Toly

Brand identity
 01 l Toly logo propoasal
2 l Brand identity

About Toly
toly is a new application that specializes in teaching
mothers how to deal with their new born babies
and go through the journey of being a new mother.

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3 l logo proposal

B R A N D

LOGO

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Logo attributes
Loving Caring
Fun Friendly
Reliable Modern

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C o n c e p t
5 l B rand i d enti ty

the semi closed circle symbolizes the heart is a symbol of the love the
mother’s hug that shows care to her mother has for her child.
child

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the font is curvy and circular to show the closness and

affecttion in the realtionship of the mother and her baby. y

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B r a n d l o g o 8 l B rand i d enti ty

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9 lBrand identity

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l o g o s c a l e 10 l B rand i d enti ty

Printing Web

1x 1x

290x170px 170 x 100px

1x 1x

minimum clear space

minimum 150x85px minimum 100 x 60px

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i c o n s c a l e 11 l B rand i d enti ty

Printing Web

1x 1x

130x135px 105x110px
1x 1x

minimum clear space

minimum 70x72px minimum 60x62px

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l o g o g u i d e l i n e s 12 l Brand identity

Avoid

Avoid using the logo on a

Avoid using the logo
similar color background
on secondary color
background

Avoid changing the color of

Avoid changing the logo
the icon only
color to anything other than
primary colors

Avoid stretching or distorting

Avoid changing the direction
of the icon

avoid using the secondary

color in the logo Avoid cadding stroke to logo

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l o g o g u i d e l i n e s 13 l Brand identity

Avoid
Use

Avoid using the slogo on

dark photos
Use on light colored
background or picture.

Avoid using the logo on

closeup pictures

Use on similar color

scheme illustrations.
Avoid using the logo on
colorful illustrations

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14 l Brand identity

Why pink?

the color pink was choosen to be the main color as it symbolizes

sensetivity , tenderness and affection which is everything a
mother and her child.

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15 l Brand identity

Color scheme

R G B C M Y K R G B C M Y K R G B C M Y K R G B C M Y K
212 99 157 13 75 5 0 12 47 4 0 233 196 216 6 26 2 0
161 178 213 36 23 2 0 216 151 187

Pantone 7444C Pantone 674C Pantone 686C Pantone 684C

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font
Helvetica neue Helvetica neue Helvetica neue
medium regular light

Abcdefghijklmn Abcdefghijklmn Abcdefghijklmn

opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
1234567890 1234567890 1234567890

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‫الخط‬

‫‪Efra medium‬‬ ‫‪Efra regular‬‬

‫أب ت ث ج ح خ د ذ ر ز س ش ص‬
‫أب ت ث ج ح خ د ذ ر ز س ش ص‬
‫ض ط ظ ‪ .‬ع غ ف ق ك ل م ن هـ و ي‬
‫ض ط ظ ‪ .‬ع غ ف ق ك ل م ن هـ و ي‬
‫‪١٢٣٤٥٦٧٨٩٠‬‬
‫‪١٢٣٤٥٦٧٨٩٠‬‬

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18 lBrand identity

i d e n t i t y

Application

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20 l Brand identity

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22 l Brand identity

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23 l Brand identity

9x5cm
13x21 cm

22x36 cm

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Thank you
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