Sample size, n = 87
If population N is unknown,
Sample size, n =
5| P a g e
Sample size, n =
Sample size, n = 87
Assumptions:
The questionnaire was constructed using 14 multiple choice questions and 7 questions
based on Likert Scale. There are no open-ended questions. There were statements
disagree on the subject. It was designed to test the opinions of people using ridesharing
services on the various quantitative and qualitative factors that affect or influence their
choices. Since people have little tile to voluntarily respond to these questions and also
people tend to get bored easily, the questionnaire was designed in a way that would
6| P a g e
2.6 Data Analysis
For the purpose of data analysis, the collected data were entered into SPSS and different
statistical tests were administered. The tests that were carried out include:
1. One sample T-Test: Hypothesis tests were carried out for different variables
where the sample means of the data collected for those variables were used to
standard values.
2. Two sample T-Test: Using independent sample T-test, the analysis was made to
check whether any biasness regarding male and female exist for any of the
variables.
questions was presented where necessary and the results were explained.
4. Correlation coefficients: For some variables, the correlation has been found out
5. Pie & Bar charts: For distributing the frequencies of nominal data.
7| P a g e
2.7 Validity and Reliability
The questionnaire maintains high face validity in the sense that the questions and
options logically relate to the variables they are supposed to measure. The entire
research is based from the perspective of business students of various public and
private universities. The factors listed in the questionnaire are based on the quantitative
and qualitative factors affecting the choice of career, which do not require extensive
expertise in any particular area. Also, the use of Likert scale simplifies the options that
the business students had; they simply had to agree, disagree or be indifferent on the
issue.
In order to find the factors that affect the ride sharing application experience of users, a
Gender is divided in two groups as “1” for male and “2” for female. The mean value is
Age is divided in four ranges as 1, 2, 3 and 4 for “Below 18”, for “18-22”, for “23-26” and
Education level is divided into 6 ranges as 1, 2, 3, 4, 5 and 6 for Below 18, 18-22, 23-26
Income range level is divided into 4 categories as 1, 2, 3 and 4 for Below 10000, 10001-
8| P a g e
Based on whether the respondents have experienced ridesharing services or not, a
Then, frequency of usage in the last month and their choice of ride sharing service and
If they faced any problems we asked them about the kinds of problems they faced. The
categories of problems and attributed values were - Glitches in app=1, erroneous fare=2,
others=7. Non-users were asked about their reasons for reluctance in using ridesharing
services. The categories and attributed values were - Not into ride-sharing concept at
Respondents were asked about their preference between public transportation and ride-
sharing services. The categories and attributed values were – Definitely=1, Maybe=2,
A Likert scale was developed to understand their position on the following seven
statements:
7. Females when alone don’t prefer using the ride-sharing services given the
9| P a g e
The complex variables were divided into further simple variables. The sample
size and number of respondents was 402. The Likert scale composition was 1=
Descriptive Statistics
Std.
N Minimum Maximum Mean Deviation
Please select your gender 100 1 2 1.25 .435
What is the range that your 100 2 4 3.16 .581
age lies into?
Select your education 100 3 6 4.59 .588
(current or latest)
What is your vocation? 100 1 4 2.43 1.027
Please select the range of 100 1 4 2.31 1.220
your monthly income (Tk).
Have you ever had 100 1 2 1.10 .302
ridesharing experience?
If yes, how many times did 71 0 60 16.15 16.320
you experience it last month?
Which ridesharing app did 82 1 124 19.15 34.822
you use? (Choose all that
apply)
Did you feel any problem 100 1 2 1.37 .485
while having the experience?
If yes, what kind of problem 63 1 7 3.59 1.802
did you encounter? (Tick all
that apply)
If you never had any 26 1 4 2.81 .939
experience on ride-sharing,
then select the option below
that suits best
Would you prefer public 100 1 4 2.55 1.067
transportation to ride-
sharing services?
10| P a g e
Std.
N Minimum Maximum Mean Deviation
Would you recommend the 100 1 2 1.12 .327
ridesharing services to
others?
On a scale of 1 to 5, 1 being 100 1 5 3.69 .800
the lowest grade, how
reliable you think these
ridesharing services are?
Ridesharing is safer than 100 1 5 3.16 1.108
public transport
Ridesharing apps are handy 100 1 5 4.00 1.005
Ridesharing services are 100 1 5 3.68 1.197
costlier
My rating depends to a large 100 1 5 3.84 1.022
extent on the demeanor of
the one who drives
Ridesharing services have 100 1 5 4.08 1.041
supplanted the taxi services
One can harass a user by 100 1 5 3.46 1.132
getting information from the
app
Females when as alone don’t 100 1 5 3.52 1.210
prefer using the ridesharing
services given the present
conditions of harassment
On a scale of 1 to 5, 1 being 100 .00 4.00 1.3100 .80019
the highest grade, how
reliable you think these
ridesharing services are?
From Descriptive Statistics table we get the mean for age i.e. 3.16 indicating the age
range of 23-26.
From Descriptive Statistics table we get the mean for monthly income(BDT) i.e. 2.31
11| P a g e
From Descriptive Statistics table we get the mean for usage frequency in last month i.e.
From Descriptive Statistics table we get the mean for dichotomous question (Yes of No)
i.e. 1.37 indicating they have likely faced some kinds of problems in ride-sharing
service.
From Descriptive Statistics table we get the mean for their preference between public
transport and ride-sharing services i.e. 2.55 indicating indecisiveness between this two
varieties of transport.
12| P a g e
3.2 Frequency Analysis of Variables
A frequency analysis has been made for all variables. For nominal and ordinal data, bar
charts and pie charts have been used to depict the frequencies. For scale data,
Statistics
Which
ridesharing
Select your Have you app did you
education What is ever had use?
Please select (current or your ridesharing (Choose all
your gender latest) vocation? experience? that apply)
N Valid 100 100 100 100 82
Missing 0 0 0 0 18
Mean 1.25 4.59 2.43 1.10 19.15
Median 1.00 5.00 2.00 1.00 12.00
Mode 1 5 2 1 12
Std. .435 .588 1.027 .302 34.822
Deviation
Variance .189 .345 1.056 .091 1212.571
Minimum 1 3 1 1 1
Maximum 2 6 4 2 124
13| P a g e
Table 3. 3 Frequency Table of Scale Variables
Statistics
If you never
had any
If yes, what experience Would you
Did you feel kind of on ride- prefer Would you
any problem did sharing, public recommend
problem you then select transportati the
while encounter? the option on to ride- ridesharing
having the (Tick all that below that sharing services to
experience? apply) suits best services? others?
N Valid 100 63 26 100 100
Missing 0 37 74 0 0
Mean 1.37 3.59 2.81 2.55 1.12
Median 1.00 3.00 3.00 2.00 1.00
Mode 1 3 3 2 1
Std. .485 1.802 .939 1.067 .327
Deviation
Variance .235 3.246 .882 1.139 .107
Minimum 1 1 1 1 1
Maximum 2 7 4 4 2
14| P a g e
Table 3. 4 Frequency Table of Gender
Gender
Valid Cumulative
Frequency Percent Percent Percent
Valid Male 75 75.0 75.0 75.0
Female 25 25.0 25.0 100.0
Total 100 100.0 100.0
15| P a g e
Table 3. 5 Frequency Table of Education
16| P a g e
Table 3. 6 Frequency Table of Vocation
Vocation
Valid Cumulative
Frequency Percent Percent Percent
Vali business 13 13.0 13.0 13.0
d studentship 58 58.0 58.0 71.0
homemaker 2 2.0 2.0 73.0
others 27 27.0 27.0 100.0
Total 100 100.0 100.0
17| P a g e
Table 3. 7 Frequency Table of Ride Sharing Experience Probability
18| P a g e
Table 3. 8 Frequency Table of Ride Sharing Apps
Which ridesharing app did you use? (Choose all that apply)
Valid Cumulative
Frequency Percent Percent Percent
Valid uber 21 21.0 25.6 25.6
pathao 4 4.0 4.9 30.5
shohoz 1 1.0 1.2 31.7
obhai 1 1.0 1.2 32.9
did not use 5 5.0 6.1 39.0
Uber & Pathao 39 39.0 47.6 86.6
Uber & Shohoz 1 1.0 1.2 87.8
Uber & Obhai 1 1.0 1.2 89.0
Pathao & Shohoz 1 1.0 1.2 90.2
Uber, Pathao & 6 6.0 7.3 97.6
Shohoz
Uber, Pathao & 2 2.0 2.4 100.0
Obhai
Total 82 82.0 100.0
Missing System 18 18.0
Total 100 100.0
19| P a g e
Table 3. 9 Frequency Table of Problem Facing Probability
20| P a g e
Table 3. 10 Frequency Table of Problem Types
If yes, what kind of problem did you encounter? (Tick all that apply)
Valid Cumulative
Frequency Percent Percent Percent
Valid Glitches in app 8 8.0 12.7 12.7
Erroneous fare 12 12.0 19.0 31.7
Delay in 15 15.0 23.8 55.6
delivery
Misdemeanor 6 6.0 9.5 65.1
Reckless driving 12 12.0 19.0 84.1
Not ensuring 5 5.0 7.9 92.1
safeties
others 5 5.0 7.9 100.0
Total 63 63.0 100.0
Missing 999 37 37.0
Total 100 100.0
21| P a g e
Table 3. 11 Frequency Table of Reasons behind Non-Usage
If you never had any experience on ride-sharing, then select the option below
that suits best
Valid Cumulative
Frequency Percent Percent Percent
Valid not into 2 2.0 7.7 7.7
ridesharing
trust issues 8 8.0 30.8 38.5
expensive 9 9.0 34.6 73.1
others 7 7.0 26.9 100.0
Total 26 26.0 100.0
Missing System 74 74.0
Total 100 100.0
22| P a g e
Table 3. 12 Frequency Table of Public Transport Preference
23| P a g e
Table 3. 13 Frequency Table of Ridesharing Service Recommendation
24| P a g e
3.2.2 Frequency Analysis of Scale Variables
Statistics
What is the range that your age
lies into?
N Valid 100
Missing 0
Mean 3.16
Median 3.00
Mode 3
Std. Deviation .581
Variance .338
Minimum 2
Maximum 4
25| P a g e
Figure 3. 12 Histogram of Age Limits
Statistics
Please select the range of your
monthly income (BDT).
N Valid 100
Missing 0
Mean 2.31
Median 2.00
Mode 1
Std. Deviation 1.220
Variance 1.489
Minimum 1
Maximum 4
26| P a g e
Table 3. 17 Frequency Table of Monthly Income Ranges
27| P a g e
Figure 3. 13 Histogram of Monthly Income Ranges
Statistics
If yes, how many times did you
experience it last month?
N Valid 71
Missing 29
Mean 16.15
Median 10.00
Mode 2a
Std. Deviation 16.320
Variance 266.333
Minimum 0
Maximum 60
a. Multiple modes exist. The
smallest value is shown
28| P a g e
Table 3. 19 Frequency Table of Usage Repetition
29| P a g e
Figure 3. 14 Histogram of Usage Repetition
Where,
Dependent Variable:
Y = Reliability of ride sharing services
Independent Variables:
30| P a g e
X2 = Handiness of apps
X3 = Costliness
Model Summary
Std. Change Statistics
R Adjuste Error of R F Sig. F
Mo Squar dR the Square Chan Chan
del R e Square Estimate Change ge df1 df2 ge
1 .457a .209 .149 .738 .209 3.469 7 92 .002
a. Predictors: (Constant), Females when as alone don’t prefer using the
ridesharing services given the present conditions of harassment, Ridesharing
is safer than public transport, Ridesharing services are costlier, Ridesharing
services have supplanted the taxi services, One can harass a user by getting
information from the app, My rating depends to a large extent on the
demeanor of the one who drives, Ridesharing apps are handy
b. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how
reliable you think these ridesharing services are?
ANOVAa
Sum of Mean
Model Squares df Square F Sig.
1 Regression 13.238 7 1.891 3.469 .002b
Residual 50.152 92 .545
Total 63.390 99
a. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how reliable
you think these ridesharing services are?
31| P a g e
b. Predictors: (Constant), Females whenas alone dont prefer using the ridesharing
services given the present conditions of harassment, Ridesharing is safer than
public transport, Ridesharing services are costlier, Ridesharing services have
supplanted the taxi services, One can harass a user by getting information from
the app, My rating depends to a large extent on the demeanor of the one who
drives, Ridesharing apps are handy
Coefficientsa
Standardize
Unstandardized d
Coefficients Coefficients
Std.
Model B Error Beta t Sig.
1 (Constant) 2.824 .399 7.086 .000
Ridesharing is safer .216 .079 .300 2.723 .008
than public transport
Ridesharing apps are .105 .116 .132 .910 .365
handy
Ridesharing services -.163 .071 -.243 -2.295 .024
are costlier
My rating depends to .039 .099 .049 .389 .698
a large extent on the
demeanor of the one
who drives
Ridesharing services .076 .103 .098 .733 .465
have supplanted the
taxi services
One can harass a user -.016 .082 -.023 -.200 .842
by getting
information from the
app
Females whenas -.011 .079 -.017 -.140 .889
alone dont prefer
using the ridesharing
services given the
present conditions of
harassment
a. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how reliable
you think these ridesharing services are?
32| P a g e
From the analysis,
So, H0 is rejected.
Here,
P4 = 69.8% >5%
P5 = 46.5% >5%
33| P a g e
Safety (X1) and cost (X3) variables are found to be significant in individual tests.
Based on the analysis, the significance values of variables, except Safety and Costliness,
are higher than 5%, resulting in lower Adjusted R2 value. So, Regression analysis of
Reliability has been repeated with “Safety” and “Costliness” variable.
This time regression analysis has been conducted to determine regression equation of
Consumer Reliability based on two variables (Likert Scale), found majorly affecting
reliability on 3.3.1 section.
Y= a1 + b1X1 + b2X2
Where,
Dependent Variable:
Y = Reliability of ride sharing services
Independent Variables:
X1 = Safety with reference to public transport
X2 = Costliness
Model Summaryb
Std. Change Statistics
R Adjuste Error of R F Sig. F
Mo Squar dR the Square Chan Chan
del R e Square Estimate Change ge df1 df2 ge
1 .417 a
.174 .157 .735 .174 10.19 2 97 .000
8
a. Predictors: (Constant), Ridesharing services are costlier, Ridesharing is safer
than public transport
b. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how
reliable you think these ridesharing services are?
34| P a g e
ANOVAa
Sum of Mean
Model Squares df Square F Sig.
1 Regressio 11.013 2 5.507 10.198 .000b
n
Residual 52.377 97 .540
Total 63.390 99
a. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how reliable
you think these ridesharing services are?
b. Predictors: (Constant), Ridesharing services are costlier, Ridesharing is safer
than public transport
Coefficients
Standardize
Unstandardized d
Coefficients Coefficients
Std.
Model B Error Beta t Sig.
1 (Constant) 3.153 .304 10.358 .000
Ridesharing is safer .291 .067 .403 4.340 .000
than public transport
Ridesharing services -.104 .062 -.155 -1.676 .097
are costlier
a. Dependent Variable: On a scale of 1 to 5, 1 being the lowest grade, how reliable
you think these ridesharing services are?
35| P a g e
3.3.2.1 GLOBAL TEST:
Here,
H0: b1 = b2 = 0
Here,
Based on this analysis, the significance value of Costliness is higher than 5%, resulting
in higher Adjusted R2 value.
36| P a g e
3.4 Analysis Based on One-Sample Test
One-Sample Test has been conducted to determine whether mean value of no. times
app used last month matches with standard value of 16 or not. Standard value of no.
times app used last month has been taken from National Daily News Papers.
Here,
H0: µ=16
H1: µ≠16
One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
If yes, how many times did 71 16.15 16.320 1.937
you experience it last
month?
One-Sample Test
Test Value = 16
95% Confidence
Mean Interval of the
Sig. (2- Differenc Difference
t df tailed) e Lower Upper
If yes, how many .080 70 .936 .155 -3.71 4.02
times did you
experience it last
month?
37| P a g e
3.5 Analysis Based on Two-Sample Test
Two-Sample Test has been conducted to determine whether Harassment Opinion from
Here,
H0: µM= µF
H1: µM≠ µF
Group Statistics
Std.
Please select Deviatio Std. Error
your gender N Mean n Mean
One can harass a user Male 75 3.45 1.142 .132
by getting Female 25 3.48 1.122 .224
information from the
app
38| P a g e
From analysis, P-value= 91.1% > 5 % (significance level)
Another two-Sample Test has been conducted to determine whether Public Transport
Here,
H0: µM= µF
H1: µM≠ µF
Group Statistics
Std.
Please select Deviatio Std. Error
your gender N Mean n Mean
Would you prefer Male 75 2.45 1.056 .122
public transportation Female 25 2.84 1.068 .214
to ride-sharing
services?
39| P a g e
Independent Samples Test
Levene's
Test for
Equality of
Variances t-test for Equality of Means
95%
Confidence
Mea Interval of
Sig. n Std. the
(2- Diffe Error Difference
taile renc Differ Lowe Uppe
F Sig. t df d) e ence r r
Would you Equal .004 .947 - 98 .117 -.387 .245 -.872 .099
prefer variances 1.58
public assumed 1
transportat Equal - 40.8 .124 -.387 .246 -.883 .110
ion to ride- variances 1.57 10
sharing not 2
services? assumed
Again, two-Sample Test has been conducted to determine whether safety perspective
Here
H0: µ1= µ5
H1: µ1≠ µ5
40| P a g e
Group Statistics
Ridesharing is safer Std. Std.
than public Deviati Error
transport N Mean on Mean
Please select the 1 8 1.50 .535 .189
range of your 5 11 2.18 1.079 .325
monthly income
(BDT)
41| P a g e
3.6 Analysis Based on Chi-Square Test
Chi-Square Test has been conducted to determine whether Harassment Opinion from
Here,
Please select your gender * Did you feel any problem while having the
experience? Cross tabulation
Count
Did you feel any problem while
having the experience?
yes no Total
Please select your Male 54 21 75
gender Female 9 16 25
Total 63 37 100
42| P a g e
Chi-Square Tests
Asymp. Sig. Exact Sig. (2- Exact Sig. (1-
Value df (2-sided) sided) sided)
Pearson Chi- 10.425a 1 .001
Square
Continuity 8.938 1 .003
Correction
Likelihood Ratio 10.177 1 .001
Fisher's Exact Test .002 .002
Linear-by-Linear 10.320 1 .001
Association
N of Valid Cases 100
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
9.25.
b. Computed only for a 2x2 table
Thus, we reject H0
43| P a g e
3.6.2 Chi-Square Test of Education vs. Problem Facing
Again, Chi-Square Test has been conducted to determine whether Education and
Here,
Select your education (current or latest) * Did you feel any problem while
having the experience? Crosstabulation
Count
Did you feel any problem while
having the experience?
yes no Total
Select your education HSC 2 1 3
(current or latest) bachelor 21 16 37
's
master's 39 19 58
M.Phil/P 1 1 2
hD
Total 63 37 100
44| P a g e
Chi-Square Tests
Asymp. Sig. (2-
Value df sided)
Pearson Chi-Square 1.229a 3 .746
Likelihood Ratio 1.219 3 .748
Linear-by-Linear .416 1 .519
Association
N of Valid Cases 100
a. 4 cells (50.0%) have expected count less than 5. The minimum expected count is
.74.
3.6.3 Chi-Square Test of Ridesharing Services Supplanting Taxi services vs. Public
Transportation Preference
Again, Chi-Square Test has been conducted to determine whether Education and
Here,
transportation preference
transportation preference
45| P a g e
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Ridesharing services 100 100.0% 0 0.0% 100 100.0%
have supplanted the
taxi services * Would
you prefer public
transportation to ride-
sharing services?
Ridesharing services have supplanted the taxi services * Would you prefer
public transportation to ride-sharing services? Cross tabulation
Count
Would you prefer public transportation
to ride-sharing services?
definitel can't
y maybe decide never Total
Ridesharing services 1 2 0 0 1 3
have supplanted the 2 3 2 1 0 6
taxi services 3 5 1 4 4 14
4 4 13 8 9 34
5 4 19 8 12 43
Total 18 35 21 26 100
Chi-Square Tests
Asymp. Sig. (2-
Value df sided)
Pearson Chi-Square 20.648 a
12 .049
Likelihood Ratio 22.473 12 .033
Linear-by-Linear 3.471 1 .062
Association
N of Valid Cases 100
a. 12 cells (60.0%) have expected count less than 5. The minimum expected count
is .54.
46| P a g e
From analysis, P-value=4.9% < 5% (significance level)
Thus, we reject H0
Based on the previous SPSS graphs and tables shown, the findings bring out different
results showing particular relations and comparisons. These decisions have been drawn
with the help of various tests and analyses like one sample/ two sample T test, chi-
is 0.2% which is less than 5%, we reject the null hypothesis. This implies that at
perspectives of the male and female genders. The p-value here is 91.1% which is
greater than 5%. This indicates that we fail to reject the null hypothesis and the
female has been tested and obtained p-value is 11.7%. This is greater than 5%
implying that we fail to reject the null hypothesis and the preference does not vary
47| P a g e
5. The highest and lowest level of income has been tested against safety of ride
sharing services. Obtained p-value is 12%, higher than 5% which means we fail to
reject the null hypothesis here. This signifies that there is no variation of safety
6. Problem facing in ride sharing applications has been tested against gender. As the
p-value is 0.1% and less than 5%, we reject the null hypothesis. Therefore,
7. Problem facing is again tested against education level. Here the p-value is 74.6%,
greater than 5%. Here we fail to reject the null hypothesis indicating that education
transportation preference. Obtained p value is 4.9% which is less than 5%, rejecting
the null hypothesis. So ride sharing services supplanting taxi services is related to
9. Reliability is tested against safety and cost variables through multiple regression
tests. In the global test, p value is obtained 0% which is less than 5%. Therefore, we
reject the null hypothesis that indicates that at least one of the variables is
48| P a g e
5 Conclusion
Ride sharing services have created their own field abroad and now it is rapidly
spreading in Bangladesh. The growth and use of these services however follow some
usual trends. The relations of these trends with the use and opinions from the users are
of great use in order to predicting future scope. The questionnaire focuses widely on the
customer review of the services and the choice preferences. Based on which certain
results have been found. For example, among the seven variables of safety, handiness,
preference, at least one of these is significant for reliability. It is found that the mean
number of using ride sharing applications is not different from 16. The tendency of
transport does not vary from male to female. There is no variation of safety related
opinions between the high and low income people. Problem facing in ride sharing
applications varies from male to female. Education level and problem facing is not
related to each other. Ride sharing services supplanting taxi services is related to public
transportation preference. Within safety and costliness, at least one of the variables is
significant with reliability. All of these indications lead to the recommendations that
show the new trends and break down the stereotypes regarding a lot of issues in ride
sharing services.
49| P a g e
6 Recommendation
The services have started becoming popular in the city infamous for traffic
Reliability of ride sharing services depends on various factors like cost, safety,
Harassment due to information access has the no gender biasness. This proves
that the social stigma of females having reluctance to these services due to
Education level and income level have no effect on the problem facing of ride
clear that people preferring public transportation are less attracted to using these
services.
The ridesharing firms should add an SOS button to their apps, which will enable
users to send their location and other data by touching the button seeking help
50| P a g e
Bibliography
1. Probability & Statistics for Engineers & Scientist; Eighth edition; Walpole, Myers,
Myers, Ye
2. Statistical Techniques in Business & Economics; Sixteenth Edition; Douglas Lind,
William G. Marchal, Samuel A. Wathen
3. Quantitative Data Analysis Using SPSS; 2008; Pete Greasley
51| P a g e
Appendix
ridesharing applications have been popping into one’s mind lately due to its
applications in Bangladesh.
DISCLAIMER:
The responses collected will be used solely for academic purposes. Participation is
voluntary and you are at your will to withdraw at any stage. Furthermore, all
*Required
o Male o Female
2) What is your age? *
52| P a g e
o Glitches o Erroneous o Delay in o Misde
in app fare arrival meanor
o Reckless o Not o Others
driving providing
safeties
o Below o 10,001- o 20,001-30,000 o More
10,000 20,000 than
30,000
6) Have you ever had ridesharing experience? *
o Yes o No
7) If yes, how many times did you experience it last month? _______ Times
8) Which ridesharing app did you use? (Check all that apply) *
o Yes o No
10) If yes, what kind of problem did you encounter most?
11) If you never had any experiences on ride-sharing, then select the option below that
suits best.
o Yes o No
14) On a scale of 5, how reliable these services are? *
o 1 o 2 o 3 o 4 o 5
53| P a g e
15) Please select your level of agreement to the following statements.*
Statements 1 2 3 4 5
S1. Ridesharing is safer than public
transportations
S2. Ridesharing apps are handy
S3. Ridesharing services are costlier
S4. My rating depends to a large extent on
the demeanor of the one who drives
S5. Ridesharing services have supplanted the
taxi services
S6. One can harass a user by getting info
from the app
S7. Females whenas alone don’t prefer using
the service given the present conditions of
harassment.
I thank you for your cooperation. I hope It had not bored you!
54| P a g e