Elevate Your Brand
A Strategic Workbook for Success
338 Questions & 95 ChatGPT Prompts and Formulas
to Guide Your Path
Qian Wen ZHANG
First Edition i
Copyright 2024 by Qian Wen ZHANG
All rights reserved. No part of this publication maybe reproduced, stored or trans-
mited in any form or by any means, electronic, mechanical, photocopying, record-
ing, scanning, or otherwise without written permission from the publisher. It is
illegal to copy this book, post it to a website, or distribute it by any others means
without permission.
Designations used by companies to distinguish their products are often claimed
as trademarks. All brand names and product names used in this book and on its
cover are trade names, service marks, trademarks and registered trademarks of their
respective owners. The publishers and the book are not associated with any product
or vendor mentioned in this book. None of the companies referenced within the
book have endorsed the book.
First Edition
ii
Dear Readers,
First and foremost, I extend my heartfelt thanks to each and every one of you who
have chosen to embark on this journey with me by purchasing this workbook. Your
support and trust mean the world to me.
This workbook is not intended to be a standalone guide but rather a companion to
my brand strategy guidebook. Together, they form a comprehensive toolkit de-
signed to empower you in crafting a strategy that resonates deeply with your audi-
ence and drives success for your business.
The questions contained within these pages are not hypothetical or abstract; they
are the very same questions I have posed to my own customers over the years. They
are rooted in real-world interactions and insights, meticulously curated to spark
meaningful dialogue and illuminate strategic pathways.
To further assist you on your journey, I’ve integrated CHATGPT prompts through-
out the workbook. These prompts are designed to help you unblock yourself and
gain a fresh perspective when facing challenges or seeking new ideas. Think of them
as your personal guide, ready to offer insights and suggestions whenever you need
them.
I am confident in the quality and efficacy of these questions and prompts, as they
represent the culmination of my entire brand strategy process. In addition to pro-
viding you with the questions themselves, I have also included the tools and frame-
works that I personally utilize to distill these insights into actionable strategies.
You can approach this book in two ways: you can read it from cover to cover, allow-
ing the questions and exercises to build upon one another in a structured manner,
or you can read each chapter separately, focusing on specific areas of interest or
concern.
It is my sincerest hope that this workbook, along with the CHATGPT prompts, will
serve as valuable resources in your journey towards building a truly rocking strate-
gy for your business. May they inspire creativity, foster clarity, and ultimately guide
you towards the success you deserve.
With warm regards,
Qian Wen ZHANG
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Content Page
Part 1
1 20 Questions to help brainstorm and formulate brand missions
3 20 Questions for developing a compelling brand vision
5 20 Questions for crafting a compelling brand purpose
7 20 Questions for identifying brand core values
9 20 Questions for gaining customer insights
11 Tools to use for gaining customer insights
13 27 Questions for creating competitor analysis
16 Tools to use for creating competitor analysis
18 20 Questions for building brand archetype
20 Books on building Brand Archetype
21 31 Questions for defining brand positioning
24 15 Questions for defining brand attributes
26 20 Questions for defining brand ecosystem
28 21 Questions for mapping customer journey
30 28 Questions for crafting brand message
33 21 Questions for defining Visual Identity
35 28 Questions for crafting a compelling brand story
38 27 Questions for developing a brand communication strategy
41 Tools to measure target audience engagement
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Part 2
45 5 ChatGPT prompts to help generate brand mission statements
46 5 ChatGPT prompts to help generate brand vision statements
47 4 ChatGPT prompts to help generate brand purpose statements
48 3 ChatGPT prompts to help generate brand core values
49 10 ChatGPT prompts to help define target audience archetypes
51 10 ChatGPT prompts to help create a competitor analysis
53 4 ChatGPT prompts to help define brand archetypes
54 5 ChatGPT prompts to help define brand positioning
55 9 ChatGPT prompts to help define various brand attributes
57 7 ChatGPT prompts to help define a brand ecosystem
58 9 ChatGPT prompts to help map the customer journey
60 9 ChatGPT prompts to help define a brand message
62 8 ChatGPT prompts to help define a brand’s visual identity
63 7 ChatGPT prompts to help you create a brand communication strategy
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PART 1 Unlocking Success:
338 Questions for Crafting Your
Brand Strategy
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