BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

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FINAL MAJOR PROJECT STATEMENT OF INTENT

Rationale An image driven investigation of promotion and print with a focus on identity and branding My work is primarily focussed on generating image-based design. I want to continue down this path and develop my skills in generating image and in understanding what constitutes image. I need to make sure that I understand different ways that image can be implemented and where and when it is most appropriate, as this will invariably dictate where my work comes from and how my professional career might go after the course. A lot of my work revolves around promotion. I want to promote a variety of different graphic design solutions such as events, products and services through a variety of mediums but with a focus on print design. I need a great depth of knowledge about the possible print processes, their costs and considerations regarding ethics. I will try where possible to develop identity into my work, fitting with promotion and developing branding appropriate to each brief, taking into consideration audience and tone of voice. My work will sit in context with a variety of researched image and illustration based graphic designers, but research will also address branding and identity focussed agencies and individuals. Visits to studios will inspire my design practice and develop my professional practice further, helping to network and get contacts as well as show myself as a professional designer. I will visit studios that focus on image based work and illustration, keeping them in line with my biggest interests in design and working toward where I want to be as a professional designer in future. Where possible I will take on live briefs to help this development as a professional.

Subjects / Themes Promotion Concentrating on promoting through design where possible (Events, releases, businesses) Ethically driven Always appreciating ethics and concerned design Independent media Including independent films and cinema, books, comics, magazines and music Trade Trade on an international level but concentrating on small/independent business, focussing on foreign audiences, including food and drink Travel Tourism and travel, including air travel Print Print techniques and applications of printed design Illustration Different styles of illustration, Digital and hand drawn including character design

Design Disciplines / Creative Development Image based Printed design Digital design Illustration Design for motion/ Character design Visual Identity Branding Practical Skills / Workshops what, why and when? Digital illustration Using design software like Illustrator to design and layout. Software skills Using software to design and to edit. Editing images for final submission, presentation. Editing photographs. Designing for print and for web based resolutions. Indesign skills for layout of work for submission, portfolio etc. Hand rendering Drawing by hand for illustration purposes, final designs and for design ideas and development. Designing for print Skills to design properly for the best printed results and resolutions, including setting up a document and the finishing print process. Print processes Research and use of various print processes, especially screen printing and other specialist print processes like foil blocking/ UV spot varnish etc I am not particularly interested in type and have no real experience or desire to focus on detailed layout, although I appreciate that it has its place in graphic design and it will need to be considered and sometimes applied to or with my own work, so to some degree I will need to develop basic skills in layout and type. I am not interested in web design in terms of coding and actual website functionality but will still design for screen use.

Brief 1: Cottage Road Independent Cinema

Deadline

Rationale: Create and brand a weeklong film event for Cottage Road cinema in Leeds with the intention of promoting independent cinema. Independent cinema is an important aspect of historical and contemporary culture in the UK. Budget cuts and loss of interest and faith in independent cinema is causing the medium to collapse and disappear. With regenerated and new interest, the independent film industry can gain support and be kept alive. Cottage Road cinema is a small, independent cinema with a classic look and feel which is the perfect host for the proposed event. Main deliverables for the promotion of the event are film posters for each night of the event Disciplines: Illustration, Image, Branding, Identity, Promotion, Print Considerations: - Audience/ age group/ location / tone of voice for identity

Brief 2: Air Windies Identity

Deadline

Rationale: Create visual identity for the Fly Windies Caribbean flight-based produce and travel company. The company could benefit from some kind of branding to pull all the services together and help define and distinguish everything that it can do. The basis of the company is that it is flight-based and as a company the only limitations on services are regarding the hold capacity. The business is exclusive to the Caribbean, based in St Kitts and trading mostly with the islands of St Barths, Martinique, Guadeloupe and Anguilla. Deliverables may include: Business Cards + letterheads etc, website, promotional mailshots, plane decals. Disciplines: Branding, Identity, Promotion, Print Considerations: Language/ Country/ Island/ Audience/

Brief 3: SixteenHT Book Fair Collaboration

Deadline

March 2012?

Rationale: Brand, Promote and produce work as part of the SixteenHT design collective for the Leeds Artists Book Fair 2012 with the theme of Metamorphosis The Leeds International Contemporary Artists Book Fair is returning to Leeds for the 15th Year running, and SixteenHT have acquired a table as a design collective. The collective consists of 5 designers; each with different skill sets and influences but linked by their shared interest and experience in graphic design. The table will consist of work produced by each individual designer with the overarching theme of Metamorphosis to connect the designs.The collective also needs a visual identity supporting the combined skills of the designers and ethos as a collective. Disciplines: Image & Illustration, Print, Promotion, Branding & Identity Considerations: Audience/ tone of voice/ production methods/ products/ cost/ quantity + quality

Brief 4: Yearbook Collaboration

Deadline

Rationale: Produce initial design proposals for the 2012 annual BA. Hons Graphic Design Yearbook communicating the diverse, creative and professional quality of work on the programme. This is an annually sought after brief to design the Graphics yearbook for 2012 graduate year. This will be done in a 3 person collaboration and proposals are assessed to decide the Graphic Design course yearbook designers, at which point the other courses are assigned to other design teams. Disciplines: Branding, Identity, Image, Print Considerations: Tone of voice/ Course/ Stock/ Print process/ Batch production/ Universality

Brief 5: Little White Lies

Deadline

9/3/2012

Rationale: Create an original cover Illustration for Little White Lies magazine, depicting the main character of one of our favourite films of 2011. Little White Lies is a contemporary film-based magazine with a focus on design. Each cover features the main character of whichever film that issue is based around in a relevant illustrative format. The films to choose from are Tinker, Tailor, Soldier, Spy, Black Swan, Drive, Tree of Life and Super 8. Disciplines: Illustration, Type consideration, Print & Digital design. Considerations: Film choice/ Audience/ Film content/ Stock/ Print process/ Illustrative Style

Contextual references / Designers / Studios / Companies (specific) Image/ Illustration: Army of Cats, Ben Whittington, Screenadelica, Lesley Barnes, Twoducksdisco, Snowblinded, Annyas, Airside, Russ Mills, Andrew Clarke, Mondo, Robbie Porter, Bestial Design, Strong Stuff, Jon Mcnaught, Invisible Creature, Christopher Brian King, El Grand Chamaco, Jeff Canham, Brosmind, Pianofuzz

RESEARCH ACTIVITY: Leeds Gallery Details: YA ONE visit and Leeds Print Festival

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RESEARCH ACTIVITY: Details

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BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced)

MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Grafik Magazine Carne Mag Issue 11/ 13 Online illustration, design and photography showcase magazine.

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Independent films -

ACTION PLAN use this section to identify specific tasks that you need to complete in
order to resolve the brief. Brief What do you need to do? 1 Deadline

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