Sales Message Script

THE OPEN

Hey [Client Name]? It’s [Sales Rep] Coach Shannon with [Facility] PowHERful. You signed up for
our [Name of Program] on Facebook. How’s it going?

[Client Name]- “Good” etc…

Great! I’m the owner and one of the transformation coaches here at our gym in Houston Texas.

I’m not going to take a bunch of your time, as I have a lot of applications to get through today,
and value your time as I know it’s important.

I do want to check in and see what motivated you to sign up for this program. Are you trying to
lose weight, burn belly fat, tone up, or all 3?

[Client Name]- “All 3” or “belly fat” etc

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep] - Losing belly fat is a awesome goal, we have helped 100’s of women do exactly
that, I can see why this would be important to you and appreciate you sharing this with me,
[discovery]

[DISCOVERY]

What’s your current age?

What’s your current height?
What’s your [current weight]?
What is your [goal weight]?
Do you want to increase size or muscle tone?

[Client Name] – Im 35, 5’7, 200lbs, I want to weigh 135lbs and increase my butt and breast size

[Sales Rep] Where in your body would you like to see more definition or the most improvement?

[client] – I would like [Goal] - to get rid of my belly fat

Okay, so we’re looking to (restate the goal or goals) [Goal] or [Goals]_. Is that correct?

[client] – yes or no,

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep] - This is a great [goal]... it’s absolutely worth fighting for. Just to make sure you get
the right attention; I want to get a feel for your training skill level. When was the last time you
trained consistently, 3-4 times per week, for more than 6 months consecutively?

[client] – never, or currently, etc

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[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Clarify Pain Point] ( (Based on goal focus on specifics) The goal is to get the client to understand why
they contacted you and associate their target area as a major pain they wont removed and you will
position the pitch / solution towards that specific goal / pain point

[Sales Rep] - Where do you carry most of your fat? The front, back, or the side?

[Client Name] – Front lower belly

[Sales Rep] - Great - Now is it enough to pinch or is it enough to grab a handful?

[Client Name] – It’s a handful

[Sales Rep] This is great info. Now would you say it’s (estimate how many inches based off
size they provided) 3 to 5 inches that you are able to grab/pinch in your hand?

[Client Name] – Yeah that sounds right

[Sales Rep] Okay, so the [goal] belly is (repeat the location they provided is where most of your fat
is and where you have been struggling the most?

[Client Name] – Yes definitely nothing I do seems to work

[Sales Rep] - How long have you been struggling with this [goal] belly fat? (fat is still in their hand)

[Client Name] – 3-5 years

[Sales Rep] What has stopped you from being able to achieve this [goal] since it is what you
want?

[Client Name] – Good question, I just cant stay consistent

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep] - What is that one thing that you are struggling with the most? Is it (motivation,
nutrition, not know what to do, accountability, Support?)

[client name] – I don’t know really I guess a little of everything, or motivation, or I don’t know how to
train, etc

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
 Sales Message Script
point

[PITCH]

[Sales Rep] - Awesome [Client Name]. That makes you just like the women who best fit this
program. So, this is what we’re going to do.

Right now, you’re [Current Weight] and you want to get to [Goal Weight]. Since we’ve helped
over 1,000 Women just like you accomplish their health goals, and given the fact of where
you’re at now, I can tell you that we can help you to Lose 15-30 lbs in 6 Weeks. Would you be
okay with that?

Is it still a reasonable goal, like you’re not going to be upset about that?

[client name] - “Heck no!”

[Sales Rep] - Mind if I tell you how we’re going to make this happen for you?

[client name] - “Sure go ahead!”

[PITCH]

[Sales Rep] - So, here’s how we’re going to get you from _[Current Weight]_ to _[Goal Weight]_
and burn the [goal] belly fat that’s located _[Location from Discovery]_.

We have a three-pillar approach to how we do body transformations and design your program.

It’s Fitness, Nutrition, & Accountability and unfortunately, most of the programs that are out there
will focus on just one thing... for instance... Jenny Craig / Weight Watchers.

Jenny Craig / Weight Watchers will give you a diet, but it doesn’t cover Fitness or Accountability.

Or you sign up for a gym membership, they don’t give you anything, and the only accountability
they provide is when they call you for your credit card for your gym payment. No diet, nothing.
Right?

See, someone is always missing something and that’s why we’re so successful is because we
have all three and when you have all three you can’t fail. Does that make sense?

[client name] - “Yes”

[Sales Rep] - With that being said, you’re looking for a program that is going to fit you, your
lifestyle, provide you with a detailed game plan, personalized coaching, and be able to put you
on the path to reaching your long-term goals…? Is this correct?

[client name] - “Yes”

[Sales Rep] -...Awesome, I can definitely help you out then!

[PITCH]

[Sales Rep] - So, here is what we need you to commit to.

For the Fitness component we will provide you with an at home or gym based exercise plan
specifically made for your goals, your location, your schedule, and your fitness level. It Will be
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done all remotely! (ex: could be walking 10mins/day to get you started, or if you want, full body,
fat burning workouts that require zero equipment)

Do you think you could do something like that if I gave it to you?

[client name] - “Yes”

[Sales Rep] - Great! The second component is Nutrition. Our nutrition plan is so easy , like color
coated easy, so I’m confident you can do it. So, are you willing to change your food habits?

[client name] - “Yup”

[Sales Rep] - Awesome the last piece is Accountability – this is the glue that holds everything
together and the reason everyone gets results and the reason we have such a high success
rate of people hitting their goals. You’ll have a transformation coach with you every step of the
way, encouraging you, motivating you, supporting you, and ensuring you never fall off track. If
we just gave you the best fitness and nutrition plan and you never follow them, you won’t ever
see any results right? So, those are 3 things you have to do:

1.) Weigh in [INSERT AMOUNT OF TIMES PER WEEK] and send an update of the weight
to me. Cool?

2.) Check-ins: You’ll have access to your coach throughout the week to make sure you are
following the plan. You okay if we check in with you?

3.) I also need you to attend your Day 21 Progress Update Meeting. You will meet 1 on 1
with your coach to walk you through the next phase of the process and provide you an
update to ensure you are on track to hitting your goals, this can be done on Zoom/Video
Conference, ok?

[client name] - “Yup”

[Sales Rep] So that’s how the program works. It’s a step-by-step, done-for-you system that will
get you from _[Current Weight]_ to _[Goal Weight]_, get rid of the _[Inches of fat from Discovery]_
inches of belly fat that is located _[Location Discovery]_ and do it all as fast as possible. Make
sense?

[client name] - “Yup”

[Sales Rep] - Awesome, so we have a couple options for you….do you want to

hear about them?

[client name] - “Yes”

[Sales Rep] - Awesome! The investment into the program is usually $1297
for our 6 week program)... And that will cover everything we just went
over…

BUT [client name] you probably want to see how you could get the Challenge for FREE right?

[client name] - “Yes”

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[Sales Rep] -- Ok so I’m gonna show you TWO ways you can get the Challenge for FREE. Is

that cool with you?

[client name] - “Yes”

[Sales Rep] - Option 1 is what we call our [6 Week Body Transformation Program] and as a final
measure of accountability and the reason we have an 87% success rate and where the GENIUS
of the program really lies…Is we have you make a “BET” against yourself that you’re going to hit
your goal of losing 20lbs or 10% body fat - something that people hit all the time.

So instead of paying $1297 for the challenge, you put down an accountability / compliance
deposit of $599 and if you hit your goal at ANY TIME in the 6 weeks, you get 100% of your
deposit back as an insane discount towards our normal monthly rate.

Best part of this is that it’s actually based on extensive research that shows that one of the
biggest motivators of behavior change (at least in the beginning) is MONEY.

So, we use it as a tool to get you RESULTS, which is why you’re here right?

The other reason we do it this way is because we USED to do it WITHOUT a deposit...

...and guess what happened???

You guessed it...almost ZERO results. Without having some “skin in the game,” people just don’t
commit all the way

These are ACTUAL NUMBERS from one of those Challenges:

148 people registered...

96 of them showed up for their Nutrition Orientation...

39 of them showed up for their first workout…

Only 17 of them FINISHED the Challenge.

Definitely NOT an 87% success rate...

...we were at 64% by day ONE
...and 26% by the FIRST WORKOUT.
And that’s why the deposit works so well.

So quick recap on Option 1 - put down your accountability /compliance

deposit of $599... (payment plans are available)
 Sales Message Script
...and get everything we discussed before and when you hit your goal, you get 100% of your
deposit back to put towards staying in our VIP Program.

Any questions on option 1?

[client name] - “Yes” or “no”

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep] - Awesome - want to hear option 2?

[client name] - “Yes” or “no”

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep] - Sweet! It’s what we call our [VIP Transformation Program ]and when you become
a VIP Program Member for $49 / week on a 12 month membership, let us change your body
AND your life and we GIVE YOU the $599 Challenge FREE for becoming part of our Fit Family.

So you can just skip to the good part and we can put your long term plan in place today.

Sounds cool right?

[client name] - “Yes” or “no”

[Note] regardless of what they say always acknowledge what they say, provide a thoughtful
answer, affirm their concern, and follow the straight lines sales method to transition to the next
point

[Sales Rep ] - Awesome - which transformation program would you like to start with today?

→ If YES then lock it down. Get the card and then schedule their nutrition meeting.

→ If NO - work objection overcomes