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Infographics Notes

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27 views

Infographics Notes

Uploaded by

suppu0406
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Infographics

“A Picture is worth a thousand words” , this phrase highlights the value and power
of visual communication. The term “infographic” refers to a type of image that
combines data and design to help individuals and organizations effectively to
communicate ideas to their audience. Infographic is a visualization of data or ideas
that seeks to simplify complex material for a specific audience and make it easily
readable. Infographics should be included as part of your company’s
communication strategy because of the recent advances in our understanding of the
brain’s processing of sight and how our eyes digest information. According to
surveys visuals communicates information faster than texts and infographics makes
communication easier.

Advantages of Infographics

o Better understanding of facts, concepts and ideas


o Improved capacity for critical thoughts, concept development and idea
organization.
o Increased capacity for information retention and recall.

Visual Learning

People process information using four main learning styles according to the
VARK model.

Visual – Rather than reading words, people learn best by looking at graphic
formats like charts, maps and diagrams.

Auditory – Learning occurs when people listen to spoken words

Read and write – Words can be learned by reading and writing them.

Kinesthetic – Experience based learning ( by doing)

Art of Observation

One should understand the information inorder to visualize it. It gives up


new opportunities for information communication and broadens the ways you can
examine and interact with the data. Our ability to notice things which surround us
will improve our ability to gather, understand, and transform information into
infographics.

Listening

Listening is one type of observation. We need to develop the ability of


observing our audience’s demands inorder to produce meaningful and pertinent
infographics. Two techniques that improve active listening:

1)Make use of current resources.

2) Set up a social listening platform.

Processing our ideas

Idea processing involves the use of mental processes and is applicable to the
formulation and solution of decision problems.

Documenting our ideas.

Once processing and structuring of our ideas get over, documenting those
ideas becomes essential.There are various ways in which we can document our
ideas and thoughts. Few ways to documentation are:

Paper and pencil

Bookmarking web pages

Google Bookmarks

Mobile devices

Paper and pencil method

It is still efficient to use pen and pencil when it comes to recording our ideas
despite the fact that they are outdated.

Bookmarking web pages

Some of the oft used bookmark websites are:


a) Evernote

This application offers addition of files, clipping of URLs, adding articles


and photographs etc….

b)) Dilgo

It is an information management programme that enables us to


bookmark ,archive and organize online pages. We can also create teams and
groups for collaborative purposes.

3) Google Bookmarks

TO carry out fundamental tasks like creating lists and sorting by page title or
archive date.

4) Mobile Devices

Easy to record graphical observations and ideas on a smart phone or tablet.


Others suggestions like using camera to take motivational photos, using the audio
feature to make voice memos and conducting interviews with the help of phone
camera.

W’s and H Questions.

Before publish infographic designs one has to keep in mind the following
questions.

Who is your infographic target audience?

Why did you create this infographic?

When must your infographic be published?

Where will your infographic appear?

Why this information is important to the audience?

How easy is your information to understand?


Areas of consideration while hiring an infographic designer.

When outsourcing infographic design, hire a company or work with a


freelancer. The following things should be keep in mind while selecting an
infographic designer.

a. Portfolio – Analyse the designer’s samples.


b. Communication- A designer’s ability to communicate is equally as
crucial as his technical proficiency.
c. Services – To determine whether he is suitable to your work, it’s
crucial to comprehend his skills and business strategy.
d. Size – An agency’s size may have an impact on the scope and design
a project.
e. Conflicts – In some circumstances, you might not want your designer
to work simultaneously for you and a rival. Conflicts of moral or
philosophical principles could also be a problem for some companies.
f. Creativity – Designers’ creative ability plays a vital role because the
success o9f your business is in the hands creativity of the designer.
g. Social Proof – To determine how sucessfully the designer has worked
with other clients, request references, case studies and testimonials.
h. Test projects – Ask the designer to work on a paid test project, if you
are still unsure after following all of these process.

Infographic websites

There are two categories of infographic websites.

Websites that let you submit and upload your own files and
those that have editorial control over what appears on the site.

CANVA

It is a powerful online website that enables you to generate a range of


designs. Depanding on your requiements, it offers a variety of templates
which are free and few icons and images that can be bought.
VENNGAGE

It is similar to canva and offers templates for infographic designs,


reports, posters and promotions.

PIKTOCHART

It has diverse styles which includes classic infographic styles ,


presentation size – for slide presentation , poster and report. You can
choose any one of the template or start from scratch to build your own
infographic.

Easel.ly

Making infographics is incredibly simple using easel.ly. We can select


any one of the templates which they offer in their homepage .Options for
selecting the templates by category is also available.Once selection is
over editing can also be done using the options available. It has various
tools like background , shape, text, charts etc...

Animaker

Animaker is primarily used to create animated videos but it also has


option of creating animated infographics. Users can choose from a pre –
built library of animated characters, sceneries, icons and photos to make
an animated infographic step by step.

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