B.COM. (PROGRAMME) SEMESTER-IL ‘Core Course (DSC) (All are compulsory) DSC. ‘Business Statisties Financial Management Principles of Marketing ‘GENERIC ELECTIVE (GE) (Choose Any One) English: English Fluency-I Aeeth (wy: Feeét er rere Pr 7H for students who studied Hind upto 12°) eek (wy fret er Pree ft 7H. Vor students who studied Hind upto 10" std) Aeedh (my : Ferber Pret ft oT (or students who studied Hin upto 8 std) ‘Sanskrit : Fundamentals of Indian Philosophy Urdu : Study of Poet Nazir Akbarabadi Economies: Principles of Microeconomics-II History: Media in History Mathems : Diflerential Equations Political Science :Nationalism in India ABILITY ENHANCEMENT COURSE (AEQ) Environmental Sciene Theory into Practice (I) (Units 5-7) ‘SKILL ENHANCEMENT COURSE (SEQ) (Any one other than opted in Sem-1 & Sem-II) ‘Commeree: Finance Tor Everyone English: Communication in Everyday Life Hindi: Seer English: Communication in Professional Life ‘SEC : Committee: Personality Development and Communication ‘Commerce : Business Communication ‘VALUE ADDED COURSE (VAG) (Any one other than opted in Sem-I & Sem-II) English: Reading Indian Fiction in English Hindi: sect afta steer atte area aye Political Science: Constitutional Values and Fundamental Duties ‘Sanskrit: Yoga : Philosophy and Practice Psychology: Emotional Intelligence 2 Telegram: @DU_UPDATED (ex_Singhania_xx@) Whatsapp:->9318386407B.Com.(Programme) Discipline Specific Course- 3.1(DSC-3.1) DSC-7 : BUSINESS STATISTICS CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE, COURSE Credi | Credit distribution of the -_ ts course Lectur | Tutori | Practical/ e al Practice 4 3 0 1 Pass in =| NIL XI Learning Objectives ‘The course aims to develop amongst the learners the ability to summarize, analyse and interpret quantitative information for business decision making. Learning outcomes After completion of the course, learners will be able to: 1. Examine and interpret various descriptive properties of statistical data 2. Identify probability rules and concepts relating to discrete and continuous random variables to ‘answer questions within a business context. 3. Analyse the underlying relationship between variables and perform predictive analysis using regression models. 4. Analyse the trends and tendencies over a period through time series analysis. 5. Apply index numbers to real life situations SYLLABUS OF DSC-3.1 Unit 1: Descriptive Statistics Measures of Central Tendency: Concept and properties of averages including Arithmetic ‘mean, Median and Mode Measures of Dispersion: An overview of Range, Quartile Deviation and Mean Deviation; Standard deviation; Variance and Coefficient of variation. Moments: Computation and significance; Skewness, Kurtosis, Unit 2: Probability and Probability Distributions ‘Theory and approaches to probability; Probability Theorems: Addition and Multiplication; 3 Telegram: @DU_UPDATED (ex_Singhania_»x@) Whatsapp:->9318386407Conditional probability and Bayes’ Theorem Expectation and variance of a random variable Discrete Probability distributions: Binomial and Poisson (Properties and Applications) Normal distribution: Properties of Normal curve; Computation of Probabilities and Applications Unit 3: Simple Correlation and Regression Analysis Correlation Analysis: Meaning and types of Correlation; Correlation Vs Causation; Pearson's coefficient of correlation (computation and properties); Probable and standard errors; Rank correlation. Regression Analysis: Principle of least squares and regression lines, Regression equations and estimation, Properties of regression coefficients; Relationship between Correlation and Regression coefficients; Standard Error of Estimate. Unit 4: ‘ime Series Analysis, ‘Time Series Data; Components of time series; Additive and Multiplicative models. Trend analysis; Fitting of trend using principle of least squares — linear and second-degree parabola Shifting of Origin and Conversion of annual linear trend equation to quarterly/monthly basis and vice-versa Unit 5: Index Numbers Meaning and uses of index numbers. ‘Construction of Index numbers: Methods of Laspeyres, Paasche and Fisher’s Ideal index. ‘Construction and Utility of Consumer Price Indices; BSE SENSEX, and NSE NIFTY. Practical Exercises: The learners are required to 1. Observe and apply the concepts of descriptive statistics in real life situations, 2. Practice basic calculations in statistics using spreadsheets and try to use it for solving subject related assignments. 3. Conduct a small primary research/survey in groups and analyse the data using statistical tools discussed in the class (Examples: Buying behaviour, Motivation, Stress, Brand aspects, Sales Projections, Impact of advertisements etc). 4, Conduct a statistical experiment to estimate the probability of any event occurring in future. 5. Analyse the relationship between different factors affecting the demand for any product. Predict future demand of the product using regression analysis, 6. Analyse the past price movement in any equity stock using trend analysis. 7. Construct a hypothetical index that is representative of large cap stocks listed on NSE 4 Telegram: @DU_UPDATED (ex_Singhania_xx@) Whatsapp:->9318386407Assessment Criteri The Assessment for this paper would include a theory exam of 50 marks, Practical Exam of 25 marks and Internal assessment of 25 marks. Internal assessment will include 20 marks for class tests/assignments, and 5 marks for attendance. There shall be 3 Credit Hrs. for Lectures + one Credit Hr. (Two Practical Periods per week per batch) for PUse of a simple calculator is allowed. Suggested Readings: ‘© Anderson, D. R. (2019). Statistics for learners of Economics and Business. Boston: Cengage Learning, # Douglas A. L., Robert D. M., & William G. M. (2022). Basic Statistics for Business and Economics. Me-Graw-Hill International editions. © Gupta, S. C. & Gupta, I. (2018). Business Statistics, Mumbai: Himalaya Publishing, House. © Gupta, S. P, & Gupta, A. (2018). Business Statistics: Statistical Methods. New Delhi: S. Chand Publishing, © Hazarika, P. A. (2012). Textbook of Business Statistics. New Delhi: S. Chand Publishing. Levine, D. M., Krehbiel, C., & Berenson, L. (2009), Viswanathan, Business Statistics — A First Course. Pearson Education. © Levin R., Rubin D. S., Rastogi S., & Siddqui M. H. (2017). Statistics for Management. London: Pearson Education. ‘© Mark L. B., Bernard M. B., David M.L., Kathryn A. S., & David F. S. (2020). Basic Business Statistics. Pearson © Murray R. S., Larry J. S. (2017). Statistics. Tata MeGraw Hill edition, © Siegel, O. F. (2016). Practical Business Statistics. Cambridge Academic Press © Thukral, J. K. (2021), Business Statistics, New Delhi: Taxman Publication © Tulsian, PC., Shunjhunwala B. (2020). Business statistics. 8. Chand Publishing. © Vohra, N. D. (2017). Business Statistics. New Delhi: McGraw-Hill Education India 'S Telegram: @DU_UPDATED (xx_Singhania_»x@) Whatsapp:->9318386407Discipline Specific Course- 3.2(DSC-3.2) DSC-8 : FINANCIAL MANAGEMENT CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE Credi | Credit distribution of the Course Eligibitt = ts | course bee Lectur | Tutori | Practical/ e al Practice (ifany) DSC -3.2: 4 3 0 1 Pass in NIL Financial XU Managem ent ing Objectives ‘The course aims to enable students to acquire knowledge of principles and practice of financial management ing outcomes After completion of the course, learners will be able to: 1. Analyse the conceptual framework of financial management and get an insight into the concept of time value of money, and risk and return 2. Estimate cash flows for projects, and evaluate their profitability using capital budgeting techniques. 3. Estimate the cost of capital; and critically analyse different capital structure theories and factors affecting capital structure decision of a firm 4, Analyse different theories of dividend and factors affecting dividend policy. 5. Estimate working capital requirements of a firm, and device optimum credit policy for a firm, SYLLABUS OF DSC-3.2 Unit 1: Financial Management: An Overview Nature, scope and objectives of financial management. An overview of time value of money, risk and return. Unit 2: Capi Budgeting Decision 6 Telegram: @DU_UPDATED (xx_Singhania_»x@) Whatsapp:->9318386407‘The Capital Budgeting Process, Cash Flow Estimation, Different techniques of capital budgeting: Payback Period Method, Discounted Payback Period Method, Accounting Rate of Return, Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index Unit 3: Cost of Capital and Financing Decision Cost of Capital: Estimation of components of cost of capital: Method for calculating cost of equity, cost of retained earnings, cost of debt and cost of preference capital, Weighted Average Cost of Capital (WACC). Incremental (Mar ginal) cost of capital Capital Strueture- Theories of capital structure (Net Income, Net Operating Income, MM. Hypothesis, Traditional Approach). Operating, Financial and Combined Leverage. EBIT-EPS Analysis, Determinants of Capital Structure Unit 4: Dividend Deeision ‘Theories for relevance and irrelevance of dividend decision for corporate valuation- MM. Approach, Walter's Model, Gordon’s Model, Determinants of dividend policy Unit $: Working Cay Concepts of working capital, operating & cash cycles, risk-return trade off, working capital estimation, receivables management, Decision Note: Use of Spreadsheet should be encouraged for doing basic calculations, quick understanding, problem solving and giving students subject related assignments for their internal assessment purposes. Practical Exercises ‘The learners are required to 1. Compute risk and return of various investment alternatives using excel spreadsheet. 2 Estimate cash flows for a hypothetical Start-up. Using excel, evaluate the project's profitability by employing capital budgeting evaluation techniques. 3. Extract data from financial statements of different firms/financial databases and estimate the cost of capital using appropriate software 4. Extract historical data and evaluate different dividend policies followed by companies of specific industries. 5. Estimate working capital requirements for any two companies belonging to different industries and compare them Suggested Readings: © Brealey, R. A., Myers S. C., Allen F., & Mohanty P. (2020). Principles of Corporate Finance. McGraw Hills Education. Khan, M. Y. & Jain, P. K. (2011). Financial Management: Text, Problems and cases. New Delhi: Tata McGraw Hills © Kothari, R. (2016). Financial Management: A Contemporary Approach. New Delhi: Sage Publications Pvt. Ltd. © Maheshwari, S. N. (2019). Elements of Financial Management. Sultan Chand & Sons. 7 Telegram: @DU_UPDATED (xx_Singhania_xx@) Whatsapp:->9318386407¢ Maheshwari, S. N. (2019). Financial Management ~ Principles & Practice. Sultan Chand & Sons. © Pandey, |. M. (2022). Essentials of Financial Management, Pearson, # Rustagi, RP. (2022). Fundamentals of Financial Management. New Delhi: Taxmann Pub. Pvt. Ltd © Sharma, S. K. and Sareen, R. (2019), Fundamentals of Financial Management. New Delhi Sultan Chand & Sons ( P) Ltd © Singh, J. K. 2016), Financial Management: Theory and Practice. New Delhi: Galgotia Publishing House © Singh, S. & Kaur, R. (2020). Fundamentals of Financial Management. New Delhi’ SCHOLAR Tech Press. ¢ Tulsian, PC. & Tulsian, B. (2017). Financial Management. New Delhi: S. Chand Additional Resources: Chandra, P. (2019). Financial Management: Theory and Practice. New Delhi: Tata McGraw Hills # Ross, S. A., Westerfield, R. & Jefferey, J. (2017). Corporate Finance. Tata McGraw Hills. ¢ Srivastava, R. & Mishra, A. (2011). Financial Management. U.K.: Oxford University Press # Van Home, J. C. & John, W. (2008). Fundamemals of Financial Management. Pearson Education Note: Suggested readings will be updated by the Department of Commerce and uploaded on Department's website. {8 Telegram: @DU_UPDATED (xx_Singhania_»x@) Whatsapp:->9318386407Discipline Specific Course- 3.3(DSC-3.3) DSC-9 : PRINCIPLES OF MARKETING ON, ELIGIBILITY AND PRE-REQUISITES OF THE, COURSE Course | credi | Credit distribution of the Eligibili Fr ts | course A Code Lectur | Tutori | Practical/ e al Practice DSC -3.3: 4 3 1 o NIL Principles XU of Marketing, Learning Objectives The objective of this course is to provide basic knowledge of concepts, principles, tools and techniques of marketing and to provide knowledge about various developments in the marketing, Learning outcomes After completion of the course, learners will be able to: 1. Discuss basic concepts of marketing, marketing philosophies and environmental conditions affecting marketing decisions of a firm. 2. Describe the dynamics of consumer behaviour and process of market selection through STP stages. 3. Analyse the process of value creation through marketing decisions involving product development. 4, Analyse the marketing decisions involving product pricing and its distribution. 5. Explore marketing decisions involving product promotion, and draft promotion mix strategies. SYLLABUS OF DSC-: Uni 3.2 Introduction to Marketing and Marketing Environment (9 hours) Introduction to Marketing: Meaning, Scope and Importance; Marketing Philosophies, Marketing Mix for goods and services. Marketing Environment: Need for studying marketing environment, Micro environmental factors- company, suppliers, marketing intermediaries, customers, competitors, publics; Macro environmental factors — demographic, economic, natural, technological, politico-legal and socio- cultural Telegram: @DU_UPDATED (xx_Singhania_»x@) Whatsapp:->9318386407sumer Behaviour: Need for studying consumer behaviour; Stages in Consumer buying decision process; Factors influencing consumer buying decisions. Market Selection: Market Segmentation: Concept and Bases. Market Targeting, Product Positioning — concept and bases Unit-3: Product Decisions and New Product Development Product Decisions: Concept and classification; Levels of Product. Product- mix; Branding- concept, types, significance, qualities of good brand name; Packaging and Labeling-types and functions; Product support service; New product development process, Product life cycle — concept and marketing strategies Unit-4: Pricing Decisions and Distribution Decisions Pricing Decisions: Objectives, Factors affecting price of a product; Pricing methods and strategies. Distribution Decisions: Channels of distribution- types and functions. Factors affecting choice of distribution channel; Distribution logistics decisions Unit-S: Promotion D ions and Developments in Mark ing Promotion Decisions: Communication process; Importance of Promo! mix tools: Distinctive characteristics of advertisit public relations, and direct marketing. Developments in Marketing: Sustainable Marketing, Rural marketing, Social marketing Digital marketing — an overview. n. Promotion ig, Personal selling, sales promotion, Practical Exercises: The leamers are required to 1. Submit a report on any one marketing aspect of an organisation/group/cell/society/unit/department operating in your College/Institute, 2 Choose any company engaged in sustainable marketing and prepare a presentation of the analysis of its marketing mix. Propose changes to enhance its marketing mix. 3. Describe and analyse the STP strategy of a multinational company of your choice. 4. With reference to the concept of levels of a product examine the marketing strategy of any company which has customized the augmented product and has gained customer satisfaction 5. Visit two bank branches (one being a public sector and the other being an international bank branch) and meet the PRO/ manager of a suitable staff member. Outline the key elements of the marketing strategy pursued by the branch managers and compare the implementation of the same. Prepare a report about these observations with a critical analysis of the same 6, Analyse the distribution strategy of any product of your choice. 7. Draft promotion mix strategy for a hypothetical newly floated fine dining restaurant. llTelegram:- @DU_UPDATED (xx_Singhania_»x@) Whatsapp:->9318386407*Note: These are suggestive exercises. ‘Suggested Readings © Baines et al. (2021). Fundamentals of Marketing. Oxford University Press © Etzel, M.J., Walker, B. J., Stanton, W. J, & Pandit, A. (2010). Marketing. McGraw Hill © Jain, P & Singhal, N. (2021). Principles of Marketing. Delhi: Scholar Tech Press. ‘© Kapoor, N. (2021). Principles of Marketing. Prentice Hall of India © Kotler, P, Armstrong, G., & Agnihotri, P. (2018). Principles of Marketing. Pearson Education, Indian edition, © Kotler, P, Chernev, A., & Keller, K. L, (2022). Marketing Management. United Kingdom: Pearson Education © Levy, M. & Grewal, D. (2022). Marketing. United States: McGraw-Hill Education © Mamoria C.B. & Bhatacahrya, A. (2022), Marketing Management, Delhi: Kitab Mahal © Sharma, K. & Aggarwal S, (2021), Principles of Marketing. Delhi: Taxmann Publications Note: Suggested readings will be updated by the Department of Commerce and uploaded on Department's website. 1 Telegram: @DU_UPDATED (ex_Singhania_»x@) Whatsapp:->9318386407Generic Elective B.A., B.Com,(Programme) ENGLISH - ENGLISH FLUENCY-II No. of hours- 60(Theory- 45 hrs.+Tutorials-15 hrs.) Credit distribution, Eli ity and Pre-requisites of the Course GE Passed Language Class Xi 7- English Fluency-It Learning Objectives The Learning Objectives of this course are as follows: * To describe or express their opinions on topics of personal interest such as their experiences of events, their hopes and ambitions. * Toread and understand information on topical matters and explain the advantages and disadvantages of a situation. ‘* Towrite formal letters, personal notes, blogs, reports and texts on familiar matters. To comprehend and analyse texts in English. To organise and write paragraphs and short essays in a variety of rhetorical styles. Learning outcomes The Learning Outcomes of this course are as follows: * By studying this course, students will be able to effectively communicate in thei everyday contexts. * Students will be equipped with skills that will help them interact with people around their personal, institutional and social spaces. SYLLABUS OF GE LANGUAGE 7- UNIT: Unit 1: In the State 10 12 Telegram = @DU_UPDATED (xx_Singhania_x8) Whatsapp->8318386407© Research -- Filing an FIR, making an RTI request, submitting a consumer complaint * Active & Passive voice; jioms ‘A. Find out what the procedure is for making a complaint about trees being cut in your neighbourhood. B. Draft a formal letter requesting information about the disbursal of funds collected bya residents’ welfare association Readings: 1. Sendak, Maurice. Where the Wild Things Are. UK: Random House, 2000. 2. https://rtionline.gov.in/ 3. www jaagore.com/know-your-police/procedure-of-filing-fir 4. www.consumercomplaints.in/municipal-corporation-of-delhi-b100274 UNIT II Unit 2: Interface with Technology * Book/film reviews © Punctuation A. Write a review of a text you have read in class. B. Record a collaborative spoken-word review of the latest film your group have all seen Readings: 5. Kennedy, Elizabeth. "Breakdown and Review of ‘Where the Wild Things Are’." ThoughtCo. Posted 3rd July, 2019. https://www.thoughtco.com/where-the-wild-things-are-maurice-sendak-626391 Accessed Ist June, 2022 6. Brown, Dan. Angels & Demons. UK: Pocket Books, 2000. 7. Angels & Demons. dir. Ron Howard, 2009. UNIT " 18 Telegram > @DU_UPDATED (xx_Singhania_xx@) Whatsapp->@318386407Unit 3: Self-Representation © Introducing oneself, giving and seeking information. * Introduce characters from the texts you are reading. © Creating a profile for social media. * Creating a professional profile of oneself. © Dialogue writing, Paragraph writing — Brainstorming, plant drafts, editing. © Intercultural Communication /outline rough Readiny 8. "To Jyotiba, From Savitribai Phule: These Aren't Love Letters, But Tell You What Love Is All About", Scroll.in. Posted 14th February, 2016. httos://scroll.in/article/801848/to-iyotiba-from-savitribai-phule-these-arent-love- letters-buttell-you-what-love-is-all-about Accessed on 1st June 2022 9. Sharma, Natasha. Squiggle Takes a Walk: All About Punctuation. Penguin/Young Zubaan and Puffin, 2014. 10. Lorde, Audre. ‘The Transformation of Silence into Language and Action’, Sister Outsider. NY: Random House, 1984. pp 40-44 11. Haroun and the Sea of Stories: Salman Rushdie. New Delhi: Penguin Books, 1991. pp 15-23 Practical component (if any) - NIL Essential/recommended readings- as listed in the units Suggestive readings: NIL Note: Examination scheme and mode shall be as prescribed by the Examination Branch, University of Delhi, from time to time. 12 14 Telegram = @DU_UPDATED (xx_Singhania_x8) Whatsapp->8318886407