Sy

ll
abuspr
escr
ibedf
or
MBASemest
er–I
Manager
ial
Economi
cs
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Devel
opafundament
alunderst
andi
ngofsuppl
y,demand,buy
ersur
plus,
sel
l
er’
ssur
plus,
andel
asti
cit
ies.
2 Under
standcompet
it
ivemar
ket
sandeconomi
cef
fi
ciency
.

3 Use fi
rm and i
ndust
ry cost anal
ysi
sfor pr
oduct
ion and st
rat
egi
c
deci
si
ons.

4 Di
sti
nguishbet
weendi
ff
erentmar
ketst
ruct
uresanddi
ff
erentbusi
ness
st
rat
egies

Uni
tI:
Pr
inci
plesofEconomi
cs:
TenPr
inci
pleofEconomi
cs
Fundament alPr i
ncipl
es of Manageri
alEconomi cs -I ncr
ement alPrinci
ple,
MarginalPrinci
ple,Oppor
tuni
tyCostPrinci
ple,Di
scount
ingPrinci
ple,Conceptof
TimePer specti
ve,Equi
-Margi
nal
Princi
ple,
Ut
il
it
yAnalysi
s,Car
dinalUti
li
tyandOr
dinalUt
il
it
y,Mar
ginalRat
eofSubst
it
uti
on,
I
ndi
ffer
enceCurveAnaly
sis
Manageri
alEconomicsandit
sr el
evanceinbusinessdeci
sions:Rat
ional
eof
obj
ect
ivesofafi
rm,Theor
yofFi
rm,Constr
aint
sFacedbyaFir
m

Uni
tII
:
Demand Analy
sis:Theory ofDemand,Ty pes ofDemand.Determinant
s of
demand,DemandFunction,DemandSchedule,Demandcur
ve,Law ofDemand,
Except
ionst
othelawofDemand,Shif
tsi
ndemandcur ve.
Elast
ici
tyofDemandandi tsmeasur
ement,Pri
ceElasti
cit
y,I
ncomeEl ast
ici
ty,
Arc
Elast
ici
ty.Cr
ossElast
ici
tyandAdver
ti
singEl
asti
cit
y.UsesofElast
ici
tyofDemand
formanagerial
decisi
onmaking.
Demandf or
ecasti
ngmeaning,signi
fi
canceandmet
hods-Ti
me-
Ser
iesanal
ysi
s,
Smoothi
ng,Barometr
icTechni
que.
Suppl
yAnal
ysi
s;Law ofSuppl
y,Suppl
yEl
ast
ici
ty;Anal
ysi
sand i
tsusesf
or
1
 manageri
aldecisi
onmaki
ng.Pr
iceofaPr
oductunderdemandandsuppl
yfor
ces.
Pri
ceRestri
cti
onandMarketEquil
i
bri
um –Pri
ceCeili
ng&Floor,Tax&Subsi
dy,
Comparat
iveStati
cs.
Uni
tII
I:
Producti
on concepts & analysi
s:Pr oducti
on functi
on,Ty pes ofproducti
on
functi
on,Lawsofpr oducti
on:Law ofdi mini
shingret
urns,OutputElast
ici
tyofa
vari
ableinput
,Law ofr et
urnstoscal e.Measur esofPr oduct
ivi
ty,Pr
oducti
on
I
soquant,Iso-
cost,Expansi
onPat h,OptimalInputSubsti
tuti
on.RoleofManager
i
nPr oducti
onProcess.

Costconceptandanal
ysi
s:Rel
ationshipbetweenpr
oduct
ionandCost,Ty
pesof
cost
s-Rel
evantcost
,CostofProduction,Retur
nstoscal
e,ScopeandLearni
ng,
CostAnal
ysisandOpti
malDeci
sion.
Uni
tIV:

Marketstr
uctur
es:PerfectCompetit
ion,Monopoly
,Ol i
gopol
y,Monopol
i
sti
c
Competi
ti
on.Pri
ci
ngBehaviori
ndi
ff
erentmar
ketstr
uctur
e
Pr
ici
ng Pract
ices:Pri
ce Di
scri
mi nat
ion-
Fir
st,Second and Thi
rd Degr
ee Pr
ice
Di
scri
minati
on.PeakLoadPri
cing.Transf
erPrici
ng
Ol
i
gopol
y:Cour
not
,Ber
trand,
Stackel
ber
gModel
,Col
l
usi
on,
Car
tel
GameTheoryandCompet i
ti
veStr
ategy-MarketEnt
ry,Bargaini
ng,Appl
i
cati
onof
One ShotGames,Infi
nit
elyRepeated Games,Factors aff
ecti
ng Col
lusi
on i
n
pr
ici
nggames,f
ini
tel
yrepeat
edgames.
Auct
ions;
TypesofAuct
ions-
Engl
i
shandDut
ch,
Seal
ed-
BidAuct
ion.
Asy
mmetricInf
ormat
ion– Adv
erseSel
ect
ion,Si
gnal
i
ng,Pr
inci
pal
,Agent
sand
Moral
Hazards.

Suggest
edReadi
ngs:

1.Pri
nci
plesofMi
croeconomi
cs,N.G.Manki
w,4th edi
ti
on,Pear
sonEducat
ion,
2017
2.Mi
croeconomi
cs,
Paul
Krugman&Robi
nWel
l
s,Wor
thPubl
i
sher
,2014
3.Microeconomics,Dani
elL.Rubi
nfel
dandRober
tPi ck,9thEdi
ndy ti
on,Pear
son
Educati
on,2018
4.Manager
ial
Economi
cs,
ThomasJ.Webst
er,
Elesv
ierPubl
i
cat
ion,
2004
5.Manageri
alEconomicsandBusinessSt
rat
egy
,Mi
chaelR.Bay
e&Jef
freyT.
Pr
ince,
McgrawHi l
lEducat
ion,
2014

2
 6.Manager
ialEconomi
cs,Wi
l
li
am F.Samuel
son& St
ephanG.Mar
ks,Wi
l
ey
Publ
i
cati
on,2012
7.Manageri
alEconomics–Appl i
cat
ions,
StrategyandTact
ics,
McGui
gan,
Moy
er
t
h
&Harri
s,13 Edit
ion,CengagePubli
cat
ion,2011
8.Manager
ialEconomi
cs,Mar
k Hi
rschey
,Cengage Publ
i
cat
ion,12th edi
ti
on,
2008
9.Manager
ial
Economi
cs,
V.L.Mot
e,Mcgr
awhi
l
l,2017
10.
Manager
ial
Economi
cs,
H.L.Ahuj
a,SChandPubl
i
cat
ion.

Legal
andBusi
nessEnv
ironment
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

I
dent
if
yandev
aluat
ethecompl
exi
ti
esofbusi
nessenv
ironmentandt
hei
r
1
i
mpactont
hebusi
ness.

Analy
ze t he rel
ati
onshi
ps bet
ween Gover
nment and busi
ness and
2 understand t
he poli
ti
cal
,economi
c,legaland soci
alpol
ici
es ofthe
country
.

Anal
yzecurr
enteconomiccondi
ti
onsindevelopi
ngemer
gingmar
ket
s,
3
andeval
uat
epresentandf
utur
eoppor
tuni
ti
es.

Understand t
he Indust
ri
alfunct
ioni
ng and st
rat
egi
es t
o ov
ercome
4
chal
lengesincompeti
ti
vemar
kets.

Uni
t1

LegalAspectofBusi
ness:I
ntr
oduct
ionofBusi
nessLaws,St
ruct
ureoft
heI
ndi
an
Legalsy
stem,Sour
cesofLaws.

Fundamental
sofcont r
actlaws,Speci
alContr
acts:LawsofAgency
,Cont
ractof
Bai
lmentandPledge,
Contr
actofIndemni
tyandGuarant
ee.

Uni
t2

SalesofGoodsAct1930,ConsumerProtecti
onLaws,Lawsrel
ati
ngtoBusi
ness
Organi
zat
ion:Di
ff
erence bet
ween Par
tnershi
p and Trust
s,Company f
orm of
Organi
zat
ion.

3
Pr
otect
ingt
hepr
oper
tyofBusi
ness:
Copy
right
,Tr
ademar
k.

Uni
t3:

Macr o and Micr

oI ndi
cators:assessi
ng ri
ski n businessenvir
onment;emergi ng
sectorsofIndianeconomy ;rel
ati
vesizeandgr owthofpubl i
candpr i
vatesector s-
Designandst rat
egyofeconomi creforms;curr
entst ateofgrowthandinvest
ment ;
i
nterestr at
est r
uctur
e and presentmonet ar
ypol i
cy ;fi
scalenvir
onment;current
i
nflati
onaryposit
ionandit
simpactonbusi nesssector.

Competi
ti
veEnvi
ronment
:legi
slat
ionf
orant
i-
compet
it
iveandunf
airt
radepr
act
ices;
consumerandi
nvest
orpr
otect
ion

Uni
t4:

Curr
entIndustr
iali
zation Tr
endsand I ndustr
ialPoli
cy:environmentforthe SME
sect
or;infrast
ructure dev el
opment and pol i
cy; publ
ic sector r
eforms and
perf
ormance;public-pri
vat
epar tner
ship;intel
lect
ualpropert
yr egi
meandt heR&D
envi
ronment;tr
ends i n servi
ce sectorgr owth;banking r
eforms and chall
enges;
busi
nessopportuniti
esintheruralsector.

Globalizati
onTrendsandChall
enges:Bal
anceofpaymentstr
ends;envir
onmentf or
forei
gnt r
adeandi nv
est
ment;exchangerat
emov ementsandtheirimpact
;India’s
compet i
ti
venessinthe wor
ld economy;ext
ernali
nfl
uenceson India’
sbusiness
env i
ronment .

Suggest
edReadi
ngs:

1.Legal
Aspect
sofBusi
ness-Rav
indr
aKumar-CengageLear
ning
2. Busi
nessLaw I
ncl
udi
ngCompanyLaw-S.S.
Gul
shan&G.K.Kapoor–New
AgeI
nter
nat
ional
Publ
i
cat
ion
3. Law Rel
ati
ng t
oInt
ell
ect
ualPr
oper
ty – Dr
.B.L.Wadehr
a-Uni
ver
sal
Lexi
sNexi
s
4. LegalAspect
sofBusni
ess(
Concept
sandAppl
i
cat
ions)– Par
ulGupt
a–
Vi
kasPubl
i
cat
ion

4
 5. Busi
nessLegi
sl
ati
onf
orManagement–MCKuchhal
&Vi
vekKuchhal
–Vi
kas
Publ
i
cat
ion
6.Pr
inci
plesofBusi
nessLaw–K.Aswat
happa–Hi
mal
ayaPubl
i
cat
ion
7.I
ndi
an Economy
-ForCi
vi
lSer
vices Exam,9th Edi
ti
on,McGr
aw Hi
l
l,2017,
RameshSi
ngh
8.Changi
ngt
heI
ndi
anEconomy
:Renewal
,Ref
orm andRev
ival
,El
sev
ier
,2018,
edi
tedbyRamaP.Kanungo,
Chr
isRowl
ey,
Anur
agN.Baner
jee
9.Economi
cEnv
ironmentofBusi
ness,3r
dEdi
ti
onPHI
,2012,VeenaKeshav
Pai
l
war
10.
Busi
nessEnv
ironment
,3r
dEdi
ti
on,
Pear
son,
2015,
Shai
khSal
eem
11.
Busi
ness Env
ironment
-Indi
a And Gl
obalPer
spect
ive,2nd Edi
ti
on,PHI
Lear
ning,
2017,
Fai
sal
Ahmed,
AbsarAl
am
12.
Busi
nessEnv
ironment– TextandCases,4t
hEdi
ti
on,McGr
aw Hi
l
l,2019,
Just
inPaul
13.
Busi
nessEnv
ironment–TextandCases,24t
hRev
isedEdi
ti
on,HPH,2016,
Fr
anci
sCher
uni
l
am

Fi
nanci
alRepor
ti
ng,
Stat
ement
sandAnal
ysi
s

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

Under
stand the basic concepts rel
ated t
o accounting, f
inanci
al
1
st
atements,
processandpr
inci
pleswit
haccount
ingequat
ion.

Explor
ethef
inanci
alaccounti
ngconcept
sandpr
epar
ati
onoff
inanci
al
2
st
atement
swi
thv ar
iousanal
ysi
stool
s.

Acquai
nti
ngt heknowledgeregardi
ngvar
iouscostaccounti
ngconcept
s
3
wit
hanalyt
icalski
l
lsf
oritsappl
icati
oni
nmanageri
aldeci
sionmaki
ng.

Abelt opr
esentthefi
nanci
alr
esul
tsandposit
ionofacompanyrel
ati
vet
o
4 i
tsi ndust
rybydev el
opi
ngskil
lsf
orinter
pret
ati
ontoadoptforfi
nanci
al
reporti
ngpurposes.

5
Uni
tI:
Concept
ual
Framewor
kofAccount
ing

Financi
alAccounti
ng:Basicconcept
sandTermsUsedinAccounti
ng,Book-
keepingandI mport
anceofAccounti
ngi
nBusinessOr
gani
zati
on,Dif
fer
ences
betweenFinanci
alAccount
ing,
CostAccount
ingandManagementAccounti
ng.

Account
ingProcess:ConceptofJour
nal
,Ledger
,Tr
ialBal
ance,BankReconci
l
iat
ion
Stat
ement,andDoubleEntr
ySystem.

Struct
ureofBusi
nessFirms:UsersofAccountingInf
ormati
on,Capi
tal&Rev
enue
Expendi
tur
e,Capi
tal&Rev enueRecei
pts,Accounti
ngPrinci
plesandConv
enti
ons,
Fundamental
Account
ingEquati
on.

Depr
eciat
ion:Causes,MethodsofCalcul
ati
ngDepreci
ati
on-St
rai
ghtLi
neMet
hod,
Di
minishi
ngBalanceMethod,andAnnuit
yMethod.

Uni
tII
:Fi
nanci
alSt
atementAnal
ysi
s

Fi
nanci
alStat
ements:Nat ure,Object
ives,Uses and Li
mit
ati
ons of Fi
nanci
al
St
atement
s,Ty
pesofFinancialSt
atement
s, Pr
epar
ati
onofFi
nal
Account
s,

ToolsandTechni
quesofFi
nanci
alStat
ementAnaly
sis:Rati
oAnal
ysi
s,Compar
ati
ve
Stat
ement,
CommonSi zeSt
atementandDuPontAnalysi
s,

Fund Flow Stat

ement:Nature,Obj ect
ives,Uses and I
mpor
tance ofFund Flow
Stat
ement ,Pr
eparat
ionofFundsFl ow Statement-
Sour
cesandApplicat
ionofFund,
Schedule ofChanges i
n Wor ki
ng Capital,Treat
mentofProvisi
on forTaxati
on,
ProposedDivi
dendandInt
eri
m Dividend.

Cash Flow Statement:Natur

e,Object
ives,Uses and Li
mitati
ons ofCash Fl ow
St
at ement,Di
sti
ncti
onBetweenFundsFl
owandCashFl owSt atement
,Classi
ficat
ion,
Preparat
ion,andCalculat
ionofCashFlow Statement,CashFr om Operat
ionand
Uti
li
tyofCashFlowSt at
ement.

Uni
tII
I:Busi
nessDeci
sionTechni
quesandCost
ing

Shor
tTer m BusinessDeci
sions:Pr
oductMixDecisi
ons,MakeorBuy(Outsour
cing)
Deci
sions,AcceptorRej
ectSpecial
OrderDeci
sions,
Shutt
ingDownDeci
sions.

I
nventor
yValuat
ion-MethodsofI
nvent
oryVal
uat
ion-FI
FO,LI
FO,andWei
ght
ed-
Aver
age,Val
uati
onofGoodwi
ll
.

CostAccounti
ng:Basi
cConceptsofCostAccounti
ng,Objecti
ves,Import
anceand
Advant
ages of CostAccounti
ng,CostCent r
e,CostUni t
,El ement
s of Cost,
Cl
assif
icat
ionandAnal
ysi
sofCosts,
Rel
evantandIr
rel
evantCosts,Dif
fer
enti
alCost
s,

6
SunkCost
,Oppor
tuni
tyCost
,Pr
epar
ati
onofCostSheet
.

Margi
nalCosti
ng: Meaning,Pri
nci
ples,Advant
agesandLi
mitat
ions,Cont
ri
but
ion,
P/
VRat i
o,Br
eakEvenPoint(BEP)Analysi
sandCostVol
umeProfi
t(CVP)Anal
ysi
s.

Uni
tIV:
Exer
cisi
ngCont
rol
andRepor
ti
ng

Budgeti
ng:Meani ng of Budget,Impor
tance,Advantages and Di
sadv
ant
ages,
Funct
ionalBudgets–Raw Mater
ialPur
chase&Pr ocur
ementBudget,CashBudget
andFlexi
bleBudget.

Standar
dCosting:Meaning,Import
ance,AdvantagesandDisadvant
ages,Analy
sisof
vari
ances:Cost,Materi
al,Labour
,Overhead,andPr of
it-Usage,Pri
ce,Volumeand
SalePri
ceVariances.

Fi
nanci
alReporti
ng:Quali
tyofFinanci
alReport
ing,Report
ingRegul
ati
oni
nIndi
a,
WindowDressi
ng,RecentScandal
sinFi
nanci
alReport
ing,

ManagementRepor t
ingandAudit:MeaningofManagementReport
s,Essent
ial
sof
Ef
fect
iveReport
ing,Report
stoDif
ferentLev
elsofManagement
,ManagementAudit-
Meani
ng,Object
ives,ScopeandAreas.

Suggest
edReadi
ngs:

1.Nar
ayanaswamy
,RGupt
a,Ambr
ish,"
Financi
alAccount
ingf
orManagement-
AnAnal
yti
cal
Per
spect
ive"
,4t
hEdi
ti
on,
Pear
sonEducat
ion.
2012.

2.Subr
amany
am,K.R.andJohn,J.
W,“
Financi
alAccount
ing– A Manager
ial
Per
spect
ive”
,5t
hEdi
ti
on,
Prent
iceHal
lofI
ndi
a.2015.

3.Penman,S.
H,“
Financi
alSt
atementAnal
ysi
s”,12t
hEdi
ti
on,Tat
aMcGr
awHi
l
l.
2014.

4.Er
ich,
A.H“
Financi
alSt
atementAnal
ysi
sandSecur
it
yVal
uat
ion”
,4t
hEdi
ti
on,
Tat
aMcGr
awHi
l
l,2014.

5. Ashi
sh K.Bhat
tachar
ya:Fi
nanci
alAccount
ing f
or Busi
ness Manager
s:
Pr
ent
ice-
Hal
lofI
ndi
aPv
t.Lt
d,2006.

6.S.
P.Jai
n,K.
L.Nar
ang,Si
mmiAgr
awal
:Account
ing f
orManager
s:Kal
yani
Publ
i
sher
s:YearofPubl
i
cat
ion,
2006.

7
 7.T.
P.Ghosh :Fi
nanci
alAccount
ing f
orManager
s :Taxmann :Yearof
Publ
i
cat
ion2006

8.Hor
ngr
en,Sundem,El
l
iot
t:I
ntr
oduct
ion t
o Fi
nanci
alAccount
ing:Pear
son
Educat
ion,
2005.

9.S.
N.Maheshwar
i,S.
K.Maheshwar
i:An I
ntr
oduct
ion t
o Account
ancy
:Vi
kas
Publ
i
shi
ngHousePv
t.Lt
d,2005.

10.KhanM.
Y.andJai
n,P.
K.ManagementAccount
ing,
TMH,
N.Del
hi.

11.Sanj
ayDhmi
j
a,Fi
nanci
alAccount
ingf
orManager
s,Pear
sonPubl
i
cat
ions.

12.Shankar
nar
ayananRamanat
h,Fi
nanci
alAccount
ingf
orManagement
,Engage
Lear
ning.

13.Hor
ngr
en,Sundem,St
rat
ton,I
ntr
oduct
ion t
o Management Account
ing,
Pear
son Educat
ion.

14.S.N.Maheshwar
i,ManagementAccount
ing,
Sul
thanChand&Sons.

15.M..
N.Ar
ora,
ManagementAccount
ing,
Himal
ayaPubl
i
sher
s.

I
NDI
ANETHOSANDBUSI
NESSETHI
CS

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 St
udent
swi
l
lbeacquai
ntedwi
tht
hef
undament
alsofI
ndi
anet
hosandi
ts

8
 rel
ev anceinthepr act
icalaspect
s.
2 Student swil
lcompr ehendt heall
i
edr ootreasonsandnat ur
eofet hi
cal
i
ssues.
3 Aspirantswillendeav ortofindr
emediesforethicali
ssuesbei
ngfacedby
organizati
ons,empl oyees,managersandpolicymakers.
Studentswillr
eflectaper sonal
i
tywellequi
ppedbyv aluesandspr
eadthe
4
sameatwor kplacesinf ut
ure.

Uni
tI:

Indi
anethos-hi
storyandrelev
ance( Gandhianthoughts,Vedanti
ctradi
ti
on,hol
ist
ic
management,Li
berati
onf r
om oppression,
Confluencism) ,
Roleofscri
ptur
es,
Managementlessonsfrom-Vedas-Dwai tandAdwai ttradi
tions,
Mahabharatawit
h
emphasi
sonmessagef rom Git
a,Bibl
eandKur an

Uni
tII
:

Kautil
ya’sArthashast
ra,I
ndianv/sWest ernManagement -diff
erencebetweencor
e
values,for
emostt hi
nkersandphilosophers,Valuebasedmanagementi ngl
obal
change-Needandcont emporaryscenario,Secularv/sSpir
itualval
ues,Theor
yof
Karma, Nishkam Karma,Sakam Karma, Prarabdha,Kriyaman, Anci
entI
ndian
Educationalsystem-Gurukulsy
stem-Hi story,si
gnif
icantplaces,symptomsof
studenthood

Uni
tII
I:

Theori
esofethics-Ut i
li
tari
ani
sm,Deontol
ogy,Rawlsi
anethics,Arist
otl
e’sVirtue
Et
hics,
Sit
uati
onal ethics,Kohl
ber
g’ssixst
agesofmor aldevelopment ,
Absol uti
sm
v/
sRelati
vi
sm, Ethicaldil
emma-Meani ng,Cur
rentsi
tuati
onsreflecti
ngdilemmas,
Pr
ocesstoresolve, Codesofethi
cs,codesofconduct-Si
gnifi
cance, f
eatures,desi
gn.

Uni
tIV:

Ethicalandval
uebasedl eadershi
p-Dist
inct
ionfr
om West er
nconceptofleader
shi
p,
Impactdur i
ngfunct
ioning,Str
essmanagement -types,
reasons,
signal
s,r
emedies,
signif
icanceofhobbies,I
ndianperspect
iveofstr
essmanagement ,Yoga,
Medi t
ati
on

Suggest
edReadi
ngs:

1-AndrewCraneAndDer
kMat
ten,
Busi
nessEt
hics,
SecondEdi
ti
on,
2007,
OxfordUni
ver
sit
yPr
ess

9
2-C.S.
V.Murt
hi,
Busi
nessEt
hics-TextAndCases,
Repr
int2011,
Himal
aya
Publ
ishi
ngHouse
3-DM Pestonj
ee,St
ressAndCopi
ng-I
ndi
anExper
ience,
SecondEdi
ti
on1999,
SagePubli
shi
ng
4-M GVelasquez,Busi
nessEt
hics-Concept
sAndCases,
Sixt
hEdi
ti
on,
Pr
enti
ceHal l
India
5-SASherl
ekar
,Et
hicsI
nManagement
,Repr
int1999,
Himal
ayaPubl
i
shi
ng
House
6-Sat
ishModh,Ethi
calManagement
-Tex
tAndCases;
Fir
stEdi
ti
on2005,
Macmil
lanI
ndiaPvtLtd
7-Wi
l
li
am HShaw,
Busi
nessEt
hics;
Four
thEdi
ti
on;
ThomsonLear
ning
8-Busi
nesEthics-AnI
ndi
anper
spect
ive,
IIEdi
ti
on,
A.C.Fer
nando,
Pear
son
Publ
icat
ion
9-Busi
nessEt
hicsandCorporateGover
nance,
Jyot
snaG.
B.,
R.C.Joshi
,
McGrawHil
lPubli
scat
ion,
FirstEdi
ti
on
10-
Chakr
abor
tyS.
K.,
“ManagementTr
ansf
ormat
ionbyVal
ues”
,NewDel
hi,
SagePubl
i
cati
on,
1990.
11-
Chakrabort
yS.K.
,“ManagementbyVal
ues”
,NewDel
hi,
Oxf
ordUni
ver
sit
y
Press,1992.
12-
Chakr
abor
tyS.
K.,
Chakrabort
yDebangshu,Spi
ri
tual
i
tyi
nManagement
:
MeansOrEnd?
,Oxfor
dUni v
ersi
tyPr
ess,2008.
13-
Chakr
abort
y,S.
K.,Et
hicsi
nManagement
-Vedant
icAppr
oach,
NewDel
hi,
Oxfor
dIndi
aLtd.1995.
14-
Jit
atmanandaSwami
,I
ndi
anEt
hosf
orManagement
,Raj
kot
,Ramakr
ishna
Ashrama,1996.

15-
Kaut
il
ya’
sArthasast
ra,
King,
Gov
ernance,
andLawi
nAnci
entI
ndi
a,Oxf
ord
Uni
versi
tyPr
ess,2016.

16-
S.K.Chakrabor
ty,
Themanagementandet
hicsOmni
bus,
Oxf
ordUni
ver
sit
y
Press,f
if
thimpressi
on2005.

Or
gani
sat
ional
Behav
iour

10
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Awar
ethest
udent
sregar
dinghumani
nter
act
ioni
nanor
gani
sat
ion.

2 Findi
ngwhatf orcesenhancingitforsetti
ngbet t
err esult
sinattendingthe
businessgoals.
3 Formul at
e approaches tor eori
enti ndivi
dual,t eam,manager i
aland
l
eader shi
pbehav i
ourinordert
oachi eveorganizat
ional goal
s.
Abel t
oanalysethebehav i
ourofindivi
dualsandgr oupsi norganisati
onsin
4 termsoft hekeyf actorsthati nfl
uenceor ganisationalbehav i
ourand
demonst rat
eskil
lsrequi
redforwor ki
ngingroups

Uni
tI:
Foundat
ion ofOr
gani
sat
ionalBehav
iorAbi
l
ity At
ti
tude:Const
it
uent
s,Funct
ion,
At
ti
tudeChange.
JobSat
isf
act
ion:
Fact
ors,
Eval
uat
ion.
Val
ues:
Concept
,Dev
elopmentPr
ocess.
Per
cept
ion:
Concept
,Pr
ocess,
Sensor
y,Absol
uteandDi
ff
erent
ial
Thr
eshol
d.

Uni
tII
:
Leader
shi
p:Concept
,Theor
iesofLeader
shi
p,St
yle.
Mot
ivat
ion:
Concept
,Theor
iesofMot
ivat
ion.
Foundat
ionofGr
oupBehav
iour
:Gr
oup,
GroupDev
elopment
,Gr
oupPr
oper
ti
es,
Rol
es
St
atus,Si
zeand Cohesi
veness,Gr
oup Deci
sion Maki
ng,Gr
oup Dy
nami
cs,Wor
k
Teams.

Uni
tII
I:
Under
standi
ngOr
gani
sat
ion:
Str
uct
ure,
Rol
e,Ty
pesDi
vi
sionandSpanofCont
rol
.
Managi
ngOr
gani
sat
ionalCul
tur
e:ConceptFundament
alsofOr
gani
sat
ionalCul
tur
e,
Technol
ogyandOr
gani
sat
ional
Deci
sion,
Organi
sat
ional
Deci
sionMaki
ng.

Uni
tIV:

11
Managi
ngOr
gani
sat
ional
Conf
li
ct:
Power
,Pol
i
tics,
Negot
iat
ionandSt
ress,
Or
gani
sat
ionalChange:Pr
ocess,St
ages,Resi
stance t
o Change Measur
eto
Ov
ercomeResi
stancet
oChange.

Suggest
edReadi
ngs:

1.Or
gani
sat
ionalBehav
iorTextCasesandGames,K.Aswat
happa,Hi
mal
aya
Publ
i
shi
ngHousePv
tLt
d,10t
hEdi
ti
on,
2.Dr
.Ni
rajKumar
,“Or
gani
zat
ionalBehav
ior-
Anew LookConcept
,Theor
yand
Cases”
,Hi
mal
ayaPubl
i
cat
ion,
Fir
stEdi
ti
on2009.
3.Mar
gie Par
ikh,Raj
en Gupt
a,“
Organi
sat
ional Behav
iour
”,McGr
aw Hi
l
l
Educat
ion(
Indi
a)Pr
ivat
eLi
mit
ed,
1stEdi
ti
on.
4.PG Aqui
nas,“
Organi
zat
ionalBehav
iour
:concept
s,r
eal
i
ties,appl
i
cat
ionand
chal
l
enges”
,Fi
rstedi
ti
on,
Excel
Books.
5.Or
gani
zat
ionalBehav
iour
,St
ephenRobi
ns,Ti
mot
hyJudge,Nehar
ikaVohr
a,
Pear
son.
6.Or
gani
zat
ion Behav
ior
: A sout
h Asi
an per
spect
ive – Nel
son, Qui
ck,
Khandel
wal
,CengagePubl
i
cat
ion.
7.Or
gani
zat
ionBehav
ior
,Suj
aR.Nai
r,Hi
mal
ayaPubl
i
cat
ion
8.Or
gani
zat
ionBehav
ior,
2E–Bhat
tachar
yya–Oxf
ordUni
ver
sit
yPr
ess
9.Or
gani
zat
ionBehav
ior
,P.SubbaRao–Hi
mal
ayaPubl
i
cat
ionHouse.
10.
Under
standi
ngOr
gani
zat
ionBehav
iorbyPar
eekh&Khanna-Oxf
ordUni
ver
sit
y
Pr
ess.

12
 Comput
erAppl
i
cat
ionf
orBusi
ness
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

Dev el
op t he basi
c understandi
ng of the i
nfor
mat i
on system for
1
businessesindecisi
onmaki ngprocessal
ongwit
hf ocusonInformat
ion
technologyandsecuri
ty/
pri
vacyofMI S.

Uni
tI:

ManagementI nfor
mat i
onSy st
em:Inf
ormati
on,I
nfor
mati
onSy stem,Management
I
nformat
ion Sy st
em,Rol e ofMI S,Subsy
stems ofMIS,Dev elopmentofMIS:
I
nformat
ion requirement,Designi
ng of MIS,I
mplement
ati
on of MI S,Syst
em
Devel
opmentModel s

Uni
tII
:

Inf
ormati
onTechnology-Defi
nit
ion,I
TCapabi l
i
tiesandthei
rorgani
zati
onali
mpact-
Telecommuni
cati
onandNet works-Ty pesandTopologiesofNetworks-ITenabl
ed
servi
cessuchasCal lCent
ers,GeographicalI
nformat
ionSystemset c.
,DataBase
ManagementSystems-DataWar ehousingandDataMining

Uni
tII
I:

Decisi
onMaki ng:Decisi
onMakingPr ocess,StagesinDecisi
onMaking,Decision
MakingModel s,I
nfor
mat i
onSystem supportf
orDecisi
onMakingPhases.Decision
SupportSystems:Concept,Construct
ingaDSS,knowl edgeBasedExpertSystem
(KBES),Ent
erpri
seManagementSy stem (
EMS),

Uni
tIV:

ManagementIssuesinMIS-Infor
mat i
onSecuri
tyandContr
ol-Qual
it
yAssur
ance-
Et
hicalandSoci
alDimensi
ons-Intel
l
ectualPr
opert
yRight
sasrel
atedtoI
TServi
ces
/I
TPr oduct
s-ManagingGlobal
Inf
ormat i
onSyst
ems

Suggest
edReadi
ngs:

1.Thei
erauf
f,Rober
tJ,
Deci
sionSuppor
tSy
stem f
or-
Eff
ect
ivePl
anni
ng,
Prent
iceHal
l
,
1982.
2.Dav
isL.
,Mi
chaelW.
,AManagementAppr
oach,Macmi
l
lanPubl
i
shi
ngCompany
,
Pr
ent
iceHal
l
,NewJer
sey
,1988.
3.ManagementI
nfor
mat
ionSy
stems,LaudonandLaudon,7t
hEdi
ti
on,Pear
son

13
Educat
ionAsi
a
4.Goy
al,
ManagementI
nfor
mat
ionSy
stem,
McMi
l
lanI
ndi
a.
5.Gupt
a,ManagementofSy
stems,
McMi
l
lanI
ndi
a.
6.OkaDr
.Mi
l
ind,ManagementI
nfor
mat
ionSy
stems,Ev
erestPubl
i
shi
ngHouse,7t
h
ed.
,2003.
7.ManagementI
nfor
mat
ionSy
stems,
Jawadekar
,Tat
aMcGr
awHi
l
l

14
 Busi
nessSt
ati
sti
csandAnal
yti
csf
orDeci
sionMaki
ng
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Dev
elopanunderst
andi
ngofBusinessSt
ati
sti
csandAnal
yti
csandi
ts
manageri
alappl
i
cati
onsint
herealbusi
nessworl
d.

2 Maket hest
udentfami
li
arwit
hst at
ist
icalt
echni
quesinBusi
nessDeci
sion
Maki ng.
Expandt heknowledgeofinf
erenti
alstati
sti
csfordevel
opi
ngcri
ter
iafor
3
decisionmaking.

4 Underst
andi
ngofbasi
candadv
ancequant
it
ati
vemodel
sinmanagement
decisi
onmaking.

Uni
t-
I:I
ntr
oduct
iont
oBusi
nessSt
ati
sti
csandAnal
yti
cs

Busi
nessSt at
ist
ics-Stati
sti
cs,defi
nit
ions,scope,functions,l
i
mit
ati
onsand i
ts
appl
icati
ons,RoleofStatisti
csandSt ati
sti
calOrganizat
ionsinResear
ch,Li
stof
Stat
ist
icalSoft
war e’
s–Microsof
tExcel
,SPSS, STATA,R.

Busi
ness Anal
yti
cs – Defi
nit
ion,scope,li
mit
ati
ons,Appli
cati
ons of Busi
ness
Anal
yti
cs,Busi
ness I
ntel
l
igence,Types ofBusi
ness Anal
yti
cs,Components of
Busi
nessAnal
yti
cs.

DataAnalyt
ics-Dat aAnaly
ticsinBusi ness,Economi cs,Finance,Mar keti
ngand
HumanResour ce,Basi
cTer minol
ogies-Ar t
if
ici
alIntell
igence,DataMi ning,Data
Warehousi
ng,BigDataAnal
yti
cs,RoleofComput er
sinDat aAnaly
tics,
ListofOffl
ine
Anal
yti
csSoftware’
s–MicrosoftAnal
y t
icsusingExcel,

Web Anal
yti
cs–Inter
netData Analy
tics,Li
veAnalyt
ics,Li
stofOnlineAnal
yti
cs
Soft
wareandPr
ograms/apps-Googl eAnalyt
ics,
Soci
alMediaAnal
yti
cs,
Facebook
Anal
yti
cs–FacebookInsi
ght
s,etc.

Uni
t-
II
:Tool
sofDat
aAnal
ysi
s

Dat
aColl
ect
ion–Col
l
ecti
onofdata,Pri
maryandSecondaryDat
a,Met
hodofdat
a
col
l
ect
ion–Sampl
i
ngandCensusMethod,Pl
anni
ngStat
ist
ical
Sur
vey
.

15
Dat
aVisual
i
zati
on–Classif
icat
ionandTabulat
ionofDat
a,Fr
equencyDi
str
ibut
ions,
Di
agrammati
candGr
aphicalRepresent
ati
onofData.

Descr
ipt
iveSt
ati
sti
cs– Uni
var
iat
eAnal
ysi
s,Measur
esofCent
ralTendencyand
Di
spersi
on.

Bi
var
iat
eAnal
ysi
s-Corr
elat
ionAnaly
sis-KarlPear
sonandRankOr der
,Regr
essi
on
Anal
ysi
s–Fi
tt
ingofr
egr
essionl
inesandequati
onsbyLeast
-Squar
eMethod.

Busi
nessFor ecast
ing–Maj orappl
icat
ions,MethodsofForecast
ing-TimeSeri
es
Analysi
s and Regressi
on Anal
ysi
s,Statist
icalAnal
ysi
s usi
ng Mi cr
osof
tExcel/
Stat
isti
calSof
tware.

Uni
t-
II
I:ConceptofSampl
i
ngandTest
ing

Pr
obabi
l
ity–Theor
yofPr
obabi
l
ity
,Moder
nPr
obabi
l
ity
,Pr
obabi
l
ityFunct
ion.

Random Var
iabl
e– Discr
eteandCont
inuousRandom Var
iabl
eandi
tspr
obabi
l
ity
di
str
ibut
ionf
uncti
on.

Discr
ete Probabi
l
ityDi
str
ibut
ions – Bi
nomi
naland Poi
sson Di
str
ibut
ion and i
ts
appli
cat
ions.

Conti
nuous Probabil
i
tyDist
ribut
ions – Nor
malDi
str
ibut
ion and i
ts appl
i
cat
ions,
Probabi
l
ityundertheNor
mal curv
e.

Uni
t-
IV:
Deci
sionMaki
ngTool
sofOper
ati
onResear
ch

Quanti
tat
ive Techni
ques:I
ntr
oduct
ion t
o Li
nearPr ogr
amming Pr
oblem (LPP),
Formul
ations ofLPP,Methods ofLPP – Graphi
calMethod,Si
mplex Method,
Sensi
ti
vit
yAnalysi
s.

Net
wor
kingModel
s–Pr
ogr
ammeEv
aluat
ionandRev
iewTechni
que(
PERT)
,Cr
it
ical
Pat
hMethod(
CPM)

GameTheor
y–BasicsofGameTheor
yanditsappl
i
cat
ionsi
nBusi
ness,St
rat
egi
c
Games,
oneper
son,
twoper
sonandnper
songames.

Deci
sion Anal
ysi
s-Deci si
on Theor
y,MethodsofDeci si
on Anal
ysi
s– Deci
sion
maki
ngundercertai
ntyanduncer
tai
nty,
Deci
sionCr
it
eri
a,Decisi
onTr
eeAnal
ysi
s.

16
Suggest
edReadi
ngs:

1.
Achar
yaS.andPr
asadR.
N.,(
2016)Fundament
alsofBusi
nessAnal
yti
cs,
JohnWi
l
ey&Sons.
2.
Ber
iG.
C.(
2006)Busi
nessSt
ati
sti
cs,
Tat
aMcGr
aw-
Hil
l
3.
Bor
man D.(
2018)
.St
ati
sti
cs 101:Fr
om Dat
a Anal
ysi
s and Pr
edi
cti
ve
Model
i
ng t
o Measur
ing Di
str
ibut
ion and Det
ermi
ning Pr
obabi
l
ity
,Your
Essent
ial
Gui
det
oSt
ati
sti
cs.AdamsMedi
a

4.
BruceP.andBr
uceA.(
2017)
.Pr
act
icalSt
ati
sti
csf
orDat
aSci
ent
ist
s:50
Essent
ial
Concept
s.O'
Rei
l
lyMedi
a,I
nc.
5.
Dav
idM.Lev
ineandDav
idF.St
ephan.(
2017)Busi
nessSt
ati
sti
cs:AFi
rst
Cour
se.Pear
son
6.
Elhance D.
N.,El
hance V.and Aggr
awalB.
M.(
2008)Fundament
als of
St
ati
sti
cs.Ki
tabMahal
7.
EMC Educat
ionSer
vices(
2015)Dat
aSci
enceandBi
gDat
aAnal
yti
cs:
Di
scov
eri
ng,
Anal
yzi
ng,
Visual
i
zingandPr
esent
ing,
Wil
ey.

8.Fr
aserD.
,(2018)
.Pr
act
icalMar
ket
ingAnal
yti
cs:Cust
omerAnal
yti
cs|Web
Anal
yti
cs|
ProductMar
ket
ing|
Quant
it
ati
veMar
ket
ing.
9.
Gani
sandKohi
rkar(
2016)Soci
alMedi
aAnal
yti
cs1/
e
10.
Gupt
aSPandGupt
aM.
P.,
(1997)Busi
nessSt
ati
sti
cs.NewDel
hi,
Sul
tanChand.
11.
Gupt
a S.
C.and KapoorV.
K.Kapoor
,Fundament
als ofMat
hemat
ical
St
ati
sti
cs.Sul
tanChand
12.
Har
var
dBusi
nessRev
iew (
2018)HBRGui
det
oDat
aAnal
yti
csBasi
csf
or
Manager
s.HBRPr
ess
13.
HoodaR.
P.(
1994)St
ati
sti
csf
orBusi
nessandEconomi
cs,
Macmi
l
lanI
ndi
a
14.
Jor
danE.
J.,
Googl
eAnal
yti
cs101.St
reet
li
b.
15.
Kaushi
kA.
(2007)WebAnal
yti
cs:
AnHouraDay
.Sy
bezxWi
l
ey
16.
KumarDi
neshU.(
2017)Busi
nessAnal
yti
cs:TheSci
enceofDat
a-Dr
iven
Deci
sionMaki
ng,
Wil
eyI
ndi
a.
17.
Lev
inR.
I.andMasoodH.
S.(
2017)
.St
ati
sti
csf
orManagement
.8t
hEdi
ti
on,
Pear
son
18.
Lev
inRi
char
dIandRubi
nDav
idS(
1995)
.St
ati
sti
csf
orManagement
.
NewJer
sey
,Pr
ent
iceHal
lInc.

17
19.
LysanderM.
H.(
2016)
.Dat
a Anal
ysi
s and Busi
ness Model
l
ing Usi
ng
Mi
crosof
tExcel
.PHI
20.
Maheshwar
iA.
,(2017)Dat
aAnal
yti
cs,
McGr
aW-
Hil
l
.
21.
Nar
ag,A.
S.(
1995)Li
nearPr
ogr
ammi
ngandDeci
sionMaki
ng,NewDel
hi,Sul
tan
Chand
22.
Schni
eder
jansM.
J.andSchni
eder
jansD.
G.,Busi
nessAnal
yti
csPr
inci
ples,
Concept
s,andAppl
i
cat
ions:
What
,Why
,andHow,
Pear
sonEducat
ion.2014.
23.
Shar
maH.(
2015)
.Mat
hsandSt
atsf
orWebAnal
yti
csandConv
ers.Opt
imi
ze
Smar
t
24.
Shar
maJ.
K.(
1997)
.Oper
ati
onsResear
ch:Theor
yandAppl
i
cat
ions
New Del
hi,
Macmi
l
lanI
ndi
aLt
d.
25.
Shar
maJ.
K.(
2014)Fundament
alsofBusi
nessSt
ati
sti
cs.Pear
sonEducat
ion
26.
SiegelA.(
2011)Pr
act
icalBusi
nessSt
ati
sti
cs,6t
h Edi
ti
on.Academi
cPr
ess
El
sev
ier
.
27.
SinghK.
,(2018)
.Webanal
yti
cs:
ByBanna,
EMar
ket
ingI
nst
it
ute
28.
SSRGSOLUTI
ONS,
Googl
eAnal
yti
csf
orbegi
nner
s.
29.
Taha,H.
A.(
1989)
.Oper
ati
onsResear
ch,Ani
ntr
oduct
ion,New Yor
k,Mc-
Mil
l
an,
1989.
30.
TheDat
aMonk(
2017)
.WebAnal
yti
cs-TheWaywedoi
t.TheDat
aMonk
31.
Vohr
aN.
D.(
2013)Busi
nessSt
ati
sti
cs,
Tat
aMcGr
aw-
Hil
l
.
32.
Winst
onW.
L.(
2014)
.Mar
ket
ingAnal
yti
cs:Dat
a-Dr
ivenTechni
queswi
th
Mi
crosof
tExcel
.Wi
l
ey
33.
Zik
mundW.
G.(
2003)Busi
nessResear
chMet
hods,
CengageLear
ning.

18
 Sy
ll
abuspr
escr
ibedf
or
MBASemest
er–I
I
Busi
nessCommuni
cat
ion
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

Demonst
ratest
udent
stov
erbalandnon-ver
bal
communi
cat
ionabi
l
ityt
o
1
sol
veworkpl
acecommuni
cati
onissues.

2 Createanddel i
vereff
ecti
vebusinesspresent
ati
ons,usi
ngappropr
iat
e
tool
s.
3 Draftef
fect
ivebusi
nesscorr
espondencewit
hbrevi
tyandcl
ari
ty.

4 Dev
elopt
hest
udent
sforj
obmar
ket
.

Uni
t-
1

Si
gnifi
canceofVer
bal Communicat
ion-NeedofCommuni cati
onSkill
sforManagers,
Channels,for
msanddi mensi
onsofcommuni cati
on,Non- Verbalcommunicati
on,
Pri
ncipl
es ofnon-
verbalcommuni cati
on -thr
ough clothes and body l
anguage,
Barr
iersofcommunicati
onandhowt oovercomebar
rier
s.

Uni
t-
2

Present
ati
onski ll
s:Pri
nci
plesofEf f
ecti
vePr esentat
ions,Planni
ng,Structur
eand
Deli
very
,Presentati
onStyl
e,Tool
susedtomakePr esentat
ionimpactf
ul,
Dy namicsof
gr
oup pr esentati
on and i ndi
vi
dual presentat
ion. Just-
a-Minut
e Pr esentat
ion,

19
Li
steni
ngSki
l
ls,
Negot
iat
ionSki
l
l.

Uni
t-
3

Do’sandDon’tsofBusi
nessWr i
ti
ng:Busi
nesscorr
espondence,
ReportWri
ti
ng,Emai
l
Eti
quett
e,ResumeWr it
ing.Meeti
ngs-MeetingandBoardr
oom Prot
ocol-Guidel
i
nes
forpl
anningameeting,CaseAnal
ysis.

Uni
t-
4:

I
nter
viewTechniques-Essent
ial
sofpl acementi
nter
views,web/vi
deoconf
erenci
ng,
t
elemeeti
ng,Preparati
onforInter
view,GroupDiscussions-
Do’
sandDon’t
sofGD,
mockGD’son2t opics.

Suggest
edReadi
ngs:

1)Busi
nessCommuni
cat
ion f
orManager
s,Pay
alMehr
a,Pear
son Educat
ion
I
ndi
a;Secondedi
ti
on.
2)Busi
nessCommuni
cat
ion,AshaKaul
,Pr
ent
iceHal
lIndi
aLear
ning Pr
ivat
e
Li
mit
ed
3)Busi
nessCommuni
cat
ionToday
,Bov
eeCLet
.al
.
,Pear
sonEducat
ion
4)Busi
nessCommuni
cat
ion,
P.D.Chat
urv
edi
,Pear
sonEducat
ion.
5)Busi
nessCommuni
cat
ion,
TNChhabr
a,BhanuRanj
an,
SunI
ndi
a
6)Ver
bal
andNon-
Ver
bal
Reasoni
ng,
Prakash,
P,Macmi
l
lanI
ndi
aLt
d.,
NewDel
hi
7)Obj
ect
iveEngl
i
sh,
Thor
pe,
E,andThor
pe,
S,Pear
sonEducat
ion,
NewDel
hi

20
 Mar
ket
ingManagement

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Develop an under standing oft he under l

yi
ng concept ,t heories and
str
ategi
esinvolvedint hemar ketingofproductandser vi
ces.
2 Capable to appl y t he t hree st eps of t ar
get mar keti
ng: mar ket
segmentati
on, t
argetmar keti
ng,andmar ketpositi
oning.
3 Abletoevaluatedifferentdistri
butionchanneloptionsandt heirsuit
abili
ty
fort
hecompany ’
spr oduct .
4 Developasui tabl
epr omot i
onmi x( adv
er t
isi
ng,salespr omot ion,public
rel
ati
ons,personalselling,anddirectmar keti
ngetc.)forthepr oduct.

Uni
tI:

I
ntr
oduct
ion t
o Mar
ket
ing Management
: Def
ini
ti
on, Mar
ket
ing Pr
ocess,
Under
standi
ng t
heMar
ketPl
aceand Consumerneeds,Mar
ket
s,Mar
ket
ing Mi
x,
Mar
ket
ingDepar
tmentOr
gani
sat
ion.
Anal
yzi
ngMar
ket
ingEnv
ironment
,andCompet
it
ion:Company
’sMi
croEnv
ironment
,

21
Macr
o Env
ironment
,Economi
c,Technol
ogi
cal
,Pol
i
tical
,Cul
tur
alEnv
ironment
,
Respondi
ng t
othe Mar
ket
ing Env
ironment
,Compet
it
ion – Desi
gni
ng Busi
ness
Por
tfol
i
o,St
rat
egi
cPl
anni
ng,
Growi
ngShar
eofCust
omer
.

Uni
tII
:
ConsumerBehav
iour
:ModelofConsumerBehav
iour
;Char
act
eri
sti
cs Af
fect
ing
ConsumerBehav
iour
,Buy
ingDeci
sionPr
ocess,
Busi
nessBuy
erBehav
iour
.
Mar
ket Segment and Tar
get Segment
:Basi
s of Segment
ati
on,Segment
ing
Consumerand Busi
ness Mar
ket
s,Ev
aluat
ing and Tar
get
ing Busi
ness Segment
,
Requi
rement
sofEf
fect
iveSegment
ati
on.
Pr
oductDeci
sions:Pr
oductandSer
vices,Cl
assi
fi
cat
ion,Pr
oductMi
x,Pr
oductLi
ne
Deci
sions;
ProductLi
feCy
cle-St
agesandSt
rat
egi
es.
Br
andi
ng:Br
andEqui
ty,
Bui
l
dingBr
andsandManagi
ngBr
ands.

Uni
tII
I:
Phy
sical
Dist
ri
but
ionDeci
sions:
Suppl
yChai
nChannel
Behav
iourandOr
gani
sat
ion.
Channel
Dist
ri
but
ion:
Sel
ect
ingChannel
Member
s,Managi
ngandMot
ivat
ingChannel
Member
s,Ev
aluat
ing.
Channel
forI
ndust
ri
alPr
oduct
:Channel
Member
s,Speci
alt
y,Ev
aluat
ionofChannel
Member
s.
Pr
ici
ng:
Concept
,Pat
ter
nsAf
fect
ingPr
ice,
Pri
cingAppr
oach,
Pri
cingSt
rat
egi
es,
Pri
ce
Adj
ust
mentSt
rat
egi
es.

Uni
tIV:
Pr
omot
ion:
Concept
,Pr
omot
ionMi
x.
Adv
ert
isi
ng:
Obj
ect
ives,
Budget
,St
rat
egy
,Ev
aluat
ingAdv
ert
isi
ng.
Sal
esPr
omot
ion:
Concept
,Obj
ect
ive,
Maj
orTool
sDev
elopi
ngSal
esPr
omot
ion
Pr
ogr
am.
Publ
i
cRel
ati
on:
Rol
e&I
mpact
,Tool
s.
NewPr
oductDev
elopment
:Pr
ocess,
Stages.

22
Suggest
edReadi
ngs:

1.Mar
ket
ingManagement
,Phi
l
ipKot
ler
,Kev
inLaneKel
l
er,Abr
aham Koshy
,
Mi
thi
l
eshwarJha,
Pear
son
2.Mar
ket
ingManagement
,Raj
anSaxena,
TMGH
3.Mar
ket
ing,
LambHai
rShar
ma,
McDani
el,
CengageLear
ning
4.I
ntr
oduct
iont
oMar
ket
ing,
Adr
ianPal
mer
,3r
dEdi
ti
on,
Oxf
ordPubl
i
shi
ng,
5.Mar
ket
ing Management– I
ndi
an Cont
extwi
th Gl
obalPer
spect
ive,V S
Ramaswamy&SNamakumar
i,5t
hEdi
ti
on,
McGr
awHi
l
lIndi
a
6.Pr
inci
plesofMar
ket
ing:
ASout
hAsi
anPer
spect
ive,
13e–Kot
ler–Pear
son
7.Mar
ket
ingManagement–Ar
unkumarN.Meenakshi
–Vi
kasPubl
i
shi
ng
8.Basi
csofMar
ket
ingManagement–R.
B.RudaniS.Chand&CompanyLt
d.
9.Mar
ket
ing–Var
ma&Duggal
–Oxf
ordUni
ver
sit
yPr
ess.
10.
Mar
ket
ingManagement–St
ant
on–McGr
awHi
l
l.

Cor
por
ateFi
nance

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

Awar eofthebasicconcept
srelat
edtofinanci
almanagement
,var
ious
1
techni
quesandtool
stomangefinancef
uncti
on.

Gaining t
he knowl
edge ofprinci
ples and concepts used infi
nanci
al
2
decisionmaki
ngandfamil
iar
izi
ngthestudentswiththev al
uat
ionoffi
rm.

Abl
etofi
ndoutthebestcour
seofactionamongsev eralf
inanci
alopt
ions
3
wit
hthet
echni
queofcapit
albudget
ingandrest
ruct
uring.

Assessingt heimpactofcor
por
atei
nvest
mentdeci si
onsi
nf i
nanci
ngof
4 workingcapi t
alneedsandthel
ongterm capi
talneedsofthebusiness
organizat
ion.

Uni
tI:
Concept
ual
Framewor
kofFi
nance

Fi
nancialManagement: AnOver
view Fi
nanceandRel at
edDi sci
pli
nes;Scopeof
Fi
nancialManagement
;Basi
cPri
nci
plesofFinanci
alDeci
sions,Pr
imaryObjecti
veof
Corpor
ateManagement;AgencyProbl
em;Or gani
zati
onofFi nanceFunction;and

23
Emer
gingr
oleofFi
nanceManager
sinI
ndi
a.

Fi
nancialPlanning:Int
roduction,Objecti
ves,Benef
its,Guidel
ines,St
eps in
Fi
nancialPl
anning,FactorsAffecti
ngFinanci
alPl
anni
ng,Est
imationofFi
nanci
al
Requi
rementsofaFi rm, Capi
tali
zati
on.

Ti
me Value ofMoney:I
ntr
oduct
ion,Rat
ional
e,Future Val
ue,Discounti
ng or
Pr
esentVal
ueTechni
ques,Compoundi
ngTechniquesandDoubli
ngPer i
od.

Val
uat
ion ofBonds and Shares:I
ntr
oducti
on,I
ntr
insi
c Val
ue,Book Val
ue,
Val
uat
ionofBondsandVal
uationofShares.

Uni
tII
:Val
uat
ionsoft
heFi
rm Deci
sions

Leverage:I
ntroduct
ion ofOper ati
ng and FinancialLeverage,Measurementof
Lever
ages,Eff
ectsofOperat
ingandFi nanci
alLever
ageonPr ofit
,Anal
yzi
ngAlt
ernat
e
Fi
nancialPl
ans-CombinedFinancialandOperati
ngLev er
age.

SourcesofFinance:Int
roduct
ionofFinanci
alInst
rument
s,Ty
pesofCapi
tal
,Long
ter
m Medium Term andShortTer
m Fi
nancing.

CostofCapi t
al:Int
roducti
onofCostofCapi t
al,Si
gnif
icanceofCostofCapit
al,
Cal
culati
on ofCostofDebt ,CostofPrefer
enceCapi t
al,and CostofRet
ained
Ear
nings,CombinedCostofCapi
tal
(Wei
ghted/
Ov er
all
).

Capit
al St ruct ure:Intr
oduct
ion and Feat ures of an I deal Capital
Str
ucture,Factor s Af f
ecti
ng Capital St
ruct
ure,Capi
tal Str
uct
ure Theor
ies -
Tr
adit
ionalappr oach-M. M.Hypot
heses– wi t
houtTaxesandwi thTaxes– Net
I
ncomeAppr oach( NI)–NetOperat
ingIncomeApproach(NOI)-Det
ermini
ngCapit
al
St
ructur
einPr actice.

Uni
tII
I:Cor
por
ateI
nvest
mentDeci
sions

Capi
talBudgeti
ng:I mportanceofCapitalBudget i
ng,Compl exit
iesInvolvedin
Capi
talBudgeti
ngDeci si
ons,Capit
alBudgeti
ng–Nat ur
eofInv est
mentDeci si
ons
–Inv
estmentEvaluati
onCrit
eri
a–NetPr esentValue(NPV),I
nternalRateofReturn
(
IRR)
,Profi
tabi
l
ityIndex(PI)
,PaybackPeriod,Accounti
ngRateofRet ur
n( ARR)–
NPVandIRRCompar ison.

Ri
skAnalysisi
nCapi t
alBudgeti
ng:I
ntroduct
ion,TypesandSourcesofRiski
n
Capi
talBudget
ing,
RiskAdjust
edDiscountRate,Cer
taint
yEqui
val
entAppr
oach.

Capit
alRati
oning:I
ntroduct
ion,Types,Steps I
nvol
ved i
n Capi
talRat
ioni
ng,
Vari
ousApproachestoCapitalRat
ioni
ng.

24
Corpor
ateRest
ruct
uri
ng:Int
roduct
ion,ScopeandObjectiv
esCorporat
eRestr
uctur
ing,
I
mpor t
antFormsofCor por
ateRest r
uctur
ing,MergersandAcquisit
ionsandTake-
Over’
s-Ty
pesofMerger
s,Mot i
vesforMergers,Pr
inci
plesofCor
porateGover
nance.

Uni
tIV:
ManagementofLi
qui
dit
y

Working CapitalManagement :I
ntr
oducti
on,Components ofCurrentAsset
s and
Curr
entLi abil
iti
es,Concepts ofWor ki
ng Capi
tal
,Objecti
ve ofWor ki
ng Capi
tal
Management ,Needf orWorkingCapital
,Oper
ati
ngCy cl
e,Deter
minant
sofWor ki
ng
Capi
tal,
Appr oachesforWorki
ngCapi t
alManagement,
Esti
mationofWorki
ngCapit
al.

Div
idendPoli
cies:I
ssuesinDivi
dendDecisions,Relev anceTheory,Wal
ter’
sModel
Gordon’
sModel ,Ir
rel
evanceTheory,M-
M hy pothesis,Di v
idendPoli
cyinPr act
ice,
FormsofDiv
idends,Stabi
li
tyi
nDivi
dendPol
icy,Corpor ateDivi
dendBehav
iour.

Recei
vabl
e Management:
Int
roduct
ion, Cost
s Associat
ed wi
th Mai
ntai
ning
Recei
vabl
es,
Credi
tPol
i
cyVari
abl
es,Eval
uat
ionofCr
edi
tPoli
cy.

Behav
ior
al Fi
nance: I
ntr
oducti
on,Scope and Obj
ecti
ves Behavi
oral Fi
nance,
Behav
ior
alFi
nanceConcepts,
BiasesSt
udi
edi
nBehavi
oral
Finance.

Suggest
edReadi
ngs:

1.Khan,M.
Y&Jai
n,P.
K.:Fi
nanci
alManagement
;Tat
aMcGr
aw Hi
l
l,New Del
hi,
2008.

2.Pandey
,I.M.
:Fi
nanci
alManagement
;Vi
kasPubl
i
shi
ngHouse,New Del
hi,
2005.

3.Chandr
a,Pr
asana:
Financi
alManagement
;Tat
aMcGr
awHi
l
l,NewDel
hi,
2008.

4.Br
eal
eyandMey
ers:Pr
inci
plesofCor
por
ateFi
nance:Tat
aMcGr
awHi
l
l,New
Del
hi,
2008.

5.Keown,Mar
ti
n,Pet
tyandScot
t(Jr
):Fi
nanci
alManagement
:Pr
inci
plesand
Appl
i
cat
ions;
Prent
ice

6.Hal
lofI
ndi
a,NewDel
hi,
2002.

25
 7.Gi
tman,
L.J:
Pri
nci
plesofManager
ial
Finance;
Addi
sonWasl
ey,
2009.

8.Vanhor
ne,JamesC:Fi
nanci
alManagementandPol
i
cy;Pr
ent
iceHal
lofI
ndi
a,
NewDel
hi,
2002.

9.Ki
shor
eRav
i,M:
Financi
alManagement
;Taxman,
2006.

10.
Preet
iSi
ngh,
FUNDAMENTALSOFFI
NANCI
ALMANAGEMENT,
Ane,
2011.

11.
Shashi
K.Gupt
aandR.
K.Shar
ma,
Financi
alManagement
,Kal
yani
Publ
i
cat
ions

12.
V.K.SaxenaandC.
D.Vashi
st,Basi
csofFi
nanci
alManagementS.Chandand
Sons.

13.
Kishor
eRav
i,M:
Financi
alManagement
;Taxman,
2006.

14.
Dr.MaheshAbal
e&Dr
.Shr
ipr
akashSoni
,Fi
nanci
alManagement
,Hi
mal
aya
Publ
i
shi
ngHousePv
t.Lt
d
15.
Dr.V.R.Pal
ani
vel
u,Fi
nanci
alManagement
,S.ChandPubl
i
cat
ion.

Resear
chMet
hodol
ogy

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Thi
scour
sei
sdesi
gnedt
oconsi
dermoder
nday
smar
ket
ingcondi
ti
on.

2 Thebusi
nessorgani
sat
ionswhi
charei
ntendt
oknowbuyer
sresponse,to
know mar
ket,t
oknow whatexter
nalf
orcesar
e,andt
odesigneffect
ive

26
 mar
ket
ingst
rat
egi
es.

Exami net hev ar

iousfacetsofa r esearch pr
obl
em and Il
lustr
atethe
3 rel
evantaspect soft heresearchpr ocessf rom adatadrivendecisi
on
perspecti
v e.
4 Deriveinferencesbyappl y
ingv ari
oust echni
quesofint
erpr
etati
onandbe
andwr it
ev arioustypesofresearchreports.

Uni
tI:
Mar
ket
ingResear
ch:Pur
pose,
Nat
ureandScope,
Process,
Def
ini
ngt
hePr
obl
em and
Det
ermi
ningt
heResear
chObj
ect
ives,
Li
ter
atur
eRev
iew:Assessi
ngandManagi
ngSour
cesofI
nfor
mat
ionandSchol
arl
y
Li
ter
atur
e.
Resear
chDesi
gn:
Concept
,Ty
pes,
Impor
tantExper
iment
alDesi
gn.

Uni
tII
:
Measur
ementandScal
i
ng:Qual
i
tat
iveandQuant
it
ati
veDat
a,Cl
assi
fi
cat
ion,Scal
i
ng
Techni
ques,
Dat
a Col
l
ect
ion Tool
s: Quest
ionnai
re Desi
gn,Case St
udy Met
hod,At
ti
tude
Measur
ementTechni
ques,NonDi
sgust
edMet
hodsofDat
aCol
l
ect
ion,Mar
ket
ing
Resear
chAgenci
es.

Uni
tII
I:
Sampl
i
ngandSampl
eDesi
gn:
Sampl
ePl
anandSi
ze,
Fiel
dWor
k/Sur
vey
,Dat
aQual
i
ty
I
ssues,
Dat
aPr
epar
ati
on.
Descr
ipt
ive St
ati
sti
cs:Measur
e of Cent
ralTendency
,Measur
e of Di
sper
sion,
Measur
eofRel
ati
onshi
p,Cov
ari
ance,
Cor
rel
ati
onCoef
fi
cient
.

Uni
tIV:
Hy
pot
hesi
sTest
ing:Concept
,TestSt
ati
sti
cs,Hy
pot
hesi
sTest
ingForDi
ff
erenceof
TwoMeansPr
opor
ti
on/Var
iances,
Chi
-Squar
eTest
.

27
Anal
ysi
sofVar
iance:
OneWay
,TwoWayAnov
a.
Resear
chPr
oposal
:Pur
pose,
Nat
ureandEv
aluat
ion-Cont
entandFor
mat-Pr
act
ical
Consi
der
ati
on-Ti
mel
i
ness-Budget-Dat
aAnal
ysi
sSof
twar
e.

Suggest
edReadi
ngs:

1.Mar
ket
ingResear
ch,
S.L.Gupt
a,Excel
Books

2.Mar
ket
ingResear
ch,
G.C.Ber
i,Tat
aMcGr
aw-
Hil
lEducat
ion

3.Basi
cMar
ket
ingResear
ch,
Nar
eshK.Mal
hot
ra,
Mar
kPet
erson,
Pear
son

4.Mar
ket
ingResear
ch,
A.Par
asur
aman,
Dhr
uvGr
ewal
,Dr
eamt
echPr
ess

5.Resear
chMet
hodol
ogy
,C.R.Kot
har
i,NewAgePubl
i
cat
ion

6.Busi
nessResear
chMet
hods,
Donal
dCooper&Pamel
aSchi
ndl
er,
TMGH.

7.Busi
nessResear
chMet
hods–SLGupt
a&Hi
teshGupt
a-McGr
awHi
l
l

8.“
Resear
chMet
hodol
ogy
”,Panneer
sel
vam,
Prent
iceHal
lIndi
a

9.Busi
nessResear
chMet
hods,Wi
l
li
am G.Zi
kmund,Bar
ryJ.Babi
n,JonC.Car
r,
Mi
tchGr
if
fi
n,CengageLear
ning

10.
Appr
oachest
oSoci
alResear
ch,Roy
ceSi
ngl
eton,Br
uceC.St
rai
ts,Mar
gar
et
Mi
l
lerSt
rai
ts,
Oxf
ordUni
ver
sit
yPr
ess

11.
Resear
chMet
hods:TheBasi
cs,Ni
chol
asS.R.Wal
l
iman,Ni
chol
asWal
l
iman,
Rout
ledge,

12.
Alan Br
yman and Emma Bel
l
,“Busi
ness Resear
ch Met
hods “
,Oxf
ord
Publ
i
cat
ion

13.
Busi
nessResear
chMet
hodsbyBr
ayman&Bel
l–Oxf
ordUni
ver
sit
yPr
ess

14.
Resear
chMet
hodol
ogy
-Pr
ashantSar
angi
–TaxmannPubl
i
cat
ions.

15.
Busi
nessResear
chMet
hods–Nav
alBaj
pai
-Pear
son

28
 Pr
oduct
ionandOper
ati
onManagement

Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Equipst udentswithprocessofpl anning,organi

zingandcontrol
li
ng
acti
viti
esofpr oduction.
2 Educat ethem onr esour cessy stem usedf ortransfor
mingraw material
s
i
nt ov al
ueaddedpr oduct s.
3 Explaint he studentsv ar i
ous di mensions ofpr oducti
on pl
anning and
controlandt hei
rinter-
li
nkageswi thforecasti
ng.
4 Studentscanmeasur eper formancer el
atedtopr oducti
vi
tyandwi l
lbe
abletoconductbasi cindustrialengi
neer i
ngstudyonmenandmachi nes.

Uni
tI:
Pr
oduct
ionandOper
ati
onFunct
ion:Funct
ion,Nat
ure,andScopeTy
pes,Di
ff
erence
bet
weenManuf
act
uri
ngandSer
viceOper
ati
on,
Int
erf
acewi
thot
herFunct
ional
Areas.
Pr
oduct
ion Sy
stem:Ty
pes,Appl
i
cat
ion,Pr
ocess Sel
ect
ion and Faci
l
ity Lay
out
,
Pr
oduct
ionLocat
ionDeci
sion.
Pr
oduct
ionPl
anni
ngandCont
rol
:Obj
ect
ive,
Funct
ion,
Str
ategy
,Sequenci
ngModel
.

Uni
tII
:
DemandFor
ecast
ing:
Need,
Type,
Techni
que.
Mat
eri
alsManagement
:Mat
eri
alRequi
rementPl
anni
ng,
Process,
Pur
chase
Management
,St
oresManagement
.
I
nvent
oryCont
rol
:Concept
,Ty
pe,
Model
s-Basi
cModel
,Pr
iceDi
scountModel
,Saf
ety
St
ock,
Reor
derLev
el,
ABCAnal
ysi
s.

Uni
tII
I:
Suppl
yChai
nManagement
:Concept
,Funct
ion,
Chai
nPar
tner
sManagement
,LeanVs

29
Agi
l
eSuppl
yChai
n.
Aggr
egat
ePl
anni
ng:
Concept
,Pr
ocess,
Appr
oach,
Mast
erPr
oduct
ionSchedul
e.
Capaci
tyPl
anni
ng:
Concept
,Pr
ocess,
Appr
oaches,
LineBal
anci
ng.
Qual
i
tyCont
rol
:TQM,
ISO-9000,
Char
ts.

Uni
tIV:
Wor
kSt
udy
:Concept
,Appr
oachesandScope.
Met
hodSt
udy
:Obj
ect
iveandMet
hod.
Pr
ocessChar
t:Man–Machi
ne-Mat
eri
al,
TwoHandsMul
ti
pleAct
ivi
tyChar
t,Mi
cro-
Mot
ionChar
ts.
Wor
kMeasur
ement
:Concept
,Cal
cul
ati
onofSt
andar
dTi
me,
Wor
kSampl
i
ng.

Suggest
edReadi
ng:

1.I
ndust
ri
alEngi
neer
ingandPr
oduct
ionManagement
,Mar
tandTel
sang,2nd
RevEdn2006edi
ti
on,
SChandPubl
i
cat
ions.

2.Oper
ati
onsManagementTheor
y&Pr
act
ice,
B.Mahadev
an,
Pear
son.

3.Pur
chasi
ng and Mat
eri
als Management
,P.Gopal
akr
ishnan,1stEdi
ti
on,
McGr
awHi
l
lEducat
ion.

4.Pr
ocur
ementandPr
inci
plesManagement
,Pet
erBai
l
y,Bar
ryCr
ocker
,Dav
id
Far
mer
,Dav
idJessop,
11t
hEdi
ti
on,
Pear
sonEducat
ion.

5.Pr
oduct
ion&Oper
ati
onsManagement3e–Kani
shkaBedi
–Oxf
ordUni
ver
sit
y
Pr
ess.

6.Pr
oduct
ion&Oper
ati
onsManagement
–K.Ashwat
happa&K.Shr
idharBhat
-
Hi
mal
ayaPubl
i
cat
ions.

7. Pr
oduct
ion&Oper
ati
onsManagement
–S.
N.Char
y–Tat
aMcGr
awHi
l
l.

8.Pr
oduct
ion&Oper
ati
onsManagement-N.
G.Nai
r–Tat
aMcGr
awHi
l
l.

30
 9.Pr
oduct
ionandOper
ati
onsManagement
,RBKhanna,
PHI
,NewDel
hi.

10.
Int
roduct
iont
oMat
eri
alsManagement
,J.
R.TonyAr
nol
d,St
ephenChapman,
Ramakr
ishnan,
Pear
son.

HumanResour
ceManagement
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 I
nt r
oducet hebasi
cconcept
s,Pri
nci
ples,Funct
ions&processesofHuman
Resour ceManagement.
Student sareawareabouttherol
e,functi
onsandf uncti
oningofhuman
2
resourcedepartmentoft
heorgani
zat
ions

UNI
TI:
Int
roduct
ionofHumanResour
ceManagement
&Acqui
sit
ion:

HRM Concept,ScopeandI mport

ance,HRasaFact orofCompet i
ti
veAdv antage,
Competenci
es & Role ofHR Manager ,ManpowerPl anni
ng,Job analysis-
Job
Descr
ipt
ion-
Job Speci
ficat
ion,Recrui
tment
,e -recr
uitmentstrat
egies,Select
ion,
I
nducti
onandCareerPlanning

UNI
TII
:Per
for
mance,
Trai
ningCompensat
ionManagement
:

Per
formanceManagementConcept,Met
hodsofPerformanceEv
aluati
on,Promoti
on,
Demotion,Tr
ansferand Separ
ati
on,Tr
aini
ng process & Met
hods,Management
Devel
opment Techniques, Prot
égé r el
ati
onshi
ps. Job Ev aluat
ion, Basi
cs
&ComponentsofCompensati
on,Compensati
onManagement,

Uni
tII
I:I
nter
nat
ional
HRM andEmer
gingHor
izonsofHRM:

Concept
,Impor
tance,andModel
sofI
nter
nat
ionalHRM;Chal
l
engesofI
nter
nat
ional

31
HR Managers,E-HRM,Human Resour
ce I
nfor
mat
ion Sy
stem,Human r
esour
ce
account
ingandaudi
t.

Uni
tIV:
Communi
cat
ionbyHR:

Empl oy
ee fi
le maint
enance;Draf
ting I
nter
view Let
ter
,OfferLett
er,Appoi
ntment
Lett
er,Promoti
on Letter
,Tr ansf
erLet t
er,Appreci
ati
on Let
ter
,repri
mand let
ter
,
ter
minati
onlet
ter,
Notice,
Circul
arandMemo.

Suggest
edReadi
ngs:

1.Per ceManagementbyP.SubbaRao,5th Edi

sonnelandHumanSour ti
on,
Hi
mal
ayaPubl
i
cat
ionHouse.

2.HumanResour appa,6thEdi
ceManagementTextandCasesbyK.Ashwat ti
on
Tat
aMcGr
aw-
Hil
lEducat
ion.

3.Essent
ial
sofHumanResour
cesManagementbyI
ndr
ani
lMut
suddi
,NewAge
Publ
i
cat
ion.

32
 Ent
repr
eneur
shi
p
Cour
seOut
comes:
Onsuccessf
ulcompl
eti
onoft
hecour
set
hel
ear
nerwi
l
lbeabl
eto

CO COURSEOUTCOMES

1 Explore ent
repreneuri
alpat h and acquaintt hem wit
ht he essent
ial
knowledgeofstarti
ngnewv entur
es.
Students wi
lllearnt ools and techni
ques forgenerat
ing,t
esti
ng and
2
developi
nginnovativ
est ar
tupideasintosuccessful
ent
erpri
se.

Uni
tI:
Foundat
ionsofEnt
repr
eneur
shi
pDev
elopment

Concept and Need of Ent r

epreneur shi
p Dev elopment, Concepts of
Ent
repreneur
,Intr
apr
eneur/Corporat
e Ent repreneur compar at
ive study,
Ent
repreneur
shi
p Car
eeroppor t
unit
ies,Ent r
epreneurshi
p as a st y
le of
management , The Entrepreneur’
s Rol e, Task and Per sonali
ty,
Ent
repreneur
shi
pinemergi
ngeconomi es.

Uni
tII
:IdeaGener
ati
on

Defi
nit
ionofI nnovati
on,I
nvent i
on, Cr
eati
vity
,Identi
fi
cati
onofprofi
tablepai
n
poi
nts,Ideaev al
uati
on&v al
idationmet hods,Opportuni
tyrecogni
tionand
ent
rystrategies:Newproduct ,Franchi
sing,Parti
alMoment um,Sponsorshi
p
andAcquisiti
on, TheStr
ategicWi ndowofOppor t
unit
y:Scanni
ng,Positi
oni
ng
andAnalyzing.

Uni
tII
I:Busi
nessPl
anni
ngPr
ocess

33
 TypesofEnt repr
eneur
ialVent ur
eandt heEnt repr
eneuri
alOrgani
zat i
on,The
businessplanasanent r
epreneurialt
ool,elementsofBusinessPlan,Mar ket
Analysis,Devel
opmentofpr oduct/i
dea,Cr i
ti
calriskconti
ngenciesoft he
proposaland i t
s managementSchedul ing,Role oft he f
oll
owi ng Gov t
.
AgenciesintheEntr
epreneurshipDev el
opment

Uni
tIV:
Proj
ectManagementandRol
eofGov
ernment

Techni cal
,Financial
,Mar keti
ng Personneland Managementf easi
bil
i
ty
Repor ts,
Projectf i
nancing:Debt
,VentureCapitalFundi
ng,Angl
eCapi
tali
st,Rol
eof
Cent r
alGov ernmentandSt ateGovernmentinpromoti
ngEntr
epreneur
ship
withv ari
ousincenti
ves,
subsidi
es,gr
antsetc.

Suggest
edReadi
ngs:

1.Dy
nami
csofEnt
repr
eneur
shi
pDev
elopment–VasantDesai
.
2.Ent
repr
eneur
shi
p:NewVent
ureCr
eat
ion–Dav
idH.Hol
t
3.Ent
repr
eneur
shi
p Dev
elopmentNew Vent
ure Cr
eat
ion – Sat
ish Tanej
a,
S.
L.Gupt
a
4.Pr
ojectmanagement–K.Nagar
ajan.
5.Ent
repr
eneur
shi
p:St
rat
egi
esandResour
ces–Mar
cJ.Dol
l
inger
6.I
nnov
ati
onandEnt
repr
eneur
shi
p–Pet
erF.Dr
ucker
7.New Vi
stasofEnt
repr
eneur
shi
p:Chal
l
enges& Oppor
tuni
ti
es– A.Sahay
,
M.
S.Chhi
kar
a
8.Ent
repr
eneur
shi
pandSmal
lBusi
nessManagement–Si
ropol
i
s
9.TheEnt
repr
eneur
ial
Connect
ion-Gur
meet
Nar
ool
a
10.
Cor
por
ateEnt
repr
eneur
shi
p–Vi
j
aySat
he
11.
MakeTheMov
e:Demy
sti
fyi
ngEnt
repr
eneur
shi
p–I
shanGupt
a,Raj
atKhar
e

34
35