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Quiz On Product Lifecycle

Business Studies Year 9

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joanchoong6
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17 views3 pages

Quiz On Product Lifecycle

Business Studies Year 9

Uploaded by

joanchoong6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Quiz

1) What is the role of marketing in an organisation?

2) What is the importance of the Unique Selling Point (USP) of your product??

3) What are the differences that exist between consumer products and consumer services?
Give an example for each category.

4) List 3 stages of a hair shampoo product lifecycle before the product reaches the Decline
stage.

5) List two benefits of using the Product lifecycle graph for a Marketing department managers who
is making a Marketing plan for an organisation which sells household items.

6), Give an example of a medium term objective of an organisation which sells toys to
children.
7) Draw the product lifecycle graph for a normal toy made of an environmentally-friendly
material . Use the information here.

Year 1 Product launch


Year 2 Product growth
Year 5 Maturity
Year 6 Decline

The highest sales revenue for this toy was US 2,5 million dollars in Year 4, but the sales was
only US 1.3 million dollars in Year 6

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