Course Curriculam

Course Code: BC613 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level PG 2 0 0 2 0 0 0 3
Course Title Professional & Business Communication

Course
Description :

Course Objectives :

SN
Objectives
.
This course is aimed to equip students with effective oral, written, and interpersonal communication. Students will get some theoretical inputs into the
process of communication, its different types, and the difference between written and oral communication, and presentation skills, the process of
1
writing, its different types and the correct format of business documents and interpersonal communication for effective teamwork and leadership.
Students will develop communication strategies to commun

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

SN. Module Descriptors / Topics Weightage

• Importance of communicating effectively • Stages of communication: Ideation, encoding, transmission,
Module I:
decoding & response • Barriers to effective communication: Physical, Social-psychological, Cultural, Language &
1 Workplace 10.00
organizational • Guidelines to overcome communication barriers • Goals of organizational communication:
Communication
Receiver understanding, Receiver response, Favorable relationship, and Organizational goodwill
Listening • Four Listening Styles: Action oriented listening, Time oriented listening, people-oriented listening,
content oriented • Gender Differences in Listening Styles • Culture and Listening Styles • Preventing Incompetent
Module II:
Listening: Selective Listening, Eavesdropping, Pseudo-Listening, Aggressive Listening, Narcissistic Listening
Listening &
2 Nonverbal Communication • Nonverbal communication defined • Principles of nonverbal communication • 15.00
Nonverbal
Functions of nonverbal communication: Conveying meanings, expressing emotion, presenting self, managing
Communication
interactions, defining relationships • Nonverbal Communication Codes: Communicating through Body
Movements, Voice, Touch, Personal Space, Time, Physical Appearance, Objects, the Environment
• Defining Interpersonal Communication • Principles of Interpersonal Communication • Motives for Interpersonal
Communication Working Groups and Teams • Emotional Intelligence: Managing your Emotions after they Occur,
Module III:
Preventing Emotions, Reappraising your Emotions • Conflict and Interpersonal Communication • Managing
Interpersonal
Conflict: Avoidance, Accommodation, Competition, Compromise, Collaboration • Challenges to Handling Conflict:
3 Communication, 20.00
Self-Enhancing Thoughts, Destructive Messages, Serial Arguments, Physical Violence, Unsolvable Disputes •
Team Building
Short-term Conflict Resolution Leadership in Working Groups and Teams • Types of Leadership • Leadership
and Leadership
that Supports Diversity and Inclusion • Strategies for Effective Leadership Communication • Difficult
Conversations
Intercultural Communication • Intercultural Communication in a Globalized World • Gender and Communication •
Module IV:
Language, Communication, and Culture • Nonverbal Communication and Culture • Intercultural Communication
Intercultural
4 Competence Persuasive Communication • Scope of persuasion • Language and persuasion: Powerful & 15.00
Communication
powerless use of language • Persuasion strategies: Implicit and Explicit conclusions, Gain-framed vs. Loss-
& Persuasion
framed messages, Quantity vs. Quality of argument, Use of evidence
Module V:
Effective • Pre- presentation jitters • Preparation and Practice • Delivering the Presentation • Qualities of a Skillful
5 10.00
Presentation Presenter • Capturing and Maintaining Attention • Handling Questions • PowerPoint presentations
Skills
Module VI: • 7 Cs of communication • Writing Process: Pre-writing, writing & post-writing • Neutral and positive messages •
6 Communication Negative messages • Persuasive messages • Letters Report Writing • Functions of a report • Types of reports • 20.00
Strategy & Format of the reports • Use of Visuals-Charts, Tables, Pictures
 Professional
Writing
Module VII:
• Netiquette • Email • Texting and Instant Messaging • Corporate Blogging • Using social media (Facebook,
7 Communicating 10.00
Instagram, Twitter, LinkedIn) effectively • Building a better social presence
in Digital World

Course Learning Outcomes :

SN. Course Learning Outcomes

1 • Communicate effectively to persuade in teams and culturally diverse audience.
2 • Write grammatically correct business documents using appropriate business style.
3 • Create effective Résumés, cover letter and follow-up messages.
4 • Participate effectively in group discussion and interview.

Pedagogy for Course Delivery :

SN. Pedagogy Methods

1 • Classroom discussions
2 • Group Discussions
3 • Presentations
4 • Role play

Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

Attendance+CE+EE : 5+45+50

SN. Type Component Name Marks

1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal CLASS QUIZ 10.00
4 Internal CASE STUDY 10.00
5 Internal GROUP PRESENTATION 15.00
6 Internal GROUP DISCUSSION 10.00

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

N/A

List of Professional skill development activities :

No.of PSDA : 4
SN. PSDA Point
1 • Quiz
2 • Case Study
3 • Group Discussion
4 • Group Presentation

Text & References :

SN. Type Title/Name Description ISBN/ URL

Guffey, M. A. & Lowey, D. (2018) Business
1 Book Communication: Product & Process South-
Western College Pub
Murphy, Herta A., Herbert Hildebrandt,
2 Book Jane Thomas (2008) Effective Business
Communication 7th Ed
Lesikar, R. V., Flatley, M.E., Rentz, K. &
3 Book Pande, N. (2015) Business communication
13th Ed. New D
Williams, K., Krizan, A. C., Logan, J. &
4 Book Merrier, P. (2011) Business Communicating
in Business 8t