Grade 1 to School KIMANAIT NATIONAL HIGH SCHOOL Grade Level GRADE 11

12 DAILY Teacher ANALIZA T. LABORES-BOWES Learning Area TECHNOLOGY AND LIVELIHOOD EDUCATION
LESSON
LOG Teaching Dates and time AUGUST 5-AUGUST 9, 2024 Quarter 1ST QUARTER AGRICROPS

Monday Tuesday Wednesday Thursday Friday

I. OBJECTIVES AUGUST 5, 2024 AUGUST 6, 2024 AUGUST 7, 2024 AUGUST 8, 2024 AUGUST 9, 2024
A. Content Standard The learner develops and strengthen personal entrepreneurial competencies and skills (PECs) needed in agricultural crops production.
The learners should be able to prepare and activity plan that aligns with the PECS of a practitioner/ entrepreneur in ACP
B. Performance Standards
C.Learning
Competencies/Objectives
Write the LC code for each
D.Specific Objectives At the end of the lesson, At the end of the lesson, At the end of the lesson, At the end of the lesson, the At the end of the lesson,
the students should be the students should be the students should be students should be able to: the students should be
able to: able to: able to: able to:
a.Create a plan of action a. Identify the players/ a. Identify the different a. Profile potential customers a. Identify the customer’s
that ensures success of competitors within the products/ services needs and wants
his/her business /career town available in the marker through consumer
choice analysis
TLE_PECS7-1200-1 TLE_EM7-12-00-1 TLE_EM7-12-00-1 TLE_EM7-12-00-2 TLE_EM7-12-00-2

II. CONTENT Action plan that ensures Players and Competitors Different products/ services Profile Potential Customers Effective way to identify
successful business/ within the Market available in the marker customer’s need and
career choice wants
Textbook or module on entrepreneurship.
III. LEARNING RESOURCES Visual aids (e.g., charts showing various competencies).

A. References
1.Teacher’s Guide Page
2.Learner’s Materials
Pages
3.Textbook Pages
4. Additional Materials
from Learning
B. Other Learning Google: An action plan that Google: Understanding Market Google: Different products/ Google: Profiling Potential Google: Identifying
Resources ensures success of business Players and Competitors services available in the marker Customers customers’ needs and
and career choice wants
 C. Teaching Strategy/ies “Think-Pair-Share” Visual aid/ PPTs Role Play / Interactive Hands-On Activities Cooperative learning/
discussion Group Work Discussion

A. IV. PROCEDURES
A. Reviewing the previous -The students will review The students will The students will review the The students will review the The students will review
lesson or presenting the new the previous lesson review the previous previous lesson about previous lesson about the previous lesson Profile
lesson -Brief discussion on lesson about action Players and competitors and different products/ services Potential Customers
different products/ plan key steps that their roles in the market available in the marker
services available in the ensure success in both
market business and career
choices
B. Establishing a purpose for The students will be The students will be asked The students’ will be The students will be asked if The students will be shown
the Lesson asked what will they do to define the terms " asked, what they think profiling a picture and asked:
to be successful in their players" and "competitors" potential customers means in
business/ career choice and discuss their roles in the What is your marketing. What is your
market understanding about understanding about the
products and services words needs and wants?
available in the
Then the students will Then the students will read market? Then the students will
read the objective of the the objective of the lesson read the objective of
lesson How important is the lesson
product and services
in our daily life?

Can we live without Define and differentiate

products and between customer needs
services? and wants.

Then the students will read Ask the students to

the objective of the lesson provide examples of their
own needs and wants.

C. Presenting examples/ The students will be Unlocking of terms Divide students into groups Divide the class into small The students will be
instances of the new lesson shown video clips of 1. Market and ask them to create groups and assign each group Presented a picture of
some successful 2. Players scenarios where they are a different product or service. various product categories
entrepreneur 3. Competitors selling different products or a. Instruct students to analyze and ask them to classify as
(and so on) offering services. the characteristics of needs or wants.
potential customers for the
assigned product or service.
b. Encourage students to
 consider factors such as age,
gender, income, interests,
and buying habits.

Discuss how the same

product can fulfill both a
need and a want
depending on the context
D. Discussing new concepts 1. Think (5 minutes): The students will be The students will be The students will be given a The students will be asked
and practicing new skills #1 The students will be presented PowerPoint Presented with an discussion on the concept of to describe their insights
asked "What are the presentation on Players and example of different potential customers and why about the picture and then
essential steps to create competitors and their roles products and services it is essential for businesses to they will be given a
a successful action plan in the market across industries identify them. discussion with the aid of
for a business or career - Introduce the different PowerPoint presentation
choice?" Let the students in factors that influence
2. Pair (5 minutes): identifying the customer behavior, such as What Are Customer
The students will be differences between demographics, Needs?
instructed to turn to a tangible products and psychographics, and buying -Customer needs are the
partner and share their intangible services behavior. motivating factors that
ideas. - Show examples of customer lead someone to buy a
Students will be provided segments based on product or use a service.
a few sentence starters demographics and
to guide their discussion: psychographics. Why Is It Important to Talk
- "One important step I About Customer Needs?
think is..." - To helps ensure that
- "I agree/disagree businesses meet
because..." customers’ expectations
- "Another idea is..."
3. Share (5 minutes): How Do You Identify
- A pair of students will Customer Needs?
be called to share their - identify customer needs
combined ideas with the is to take an organized
class. and systematic approach,
often referred to as a
customer needs analysis
E. . Discussing new concepts The students will get The students will get The students will be given a The students will get further Introduce to the students
and practicing new skills #2 further discussion about further discussion with the list of products and services discussion on the concept of consumer
solid action plan that aid of PowerPoint and will be asked to classify analysis and its
ensure success in both presentation the key each item into the product What is a customer profile? components (market
business and career concept of players and or service category. Discuss B2B vs. B2C customer profiles research, consumer
choices competitors in the market. the reasons behind their What is customer profiling? behavior analysis, and
Market: classifications Benefits of customer profiling segmentation)and explain
Following key steps: A market is a place where Examples: how consumer analysis
1. Set clear goal buyers and sellers interact Tangible Products helps in identifying
2. Research and to exchange goods, services, Cars, Clothing customer needs and
planning or assets. wants.
3. Skills Markets can be classified Intangible Products
development based on factors like Consulting services,
4. Networking geography (local, regional, education, healthcare
5. Financial national, global), type of
planning product (e.g., stock market,
6. Actionable steps commodity market), or level
7. Adaptability and of competition (e.g., perfect
Resilience competition, monopoly,
8. Seek oligopoly).
Mentorship
9. Evaluate and Players:
adjust Market players include
10. Celebrate buyers, sellers, producers,
achievements consumers, intermediaries
(e.g., retailers, wholesalers),
and regulators.
Each player has their own
objectives, strategies, and
decision-making processes
that shape the market.

Competitors:
Competitors are other firms
or entities that offer similar
or substitute products or
services in the same market.
Competition can be based
on various factors, such as
price, quality, product
features, innovation,
branding, and customer
service.
F. Developing mastery (Leads to The students will be group The students will be group The students will be presented The students is encourage to The students will be divided
Formative Assessment) into 3 its group will come into 3 and each group will a real-life case studies of Engage in hands-on activities into small groups.
up with a plan to ensures need to come up with a companies offering innovative such as creating customer a. Assign each group a
successful business and concept map about market products or services and let the profiles to reinforce learning. different product category
career choice. and its key concept students analyze the success (e.g., electronics, fashion,
1. Guided Discussion: factors behind these offerings food).
- Lead a discussion on the b. Ask them to conduct a
key elements of a mini consumer analysis to
successful action plan: identify the target customers’
- SMART Goals: Specific, needs and wants for their
Measurable, Achievable, assigned category.
Relevant, Time-bound c. Have each group present
- SWOT Analysis: Strengths, their findings to the class.
Weaknesses, Opportunities,
Threats
- Strategies and Action
Steps: Detailed steps to
achieve goals
2. Examples:
- Use examples of action
plans from real-life
businesses or career fields
to illustrate the key
elements.
G. Finding practical applications of A selected students will be A selected students will be A selected student will be A students will be asked to A selected student will be
concepts and skills in daily living asked, asked, asked, reflect on the importance of asked to reflect on how
profiling potential customers in understanding customer
A comprehensive plan that How can they can apply To choose a product or service marketing. needs and wants can impact
can help ensure success in competitor analysis in real- they are interested in. In a marketing strategies>
business/ career choice world business scenarios? short paragraph, have them
explain why they find that Discuss the ethical
product or service appealing. considerations in
Let the students consider distinguishing between needs
factors such as quality, price, and wants in consumer
convenience, and brand behavior.
reputation.
H. Making generalizations and A volunteer student will A volunteer student will discuss A volunteer student will A volunteer student will discuss A volunteer student will
abstractions about the lesson discuss his/her learning his/her learning about the discuss his/her learning about his/her learning about the discuss his/her learning about
about the lesson. lesson. the lesson. lesson. the lesson.
I. Evaluating learning The students will be Direction: Discuss the Direction: Choose the correct The students will be assessed Direction: Discuss in your own
assessed based on their following on your own answer based on their ability to analyze word
ability to develop their words 1. Which of the customer characteristics and
own personal action plan 1. Market following is an example create detailed customer Why is it crucial for
for a chosen business or 2. Players of a tangible product? ◦ profiles. agricultural suppliers to
career path, using the 3. Competitors A) Haircut ◦ B) - Evaluate group presentations understand the distinction
concepts learned in class Smartphone ◦ C) and discussions to gauge between a farmer’s needs
Insurance ◦ D) Consulting students' understanding of the and wants when marketing
 Rubrics Rubrics Services importance of profiling potential fertilizers? Discuss how this
Goal alignment -2 points Relevance of the 2. Which of the customers in marketing. understanding can impact
Measurability -2 points explanation-2 points following is sales and customer
Feasibility – 2 points Clarity- 3 points considered a service Rubrics satisfaction.
Timeline – 2 points rather than a Relevance of the explanation-2
Contingency – 2 points product? ◦ A) Coffee points
Maker ◦ B) Fitness Clarity- 3 points
Classes ◦ C) Laptop ◦
D) Clothing
3. Which of the
following represents
a combination of
product and service?
◦ A) Software
Subscription ◦ B)
Furniture ◦ C) Grocery
Items ◦ D) Pet
Grooming Services
(up to 10 items)
J. Additional activities for Checking and recording Checking and recording of Checking and recording of Checking and recording of Checking and recording of
application or remediation of students’ output students’ output students’ output students’ output students’ output

V. REMARKS
VII. REFLECTION
A. No. of learners who earned
80% on the formative assessment
B. No. of learners who require
additional activities for
remediation.

Prepared by: Checked by:

ANALIZA T. LABORES-BOWES JERWIN A. TABILLA

Teacher I Head Teacher I I