Boadicea Aseka
Boadicea Aseka
P. Box. 2392
KITALE.
DEPARTMENT
ADMISSION NUMBER:29280/22
Signature:………………………………………………….
Date:……………………………………………………….
Signature:…………………………………………………..
Date:………………………………………………………
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DEDICATION
I dedicate this Business Plan to my Mother Mrs.Christabel Opayi and guardians Mr and Mrs
Wycliffe Ongola for the encouragement, spiritual nourishment and financial support they offered
in all my undertakings during the course work. Special dedication goes to my friends for their
moral support, emotional and spiritual support just to mention but a few.
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ACKNOWLEDGEMENT
I acknowledge with abundant thanks to the support and assistance I got from my parents and all
the relatives. Special thanks goes to my lecturer and supervisor for imparting managerial skills in
me during moderation of this project.
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Contents
DECLARATION..........................................................................................................................................i
DEDICATION............................................................................................................................................ii
ACKNOWLEDGEMENT..........................................................................................................................iii
CHAPTER ONE..........................................................................................................................................1
EXECUTIVE SUMMARY........................................................................................................................1
1.1 BUSINESS DESCRIPTION..................................................................................................................1
1.2 MARKETING PLAN............................................................................................................................1
1.3 ORGANIZATION AND MARKETING PLAN...................................................................................1
1.4 PRODUCTION / OPERATIONAL PLAN...........................................................................................2
1.5 FINANCIAL PLAN..............................................................................................................................2
CHAPTER TWO.........................................................................................................................................3
2.0 BUSINESS DESCRIPTION..................................................................................................................3
2.1 LOCATION AND ADDRESS..............................................................................................................3
2.2 FORM OF OWNERSHIP......................................................................................................................4
2.3 TYPE OF BUSINESS...........................................................................................................................4
2.4 PRODUCTION AND SERVICE..........................................................................................................5
2.5 JUSTIFICATION OF OPPORTUNITIES.............................................................................................5
2.5 JUSTIFICATION OPPORTUNITY......................................................................................................5
2.6 INDUSTRY...........................................................................................................................................6
2.6.1 significant of the industry...................................................................................................................6
2.6.2 Industry Size.......................................................................................................................................6
2.6.3 Future of the Industry.........................................................................................................................6
CHAPTER THREE.....................................................................................................................................7
3.0 MARKETING PLAN............................................................................................................................7
3.1 CUSTOMERS.......................................................................................................................................7
3.2 MARKET SHARE................................................................................................................................7
3.3 COMPETITION....................................................................................................................................8
3.4 ADVERTISEMENT AND SALES PROMOTION.............................................................................10
3.7 DISRIBUTION STRATEGY..............................................................................................................11
3.7.1 Problems likely to be encountered during distribution......................................................................11
CHAPTER FOUR.....................................................................................................................................12
4.0 ORGANISATIONAL AND MANAGEMENT PLAN........................................................................12
4.1FRIENDS HARDWARE ORGANISATION STRUCTURE...............................................................12
4.2 EMPLOYEES.....................................................................................................................................12
4.2.2 SUPERVISORS...............................................................................................................................13
4.5 REMUNERATION AND INCENTIVES............................................................................................15
4.5.1 Fair remuneration.............................................................................................................................15
4.5.1 INCENTIVES...................................................................................................................................16
4.6 LEGAL REQUIREMENTS................................................................................................................16
4.6.1 License and permits..........................................................................................................................16
4.6.2 By laws the hardware will comply with the following by laws.........................................................16
4.6.3 Employment Act Cap 226.................................................................................................................16
4.6.4 Trade description Act Cap 505.........................................................................................................17
4.7 SUPPORT SERVICES........................................................................................................................17
CHAPTER FIVE.......................................................................................................................................18
5.0 PRODUCTION/ OPERATIONAL PLAN..........................................................................................18
5.2 REPAIR AND MAINTENANCE.......................................................................................................19
5.3 PRODUCTION STRATEGIES...........................................................................................................19
At the end of each year, the hardware will organize stock taking week to track of its record of stock and
to efficiently utilize the supplies of stock..................................................................................................20
5.4 LABOR AND SKILL REQUIRED..................................................................................................20
5.5 PRODUCTION PROCESS.................................................................................................................21
5.6 GOVERNMENT REGULATIONS AFFECTING THE BUSINESS..................................................22
CHAPTER SIX.........................................................................................................................................23
6.0 FINANCIAL PLAN............................................................................................................................23
6.1 PRE OPERATIONAL COST ESTIMATES.......................................................................................23
6.2 WORKING CAPITAL........................................................................................................................24
CHAPTER ONE
EXECUTIVE SUMMARY
The business will ensure that it adheres to all the requirement and services to all customers.
It should also offer good moderation in process of the commodities being sold.
The business intends to obtain revenue and profit by servicing its customers not only with
needed hardware but also with advise in the use of any product itself the company will sell its
product in the local market because will shall offer free advice on the use of all our product
and will also furnish a full refund warrant.
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3
CHAPTER TWO
4
Elgon traveler’s
Police station
hotel
Friend’s hardware
To Safaricom house
5
Start up business require few laborers as opposed to expansion type hence it saves on
labor cost
2.6 INDUSTRY
FRIEND’s hardware stock falls under construction industry
CHAPTER THREE
3.1 CUSTOMERS
The business customers include consultancy firms like Opondo consultancy firm, abuto
consultancy firm some of which have projects in Kitale. Other customers include: bridges tone
construction firm, which hire machine for their construction projects and other Individual
engineers who lack building items and know they can find them in the hardware. The customers
do value the fair prices of the products and services in the hardware. They do value the variety of
commodities that they might choose from the hardware.
Enterprise No of customers
Friends hardware Holdings 80
3.3 COMPETITION
Friend’s hardware Holdings has three major competitors namely
Elgon hardware Holdings
Five star hardware Holdings
Badhri hardware Holdings
Badhri hardware Holdings has been operating in the last two years, five star hardware has been
operating for the last one year and Elgon has been operating for the past four years
Strength and weakness of each competitor
Elgon hardware Holdings
The hardware has an advantage since it has been operating for many years. During those years, it
has been able to capture a lot of customers in the area. Its only weakness is that it has been
overpricing some of the products they stock.
Badhri hardware Holdings
Badhri hardware Holdings has an advantage of size since it is quite large and stocks a wide
variety of commodities. Its only weakness has been; since its operation, it has never done much
in marketing their products i.e. advertisement or offering any discounts.
Five star hardware Holdings
Since its operation, it has been able to capture a large market share, its only weakness is that it
has not been restocking its products when finished hence their customers have been lacking the
products they require.
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competition
Friends
Elgon
Five star
Badhri
Competitive analysis
Criteria Elgon Badhri Five star Friends Average
Product 5 4 4 4 4.25
quality
Pricing 2 5 3 5 3.75
packaging 4 4 2 3 3.25
Accessibility 5 4 3 4 4
Customer 4 3 2 4 3.5
care
Total 24 23 20 22
Key
0-5 possible score
1. Poor 2. Fair 3. Good
4. Very good 5. Excellent
In view of the competitive analysis, the competitive advantage that Friends hardware has include
10
Pricing advantage this is due to fair pricing of its commodities customer care efficiency. It’s
efficient in serving attending to customers.
Paints 95
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CHAPTER FOUR
manager
supervisor
technician
4.2 EMPLOYEES
4.2.1 Manager
The manager of the proposed enterprise will be the sole proprietor Jepkemboi Carren.
Duties and responsibilities
Makes all decisions concerning the business operations plans and coordinates business activities
Staffing of employees in the hardware
Making sure that the business accounts are accurate
Pay the salaries of the employees
Evaluate the overall performance of the employees and the business at regular intervals
Set goals to be achieved by the business
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QUALIFICATION
Diploma in business administration
Provide capital for the business activities
4.2.2 SUPERVISORS
DUTIES AND RESPONSIBILITY
Coordinates activities of the business
Assists in implementing the plans of the business collect daily sales money and the cash
Supervise the workers daily
Qualification
Should have a diploma in building and construction or diploma in civil engineering
Should have at least two years working experience
Should be computer literate
4.2.3 Technicians
Friend’s hardware Holdings will employ three technicians
Duties and responsibilities
Attending offering services to customer on the counter
Arranging the goods to be stocked by the business selling the business name to consumer
s by having good relations with the consumers.
Qualification
Should have at least a certificate in building or civil engineering or have done technician
course
Should have good communication skills
Should have at least two years working experience
4.2.4 Security guard
Duties and responsibilities
Ensuring security of the business premises
Protect customer vehicles.
Qualification
Must have completed secondary education
Must have at least two years working experience with a security firm
Must always be alert and in the move
4.2.5 Cleaner
Duties and responsibilities
Cleaning the floor of the business premises daily wiping the external window of the
business premises
Wiping dust on the products counter and shelves
Qualification
Should be an expert cleaner
Should have worked as a cleaner somewhere before
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Should be a person who values hygiene
4.2.6 Accounts clerk
Duties and responsibilities
Keeps all the records of account
Provides receipt for goods bought by customers
Prepare budget for the items supplied to the hardware
Qualification
Should have CPA II
Should have at least one year working experience
4.2.7 Office assistant
Duties and responsibilities
Prepare the daily work schedule for the manager
Receive and make call for the manager.
Qualification
Should have a diploma in secretarial studies
Should be fast and efficient in typing
Should be computer literate
4.2.8 Holdings keeping
Duties and responsibilities
Keeping records of goods stocked
Arranges goods in Holdings
Keeping records of goods coming in and going out of the Holdings
Qualification
Should have a mean grade of a c plain in KCSE
Should have a diploma in stocking
Should have a one year working experience
4.3 RECRUITMENT
The policy of Friends hardware Holdings is to employ hardworking and motivated staff so as to
lure more customer to the Holdings
Invitation of applications
This will be done though advertisement in the media newspaper and posters
Short listing
The application after being received will be critic ally analyzed
These who qualify will be short listed and called for interviews through mails and phone
Interview
Applicants who were called for interviewing will be interviewed by the manager
Selection
After the interview successful candidates will be selected and appointed
Training
Employees selected will have to be trained n offering quality services to customers and change in
technology
The mode of training is going to be tutorial by experienced persons
The other mode will be to allow employment to attend to seminars and apprenticeship
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4.4 STAFF PROMOTION
Employees will be promoted due to following reasons
Working experience i.e. workers who have worked for long known to handle work better than
inexperience personnel
The worker has to possess leadership qualities
He should have good communication skills
Hardware’s hardworking personnel will be promoted since he will contribute positively to the
growth of the hardware
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4.5.1 INCENTIVES
The hardware will offer both group and individual incentives
Group based incentives include
Transport will offer transport to and from the work place t shirts
The business will offer two T shirts one blue one black, each employee’s T-shirt will have the
logo and name of the business.
Tours the hardware will offer business tours to its employees once in a year.
Individuals based incentives
Awards: Awarding the best employee of the year he or she will be awarded a cheque of ksh
20000
4.6.2 By laws the hardware will comply with the following by laws
Regulations of wages and contribution for employment act 229
This is a statute that states that working hours consist of not more than 52 hours spread over six
days of the week
No persons under the age of 16 years be require to work more than 6hours a day.
Every employee shall be entitled to one whole rest day per week
This cap safeguards the employee against unfair treatment
17
This cap protects the employee against ill treatment.
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CHAPTER FIVE
19
5.2 REPAIR AND MAINTENANCE
Machines in the hardware are going to undergo servicing after every one month. Electrical and
other machines which are broken are going to be undertaken to the manufacturer or distributers
or dealers for repair
Electrical Holdings recommended by the hardware for electrical equipment is stima electrical
owned by an experienced expert and electrician
Very old machines will be sold
Depreciation schedule of assets Dep 10%
Item Initial DURATION Depreciation 1 year Net Year2 Year 3
description value OF USEFUL (PA) net value depreci
SERVCE value ation
Vehicle 400000 10 40000 360000 36000 324000 32400 291600
Computer 25000 5 2500 22500 2250 20250 2025 18225
Concrete 20000 8 2000 1800 1800 16200 1620 14580
mixer
Mobile 10000 3 1000 9000 900 8100 810 7290
scaffolds
Poker 30000 8 3000 27000 2700 24300 2430 21870
vibrator
Wheel 5000 10 500 4500 450 4050 405 3645
barrow
Furniture 100000 15 10000 90000 9000 81000 8100 72000
Total 5005000 68000 513000 53100 477900 44790 430110
Crown 20 95 1900
Galaxy 20 85 1700
20
Roofing sheet Dumu zas 10 700 7000
Y bars
(Y10,Y12,Y120 15 300 4500
Louvered window
glass
15 70 1050
Total 107200
Supplies are required to obtained directly from manufacturing firms e.g. wholesale prices
Crown paint –crown Paint Company
Blue Triangle Company –blue triangle Cement Company
Supplies ordered are to be recorded in records of stock books of hardware
At the end of each year, the hardware will organize stock taking
week to track of its record of stock and to efficiently utilize the supplies of stock
5.5.1 Manufacturing
Manufacturing is the process of changing raw materials into finished gods. This is done in manufacturing
firms/ companies like Dura coat Paint Company limited
Manufacturing company gets order for the supply of their finished products which they sell at whole
sale price
5.5.2 Transportation
22
This is the distribution of the finished products to the wholesaler/ retailer i.e. in this case, Buyanzi
hardware Holdings transportation is mainly through vans and pick-ups or Lorries
Transportation medium used should ensure commodities reach in good conditions and at the required
time.
5.5.3 Stocking
When transporting finished products in form of supply, they are unpacked when they reach the
Holdings. They are then arranged neatly on the shelves to attract the consumers.
5.5.4 Selling
After stocking the commodities in the hardware, the consumers will demand for the commodities that
they require, the hardware attendants will come in and serve them with whatever commodities they
need and pay for them at the counter. The consumers will be given a receipt for the product they have
bought.
CHAPTER SIX
24
Power installation 1500
Miscellaneous 1500
Total 18500
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6.3 CASH FLOW STATEMENT
particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
BEG CASH
BALANCE 568500 676500 776700 889100 1002000 1103900 1216800 1103900 1474200 1596700 1738900 DEC 14271000
CASH FLOW 232000 1884400
CASH SALE 100000 210000 212000 214000 216000 220000 224000 226000 230000 23400 2558000
DEBT COLLECTION 2000 2000 5000 5000 10000 10000 240000 44000
120
LOAN 000 10000 120000
TOTAL CASH
INFLOW 220000 210000 212000 214000 216000 222000 226000 231000 23500 24200 244000 2722000
TOTAL CASH 1,103,10
AVAILABLE 788500 886500 988500 0 1218000 1325900 1442800 1575300 1709200 1837700 1982000 250000 16993000
CASH OUT FLOW 2134400
RENT 5000 5000 500 5000 5000 5000 5000 5000 5000 5000 5000 60000
SALARIES/WAGES 78000 78000 78000 78000 78000 78000 78000 78000 78000 78000 78000 5000 936000
ELECTRICITY BILL 1500 1500 1500 1500 1000 1600 1000 1400 1000 1200 1000 78000 14800
LICENSE 2000 1100 2000
ADVERTISEMENT 2000 2000 2000 8000
SALES
PROMOTION 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
LOAN EQUIPMENT 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 2000 120000
LOAN INTEREST 10000 10000 1000 1000 1000 1000 1000 1000 1000 1000 1000 10000 12000
PURCHASES 10000 10000 15000 10000 15000 1000 72000
WATER BILL 1500 1500 1300 1300 1300 1000 1000 1200 1000 1100 1000 1200 14300
MISCELLANEOUS 1000 800 800 800 800 500 500 500 5000 500 500 1100 8200
TOTAL CASH
OUTFLOW 112000 109800 996600 101100 114100 109100 985000 101100 113500 98800 985000 1000 1271300
NET CASH FLOW 676500 776700 889100 1002000 1103900 1246800 1344300 1474200 1595700 1738900 1884400 113200 15721700
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6.4 PROFORMA INCOME STATEMENT
Details 31st December 2018 31st Dec 2019
Less cost of
sales
Expenses
28
Miscellaneous 68000 9800 9200 1125190
Fixed assets
Current assets
900000 1400000 1500000
Cash at bank
30000 100000 500000
Cash at hand
107000 80000 110000
Stock
44000 20000 45000
Debtors
1081200 16000000 2155000
Total current assets
1612200 2077000 2585110
Total assets
Liabilities
438580 366384 780429.60
Capital
1138620 167516 1764680.40
Add net profit
Loans
1577200 2037900 2545110
Total term liabilities
Current liabilities
35000 40000 40000
29
Creditors 35000 40000 40000
Total liabilities
Fixed cost
Rent 60000
deprecation 68000
license 2000
purchases 8000
advertisement 24000
sales
31