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Comparative Analysis Between Dominos and Pizza Hut

Pizza

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Ekaksh Kapoor
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28 views

Comparative Analysis Between Dominos and Pizza Hut

Pizza

Uploaded by

Ekaksh Kapoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ekaksh Kapoor 23021022111

Deevanshi Sabharwal 23021022104

Specific Topic: Comparative Analysis Between Dominos and Pizza Hut

Objectives:
• To compare the sales performance and market share of Domino’s and Pizza Hut.

• To analyze customer satisfaction levels for both pizza chains.

• To evaluate pricing strategies and their impact on consumer perception and sales.

Key Words Used:


• Dominos (Primary)

• Pizza Hut (Comparison)

Data Size:
• Past 5 years data

• Worldwide data (region- Asia, Europe, North America,etc)

Analysis:

1) Data collection and Initial Analysis:

•Dominos Pizza:
• Market Share: ~35% of the U.S. pizza delivery market.
• Growth Trend: Steady growth with a signi cant increase in sales during
promotional periods and the expansion of online ordering capabilities.
• Visuals: Line graphs showing annual sales growth.
• Average Satisfaction Score: 4.1/5
• Strengths: Fast delivery, consistent pizza quality, extensive menu options.
• Weaknesses: Occasional issues with customer service and variability in
pizza quality.
• Promotional O ers: Frequent discounts, combo deals, and loyalty
programs.
• Price Range: $10 - $30 depending on the pizza size and toppings.

Dominos (Worldwide)
100
75
50
25
0
Week
2019-10-06
2019-11-17
2019-12-29
2020-02-09
2020-03-22
2020-05-03
2020-06-14
2020-07-26
2020-09-06
2020-10-18
2020-11-29
2021-01-10
2021-02-21
2021-04-04
2021-05-16
2021-06-27
2021-08-08
2021-09-19
2021-10-31
2021-12-12
2022-01-23
2022-03-06
2022-04-17
2022-05-29
2022-07-10
2022-08-21
2022-10-02
2022-11-13
2022-12-25
2023-02-05
2023-03-19
2023-04-30
2023-06-11
2023-07-23
2023-09-03
2023-10-15
2023-11-26
2024-01-07
2024-02-18
2024-03-31
2024-05-12
2024-06-23
2024-08-04
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Pizza Hut:

Market Share: ~30% of the U.S. pizza delivery market.


Growth Trend: Fluctuating growth with periods of decline due to increased
competition and pricing pressures.
Visuals: Line graphs showing annual sales trends.
Average Satisfaction Score: 3.8/5
Strengths: Diverse menu options, dine-in experience at select locations.
Weaknesses: Slower delivery times, higher pricing, and inconsistent service
quality.
Promotional O ers: Regular discounts, meal deals, and occasional loyalty
rewards.
Price Range: $12 - $35 depending on the pizza size and toppings.

Pizza Hut (Worldwide)


100
75
50
25
0

2019-10-06
2019-11-24
2020-01-12
2020-03-01
2020-04-19
2020-06-07
2020-07-26
2020-09-13
2020-11-01
2020-12-20
2021-02-07
2021-03-28
2021-05-16
2021-07-04
2021-08-22
2021-10-10
2021-11-28
2022-01-16
2022-03-06
2022-04-24
2022-06-12
2022-07-31
2022-09-18
2022-11-06
2022-12-25
2023-02-12
2023-04-02
2023-05-21
2023-07-09
2023-08-27
2023-10-15
2023-12-03
2024-01-21
2024-03-10
2024-04-28
2024-06-16
2024-08-04
ff
2) Trend Analysis:
Domino’s trends indicate a strong market position with consistent growth, high
customer satisfaction, and effective pricing strategies. Pizza Hut, while strong in
certain areas like menu diversity and dining experiences, faces challenges with
uctuating sales and customer satisfaction.

3) Comparative Analysis:

- A side-by-side comparison of the trends in search interest for Dominos and


Pizza Hut.
- Analyzed the annual sales of both brands for the past 5 years.
- Comparison of customer satisfaction and pricing.

Comparative Analysis
100
75
50
25
0

2019-09-29
2019-11-10
2019-12-22
2020-02-02
2020-03-15
2020-04-26
2020-06-07
2020-07-19
2020-08-30
2020-10-11
2020-11-22
2021-01-03
2021-02-14
2021-03-28
2021-05-09
2021-06-20
2021-08-01
2021-09-12
2021-10-24
2021-12-05
2022-01-16
2022-02-27
2022-04-10
2022-05-22
2022-07-03
2022-08-14
2022-09-25
2022-11-06
2022-12-18
2023-01-29
2023-03-12
2023-04-23
2023-06-04
2023-07-16
2023-08-27
2023-10-08
2023-11-19
2023-12-31
2024-02-11
2024-03-24
2024-05-05
2024-06-16
2024-07-28
fl
Interest by region for Dominos Interest by region for Pizza Hut

4) Comparing the Brands:


These are the major points on which both of these brands can
be compared.

• Sales and Market Share: Domino’s leads in global sales and U.S. market
share, attributed to its e cient delivery model and technological
innovations. Pizza Hut has a strong brand presence but faces more
uctuating sales performance.

• Customer Satisfaction: Domino’s generally scores higher in customer


satisfaction due to reliable delivery and quality consistency. Pizza Hut’s
satisfaction is more variable, with strengths in menu variety and dining
experience but challenges in delivery speed and service consistency.

• Menu O erings: Pizza Hut o ers a broader menu with more diverse food
options and a focus on dine-in experiences. Domino’s focuses more on
pizza and delivery, with frequent updates to its menu and promotions.
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• Pricing: Domino’s is more aggressive with pricing and promotions, leading
to a more value-oriented perception. Pizza Hut’s pricing is higher but
re ects its premium positioning and diverse menu.
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