Unit Test 3A
Unit Test 3A
1 Read the article below. The purpose of physical labour that works up a sweat. Medical opinion also
the article is … . appears to favour a reduced use of deodorant and antiperspirant,
stating that our fear of being social outcasts is far greater than
a to explain why it’s important to use
the problem of sweating itself. One doctor reported that a very
deodorant small percentage of the population suffered from excessive
b to describe a particularly effective sweating. The rest of us could simply wash a couple of times a
deodorant day. There have also been concerns that the aluminium content
of antiperspirants might contribute to cases of cancer or
c to describe the role of advertising in the
dementia, although no evidence has been found to prove this.
growth of deodorants
d to explain why deodorants are bad for our Some of us may follow the doctor’s advice, and stop using
health deodorants and antiperspirants so often. Sweat, after all, is a
e to illustrate how an advertising campaign normal bodily function designed to reduce body temperature.
Others may feel reassured by applying these products regularly.
can offend customers
But whatever our opinion, we must agree that antiperspirant’s
surprising history is an example of the power of advertising.
In American society today, using deodorant or antiperspirant is
considered the norm. Americans spend more than $2 billion each 1 point for a correct answer 1
year on deodorants and antiperspirants. The thought of smelling
of sweat or of showing damp patches under your arms is
2 Read the article again. Are the
considered to be embarrassing by many. But when Edna
statements below true (T), false (F), or
Murphey, an ambitious young high school student from
Cincinnati, introduced one of the first ever antiperspirants, known not stated (NS)?
as Odorono, to the American public in 1910, interest in the 1 The market for deodorants and
product was either indifferent or hostile. Although she branded it antiperspirants is now worth billions of
as an effective sweat barrier which could prevent sweat for up to dollars. ______
three days, people responded by saying that they didn’t believe
underarm sweat to be a problem. Furthermore, early 20th century 2 Odorono was an instant success when it
society considered the discussion of such a personal matter first came out. ______
inappropriate. 3 In 1910, people disapproved of talking
about body odour in public. ______
Things changed, however, when Murphey enlisted the help of
James Young, a junior copywriter at the advertising agency 4 James Young was a highly successful
J. Walter Thompson. Using advertising slogans which advertising executive. ______
manipulated the public into believing that female underarm sweat 5 The early adverts made women feel more
was socially unacceptable and would put off potential suitors, confident about their bodies. ______
interest in Odorono began to pick up. The company capitalized
6 Young’s advertising campaign was a great
on its market’s new insecurities and the slogans became more
and more blatant. A 1919 advertisement for Odorono told readers success. ______
‘You can’t be charming unless you’re free from underarm 7 Some people say that we don’t need to
perspiration.’ use deodorants because we all wash more
regularly. ______
The company’s new marketing approach paid off, and its sales
soared, shooting up by 112% in one year alone. Odorono and 8 Antiperspirants have been demonstrated
other similar products had found a permanent place in chemists to cause cancer. ______
all over America. In time, men too responded to the hype and by 9 Antiperspirants help to lower our body
the 1970s the number of deodorants and antiperspirants on sale temperature. ______
had risen dramatically. Today, advertising continues to play on
our anxieties about body odour and reports state that deodorants
1 point for each correct answer 9
and antiperspirants have grown into an $18 billion industry.
There is, however, a growing number of individuals who believe 3 Circle the correct form a, b, or c.
that using underarm deodorants is unnecessary and potentially
harmful. Its advocates claim that we do not need to apply them 1 It’s hard … in all this noise.
every day, as most people in the USA no longer do the type of
a concentrating b concentrate c to
concentrate
2 My mother encouraged me … for medical
school.
a applying b to apply c to applying
3 The kids were frightened … there alone.
a to go b going c go
4 He refused … his share of the work. 1 point for each correct answer 10
a doing b to do c to doing
5 You shouldn’t let her … to you like that.
a speak b to speak c speaking
6 The three men arranged … later.
a to meet b meeting c meet
7 He keeps … mistakes. Is he ill?
a make b to make c making
8 He says he was forced into … the crime.
a commit b to commit c committing
9 This error will mean … the work all over
again.
a start b to start c starting
10 I’m looking forward … with you.
a work b to work c to working
5 For each sentence, put a tick () or was a relief to see them gradually pick up /
correct the verb form. soar later in the day.
1 They had better resolving the dispute 3 Petrol prices have fallen after rising last
soon. month. Why do you think they fluctuate /
____________________________________ soar so much?
2 Don’t forget to post the letter.
____________________________________
3 Piotr is used work with the public.
____________________________________
4 Brown confessed that he had stolen the
rings.
____________________________________
5 He apologized for be late.
____________________________________
6 The boss made Leon to pay his own travel
expenses.
____________________________________
7 They’d rather rest before continue the
journey.
____________________________________
8 He begged her not to leave him.
____________________________________
4 If consumer spending soars / collapses stand ______ due to the financial scandal.
again, the shops will be hit really hard. 5 TV programmes are so dumbed ______
5 More people are moving abroad to work. nowadays. They must think we’re all
The number of people migrating has idiots!
soared / plunged over the last five years. 6 You’re being very noisy. Quieten ______ a
6 Credit card fraud is on the increase. little!
Reported cases shot up / plunged by 20% 7 When we bought the house, it needed a
last year. lot of work, but we’ve finally finished
doing it ______ .
1 point for each correct answer 6
8 I need to top up my mobile. I’ve used 4 We need someone with fresh ideas who
______ all my credit. can touch base / think outside the box.
9 The long hours and lack of sleep wore him 5 Karen, Mike’s just got back from holiday
______ after a while. so can you bring him up to speed / drill
down with what’s been happening while
10 When I switch on my computer, it takes
he’s been away?
ages to
boot ______ .
6 OK, I’ll call you tomorrow to touch base / 7 He’s so difficult to pin down and always
bring something to the table and to make refuses to give you a straight answer.
sure everything is going OK. ____________________________________
7 We don’t have time to train anyone so we ____________________________________
need to hire someone who can hit the
ground running / give us a heads-up.
8 Jack, I just wanted to give you a heads-
up / be on your radar about the meeting
tomorrow. It looks like the IT manager is
being fired.