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Case Study - Data

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Thulasi Kumar
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10 views

Case Study - Data

Uploaded by

Thulasi Kumar
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Segment Number of Customers

1 251
2 457
3 333
4 908
5 27
6 24
Total 2000
Average Values of Bases Variab
Average Order
Average Order Size Crossbuy
Frequency

The average number of


The number of
The average revenue times the customer
categories (out of 7)
Segment ($) the customer spent purchased in a year
that the customer has
on each transaction during the customer’s
purchased
lifetime

1 $ 34.25 2.97 3.57


2 $ 29.61 2.07 3.50
3 $ 59.47 0.67 2.02
4 $ 25.42 1.24 2.11
5 $ 178.52 0.27 1.41
6 $ 38.01 2.67 3.79
All Customers $ 35.37 1.56 2.61
Average Values of Bases Variables for Each Segment
Multichannel Price Sensitivity Tenure Return rate

The number of The percent of


The percentage of
channels (out of 3) that The number of years purchases (based on $)
items purchased that
the customer has since the first purchase that the customer has
were on sale
purchased returned to the store

1.68 5.02% 6.27 15.82%


1.79 29.17% 32.95 20.37%
1.41 4.81% 9.89 11.81%
1.46 4.70% 8.88 19.61%
1.15 6.17% 7.59 1.85%
1.87 1.55% 1.87 11.44%
1.56 10.33% 14.12 17.67%
Marketing Efforts

The average number of


catalogs that the
customer received each
year multiplied by
average cost ($) of
sending a catalog
$ 27.05
$ 4.49
$ 6.70
$ 6.38
$ 9.21
$ 95.29
$ 9.70
Average Values of Descriptor Variables for Each Segm
Loyalty Program
Marital Status Net Worth Household Size Participation Rate

Proportion of Proportion of The number of Proportion of


Segment Customers that are Customers that people that live in Customers that have
Married Owns Their Home the household a Loyalty Card

1 36.25% 56.18% 3.08 60.56%


2 87.75% 36.76% 2.29 58.86%
3 31.83% 33.03% 2.35 68.47%
4 33.92% 77.42% 3.31 60.68%
5 37.04% 22.22% 2.22 66.67%
6 45.83% 33.33% 3.08 79.17%
All Customers 46.35% 56.80% 2.87 61.85%
r Variables for Each Segment

Income Age Location

The predicted annual The region in


The age of the head
income of the Singapore for where
of the household
household the customer lives

$ 71,454.18 45.63 North-East


$ 96,498.91 44.07 Central
$ 72,147.15 39.95 East
$ 68,546.26 42.84 North
$ 59,814.81 41.00 West
$ 69,166.67 39.96 North-East
$ 75,787.50 42.93 North

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