PCTE Group of Institutes,

Ludhiana

Bachelors Of Computer
Applications

SEO PROJECT REPORT ON

MAHINDRA GROUP

Name: Saurav
Class: BCA 21 (A) 6th Sem
Roll No: 2123397
Subject: Digital Marketing
Official E-mail: [email protected]
` PUNJAB COLLEGE OF TECHNICAL EDUCATION
BADDOWAL (LUDHIANA)

Declaration

We swore that the work being presented by me in the dissertation titled “Digital
Marketing Strategies of Automobile Company (MAHINDRA)” in partial
requirements for the fulfillment of degree of Bachelorof Computer Applications
(BCA) to be submitted in Punjab College of Technical Education (PCTE),
Baddowal (Ludhiana) affiliated to PTU, Jalandhar is authentic record of our
own work carried out by us in BCA under thesupervision of (Janvi Arora, PCTE),
Ludhiana.

Saurav
 Acknowledgement

On the very outset we would like to thank the almighty GOD for showering his
blessing & providing me with the courage, motivation & strength to complete my
project.

Every seminar work demands a lot of hard work, time, patience, and
concentration. While working on this seminar, apart from these aspects, we have
developed necessary skills and an attitude, which are always required in a
professional field. We are thankful to all those who helped us in completing this
project.

We express my deep sense of gratitude & indebtedness towards our respected

Project In-charge (Janvi Arora), other faculty members of PCTE from whom we
have learnt ‘Digital Marketing without their guidance we would have found it
difficult to undertake the project work. We would like to thank them for their ever
available, unconditional help & guidance that they made available throughout the
project work.

We would also like to acknowledge the encouraging attitude of our friends &
otherstaff members of P.C.T.E family that helped us to complete the project work.

Saurav
 Contents

Serial No Content Page No

1 Introduction 1

2 SEO Analysis 2

3 On Page SEO 3-7

4 Keyword Ranking/Position 8-9

5 Backlinks 9 – 10

6 Performance Results 11

7 Recommendations 11
 INTRODUCTION

Mahindra, a global automotive leader, has established a strong online presence through

strategic search engine optimization (SEO) efforts. This report provides an in-depth analysis

of Mahindra's SEO strategies, examining key factors contributing to its organic visibility and

engagement. Real-life examples illustrate how Mahindra effectively utilizes SEO to enhance

brand visibility, drive website traffic, and connect with its target audience.

In an increasingly competitive digital landscape, effective SEO is essential for maintaining a prominent

position in search engine results pages (SERPs) and attracting organic traffic. Mahindra’s commitment

to SEO reflects its recognition of the importance of online visibility in reaching and engaging consumers

across various touchpoints.

1
 SEO ANALYSIS

1. Website Optimization:
Mahindra’s website is meticulously optimized for search engines, with clear navigation,
relevant meta tags, and high-quality content. Real-life example: Mahindra’s dedicated pages
for each vehicle model include detailed specifications, images, and customer reviews,
optimizing for both user experience and search engine visibility.

2. Content Strategy:
Mahindra’s content strategy focuses on providing valuable and informative content related to
automotive topics, industry trends, and customer needs. Real-life example: Mahindra’s blog
features articles on topics such as car maintenance tips, new vehicle releases, and
environmental initiatives, attracting organic traffic through relevant keywords and topics.

3. Local SEO:
Mahindra prioritizes local SEO to reach consumers in specific geographical areas, optimizing
for location-based keywords and directories. Real-life example: Mahindra’s dealership locator
tool allows users to find nearby dealerships easily, leveraging local SEO to drive foot traffic
and increase brand exposure.

4. Mobile Optimization:
With the rise of mobile search, Mahindra ensures its website is fully optimized for mobile
devices, providing a seamless user experience across all screen sizes. Real-life example:
Mahindra’s mobile-responsive website loads quickly and features intuitive navigation,
enhancing user engagement and search engine rankings.

5. Link Building:
Mahindra actively engages in link building strategies to improve domain authority and enhance
search engine rankings. Real-life example: Mahindra collaborates with automotive influencers,
industry publications, and authoritative websites to earn backlinks, boosting its credibility and
visibility in search results.

2
 On Page SEO of the Website

The On-Page SEO is good:

The page is mostly optimized for On-Page SEO performance.
On-Page SEO is important to ensure Search Engines can
understand your content appropriately and help it rank for
relevant keywords. You can continue to improve your page by
ensuring HTML Tag Content is completed correctly and text
content is well aligned with chosen keywords.

1. Title Tag:

The Website has a title tag of optimal length (between 10 and 70 characters).

“The Mahindra Group Official Website | Together We Rise “

Length: 54

2. Meta Description Tag:

The page has a meta description tag however, the meta description should ideally be
between 70 and 160 characters (including spaces).

“A technology & innovation-led, global, federation of companies, that provides a wide range
of products, services & possibilities, enabling people to Rise”

Length: 161

A meta description is important for search engines to understand the content of your page,
and is often shown as the description text blurb in search results.

3. SERP Snippet Preview:

This illustrates how the page may appear in Search Results. Note, this is intended as a guide
and Search Engines are more frequently generating this content dynamically.

“https://www.mahindra.com”

3
4. Href lang Usage:

The page is not making use of Href lang attributes.

5. Language:

The page is using the lang attribute.

Declared: English

6. H1 Header Tag Usage:

The page has a H1 Tag.

7. H2-H6 Header Tag Usage:

The page is making use multiple levels of Header Tags.

8. Header Tag Frequency:

H2: 21

H3: 13

H4: 0

H5: 1

H6: 1

9. Keyword Consistency:

The page's main keywords are not distributed well across the important HTML tags.

The page content should be focused around particular keywords you would like to rank for.
Ideally these keywords should also be distributed across tags such as the title, meta and header
tags.

4
 INDIVIDUAL KEYWORDS:

PHRASES:

10.Amount of Content:
The page has a good level of textual content, which will assist in it's ranking potential.
Word Count: 668

11.Image Alt Attributes:

The website has images on the page that are missing Alt attributes.
We found 89 images on the page and 18 of them are missing the attribute.

5
 Alt attributes are an often overlooked and simple way to signal to Search Engines what an
image is about, and help it rank in image search results.
12.Canonical Tag:
The page is using the Canonical Tag.

https://www.mahindra.com/

13.No-index Tag Test:

The page is not using the No-index Tag which prevents indexing.

No-index Header Test:

The page is not using the No-index Header which prevents indexing.

14.SSL Enabled:
The website has SSL enabled.

15.HTTPS Redirect:
The page successfully redirects to a HTTPS (SSL secure) version.
16.Robots.txt:
The website appears to have a robots.txt file.

http://www.mahindra.com/robots.txt

17.Blocked by Robots.txt:
The page does not appear to be blocked by robots.txt.
18.XML Sitemaps:
The website appears to have an XML sitemap.

https://www.mahindra.com/sitemap.xml

19.Analytics:
The page is using an analytics tool.

Google Analytics

20.Schema.org Structured Data:

The Website is using Microdata Schema on the page.

6
 KEYWORD RANKING/POSITION

Total Traffic from Search:

7
Keyword Positions:

Backlinks

8
Top Backlinks:

Top Pages by Backlinks:

9
Top Anchors by Backlinks:

Referring Domain Geographies:

10
Performance Results

Recommendations

11