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Project 2 Instagram User Analytics

Instagram User Analytics

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Avantika Warankar
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9 views

Project 2 Instagram User Analytics

Instagram User Analytics

Uploaded by

Avantika Warankar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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PROJECT 2: INSTAGRAM USER ANALYTICS

Project Description:

The primary objective of this project is to perform a comprehensive analysis of


Instagram user data to support marketing strategies and provide insights for
investor metrics. The tasks include identifying the oldest users, detecting inactive
users, finding the contest winner, researching popular hashtags, determining the
optimal day for ad campaigns, calculating user engagement, and identifying
potential bot accounts. These tasks aim to enhance user engagement, optimize
marketing efforts, and provide valuable insights for stakeholders.

Approach:

1. Loyal User Reward: I sorted the users by their registration dates and selected
the top five to identify the oldest users.
2. Inactive User Engagement: I identified users who have never posted any photos
by checking for users not present in the ‘Photos’ table.
3. Contest Winner Declaration: I determined the contest winner by joining the
‘Users’ and ‘Photos’ tables, then sorted by the number of likes in descending
order and selected the top entry.
4. Hashtag Research: I counted the occurrences of each hashtag and selected the
top five most commonly used hashtags.
5. Ad Campaign Launch: I grouped user registrations by the day and the highest
number of registrations to find the best day for launching ads.
6. User Engagement: I calculated the average number of posts per user and
determined the ratio of total photos to users to assess overall engagement levels.
7. Bots & Fake Accounts: I identified potential bot accounts by finding users who
liked every single photo, comparing the like counts with the total number of
photos on the platform.
Tech-Stack Used:
- I used MySQL Workbench 8.0 CE for writing and executing SQL queries.
- I used Microsoft Word for project preparation and Word to PDF Software.
- I chose MySQL Workbench for its ease of use and visualization tools.

Insights:
A) Marketing Analysis:
1) Loyal User Reward: Rewarding the most loyal users who have
been using the platform for the longest time.

• Conclusion: These are the top five oldest users on Instagram platform.

2) Inactive User Engagement: Reminding inactive users to start


posting by sending them promotional emails.
username user_id
Aniya_Hackett 5
Kasandra_Homenick 7
Jaclyn81 14
Rocio33 21
Maxwell.Halvorson 24
Tierra.Trantow 25
Pearl7 34
Ollie_Ledner37 36
Mckenna17 41
David.Osinski47 45
Morgan.Kassulke 49
Linnea59 53
Duane60 54
Julien_Schmidt 57
Mike.Auer39 66
Franco_Keebler64 68
Nia_Haag 71
Hulda.Macejkovic 74
Leslie67 75
Janelle.Nikolaus81 76
Darby_Herzog 80
Esther.Zulauf61 81
Bartholome.Bernhard 83
Jessyca_West 89
Esmeralda.Mraz57 90
Bethany20 91
Conclusion: Above are the users who never posted a single photo on
Instagram.

3) Contest Winner Declaration: The team has organized a contest


where the user with the most likes on a single photo wins now
they wish to declare the winner of the contest.

• Conclusion: He is the winner of the contest with most likes on his single
photo.

4) Hashtag Research: A partner brand wants to know the most


popular hashtags to use in their posts to reach the most people.
• Conclusion: These are the top five most commonly used hashtags on the
Instagram which a partner brand can use.

5) Ad Campaign Launch: The team wants to know the best day of


the week to launch ads.

• Conclusion: Thursday and Sunday are the best days of the week for Ad
campaign launch.
B) Investor Metrics
1) User Engagement: Investors wants to know if users are still
active and posting on Instagram or if they are making fewer
posts.

• Conclusion: The average number of post per user on Instagram are 2.

1) Bots & Fake Accounts: Investors want to know if the platform is


crowded with fake and dummy accounts.
username total_likes
Aniya_Hackett 257
Jaclyn81 257
Rocio33 257
Maxwell.Halvorson 257
Ollie_Ledner37 257
Mckenna17 257
Duane60 257
Julien_Schmidt 257
Mike.Auer39 257
Nia_Haag 257
Leslie67 257
Janelle.Nikolaus81 257
Bethany20 257

• Conclusion: Above are some users with bots & fake accounts on the
platform.

Result:
- I successfully identified the most loyal users and inactive users providing
valuable targets for engagement and reward strategies.
- I determined the contest winner and the most popular hashtags.
- I found the optimal day for launching ad campaigns and calculated user
engagement metrics, which are useful for investor reports.
- I also detected potential bot accounts, helping to maintain the platform’s
integrity.
- I also got to know about the new ‘DAYNAME()’ function which was not
taught in the MySQL sessions.

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