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Measuring IMC Effectiveness

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Abhishek Jha
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31 views7 pages

Measuring IMC Effectiveness

Uploaded by

Abhishek Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IMC

Presentation
TOOLS LIKE ROI, BRAND AWARENESS,
AND ANALYTICS

Submitted By:
Gaurav Pandey
Koshlendra singh khinchi
Abhishek Jha
Measuring IMC
Effectiveness
Measuring IMC effectiveness is crucial for maximizing return on
investment. By understanding the impact of your marketing efforts, you
can refine your strategy and achieve your marketing objectives.
Return on Investment (ROI)
Calculate ROI Track Key Metrics
1 2
Determine the cost of your Monitor sales, leads,
marketing campaign and website traffic, and
the revenue generated from conversions to assess
it. campaign performance.

Analyze and Optimize Benchmarking


3 4
Identify areas for Compare your ROI to
improvement based on ROI industry averages and
data and adjust your competitors to gauge your
strategy accordingly. performance.
Brand Awareness
Measure Brand Mentions Monitor Social Media Conduct Surveys and Focus
Engagement Groups
Track media coverage, social media
mentions, and online reviews to gauge Analyze likes, shares, comments, and Gather feedback from target audiences
brand visibility. followers to understand audience to assess brand recognition and
interaction. perception.
Web Analytics
Website Traffic
Analyze website visits, page views, and bounce rate to
understand audience engagement.

User Behavior
Track user interactions, including clicks, scrolls, and time
spent on pages to identify areas for improvement.

Conversion Rates
Measure the effectiveness of calls to action by tracking
conversions, such as form submissions or purchases.
Social Media Metrics
Metric Description Example

Reach Number of people 10,000 impressions


who saw your
content.

Engagement Interactions like 500 likes, 100


likes, comments, comments
shares.

Click-Through Rate Percentage of 5% CTR on a


(CTR) people who clicked sponsored post
on your links.
Conclusion and Key
Takeaways
Measuring IMC effectiveness provides valuable insights for optimizing
marketing strategies. By analyzing key metrics like ROI, brand awareness,
and web analytics, you can make data-driven decisions to improve
campaign performance and achieve your marketing goals.

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