Module 5 Communication and Technology
Module 5 Communication and Technology
VISION: MISSION:
University of Eastern Pangasinan is the best holistic higher University of Eastern Pangasinan exists to develop highly competent
institution known to cultivate excellent and virtuous individuals to professionals and morally responsible individuals through innovations and
become catalyst of progress and development for both the local and industry-oriented instruction, strong relevant research, responsive extension
the global communities programs, value-based curricular offering and principle-centered culture that
define the way of life in the university.
Institutional Outcomes Program Outcomes
The graduates of University of Eastern Pangasinan should be able Graduates of BSA should be able to:
to: 1. Demonstrate working knowledge in the areas of financial accounting
1. Critically analyze and solve problems in order to render sound and reporting, cost accounting and management, management
decisions. accounting, accounting information systems and accounting research
2. Generate new knowledge and produce scholarly works in managing business performance.
contributory to the advancement of their profession and 2. Apply knowledge and skills that will enable them to successfully
sustainable development. respond to various types of assessments and other economic changes.
3. Practice their respective professions efficiently and effectively. 3. Provide appropriate solutions to various accounting problems
4. Build relationships among individuals and promote adhering to the code of ethics and other laws governing the
camaraderie and teamwork in the working environment. profession.
5. Express themselves exemplarily in both oral and written 4. Produce accounting- and finance-related research studies to
communication. determine appropriate solutions to various challenges in the
6. Demonstrate and uphold moral values and standards of the profession; and
society. 5. Demonstrate appropriate professional values and attitudes in
7. Promote and preserve the historical and cultural Filipino performing functions as a professional accounting information
heritage. specialist.
I. Course Code: ACC11
II. Course Title: Managerial Economics
III. Course Credit: Three (3) units
IV. Course Pre-requisite: None
V. Course Description
This course is focused on the application of economic models and rationale choice to business decision making. Topics
include an overview of managerial economics; demand and supply; costs of production and the organization of the firm;
market structure and pricing and output decisions; pricing strategies; and the economics of information and the role of
government in the marketplace.
Week 9 3 The learners are expected to be able IX. Production and ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Cost Power Point ▪ Group solving
in the Long Run presentation Discussion ▪ Recitation
1. Graph a typical production ▪ Application of ▪ Analyzing short ▪ Quizzes
isoquant and discuss the 1. Production Isoquants. concepts cases ▪ Seat works
properties of isoquants. 2. Isocost Curves. ▪ Classroom ▪ Drills and ▪ Assignment
2. Construct isocost curves for a 3. Optimal Combination Q&A exercises
given level of expenditure on of Inputs. ▪ Problem solving
inputs. 4. Optimization and Cost. ▪ Internet research
3. Apply optimization theory to find 5. Long-Run Costs. ▪ Board work
the optimal input combination. 6. Long-Run and Short-
4. Construct the firm’s expansion Run Costs.
path and show how it relates to
the firm’s long-run cost structure.
5. Calculate long-run total, average,
and marginal costs from the firm’s
expansion path.
6. Explain how a variety of forces
affects long-run costs: scale,
scope, learning, and purchasing
economies.
7. Show the relation between long-
run and short-run cost curves
using long-run and short-run
expansion paths.
Week 10 3 The learners are expected to be able X. Production and ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Cost Power Point ▪ Group solving
Estimation presentation Discussion ▪ Recitation
1. Define and explain the properties ▪ Application of ▪ Analyzing short ▪ Quizzes
of a short-run cubic production 1. Short-Run Production concepts cases ▪ Seat works
function. Function. Classroom Q&A ▪ Drills and ▪ Assignment
2. Employ regression analysis to 2. Estimation of Short- exercises
estimate a short-run production Run Production ▪ Problem solving
function. Function. ▪ Internet research
3. Discuss two important problems 3. Short-Run Cost ▪ Board work
concerning the proper Estimation.
measurement of cost: correcting 4. Estimation of Short
for inflation and measuring Run Cost Function.
economic (opportunity) costs.
4. Define and estimate a short-run
cost function using a cubic
specification.
Week 11 3 The learners are expected to be able XI. Managerial ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Decisions in Power Point ▪ Group solving
Competitive presentation Discussion ▪ Recitation
1. Discuss three characteristics of Markets ▪ Application of ▪ Analyzing short ▪ Quizzes
perfectly competitive markets. concepts cases ▪ Seat works
2. Explain why the demand curve 1. Perfect Competition. ▪ Classroom ▪ Drills and ▪ Assignment
facing a perfectly competitive firm 2. Profit Maximization in Q&A exercises
is perfectly elastic and serves as the Short- Run and ▪ Problem solving
the firm’s marginal revenue curve. Long-Run. ▪ Internet research
3. Determine short-run profit- 3. Profit Maximizing ▪ Board work
maximizing output, derive firm and Input Usage.
industry supply curves, and 4. Profit Maximizing
identify the amount of producer Output Decision.
surplus earned.
4. Explain the characteristics of long-
run competitive equilibrium for a
firm, derive long-run industry
supply curves, and identify
economic rent and producer
surplus.
5. Determine the profit-maximizing
level of usage of a variable input.
6. Employ empirically estimated or
forecasted values of market price,
average variable cost, and
marginal cost to calculate the
firm’s profit-maximizing output and
profit.
Week 12 3 The learners are expected to be able XII. Managerial ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Decisions Power Point ▪ Group solving
for Firms with presentation Discussion ▪ Recitation
1. Define market power and describe Market ▪ Application of ▪ Analyzing short ▪ Quizzes
how own-price elasticity, cross- Power concepts cases ▪ Seat works
price elasticity, and the Lerner ▪ Classroom ▪ Drills and ▪ Assignment
index are used to measure market 1. Measurement of Q&A exercises s
power. Market Power. ▪ Problem solving
2. Explain why barriers to entry are 2. Barriers to Entry. ▪ Internet research
necessary for market power in the 3. Profit Maximization - ▪ Board work
long run and discuss the major Monopoly.
types of entry barriers. 4. Profit Maximizing
3. Determine the profit-maximizing Input Usage.
output and price for a monopolist. 5. Monopolistic
4. Determine the profit-maximizing Competition.
input usage for a monopolist. 6. Profit-Maximizing
5. Determine the profit-maximizing Output and Pricing
price and output under Decision.
monopolistic competition. 7. Multiplant Firms
6. Employ empirically estimated or
forecasted demand, average
variable cost, and marginal cost to
calculate profit-maximizing output
and price for monopolistic or
monopolistically competitive firms.
7. Select production levels at
multiple plants to minimize the
total cost of producing a given
FINAL PERIOD total output for a firm.
Week 13 3 The learners are expected to be able XIII. Strategic ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Decision Making Power Point ▪ Group solving
in Oligopoly presentation Discussion ▪ Recitation
1. Employ concepts of dominant Markets ▪ Application of ▪ Analyzing short ▪ Quizzes
strategies, dominated strategies, concepts cases ▪ Seat works
Nash equilibrium, and best- 1. Decision Making ▪ Classroom ▪ Drills and ▪ Assignment
response curves to make When Rivals Make Q&A exercises s
simultaneous decisions. Simultaneous ▪ Problem solving
2. Employ the roll-back method to Decisions. ▪ Internet research
make sequential decisions, 2. Strategy When Rivals ▪ Board work
determine existence of first- or Make Sequential
second-mover advantages, and Decisions.
employ credible commitments to 3. Corporation in
gain first- or second-mover Repeated Strategic
advantage. Decisions.
3. Explain why cooperation can 4. Strategic Entry
sometimes be achieved when Deterrence.
decisions are repeated over time
and discuss four types of
facilitating practices for reaching
cooperative outcomes.
4. Explain why it is difficult, but not
impossible, to create strategic
barriers to entry by either limit
pricing or capacity expansion.
Week 14 3 The learners are expected to be able XIV. Advanced Pricing ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Techniques Power Point ▪ Group solving
presentation Discussion ▪ Recitation
1. Explain why uniform pricing does 1. Price Discrimination ▪ Application of ▪ Analyzing short ▪ Quizzes
not generate the maximum 2. First Degree (or concepts cases ▪ Seat works
possible total revenue and how Perfect Price ▪ Classroom ▪ Drills and ▪ Assignment
price discrimination can generate Discrimination. Q&A exercises s
more revenue. 3. Second Degree Price ▪ Problem solving
2. Explain how to practice first- Discrimination ▪ Internet research
degree price discrimination to Methods. ▪ Board work
earn greater revenue and profit 4. Third Degree Price
than charging a uniform price. Discrimination.
3. Explain how to practice second- 5. Pricing Practices for
degree price discrimination by Multiproduct Firms.
using either two-part pricing or 6. Cost-Plus Pricing.
declining block pricing.
4. Explain how to practice third-
degree price discrimination.
5. Determine the profit-maximizing
prices when a firm sells multiple
products related in consumption
and explain how firms can
profitably bundle two or more
products to sell for a single price.
6. Understand why cost-plus pricing
usually fails to maximize profit.
Week 15 3 The learners are expected to be able XV. Decisions Under ▪ Lecture/ ▪ Team learning ▪ Problem
hours to: Risk Power Point ▪ Group solving
and Uncertainty presentation Discussion ▪ Recitation
1. Explain the difference between ▪ Application of ▪ Analyzing short ▪ Quizzes
decision making under risk and 1. Risk and Uncertainty. concepts cases ▪ Seat works
under uncertainty. 2. Measuring Risk with ▪ Classroom ▪ Drills and ▪ Assignment
2. Compute the expected value, Probability Q&A exercises s
variance, standard deviation, and Distributions. ▪ Problem solving
coefficient of variation of a 3. Decision Under Risk. ▪ Internet research
probability distribution. 4. Decisions Under ▪ Board work
3. Employ the expected value rule, Uncertainty.
mean-variance rules, and the
coefficient of variation rule to
make decisions under risk.
4. Explain expected utility theory and
apply it to decisions under risk.
5. Make decisions under uncertainty
using the maximax rule, the
maximin rule, the minimax regret
rule, and the equal probability
rule.
Week 16 1 hour The learners are expected to be able XVI. Government ▪ Lecture/ ▪ Team learning ▪ Problem
to: Regulation of Power Point ▪ Group solving
Business presentation Discussion ▪ Recitation
1. Define social economic efficiency ▪ Application of ▪ Analyzing short ▪ Quizzes
and explain why well-functioning 1. Market Competition concepts cases ▪ Seat works
competitive markets achieve and Social Economic ▪ Classroom ▪ Drills and ▪ Assignment
social economic efficiency without Efficiency. Q&A exercises s
government regulation. 2. Market Failure and ▪ Problem solving
2. Explain the concept of market Government ▪ Internet research
failure and explain why it provides Intervention. ▪ Board work
an economic justification for 3. Market Power and
government intervention in Public Policy.
markets. 4. Problem of Negative
3. Identify deadweight loss Externality.
associated with market power and 5. Nonexcludability.
discuss ways antitrust policy, 6. Information and
second-best pricing, and two-part Market Failure.
pricing can reduce the cost of
market power.
4. Discuss pollution as a negative
externality and show how
government regulation can create
incentives for firms to choose the
optimal level of pollution.
5. Explain why common property
resources and public goods are
underproduced and how
government can reduce market
failure created by non-
excludability.
6. Discuss why imperfect information
about product price and quality
can lead to market failure.
7.
Week 16 1 hour The learners are expected to be able XVII. IT Controls Part ▪ Lecture/ ▪ Team learning ▪ Problem
to: II: Power Point ▪ Group solving
Security and presentation Discussion ▪ Recitation
1. Be able to identify the principal Access ▪ Application of ▪ Analyzing short ▪ Quizzes
threats to the operating system concepts cases ▪ Seat works
and the control techniques used to 1. Controlling the ▪ Classroom ▪ Drills and ▪ Assignment
minimize the possibility of actual Operating System. Q&A exercises s
exposures. 2. Controlling the ▪ Problem solving
2. Enumerate the principal risks Database ▪ Internet research
associated with electronic Management System. ▪ Board work
commerce conducted over 3. Controlling Networks.
intranets and the Internet and 4. Electronic Data
understand the control techniques Interchange Controls
used to reduce these risks. (EDI).
3. Enumerate the risks to database
integrity and the controls used to
mitigate them.
4. Recognize the unique exposures
that arise in connection with
electronic data interchange (EDI)
and understand how these
exposures can be reduced.
Week 16 1 hour The learners are expected to be able XVIII. IT Controls Part ▪ Team learning ▪ Problem
to: III: Systems ▪ Group solving
Development, Discussion ▪ Recitation
1. Be familiar with the controls and Program ▪ Analyzing short ▪ Quizzes
audit tests relevant to the systems Changes, and cases ▪ Seat works
development process. Application ▪ Drills and ▪ Assignment
2. Identify the risks and controls Controls exercises s
associated with program change ▪ Problem solving
procedures and the role of the 1. Systems Development ▪ Internet research
source program library. Controls. ▪ Board work
3. Identify the auditing techniques 2. Application Controls.
(CAATTs) used to verify the 3. Testing Computer
effective functioning of application Application Controls.
controls. 4. Substantive Testing.
4. Identify the auditing techniques
used to perform substantive tests
in an IT environment
VIII. Course Output Design/prepare a PowerPoint presentation on any topic discussed in this course.
IX. Course Requirements 1. Attendance/Active Participation in Class Discussion
2. Individual Reporting
3. Assignments
4. Prelim, Midterm & Final Examination
X. Course References • Jimenez (2022). Managerial Economics in the 21st Century. Rex Books Store
• Froeb, McCam, Ward, and Shor (2019). Managerial Economics. C&E Publishing, Inc.
• McGraw Hill Education. Managerial Economics Business Strategy. C&E Publishing, Inc.
XI. Grading System
Quizzes 30%
Paper Work 20%
Recitation 10%
Major Exam 40%
TOTAL 100%
Prepared by: Checked and recommended by: Approved by:
ALYSSA CELIAN V. TORRES, CPA BONIFACIO B. TARAPE, JR., CPA, MBA, DBA
Instructor Program Head GLORIA C. NEMEDEZ, PhD
Asst. Vice President for Academic Affairs
BONIFACIO V. TARAPE, CPA, MBA
Dean