SRI KRISHNA COLLEGE OF TECHNOLOGY

An Autonomous Institution,
(Approved by AICTE and affiliated to Anna University)
Accredited by NAAC with “A” grade
Coimbatore, Tamil Nadu

SCHOOL OF MANAGEMENT

INTERNSHIP REPORT

Submitted by

ARUN J
Reg. No: 727823TPMB015

In partial fulfilment of the requirement for the award of the Degree of

Master of Business Administration

Aug 2024
 SRI KRISHNA COLLEGE OF TECHNOLOGY
An Autonomous Institution,
(Approved by AICTE and affiliated to Anna University)
Accredited by NAAC with “A” grade
Coimbatore, Tamil Nadu

CERTIFICATE

This is the bonafide record of work done by ARUN J Reg. No:

727823TPMB015 of I MBA for the II Semester in MBA Degree course during
the year 2023-24.

-------------- ----------
Internal Guide HOD

Submitted for the Viva- Voce Examination held on ______________

Examiner 1 Examiner 2
 SRI KRISHNA COLLEGE OF TECHNOLOGY
An Autonomous Institution,
(Approved by AICTE and affiliated to Anna University)
Accredited by NAAC with “A” grade
Coimbatore, Tamil Nadu

DECLARATION

I affirm that the Internship project being submitted in partial fulfilment of

requirements for the award of Master of Business Administration is the original
work carried out by me. It has not formed the part of any other project work
submitted for award of any degree or diploma, either in this or any other University.

ARUN J

727823TPMB015

I certify that the declaration made above by the candidate is true.

Mr. SRINIVASAN.K
Assistant Professor
Head (i/c)
School of Management
Sri Krishna College of Technology
Coimbatore
 ACKNOWLEDGEMENT
First and foremost, I thank the almighty for blessings in the successful completion of
this internship work.

I express my hearty thanks to SALZER ELECTRONICS LIMITED and the

company guide Mr. SURENDRAN.V, Senior Manager and Head Of Three Phase
Department for allowing me to do an internship in their organization and for their
guidance to complete my internship successfully.

I wish to express my profound thanks to our beloved Group Director Dr. C. N.

Narayana and Principal Dr. M G Sumithra, Sri Krishna College of Technology,
Coimbatore for providing me an opportunity to do this internship project.

I express my sincere thanks to Mr. Srinivasan. K, Head (i/c) of the Department, School
of Management, Sri Krishna College of Technology for her support rendered to me
during the study and her valuable guidance in initiating this internship project work.

I express my sincere thanks to my Internal Guide Mr. Srinivasan. K for his support
rendered to me during the study and his valuable guidance in initiating this internship
project work.

I wish to express my heartfelt thanks to all the faculty members for their kind support
in every way possible to reach the closing threshold of the internship.

Finally, I am so grateful to my parents, friends for all their support and encouragement
for the successful completion of the internship.

ARUN J
 TABLE OF CONTENTS

CHAPTER PAGE
PARTICULARS
NUMBER NUMBER

I INTRODUCTION 1

II INDUSTRY PROFILE 3

III COMPANY PROFILE 13

IV SWOT ANALYSIS 46

FINDINGS, CONCLUSION,
V 55
SUGGESTION
 CHAPTER 1

INTRODUCTION

Internship offer students a period of practical experience in the industry relating to their study.
This experience is valuable to student as a means of allowing them to experience how their
studies are applied in the real word and as work experience that can be highly attractive to
potential employers on a candidate’s CV.

Students all have their educational experience in common. What stands out to employers in
those students who also have work experience by the time they graduate. This automatically
makes them more marketable; as they may require less training and are assumed to be also to
handle more responsibilities. In addition to the specialized skill of your field, transferable skill
is generally required at any job.

This internship report provides a comprehensive overview of my experience and insights

gained during my tenure at Salzer electronics Limited, located in karamadai.Throughout my
internship,I had the opportunity to delve into the operations of a renowned electronics
manufacturing company, gaining valuable practical knowledge in the field.

Salzer electronics Limited is recognized for its commitment to quality and innovation in the
electronics industry, specializing in Rotary switches. The company’s dedication to excellence
has positioned it as a leader in the market, serving both domestic and international clients with
distinction.

During my internship, which spanned 27th May 2024 to 27th July 2024, I was assigned to
observe the operations of various departments in the organization. This hands-on experience
allowed me to apply theoretical knowledge gained in my academic pursuits to real-world
scenarios, enhancing my understanding of the complexities involved in electrical and
electronics production and management.

This report aims to provide an in-depth analysis of my internship experience, focusing on the
tasks undertaken,lessons learned, and the overall impact of this opportunity on my professional
development. Additionally, it highlights key observations and recommendations that could
contribute to the company’s ongoing success.

Overall, my internship at Salzer electronics Limited has been a rewarding journey, offering
invaluable insights into the electronics industry and equipping me with practical skills essential
for my career growth. This report serves as a reflection of my journey and aims to provide a
meaningful contribution to the understanding of my internship experience at this
esteemed organization. The following sections will provide an overview of the company's
operations, the scope of my internship, and the specific contributions I made to ongoing
projects.
1
1.2 OBJECTIVES OF THE STUDY

1. To gain practical exposure on real life on job experience.

2. To apply the theoretical classroom knowledge in practical situations
3. To study the work atmosphere of the employee.
4. To get expose and gain experience to a corporate environment.
5. Learn the various manufacturing process and functional areas.
6. To know each department contribution and their importance for growth in a company.

2
 CHAPTER 2

INDUSTRY PROFILE

In recent years the electronics industry is growing at a brisk pace. Its currently worth $ 32
billion and according to industry estimates it has the potential to reach $150 billion by 2010.
The largest segment is the consumer electronics segment. While is largest export segment is of
components.

The electronic industry in India consists just 0.7% of global electronic industry. Hence its
minuscule by international comparison. However the demand in the indian market is growing
rapidly and investment are following in to augment manufacturing capacity.

The output of electronic hardware industry in India is worth $11.6 billion at present. India also
exporter of a vast range of electronic components and products for the following segments.

 Display Technologies.
 Entertainment electronics
 Optical storage device
 Passive components
 Electromechanical components
 Telecom equipment
 Transmission and signaling equipment
 Semiconductor designing
 Electronic manufacturing service

REVOLUTION OR ANALYSIS OF ELECTRIC/ELECTRONICS

INDUSTRIES

Like every other industrial sector in India, the Indian Electrical/Electronics Industry too
is slowly emerging from out of its "protective cover". For far too long has Indian Industry
remained shackled and consequently inward looking. Over the past fifty years there was no
exposure to global players and competition, with the result that the Industry grew up in
sheltered environment, dependent on the Government for everything, from licenses to
protection to tariffs. Each one of these interventions was aimed at securing protection for
oneself and ensuring growth of one's own organization at the cost of industry and the nation at
large. Lack of global competition encouraged a "cost plus" approach, where every conceivable
cost increase was passed on to the customer.

With deli censing, decontrol and deregulation, Indian Industry has suddenly been exposed to
global competition. Since last decade, India has witnessed what global players have achieved
and what they are capable of achieving.

3
The Indian Electrical/Industry is of course further besieged by the fact that there is a dearth of
business on account of lack of investment in the power infrastructure. Many organizations in
this industry are looking overseas to develop the export markets owing to reduced demand at
home.

At the outset, it must be stated that the reduced domestic demand is at best a temporary
phenomenon. The power sector in India is bound to grow and this will undoubtedly boost
demand from the Utilities, quite apart from the industrial demand which will continue to grow
with increased industrial output. The poor financial health of the SEBs is however a damper
that cannot be wished away in the short term. This will continue to plague corporate in the
Electrical Industry, until the SEB restructuring and unbundling brings a turnaround in the
medium term.

The global electronics manufacturing market was valued at over $2 trillion in 2022 and is
projected to grow significantly in the coming years.Asia-Pacific dominates the electronics
manufacturing market, accounting for the largest share due to its strong presence of
manufacturing hubs in countries like China, South Korea, Taiwan, and Japan.

The semiconductor sector is a crucial part of electronics manufacturing, with a market size of
over $500 billion. Asia-Pacific leads in semiconductor production, followed by North America
and Europe.The consumer electronics segment includes products like smartphones, laptops,
TVs, and wearables. Global sales of consumer electronics exceeded $1 trillion in 2022.

OVERVIEW OF TOP ELECTRONICS MANUFACTURING

COMPANIES (GLOBALLY)

 Samsung Electronics: A leading global player in electronics manufacturing, producing

a wide range of consumer electronics, semiconductors, and display panels.

 Apple Inc.: Known for its iconic products like the iPhone, iPad, and Mac, Apple
designs and manufactures high-end consumer electronics and software.

 Huawei Technologies Co., Ltd.: A major player in telecommunications equipment

and consumer electronics, Huawei is known for its smartphones, networking
equipment, and IoT devices.

 Sony Corporation: Produces a diverse range of electronics, including TVs, cameras,

gaming consoles (PlayStation), and audio equipment.

 Dell Technologies Inc.: Specializes in computer hardware, including desktops,

laptops, servers, and storage devices, as well as software and IT services.

4
  Lenovo Group Limited: One of the largest PC manufacturers globally, Lenovo also
produces smartphones, tablets, and other consumer electronics.

 Foxconn Technology Group: A major contract manufacturer, Foxconn produces

electronics for various brands, including Apple, Sony, and Dell.

CURRENT SCENARIO IN GLOBAL ELECTRONICS

MANUFACTURING

Rise of Smart Devices: There is a growing demand for smart devices, including smartphones,
wearables, smart home appliances, and IoT devices. Manufacturers are focusing on innovation
and connectivity to meet consumer demands for smarter and more interconnected products.

Emerging Technologies: Electronics manufacturers are investing in emerging technologies

such as 5G, AI, IoT, and electric vehicles (EVs). These technologies drive demand for
advanced semiconductor chips, sensors, and communication equipment.

Sustainability Initiatives: Companies are increasingly focusing on sustainability and

environmental responsibility in their manufacturing processes. This includes reducing carbon
emissions, minimizing electronic waste (e-waste), and using recycled materials in product
manufacturing.

Geopolitical Factors: Trade tensions between major economies, such as the U.S. and China,
have impacted global supply chains and manufacturing operations. Companies are diversifying
their manufacturing bases and reassessing their global footprint to mitigate geopolitical risks.

Shift to Remote Work and Learning: The COVID-19 pandemic accelerated the adoption of
remote work and online learning, driving demand for laptops, tablets, and other digital devices.
Electronics manufacturers have responded by ramping up production to meet the increased
demand for remote work and education tools

5
ELECTRONICS MANUFACTURING COMPANIES IN INDIA LEVEL

In past decade, the electronics manufacturing industry in India has seen significant growth,
driven by government initiatives such as "Make in India" and incentives to promote local
manufacturing.

Major players in the electronics manufacturing sector in India include:

 Tata Group (Tata Electronics)
 Foxconn India (subsidiary of Foxconn Technology Group)
 Samsung Electronics India
 Wistron Corporation
 Lava International Limited
 Dixon Technologies India Limited
 Micromax Informatics Limited

These companies are involved in manufacturing a wide range of electronic products including
smartphones, consumer electronics, industrial electronics, and components.

CURRENT SCENARIO IN INDIAN MARKET

 The Indian electronics manufacturing industry has shown robust growth in recent years,
driven by factors such as rising consumer demand, government initiatives, and the
global shift towards local manufacturing.
 According to the India Electronics and Semiconductor Association (IESA), the
electronics system design and manufacturing (ESDM) market in India is expected to
reach $400 billion by 2025.
 The production-linked incentive (PLI) scheme launched by the Indian government aims
to boost domestic manufacturing of electronics components and products. Under this
scheme, incentives are provided to eligible companies based on their incremental sales
of locally manufactured goods.
 The mobile phone manufacturing segment has witnessed significant growth, with
several global companies setting up manufacturing facilities in India. According to the
India Cellular and Electronics Association (ICEA), India produced over 330 million
mobile phones in 2019-2020.

Government Initiatives

The Indian government has introduced various initiatives to promote electronics

manufacturing, including:
 Production-linked incentive (PLI) schemes
 Modified Special Incentive Package Scheme (M-SIPS)
 Electronics Manufacturing Clusters (EMC) scheme
 Electronics Development Fund (EDF)
6
ROLE OF ELECTRONICS MANUFACTURING COMPANY IN INDIA

India’s population has reportedly surpassed that of China’s, having reached 1.4 billion.
It is now the most populous nation in the world. Supported by a demographic advantage where
around 26% of the population belongs to the age group of 15–29 years and another roughly
26% is in the group of 0–14 years, India is positioned to become the largest global market for
a tech-savvy young population.
The country has emerged as the second-largest mobile phone manufacturer in the world with
more than 200 mobile phone manufacturing units having been set up on its soil.With some
commodities gaining aspirational value and an increase in discretionary spending, this decade
is poised to bring major market opportunities for global players to enter India and leverage its
markets along with its young demography.

Further, the increasing spending power of the aspirational Indian middle class is expected to
drive India’s GDP at nearly twice the global rates. As per International Monetary Fund (IMF)
projections, India is poised to become the third largest economy in the world by 2028 with an
estimated nominal GDP of USD 5.58 trillion, growing at an average rate of 6.55% per year
between 2021 and 2028. Per capita GDP is set to cross USD 3,000 by 2025, further accelerating
discretionary spending and fueling demand in the electronics sector

Per capita GDP (India 1982–2032) in USD

5,242

2,278

1,460

270 301 451

1982 1992 2002 2012 2022 2032

IMF estimates of real GDP growth

Source: PwC analysis

7
 Key metrics driving the demand in India

2x 2nd >91 billion Top 3 9,200 million

Growth in per capita Largest smartphone Digital transactions Global economies Market size of
income in 7 years market (largest number for digital IoT by 2025
(920 million subscribers) worldwide) consumption (100% growth from
current)

~1.4 million 6th

Digitally skilled Of global capability Largest OTT market Of technology Data revenue from 5G
employee base centres (GCCs) set (28% CAGR) workforce in MNCs services by 2026
up in India

Source: PwC analysis

India ranks first in terms of global mobile commerce wherein consumers are engaging in e-
commerce transactions exclusively from their mobile phones. Digital payments to have seen a
CAGR of 46% between FY18 and FY22, reaching 91.9 billion transactions until December
2022. Even the consumption of personal entertainment in India is shifting from cable to over-
the-top (OTT) platforms. Devices such as mobile phones and tablets as opposed to ‘unsmart’
television sets of the past have prompted multiple discretionary purchases by the consumer.
The pandemic further spurred digital use cases in the domain of education, healthcare and
governance, with app-based solutions being rolled out for each of these. Besides, the demand
quotient for mobile and electronics in India increased, creating a case for these companies to
encash on the India opportunity.

Electronic and mobile companies have emerged as successful first movers to capitalise on
the India opportunity in manufacturing

Today, due to the explosion of the Silicon Age paradigm and the digital era lifestyle globally,
electronics system design and manufacturing (ESDM) has emerged as one of the fastest
growing industries globally. In fact, it has also led to a surge in the need for rapid expansion in
cost-effective manufacturing, which is mostly done at cost-competitive locations in East and
Southeast Asia through electronics manufacturing services (EMS) companies. The collective
EMS market is projected to reach USD 1,145 billion by 2026 with a CAGR of 5.4% between
2021–26.India’s domestic demand for consumer electronics is also witnessing growth and is
expected to touch USD 21.18 billion by 2025.In fact, India’s organic growth in the
consumption of electronics, coupled with the Government’s ambitious target of achieving USD
300 billion worth of domestic electronics manufacturing by 2025–26, creates a unique
opportunity for global firms to look at India as the manufacturing hub for the Silicon Age.

8
Production profile of the Indian electronics industry – FY2022

Mobile phones Consumer electronics and appliances

Industrial electronics IT hardware Auto Electronics

Strategic electronics Wearables and hearables

Printed circuit board assembly (PCBA) LED lighting

Electronic components
Source: MeitY Annual Report 2022-23

India’s capacity to manufacture for the world has been demonstrated across four major
segments – mobile phones, consumer electronics, IT hardware and electronic components –
that account for over 70% of India’s domestic manufacturing profile. 10 Global firms can
readily leverage these domestic capabilities to achieve supply chain diversification and scale
up production by manufacturing in India.

Mobile manufacturing in India has grown 5x in the last 7 years

310 million

60 million

2015 2022

Source: PwC analysis

The result – India is the second largest mobile phone manufacturer globally and is also the
second largest market for smartphones in the world, making it the fastest growing smartphone
market in the world.Production of mobile phones has gone up from 60 million in 2015 to 310
million in 2022 at a CAGR of 26%. The consideration of mobile phone manufacturing and its
sub-assemblies or sub-components as flagship initiatives under the Make in India initiative has
further supported this growth. As on date, the over 200 manufacturing units of mobile phones,
sub-assemblies, parts and components that have been set up in the country during the last
couple of years have employed around 700,000people in the country a success story of
successful manufacturing localisation worth emulating in other sectors.

9
 Current trends indicate India may have 1 billion smartphone users by 2026

Smartphone penetration Smartphone users PwC forecast 1,00

(million) 92

82

73
65
60

43
37
34
30

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Three pillars under the integrated approach undertaken by the GOI in the electronics sector

Fiscal Infrastructure Skill development

NPE – roadmap for Gati Shakti Skill India

electronics sector Integrated planning of Adequate training in
infrastructure projects market-relevant skills
PLI – promote telecom
equipment manufacturing National infra pipeline Designing curriculum with
~9,000 projects and ~2 trillion industry experts for students
SPECS – capital subsidy for USD outlay
semiconductor manufacturing
EMC – creation of sector- Financial incentives to
Semiconductor programme – specific infrastructure reduce cost of skilling
fiscal support for fab, display
and design DFCs and ICs to strengthen Formulation of public private
logistics and industrial partnerships to create
ecosystem industry-ready workforce
State-level incentives – by
different state governments

Commitment from state governments with the support of the Central government to
prepare large infrastructure spaces for investments in the electronics sector with first-
class facilities is now at the forefront.

Under the National Policy on Electronics 2012 and 2019, the GoI introduced infrastructure
interventions focused on promoting electronics and semiconductor manufacturing. Under the
EMC Scheme, the Central government provides financial assistance to state governments for
setting up of EMCs and Common Facility Centres (CFCs) across the country. These EMCs are
expected to provide a package of best-in-class services to investors who plan to set up their

10
manufacturing facilities within the country. Within this scheme, 23 EMCs and three CFCs are
being set up across India in sub-segments such as mobile phones, printed circuit board (PCB),
consumer electronics, medical electronics, solar cells and modules, electronic components and
automotive electronics
Mobile phone and component manufacturing/assembling units set up in existing EMCs across
India

Noida EMC, Uttar

Pradesh One of the biggest
electronics firm
Noida-headquartered South manufacturing mobiles and
to enter chip conglomerat tablets, headquartered
manufacturin in Seoul

Hyderabad EMC,
Telangana
Indian multinational manufacturers of
consumer electronics and mobile

Sri City EMC, Andhra Tirupati EMC 1, Andhra

Taiwan-headquartered, mobile California-headquartered Electrical goods design firm,
phone EMS and a cluster of large multinational electronics headquartered in Taiwan. Involved in
firm companies, assembling mobile manufacturing mobile manufacturing mobile phone
phone phones components accessories and components

Source: PwC

11
Salzer Electronics Ltd company has entered into technical and financial collaboration with M/s.
Plitron Manufacturing Inc., Canada in 1995 for manufacturing Toraidal Transformers with
50% Buy-Back specialty.

The Prestigious ISO 9001 Certification by NQA-UK has been obtained for Design,
Development, Manufacture and Supply of CAM Operated Rotary Switches and Allied
Products. The company has strong Research and Development facility with the full-fledged
laboratory to upgrade the product and set new market trends. In house Research and
Development has been recognized by Ministry of Science and Technology, Department of
Science and Industrial Research, Government of India.

Today, they are market leaders in India for Rotary Switches.M/s. Larsen & Turbo Limited, the
Indian Industrial Giant in Engineering has been marketing Salzer Switches throughout India
since 1993.

Having marketing Tie-up with India's largest Engineering and Infrastructure industries such as
L&T Ltd. To cater the Indian market through their market network which covers an area more
than 300-400 Stockiest/Dealers. This Company has 40% market share in Rotary Switch
segment. Salzer Electronics is Largest Supplier to Indian Railways.

The competitors are ABB Ltd, Anand Project Ltd, Artech Power Products Ltd, Best &
Crompton Engineering Ltd, Continental Controls Ltd, Crompton Greaves Ltd, Pricol
Technologies Ltd.

12
 CHAPTER 3

COMPANY PROFILE

Name of the company : Salzer electronics Limited

Established year : 1985
Certificate : ISO 9001,ISO 14001,ISO 45001,ISO 18001,ISO16939
Address of the Company : Chinnamathapalayam, Bilichi post, Mettupalayam
road, Coimbatore, Tamilnadu-641019
Telephone no. : +91 4254 277200
E-mail : [email protected]
Website : www.salzergroup.com
Location type : Urban
No. of employees : More than 1500 employees
Annual turnover : 700 Crores – 900crores
Nature of business : Manufacture/ Retail/ Wholesale
Types of products : Single phase transformer, Inductor, Three phase transformer, coils,
reactor, wire ducts ,wire harness, load switch breaker
Board of Directors : R. Doraiswamy(CMD)
D. Rajeshkumar (JMD)
S. Baskarasubramanian(CS)
M, Laksminarayan(VP)
D. Govindaraj(Sr.manager)

13
 COMPANY OVERVIEW

Salzer electronics is initiated in 1985 as a small enterprise is a dynamic chain of 5

factories today. Salzer Electronics Limited made its debut in the Electrical Industry with an
aim to design, develop, manufacture and supply CAM operated Rotary Switches, selector
switches, Wiring Ducts, Voltmeter Switches and allied products. We are headquartered in
Coimbatore, Tamil Nadu.
We are equipped with a full-fledged laboratory, R&D facility and captive tool room. Our in-
house R&D wing is recognised by the Department of Scientific & Industrial Research,
Government of India. We believe in quality and innovation. Our team constantly upgrades and
develops products to meet new market trends. Our modern infrastructural facility complies
with techniques like TQM, TPM, Six Sigma, Lean Manufacturing and 5-S.

From a Single Product Company…

• Unit-2 manufacture Load Break Switch, • Unit-V – Magnet Wires

• JV for Contactors, Relays, panels, energy savers
Wiring ducts & Terminal blocks
• Foray into tailor made products and branding for
• JV with Plitron for Toroidal Transformers
large customers
• Association with L&T
• Specialized panels for OEMs

• Unit-3 – Manufacture Wiring • Technical JV with Trafomodern, to

Established to
devices Manufacture the 3Phase Transformers &
manufacture Cam
• Unit-4 - Manufacture Wires & Inductors (Dry type)
Switches
Cable for L&T • Sensors – Speed, Pressure,Temperature
and Current
• JV with Kostard for EV Chargers

 Receives patent for ‘Integral Cam Operated Rotary Switches’ for a duration of 20
years, ending 2031

 Set up new manufacturing rented facility strategically located in Hosur, Tamil Nadu
production to commence in March 2023

14
 MANUFACTURING UNITS

UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5

• Cam Switches • LB Switches • Wiring Devices • Wires & Cables • Magnet Wires
• Contactors • Terminal Blocks • MCB • Bunched • Poly wrap wires
• Relays • Pull-out DS Conductors • Litz Wires
• Panel Assembly • Wiring Ducts
• MPCB • Tor. Transformers
• DP contactors • Dry Type TXFR
• Wire Harness
• Flexi Bus bars
• Sensors

PROMOTERS

 The core promoter of Salzer electronics limited, Mr. R Duraisamy, is a qualified

electrical engineer and technocrat entrepreneur with wide experience. He has served
with M/s. Lakshmi Machine Works Limited, the market leader in textile machinery
manufacturing industry for more than 2 decades in various capacities.

 He had been trained in Mis. REITER MACHINE WORKS, M/S, BROWN BADEN,
and M/s. SORECHER + SCHVE ARROW, in Switzerland. With his experience gained
through his association in companies as mentioned above, he promoted the pilot project,

 M/s. Salzer Electronics Limited, in the year of 1985, in technical collaboration with
M/s. Saelzer Schaltgerate Fabrik, Germany, for the manufacture of CAM operated
Rotary Switches

15
PROFESSIONAL MANAGEMENT

R. Doraiswamy M Laksminarayana
Managing Director VP - Operations

Qualified Electrical Engineer and B.E (Electrical) with over 2 decades of experience
Technocrat Entrepreneur with over 4
decadesof experience Responsible for Production, Planning, Inventory
Management, Maintenance& General
Vast Experience in Foreign Collaboration & Administration
wide global contacts
P. Sivakumar
D. Rajeshkumar AVP – Marketing Corporate
Joint Managing Director
Bachelors in Engineering with over 3 decades of
Electrical Engineer, India; Postgraduate in
experienceResponsible for Sales & Marketing
Business Management, USJMD of
division
Company - responsible for driving the
vision of Company D. Govindaraj
S. Baskarasubramanian Sr. Manager-Corp. Accounts & Projects
Director-Corporate Affairs & CS
Masters in Commerce, DLL and DTL with
Qualified Company Secretary & member of over 3 decades of experienceResponsible for
ICSI India project finance and corporate accounts
Wide experience in company law/ corporate
affairs
R Karunakaran
GM - PR & GST

BSc, Diploma in Marketing Management with more

than 3 decades of experienceResponsible for GST
and Public Relations of Company

LISTING ARRANGEMENTS

The shares of the company are made with the help of two stock exchanges

1. Coimbatore Stock Exchange Limited, 2.The Stock Exchange,

Trichy Rd, Dalal Street,
Coimbatore-5 Mumbai-1

16
ORGANISATION CHART

17
ORGANISATION STRUCTURE

Salzer Electronics Ltd company maintain Divisional Structure.

 Product Structure - A product structure is based on organizing employees and work

on the basis of the different types of products. If the company produces three different
types of products, they will have three different divisions for these products.

 Sales and Purchase Structure - Sales and Purchase structure is used to group
employees on the basis of specific market the company sells in. A company could have
Sales or Purchase they use and according to this structure, each would be a separate
division in the structure

ADVANTAGE OF COMPANY STRUCTURE

 The structure allows employees to focus on specific functions or tasks, leading to the
development of specialized skills and expertise. This specialization can improve the
quality and efficiency of work within each functional area.

 The functional structure is relatively simple and easy to adapt to changes in business
conditions

 The functional structure is relatively simple and easy to adapt to changes in business
conditions. As functions grow or evolve, new departments can be added, making it
flexible for small to medium-sized businesses.

 The hierarchical nature of the functional structure provides clear reporting lines, making
it easier for employees to know whom to report to and who is responsible for decision-
making.

 By grouping people with similar skills together, the functional structure facilitates the
efficient use of resources.

 Divisions work well because they allow a team to focus upon a single product or
service, with a leadership structure that supports its major strategic objectives.

 Also, a division's focus allows it to build a common culture and esprit de corps that
contributes both to higher morale and a better knowledge of the division's portfolio.

18
 DISADVANTAGE OF COMPANY STRUCTURE

 This structure results in duplication of resources.

 Obviously, it does not support the exchange of knowledge between people working in
the same profession because part of them are working in one division and the others are
working in other divisions

 This lack of communication and coordination can hinder overall organizational

effectiveness.

 Established functional structures can create a culture that resists change, making it
challenging to implement new initiatives or adapt to evolving market conditions

 In functional structures, decision-making authority is typically concentrated at the top

levels of each functional department. This can result in slow decision-making processes,
as decisions often need to pass through multiple hierarchical levels before getting
approved or implemented

BUSINESS OVERVIEW

Industrial Switch Gear Products Copper Products

 Transformers
 Wires & Cables
 Terminal Blocks
 Flexible Bus Bars
 Rotary Switches
 Enamelled Wires
 Isolators
 Bunched Conductors
 General Purpose relays
 Tinned Copper Wires
 Wiring Ducts
 MPCB’s
 Contactors & OLR’s
 Control Panels

Building Electrical Products Energy Management products

 Modular Switches  Energy Savers

 Wires & Cables  Street Light Controllers
 MCB’s
 Changeovers

19
The company is established in the switch gear industry for the manufacture of CAM Operated
Rotary Switches with Latest technology at international standards mainly for industrial purpose
and can have the facilities of taking the multiple outputs as well as sequence with various
programs in all capacities from 6 Amps to 400 Amps.

The company's products are well received in the International and Local Markets and all other
OEM's including public sector undertaking are using standardized Salzer switches. The
company is progressing well and is now planning to improve the quality further to superior
standards to expand the export markets.

MARKETING

 It is one of the largest producers of rotary switches and cable ducts in Asia. The
company is having marketing tie up with M/s L & T, an individual giant, for marketing
its product in the domestic markets.
 Marketing can be through their wide marketing network over 500 outlets throughout
the country. By these arrangements, the company is enjoying a major market share in
the domestic markets to about 45%-50%,

EXPORTERS

 More than 24% of production is exported. Another 13% has deemed export status. The
company is also having market tie-up arrangements with M/s Crompton Greaves Ltd,
an accredited export house in the country, to sell its products in international markets.
The company presently serves for more than 35 countries in the global market and has
already established its foothold in the highly competitive international markets.

VISION

 To be a Global Electrical Solutions Company, most admired for its people, performance
and values.

MISSION

 To build on our experience in product excellence and technology innovation to provide

the highest quality and most reliable electrical products and services to customers.

20
POLICIES AND PROCEDURES

Whistle blower policy:

The Whistle Blower policy is intended to cover serious concerns that could have
a large impact on the company such as actions (actual or suspected) that:
 May lead to incorrect financial reporting
 Amounts to leak of Unpublished Price Sensitive Information
 Are not in line with applicable company policy
 May be detrimental to the image of the group
 Violate the accepted values of the group
 Amount to serious improper conduct (Including any kind of harassment )

Materiality policy:

The Policy for determining material subsidiaries is to be disclosed to the

Stock Exchanges and in the Annual Report of the Company, as per the provisions of laws in
force. The policy shall also be uploaded on the website of the Company.

Health and wellness policy:

This policy may cover employee wellness programs, health benefits,and

procedures for addressing health-related issues.

Safety policy:

The safety policy establishes guidelines and procedures for ensuring

the safety of employees, customers, and visitors within the manufacturing facility.

21
SALZER UNIT II PRODUCTS

Isolators (Dis-connectors) Wiring Ducts Chokes and Reactors

• 16 - 125 Amps – UL508 • More than 75 sizes • Up to 1MVAr and 2500A
• 30 – 100A – UL98 • India’s largest • Air cooled
• AC disconnects 30A & 60A • Halogen Free Ducts • Water cooled
• Changeover Switches
• DC – PV Isolators
• UL and CSA Listed
• CB Tested

Rotary Switch Toroidal Transformers Current Transformers

• 6A to 400 Amps • 15VA to 60 KVA • 30A to 4000A
• > 2500 ranges • UL Listed • Taper Wound
• Largest in India • Encapsulated
• UL & CB Tested • Split Core
• Nono Crytaline Core CT’s

Wire Harness Dry type Transformers

• Industrial • up to 1MVA
• Automotive • Control Transformers
• Computerized Testing • Traction Transformers
Medical Isolation

22
 SALZER GROUP PRODUCTS

Products Features Pictures

 More than 75 sizes

Cable Ducts/ Wire Ducts  India’s largest RoHS and Halogen
Free Ducts UL and CSA Listed

 6A to 400 Amps
Rotary Switches  > 2500 ranges
 UL & CB Tested

 16 to 250 Amps
Isolators (Dis-connectors)  UL 50 rated Enclosed mounting
 Changeover Switches
 DC – PV Isolators
 CB Tested

General Purpose Relays Plug-in, PCB and Solder type

 1 Amp to 100 Amps

 16 to 250 Amps
Load Break Isolators &  Multiple mounting options, ABS
Changeovers / Aluminium / Sheet Steel
enclosures / IP65 / NEMA Rated
 Upto 8 poles

Limit & Foot Switches  Available in Normal / Snap action

types
 From Light to Heavy duty
applications
 2.5 to 95 sq mm
Terminal connectors  Screw-less Terminals
 All Accessories
 UL Listed

Customized Control Panel  Electrical Panels

 SCADA Panels

23
 Products Features Pictures

 Unique - patented design - Contactor

Automatic Source Changeover with based ACCL
Current Limiter  Heavy Duty - AC 32A and AC22A
utilization category

Distribution Board  Easy to Install

 User Friendly
 Durable

Miniature Circuit Breakers(MCB)  High Performance – 10KA

 Easy Installation
 No Overload& Short Circuit

 Contemporary &
Modular Switches & Speciality Aesthetically Sleek Modular
 10, 20 & 32 Amps AC suitable for
Standard
 Anti Spark shield & Finger Protected

Movement Sensors  Detects intrusion in all directions

 Adjustable time/lux

 Compact Design
Remote Switches  High Performance
 Low Maintenance

 Controls voltage fluctuation

Single Phase Motor Starter  Protection against phase
imbalance and reversal

 From 0.5- 240 Sq mm

House Wires  Single & Multi Core
 FR, FRLS, Halogen Free
 UL Listed

 16 to 250 Amps
Contractors & Overload Relays  UL 50 rated Enclosed mounting
 Changeover Switches
 DC – PV Isolators
 CB Tested

Two Frames
Motor Protection
 0.1 amps to 63 Amps
Circuit
Breaker(MPCB)  Type F Co-ordinated
 UL Listed

24
  High Performance
Miniature Circuit Breaker(MCB’s)
 Easy Installation
 No Overload& Short Circuit

CT’s & Rogowski Coils  CT’s

 Rogowski Coils of Class 0.5%

Inductors, Chokes & Filters  Custom Built High frequency

Inductors, & Chokes

 15va to 60 Kva
Single Phase  1 and 3 Phase
Toroidal
Transformers
 Custom built Assemblies
 Wide CT Range
 UL Listed

Three Phase
Laminations  Lamination Transformers upto 800 KVA
Transformers

25
 FUNCTIONAL DEPARTMENTS

HUMAN RESOURCE DEPARTMENT

The personnel department is managed by the personnel manager. This department controls
the problems of the labour. Managed by Mr. Karthik

OBJECTIVES

 To assess new human resource trends for the improvement of the organization.
 To study about the employees feel about management.
 To learn about the employees relationship with their peers.
 To prepare personnel at all levels to sharpen their knowledge, skill, attitude, abilities,
to accept greater tasks for strengthening the origin.
 To analyze the overall performance of the employees.
 To find out the employee motivational factor.
 To encourage employees to participate in decision making.
 To analyze the overall human resource performance of the company.

Human resource activities can be classified as’

 Recruiting
 Training.
 Compensation.
 Organizational development.

Recruitment and Staffing:

 Human resources (HR) is in charge of recognizing talent requirements within the

organization and managing the whole recruitment process, from sourcing individuals
to conducting interviews and selecting the best match for various job categories.

Employee Onboarding and Offboarding:

 Human resources ensures that new workers have a positive onboarding experience,
which includes orientation, training, and integration into the business culture. They
are also in charge of the offboarding process when employees depart the company.

Training and Development:

 Human resources arrange training programs to improve employees' skills and

knowledge, allowing them to execute their jobs more successfully. This might
encompass both technical training and the development of soft skills.
26
Performance Management:

 HR implements performance appraisal systems and processes to evaluate employee

performance, provide feedback, and identify areas for improvement or recognition.

Employee Relations:

 HR acts as a mediator in resolving conflicts or disputes between employees and works

to maintain a harmonious work environment

Compensation:

 Based on the performance of the employees in the company, the concern provides
compensation with the benefits and services. Salary, allowances, bonus, incentive, PF,
etc., are generally comprised as executive remuneration. They scrutinize the manual
records for allocation of compensation.

Policy statements:

Corporate policy

“Strive for excellence” is the company does and shares

the benefit through the society As well.

Quality policy

Salzer group of company’s main thrust is consistent quality at every stage of process to meet
the requirements of consumers and to satisfy them with delivery right type
of products at right price with competitive and innovative design. The company strives for
continuous improvement at all levels by implementation and maintenance of quality
management system

Employee welfare:

Salzer provides the following welfares to the employees

 Canteen -50% subsidy
 Med claim- group insurance 50 by 50
 First aid-free of cost
 Welfare fund – provided for the employee at low interest rate
 Trust– educational institution med claims facilities

27
Ratio of payment:

The salary and wages ratios are as follows for the employee
 Basic pay – 12%
 Employee state insurance – (Gross) 1.75% for the employer
 Provident fund – 12%
 Employee sate insurance – 45%

Leave

 For workers maximum 15 days is offered as cash leave per year. For staff monthly
one casual leave & 5 days if offered as cash leave per year. If the permanent worker
doing over time for 48 hrs. are offered wage as 1.5 Depending on last year working
days

Welfare amenities:

 The loan for medical purpose is been given immediately and for all purpose. Time
gap between loans should be a minimum of 1 year. For the educational purpose the
company is providing their employee’s children by rewarding to all standard of best
outstanding students.The welfare amenities provided by Salzer are as follows

 Uniform
 Shoes
 Noise control measure
 Lighting
 Exhaust fans
 Rest room

Mr.Karthik is working as Human Resource Manager in Salzer electronics Ltd for 10

year’s and in present. He has good knowledge about allocating the manpower requirements
in different departments. He is one of the main key for the company to run their process without
any shortage of manpower. In this company among 1000 employees are working indifferent
departments.

28
 MARKETING DEPARTMENT

STAGE 1 STAGE 2

 Need (design range and  Getting RFQ

manufacturing range)
 Submit technical data sheet and
 Existing clients commercial terms

 Existing clients applications  CBC

 Presentation  Technical approval and price

negotiation
 Approaching customer
 Sample order

 Sample delivery

 Quality system audit (ISO AND GST)

The Functions of Marketing Department

 Promotion
 Product branding
 Physical Distribution
 Pricing of product
 Analysing marketing information
 Promotion of the product
 Marketing planning
 Selling and Distribution
 Product design and development
 Warehousing and storage
 Buying and Assembling
 Transportation
 Product standardization
 Customer support service
 Product Packaging and labelling

29
 PRODUCTION DEPARTMENT

There are 5 factories in Salzer electronics

 Three phase transformer

 Single phase transformer

 Wire ducts

 wire harness

 load switch breaker

The production process for each factory is explained below

THREE PHASE TRANSFORMER

PRODUCTION PROCESS

1.IQC inspection 6.Varnish

2.Store 7.Routing

3.Winding 8.Final testing

4.Testing 9.Quality control

5.Assembly 10.Dispatching

SINGLE PHASE TRANSORMER

PRODUCTS

1.outdoor transformer 9.Extra large transformer

2.encapsulated CT’s 10.Rectangular CT’s

3.Resin casted CT’s 11.VFD Chokes

4.MCCB 12.PCD inductor

5.Small CT’S 13.HF Chokes

6.Small transformer

7.Medium transformer

8.Large transformer
30
PRODUCTION PROCESS OF VFD CHOKES

1.Enclosure lamination 7.Terminal pin pressing

2.Wire length cutting 8.Visual inspection

3.Sleeve insertion 9.Final inspection

4.Mounting bracket assembly 10.Final testing

5.crimping 11.Quality control

6.Heat shrinking

WIRE DUCTS

PRODUCTION PROCESS

1.Dices 7.Wiring

2.Sizer 8.Cleaning

3.Mixing room 9.Covering

4.Cutting 10.Quality control

5.Printing 11.Dispatching

6.Clamping

WIRE HARNESS

PRODUCTION PROCESS

1.Wirecutting 6.Boot inspection

2.Crimping 7.Final inspection

3.Connector setting 8.Quality control

4.Slew or HST heating

5.Labeling

31
 LOAD SWITCH BREAKER

PRODUCTION PROCESS

1.Material store 8.Covering

2.Base assembly 9.Finish

3.En terminal assembly 10.Contunity testing

4.Addon assembly 11.Visual inspection

5.Screw with terminals 12.Final inspection

6.DC main assembly 13.Packing

7.Accessories assembly

FUNCTIONS OF PRODUCTION DEPARTMENT

 Production and Planning.

 Focuses on manufacturing the products.

 Focuses on purchasing / buying the raw materials and consumables required for the
production.

 Focuses on receiving the incoming raw materials, holding them properly and issuing
them to the user department when there is a need for the materials.

 To keep all the machines ready for production.

 To prevent breakdowns of machines.

 Ensuring Safety of personnel and improving morale of the employees by

implementing rewards and recognition for Attendance, Suggestion Schemes,
Performance, etc.

32
 RESEARCH AND DEVELOPMENT DEPARTMENT

The Research and Development (R&D) department of this company plays a crucial role
in the company's growth, innovation, and competitiveness. Its primary objective is to conduct
research and develop new technologies,related to production systems.It is Managed by Mr.
Praveen Thomas.

Product Development:

The R&D department is responsible for designing and developing new models that meet
market demands and customer requirements. This involves studying market trends,
identifying customer needs, and creating innovative solutions to address specific challenges.

Technology Innovation:

Staying at the forefront of technology is essential in the electronics industry. The R&D
department continuously explores new materials, manufacturing techniques, and automation
processes to improve products efficiency, and reliability.

Cost Optimization:

R&D engineers also focus on finding ways to optimize manufacturing processes and reduce
production costs without compromising product quality. This helps the company maintain a
competitive edge in the market.

Customization and Application Engineering:

The R&D department may work closely with the sales and application engineering teams to
develop customized products solutions for specific customer requirements or challenging
applications.

Future Planning:

The R&D department also participates in long-term planning and strategic decision- making,
identifying areas for growth and investment in emerging markets and technologies

33
 PRODUCTION PLANNING AND CONTROL DEPARTMENT

Planning Department

The Planning Department of this company is a critical organizational unit responsible

for coordinating various aspects of production and operations to ensure smooth and efficient
functioning of the company.

Inventory Management:

The department monitors inventory levels of raw materials, components, and finished goods to
ensure that the company maintains an optimal balance between supply and demand. Effective
inventory management helps prevent stockouts and excess inventory, which can impact costs
and production schedules.

Resource Allocation:

The Planning Department allocates resources such as manpower, machinery, and equipment to
different production tasks based on production schedules and priorities. Efficient resource
allocation is essential for meeting production targets and optimizing utilization.

Scheduling:

The department creates production schedules and timelines, determining when specific pump
models will be manufactured and delivered. This involves coordinating with various teams,
including production, procurement, and logistics, to ensure a seamless flow of operations.

Demand Forecasting:

The Planning Department collaborates with sales and marketing teams to forecast future
demand for their products and based on market trends, customer requirements, and historical
data. Accurate demand forecasting helps in efficient planning and resource allocation.

PRODUCTION PLANNING AND CONTROL DEPARTMENT

This department describes and plans the method production of components and final product
to suite the customer satisfaction. It applies to all planning activities needed for manufacturer
on the receipt of the order acceptance.

34
Procedure

 The superintendent planning shall receive OA (order acknowledgement) along with

worksheet after reviewing with officer (FGI) and GM. It shall consolidate the OA and
shortage of MSL (minimum stock level) switches on daily base with EDP.

 For orders consolidated, one copy of BOM (bill of material) will be prepared
by the superintendent planning with EDP. BOM shall be printed on CSR
(component requisition slip) and given to stores by superintendent planning for
receiving the materials.

 Superintendent planning shall decide the work load to the assembly based on the
delivery schedule and prescribes packing. It shall prepare SA (switches assembly) along
with the processing tag and hands it over to assembly with copy of SA.

 It receives the material for the CRS given from officer stores along with CRS. The
officer stores shall issue components issue components issue slip for
assembly shortages/rejection.

 The superintendent production material co-ordination shall prepare the monthly

requirement list in the first week of the every month.

 The manager production shall prepare once in six months the MSL for components
based on the value and the consumption of the company. The officer shall plan for the
components stock based on the MSL for component.

PROCESS CONTROL

It ensures all activities necessary for the manufacture for the final products which are planned
and controlled in such a way to ensure the satisfaction of the customers. It applies for all
manufacturing operations followed on receipt of order acceptance from sales department

Procedure

 PPC (production planning control) shall carry out planning the manufacture of
components and the final product on receipt of work sheet. Based on the requisition slip
from PPC, production stores shall issue raw materials and components for the
manufacture of components and final product to machine shop assembly tool room
maintenance and screen printing.

35
  Machine shop will convert the raw materials into components required for the
final product with the help of machineries and operators based on the process
given by planning.

 Tool room shall carry out the manufacture and maintenance of tool required for
machine shop, assembly and new components requirements. Maintenance department
shall carry out preventive, break-down and general maintenance for all machines. The
assembly section shall carry out the manufacture for all machines.

 The assembly section shall carry out the manufacture of final products based on CRS
along with materials from planning. By the in-process inspection all manufacturing
activities of machine shop, tool room and assembly are controlled.

 Workers performing the job in machine job, tool room and assembly maintenance,
screen printing shall be trained in line with company training procedure. It shall be the
responsibility of department in-charges to provide house-keeping practices for
good working environment. Screen printing and soldering shall be special process
carried in the manufacturing.

This department ensures consumers satisfaction by reviewing the requirements, capabilities

and the clear definition of agreed requirements. It covers all the activities from the receipt of
an order the consumers and to process the order for standard products and non standard
products

Enquiry

 Sales department will receive enquiry in the form of letters, e-mail, fax etc. All
enquires will be recorded in a separate ledger held by the sales department. Based on
the enquiry, the DM shall check with the catalogue for its feasibility.

Quotations

 If the enquiries received from L&T-ESP, the necessary quotation shall be sent to the
respective branch.If the enquiries received from the customers, the same will be
directed to the concerned branch of the territory and the necessary prices shall be
furnished to the branch office either in the form of letter or form of quotation.

 For contacting sales, fax number, phone, for L&T-ESP available in the sales
department.All the quotation will be prepared by sales assistance? / Executive sales and
approved by D.M, executive sales shall approve the quotation and later ratified by DM.

36
Orders

 L & T orders are downloaded through L & T website by using allotted vender
code password for all branches. Orders shall in the form of customer purchase order,
fax, e-mail and letters and it is recorded in the ledger in sales department. DM will
aggregate the order received as non-standard/special.

 Sales staff shall prepare order acknowledgement for all standard and non-standard
orders with the help of EDP based on feasibility and it will be counter signed by sales
executive or sales assistant and then it will be approved by DM.

Accepting the Order

 The orders are received from customer list in annexure approved by MD/JMD/ED the
order acknowledgement shall be raised. For the orders from L & T, ESP the
necessary OA shall be raised favoring the concerned branch. For the order received
the same shall be directed to the respective branch of L & T-ESP on the covering letter.

 The copy of OA along with the worksheet shall be circulated to FINISHED GOODS
STORES AND PLANNING. In the event that the order received is urgent the OA shall
be marked as “URGENT ORDERS” with the red colored rubber stamp. The delivery
period shall be incorporated in OA through EDP by sales staff.

Dispatches

 Sales assistant on getting the receipt of the packing slip from the dispatch transfers to
the EDP. The transaction will be regularized by accounts department by preparation
of invoice cum delivery challan.

 The packing slip will be retained by dispatch department after the transfer of the data
to EDP. The copies of invoice, way bill covering letter shall be retained by accounts
department and sales department will refer the same on requirement.

Stores Department

 This department ensures that all material is protected against loss during storage and
damage deterioration. It applies to storage of materials in the defined storage area
within the company itself.

Abbreviation
GRN-Goods Received Note, CRS-Company Requisition Slip, CI-Company Issues, RM-Raw
Material Issue, MSL-Minimum Stock Level, and BOM-Bill Of Materials.
37
Procedure

 The officer stores shall receive the bill of material on company requisition slip.Officer
also instructs the stores assistant to collect the material from retrieved rack. Stores
assistant will place ACTAG for every material collected against BOM.

 For the material that are not available at the time removal of CRS the officer stores will
prepare a shortage list.Then the officer hands over the shortage list and the material to
superintendent planning.

Indents

 The officers stores raises indents through electronic process to processing

department based on BOM taking into consideration the minimum stock level and
present value of components. For other material which is required by the department
shall be got from officer stores through a request letter or oral request

Production Planning–Process Flowchart

Receipt of Order Acknowledgement

Consolidation of Order Acknowledgement

Daily Preparation of CRS (Common Requisition Slip)

CRS to Stores for Component Collection

Shortage List Along With Filled CRS to Planning

Assembly Work Order to Assembly

Preparation of Monthly Requirement and Minimum stock Level (MSL)

Follow of Completion of Sales Order

38
 SECRETARIAL DEPARTMENT

The Companies Act, 2013 has considerably enhanced the role and responsibilities of company
secretaries both in employment and in practice. Company secretary is a key managerial person
in a company, responsible to ensure the effective and efficient administration of the company
and certifying the company’s compliance with the provision of the Act.
The Secretarial following enlists the strengthened role of company secretary in
Companies Act, 2013.

Roles and functions of Secretarial department:

According to Section 205 of the Companies Act, 2013 the Company Secretary shall
discharge following functions and duties, this is the first time that the duties of the company
secretary have been specified in the company law:

 To report to the Board about the compliance with the provisions of this Act.
 To ensure that the company complies with the applicable secretarial standards.
 To provide to the directors of the company the guidance they require in discharging
their duties, responsibilities and powers.
 To facilitate the convening of meetings and attend Board, committee and general
meetings and maintain the minutes of these meetings.
 To obtain approvals from the Board, general meeting, the government and such
other authorities as required under the provisions of the Act.
 To assist the Board in the conduct of the affairs of the company.

To assist and advise the Board in ensuring good corporate governance and in complying with
the corporate governance requirements and best practices.

39
 PURCHASE DEPARTMENT

Purchase departments help maintain the financial health of organizations by procuring

goods and services that meet operational needs while providing the highest value. The
procurement policies and procedures they establish ensure that their organizations operate
with integrity in the marketplace.

Purchase departments keep operations moving smoothly by monitoring supply chains

and relieving department heads of tedious tasks such as negotiating contracts with vendors.
The role a purchase department plays in an organization depends on the size of the
organization.

Acquiring goods at the best possible price

 Purchasing departments must continuously evaluate materials based on quality and,

more importantly, on pricing! To maximize profitability, organizations need to procure
goods efficiently.
 For example, buying small quantities from a large vendor is not economically practical.
The procurement team must achieve bulk discounts on these orders and negotiate with
alternate vendors for better pricing.

Procuring Raw Materials for Sustaining operations:

 While procuring goods at the best price, the purchasing department must also maintain
the purchases necessary for sustaining daily operations. From raw materials such as
iron and plastic to machinery, production tools, and even office supplies - they all need
to be procured to keep the business running smoothly.

Compliance with Industry Protocols:

 In addition to sustaining operations, all goods and services procured by the purchasing
department must also be compliant with industry standards and company policies.
 Vendors should ensure that the raw materials are good in quality before delivering large
orders. The procurement department should also establish a specific purchasing policy
that checks quality compliance at every level of the purchase.

40
 ACCOUNTS AND FINANCE DEPARTMENT

Depending on the employee’s level of experience and professional certifications and the
size of the business, the accounting responsibilities listed here may be combined into a single
role or span multiple roles. They could also be outsourced to a third party. This company
follows the Double entry accounting system.

Accounts Payable (AP):

This involves keeping track of all payments and expenditures, including purchase orders
and invoices. Accounts payable maintains records, verifies journal entries and compares
reports from systems to actual balances. Accounts payable also verifies expense reports and
prepares reimbursements to employees. Accounts payable communicates with and pays
vendors by scheduling payments and ensuring all outstanding credit is current.

Accounts Receivable (AR):

This function makes sure the company receives payments for the goods and services it
sells and records these receipts. Billing which includes generating invoices and account
statements is often an accounts receivable responsibility. The accounts receivable
department performs account reconciliations, maintains all files and records and follows up on
any irregularities.

Reporting and Financial Statements:

The accounting team ideally with the help of accounting software is responsible for
generating financial statements that tell the business whether it earned a profit, what it owns
and owes, and whether it has sufficient cash on hand to cover its obligations. These financial
statements include the income statement, the balance sheet and the cash flow statement. Those
statements help the business track its progress against goals, understand what adjustments to
make and build forecasts.

Costing department:

Every business, small or large, public or private, needs strong financial controls. For small,
private businesses, financial controls like splitting up functions within the department to ensure
one person doesn't both approve vendor payments and cut checks to vendors, can protect
against fraud. Plus, by setting up strong financial controls and reporting from the beginning, a
small business is prepared for the increased scrutiny that will come as it grows. Financial
controls are required by law for publicly-traded companies.

41
Tax & Compliance:

Accounting and finance teams make sure the company pays its taxes. These include
corporate income tax, regional taxes, municipal taxes, payroll tax and equity tax (if applicable),
value-added tax and withholding tax.

Functions of Finance Department

 Preparation of Annual budget.

 Advising on financial propriety and regularity of transactions and regulating payments.
 Dealing with central income tax, service tax and sales tax matters.
 Maintenance of accounts, preparation of annual accounts and balance sheet,
presentation of accounts of audit.
 They see all the payment and receivable amount is paid and received on time
 Money transaction for suppliers is through Bank Neft.
 They record all day to day transactions in the company.
 They manage all the cash inflows and outflows of the company.
 They work with managers to prepare the company’s budgets and forecasts and also give
feedback with regards to the financial standing of the company.
 The finance department provides company management with information necessary to
make strategic decisions.
 The industry purchase bulk orders from same parties on different dates. So many bills
pass in different dates here. They reconcile party statement and industry statement.
 Finance department submits the financial statement to the managing director every
month to sustain the good financial position.
 Conducting the internal audit of the office.

42
 SALES DEPARTMENT

A sales department is the direct link between a company’s product or service and its
customers. However, a well-trained sales department does more than making sales. Your sales
staff builds relationships with your customers. Further, a quality salesperson helps identify a
customer’s unique needs and makes sure that those needs are met.

A sales department has several objectives, aside from just making sales. Since your sales
department is often the link between your customers and the product or service your company
offers, there are other necessary functions a sales department must meet:

Customer retention:

Sales team is responsible for retaining customers, a monumentally important task. It

makes sense always to keep your customers happy. This is where your sales team comes in. As
the direct point-of-contact for the business, sales department is building valuable relationships
with customers.

A sales team that follows up with customers and makes sure they are happy with the
product or service you are providing is crucial. Most customers who take their business
elsewhere do so quietly, without informing anyone. So one objective of a sales staff is to make
sure customers remain happy and continue to do business with your company.

Packaging and Labeling:

The department is responsible for selecting appropriate packaging materials and methods to
protect the pumps during transit. They ensure that the packaging is sturdy, secure, and suitable
for the type and size of the pumps being shipped. Additionally, the team labels the packages
with necessary shipping information, barcodes, and handling instructions.

Transport Coordination:

The department liaises with shipping carriers and logistics providers to schedule pickups and
deliveries. They ensure that all necessary shipping documents and customs declarations are
prepared and provided to the carriers.

Track and Trace: The department implements tracking systems to monitor the status of
transport in real-time. This allows the company and customers to track the location and
estimated delivery time of their orders.

Customer Service: The Department may also handle customer inquiries related to shipping,
delivery schedules, and tracking information. They play a role in ensuring positive customer
experiences with timely and accurate deliveries.
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 INFORMATION TECHNOLOGY DEPARTMENT

An organization’s IT department comprises IT experts who manage the organization’s

IT infrastructure and ensure that it runs optimally. In the digitalized business landscape that
most modern businesses find themselves in, an IT department is the backbone of any
organization.

That’s because it is responsible for evaluating and determining the services and
vendors that can provide the organization with the best equipment and service support.
Business growth:

The sales department is one of the most critical sectors of business for growth. Through
relationship-building and keeping customers happy, word-of-mouth recommendations
increase. Prospective clients want to see that you have made other customers happy, and are
all too willing to go to your competitors if there is no evidence that you're doing so.

This is why your sales team can help you grow your business. Through outstanding
customer service, your customers become loyal and sing your praises to others, bringing in new
business. What’s more, a quality sales staff will always be searching for new client leads,
further growing your business.

IT security:

IT security refers to cybersecurity strategies that protect organizational assets from

security threats. That said, one of the key functions of IT security is protecting and processing
vital company information.

One of the ways that this is done is by preventing unauthorized access to company
data and systems that include both information and physical data centers or data stored in the
cloud. IT security goals Include availability, integrity, confidentiality, authenticity,
accountability, non-repudiation, and reliability.

Network administration:

Network administration, in conjunction with Atera’s RMM solutions, deals with

managing, monitoring, maintaining, securing, and servicing an organization’s IT network.
Some of the responsibilities of network administration, enhanced by RMM tools, include:

 providing alternative networks

 setting up emergency power and networking equipment

 collaborating with industry experts to install contingency measures

 acquiring and maintaining contingency measures and equipment

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DATABASE DESIGN

The key to integrate as automatic design is well structure common database. Without a common
database to share information, data must be recreated and reinterpreted at every stage of this
process.The basic function involved in a database system related to the information required by
its users is

 Defining the data

 Inputting the data
 Locating the data
 Communicating the data

While producing report, efficient database tables are joined using the fields contained in the
table to retrieve the necessary information. In database design, several objectives are
considered such as

 Redundancy can be reduced

 Inconsistency can be avoided
 The data can be shared
 Conflicting requirements can be balanced
 Standards can be enforced
 Integrity can be maintained

Usually the centralized data management software package called as database management
system. Within it will be found components, which exist as separate Software packages,
such as acomplex file handler, an information retrieval system, or a comprehensive report
generator. The organization of data in a database aims to achieve three major objectives.

45
 CHAPTER 4

SWOT ANALYSIS

An organization is analyzed using a SWOT analysis, which analyzes the Strengths,

Weaknesses, Opportunities, and Threats that drive the firm. SWOT analysis is a helpful and
simple framework for examining and recording what the organization is good at, aspects that
the business should develop and work on, and ways to increase the likelihood that a choice
will be successful.

STRENGTH

 Salzer electronics Ltd is one of the rare unit in India to produce the good quality
switches, rotary switches, ducts, cables.
 Management is very stable, that forms strong foundation.
 This company got ISO certifications to producing quality product.
 It has well equipped quality control department to inspecting the incoming raw
materials and final products.
 Highly skilled and committed employees.
 Established brand reputation in the electronics industry.
 Strong distribution network.
 Technological expertise in manufacturing electrical components.
 The company prioritizes customer needs and provides tailored solutions, fostering long-
term relationships and repeat business.

WEAKNESS

 Underutilization of resources.
 Less co-ordination between different departments.
 Dependence on a few key suppliers.
 Vulnerability to changes in government regulations.

OPPORTUNITY

 It has opportunity to expand production units because of the demand for their
quality products.
 Set more branches across nation.
 There is growing demand in developing countries for electronics goods like
switches,cables etc.
 Increasing demand for energy-efficient products.
 Strategic partnerships with other technology firms.
46
THREATS

 Increasing raw material cost due to inflation rates.

 Rising number of switches manufacturers in India
 Intense competition from larger multinational corporations.
 Economic downturns impacting consumer spending.
 Rapid technological advancements reducing product life cycles.
 Potential disruptions in the supply chain

PESTEL ANALYSIS

Political:

 Government policies and regulations affecting the electronics industry.

 Trade policies and tariffs impacting international business operations
 The stability of political environments in key markets such as India, the USA, and
Europe affects business operations. Political instability can lead to changes in trade
policies, taxation, and regulatory frameworks, impacting salzer electronics ability to
operate smoothly.

Economic:

 Economic growth rates affecting consumer spending.

 Exchange rates influencing export/import costs.
 Inflation rates impacting production costs.

Social:

 Changing consumer preferences towards sustainable and eco-friendly products.

 Demographic shifts influencing target markets and consumer behavior such as aging
populations in certain regions or increasing urbanization, can impact labour availability
and consumer demand
 Post-COVID-19, there is an increased focus on health and safety.Salzer must ensure
that its products and operations meet stringent health and safety standards to avoid
liabilities and maintain a healthy workforce.

47
Technological:

 Advancements in technology affecting product innovation and manufacturing

processes.
 Rapid obsolescence of products due to technological advancements.
 Continuous investment in R&D is essential for developing new, high-performance
products and improving existing ones.
 Implementing digital technologies for supply chain management, customer
relationship management (CRM), and data analytics can streamline operations,
enhance customer satisfaction, and enable data-driven decision-making.

Environmental:

 Increasing focus on environmental sustainability and regulations.

 Pressure to adopt eco-friendly manufacturing practices.
 There is increasing pressure from governments, consumers, and stakeholders to adopt
sustainable practices. This includes reducing carbon emissions, using renewable
resources, and minimizing waste. Sustainable practices can also enhance brand
reputation and customer loyalty.
 Effective management of industrial waste, including recycling and disposal, is
necessary to comply with environmental regulations and reduce environmental
impact.

Legal:

 Compliance with local and international regulations.

 Intellectual property rights protection.
 Ensuring product quality and safety is vital to avoid legal issues related to product
liability. Implementing robust quality control processes helps in reducing the risk of
recalls and lawsuits.

48
 BCG MATRIX

(BOSTON CONSULTING GROUP)

The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product
portfolio matrix, is a business planning tool used to evaluate the strategic position of a
firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.
It classifies a firm’s product and/or services into a two-by-two matrix. Each quadrant is
classified as low or high performance, depending on the relative market share and market
growth rate.

Salzer Electronics is a company known for its range of electrical products and solutions. Unit
2 of Salzer Electronics focuses on specific product lines.

some of the various products and product lines typically associated with Salzer Electronics
Unit 2

49
Rotary Switches

 Cam Operated Rotary Switches: Used for switching applications in various industries
including industrial automation, control panels, and instrumentation.

 Universal Changeover Switches: These are used for changeover applications where
multiple power sources need to be managed.

Load Break Switches:

 Isolators: Essential for isolating electrical circuits for maintenance and safety
purposes.

 Fuse Combination Units: Combine the functions of a switch and a fuse, providing both
switching capability and overload protection.

Wiring Ducts and Channels:

 PVC Wiring Ducts: Used for organizing and protecting electrical wiring in panels and
enclosures.

 Metallic Wiring Channels: Provide robust protection and routing options for cables
and wires in industrial settings.

Motor Control and Protection Devices:

 Motor Starters: Devices used to start and stop electric motors safely.

 Thermal Overload Relays: Protect motors from overheating and damage due to
overcurrent conditions.

Terminal Blocks:

 DIN Rail Mounted Terminal Blocks: Used for connecting and terminating wires in
control panels and electrical enclosures.

 Barrier Terminal Blocks: Provide a secure barrier between circuits for safety and
organization.

Electronic Accessories:

 Electronic Timers: Used for automation and timing functions in industrial

applications.

 Hour Meters: Track the operating hours of machinery and equipment.

50
Control Panel Accessories:

 Push Buttons and Pilot Lights: Components for operator interface and indication in
control panels.

 Selector Switches: Provide manual control and selection options in electrical systems.

Customized Solutions:

 Salzer Electronics Unit 2 also offers customized solutions tailored to specific

customer requirements in terms of functionality, design, and integration.

MARKET GROWTH RATE AND RELATIVE MARKET SHARE

To place each business unit in the BCG matrix, we need to assess the market growth rate
and relative market share for each unit.

Rotary Switches:

 Market Growth Rate: Generally stable with moderate growth in industrial

automation sectors.

 Relative Market Share: Competitive, with Salzer Electronics holding a significant

share in certain regional markets.

Load Break Switches:

 Market Growth Rate: Modest growth driven by infrastructure projects and industrial
expansion.

 Relative Market Share: Competitive, with established players and opportunities for
growth in emerging markets.

Wiring Ducts and Channels:

 Market Growth Rate: Growing steadily with increasing focus on efficiency and
safety in wiring management.

 Relative Market Share: Strong, particularly in regions with stringent regulatory

standards and high industrial activity.

51
Motor Control and Protection Devices:

 Market Growth Rate: Moderate growth driven by industrial automation trends and
energy efficiency requirements.

 Relative Market Share: Competitive, with established players and opportunities in

aftermarket services and upgrades.

Terminal Blocks:

 Market Growth Rate: Steady growth due to increasing automation and connectivity
requirements in industrial settings.

 Relative Market Share: Strong, with a focus on quality and customization

capabilities.

Electronic Accessories:

 Market Growth Rate: Growing steadily with automation and efficiency

improvements across industries.

 Relative Market Share: Competitive, with opportunities in integrating IoT and smart
technologies.

Control Panel Accessories:

 Market Growth Rate: Moderate growth driven by industrial modernization and

automation trends.

 Relative Market Share: Strong, with established presence in key markets and
opportunities in customization and innovation.

Customized Solutions:

 Market Growth Rate: Variable depending on industry-specific demands and

technological advancements.

 Relative Market Share: Niche but significant in high-value sectors requiring

specialized solutions.

52
 BCG MATRIX FOR SALZER ELECTRONICS LIMITED

Star (High Market Growth, High Market Share)

Stars are products with high growth prospects and significant market share. They typically
require heavy investment to maintain their growth trajectory.

Product Line in Star Position:

Electronic Timers and Hour Meters

 Description: Used for automation and monitoring applications in industrial processes.

 Reasoning: These products are experiencing growing demand due to advancements in
automation and IoT integration. They have a strong market share in a rapidly expanding
market segment, indicating high growth potential.

Question Mark (High Market Growth, Low Market Share)

Question marks (or problem children) are products with high growth potential but currently
low market share. They require strategic investment to increase market presence.

Product Line in Question Mark Position:

Customized Solutions

 Description:Tailored solutions to meet specific customer requirements across various

industrial applications.
 Reasoning: While there is potential for growth in niche markets and high-value sectors,
these solutions may currently have a limited market share. Strategic investment and
market development efforts could help capitalize on their growth potential.

Cash Cow (Low Market Growth, High Market Share)

Cash cows are products with low growth rates but dominate a high market share. They generate
substantial cash flow that can be reinvested into other products.

Product Line in Cash Cow Position:

Wiring Ducts and Channels

 Description: PVC and metallic wiring ducts for organizing and protecting electrical
wiring.
 Reasoning: These products have a stable and established market position with a
significant share in their respective markets. While growth may be moderate, they
provide consistent revenue and profitability.

53
Dog (Low Market Growth, Low Market Share)
Dogs are products with low growth potential and a small market share. They may not generate
significant profits and may require careful consideration regarding their future.

Product Line in Dog Position:

Control Panel Accessories (e.g., Push Buttons, Pilot Lights)

 Description: Components for operator interface and control in industrial environments.

 Reasoning: These products may face mature markets with limited growth opportunities.
They have a stable but potentially saturated market share, requiring strategic decisions
on investment and portfolio management.

FINANCIAL HIGHLIGHTS

REVENUE BREAKUP

BUSINESS VERTICALS GEOGRAPHICAL

54
 CHAPTER 5

FINDINGS, SUGGESTION, CONCLUSION

FINDINGS

 Strength of SALZER is its Brand Name.

 SALZER is willing to take up any challenges customize project and willing to
successfully implement it.
 Advertisement costs are too less because they manufacture the products based on the
orders.
 SALZER ELECTRONICS has ISO, KEMA, CE, UL and VDE certifications.
 Quality assurance department is maintaining the quality of the product & it
has become basis of competition with other companies.
 Company is ecofriendly; they recycle the waste water and reuse the same water for
their daily use like washing and gardening.
 They have well integrated SAP and use data base such as ORACLE or that co-
ordinate and connects various information of different departments, hence it provides
ready information to the top level management to take immediate decisions.

SUGGESTION

 Manufacturing cost to be lowered by improving productivity.

 An extensive & effective marketing strategy needs to be carried out by the company.
 Employee satisfaction & retention of manpower should be checked & ensured.
 Company can encourage more women employees.
 Company can provide more employee benefits.
 Provide sign boards within & outside the company premises to facilitate easy
identification of the department.
 Can improve the infrastructure of training & development center in order to
provide better environment for the learners & trainees.

55
CONCLUSION

 Salzer Electronics Limited is situated in good location, with an excellent

infrastructure. In this competitive world, it is very important for every student to gain
a practical knowledge about the organization. This internship training has given a
view about the technical, theoretical and practical working of an organization.

 I had great time with this company, because I learned number of things about the
management and learned how they are maintaining the productions, how they are
controlling all departments, order maintenance, sales, functions of human resource
management, workers and staffs relationships. That was very useful to improve my
management knowledge.

 I conclude by thanking M/s Salzer Electronics Limited permitting me to carry out this
training successfully in their organization. I am also very thankful to my guide and
staffs who gave me a great support to complete the training successfully.

56
 REFERENCES/BIBLIOGRAPHY

SALZER ELECTRONICS LIMITED (SALZER ELECTRONICS LIMITED) INDEX:

https://www.salzerelectonics.net/

SALZER ELECTRONICS LIMITED (SALZER ELECTRONICS LIMITED)

ABOUT:

https://www.salzerelectonics.net/about-us.htm

SALZER ELECTRONICS LIMITED (SALZER ELECTRONICS LIMITED)

PRODUCTS:

https://www.salzerelectonics.net/products.htm

57