PURPOSIVE COMMUNICATION

LESSON 1: Communication Processes, It is the responsibility of both the sender and the
Principles and Ethics receiver to choose the best channel for
interaction.
Communication is inevitable. Our need for
self-expression leads us to communicate not 4. Receiver
only our thoughts but also our The receiver is the person who receives the
feelings. transmitted message. The receiver may be a
Communication may be done verbally or part of an audience in a public speaking
non-verbally. A simple yawn from a member of event, a reader of a letter or a driver who reads
the audience in a public speaking engagement roads sign. The receiver is expected to read
is a non-verbal message sent to the speaker. On carefully, to be aware of different
the other hand, a phone call inquiring about a kinds of sender, to jot down information when
certain product is an example of a verbal needed, to provide response and to ask
message. questions for clarification.
Communication is understood as the process
of meaning-making through a channel or a 5. Feedback
medium. It comes from the Latin In any communication scenario, feedback is
communicares, meaning to share or to make essential to confirm recipient understanding.
ideas common. The connection that Feedbacks, like messages,
encompasses interaction among partakers is at are expressed in varied forms. A simple nod for
the center of your learning of communication. a question or verification is considered
feedback. Thus, feedbacks may be
The Components of Communication Process written, spoken, or acted out.
Understanding the communication process
may help you become a better 6. Environment
communicator. The place, the feeling, the mood, the mindset
and the condition of both sender and receiver
1. Source are called the
The sender carefully crafts the message. The environment. The environment may involve the
sender may be anyone: an author of a book, a physical set-up of a location where
public speaker in a special occasion communication takes place, the space
or even a traffic enforcer. occupied by both the sender and receiver,
including the objects surrounding the sender and
2. Message receiver.
The message is the reason behind any
interaction. It is the meaning shared between the 7. Context
sender and the receiver. Messages take many Context involves the expectations of the sender
forms. They could mean poems, songs, essays, and the receiver and the common or shared
news articles, road signs and even symbols. understanding through
the environmental signals.

3. Channel 8. Interference
The channel is the means by which a message Interference is also known as barrier or block
is conveyed. When we answer a phone call, the that prevents effective communication to take
phone is the channel. On the other hand, when place.
your parents receive a notification of your
absences from school, the channel is a letter.
PURPOSIVE COMMUNICATION

Kinds of interference
5. Consideration
a. Psychological barriers are thoughts that Messages must be geared towards the
hamper the message to be interpreted correctly audience. - The sender of a message must
by the receiver consider the recipient's profession, level of
education, race, ethnicity, hobbies, interests,
b. Physical barriers include competing stimulus, passions, advocates and age when drafting or
weather and climate, health and ignorance of delivering a
the medium. message.

c. Linguistic and cultural barriers pertain to the 6. Creativity

language and its cultural environment. Words Creativity in communication means having the
may mean another in ability to craft interesting messages in terms of
different cultures. sentence structure and word choice.

d. Mechanical barriers are those raised by the 7. Conciseness

channels employed for interpersonal, group or Simplicity and directness help you to be concise.
mass communication. These include cellphones, - Avoid using lengthy expressions and words
laptops, and other gadgets used in that may confuse the recipient.
communication.
8. Cultural Sensitivity
The Nine Principles of Effective Communication Today, with the increasing emphasis on
Michael Osborn (2009) claims that empowering diverse cultures. lifestyles, and
communication must meet certain standards for races and the pursuit for gender equality, cultural
effective communication to take sensitivity becomes an important standard for
place. effective communication.

1. Clarity 9. Captivating
Clarity makes speeches understandable. - You must strive to make messages interesting to
Fuzzy language is absolutely forbidden, as are command more attention and better responses.
jargons, cliché
expressions, euphemisms and doublespeak Ethical Considerations in Communication
language.
Ethics – is a branch of philosophy that focuses
2. Concreteness on issues of right and wrong in human affairs.
Concreteness reduces misunderstandings. -
Messages must be supported by facts such as Ethical Communicators:
research data, statistics or figures. To achieve
concreteness, abstract words must be avoided. 1. Respect audience
2. Consider the result of communication
3. Courtesy 3. Value truth.
Courtesy builds goodwill It involves being polite 4. Use information correctly
in terms of approach and manner of addressing 5. Do not falsify information
an individual.

4. Correctness
Glaring mistakes in grammar obscures the
meaning of a sentence - the misuse of language
can damage your credibility.
PURPOSIVE COMMUNICATION

1. I am interested in interacting with people who

LESSON 2: Communication and are both like me and different from
Globalization me.
2. I am sensitive to the concerns of all minority
Globalization is the communication and and majority groups in our
assimilation among individuals, ethnicities, multicultural country.
races, institutions, governments of various 3. I can sense when persons from other cultures
nations supported by technology and compelled seem not to understand me or get
by international trade. - Due to globalization, the confused by my actions.
more you become exposed to diversity – the 4. I have no fear communicating with persons
valuing of the uniqueness or differences in from both minor and major cultural
gender preference, color, age, religious groups.
affiliation, ethnicity, education, social and 5. People from other cultures may get angry with
economic status and political beliefs. my cultural affiliates.
6. I deal with conflicts with people from other
Globalization is not a new process or concept. cultures depending on the situation and
Years before the advent of technology, people their cultural background.
had been purchasing and selling each other 7. My culture is inferior to other cultures.
properties, goods and other objects of certain 8. I can manage my behavior when dealing with
value. people of different cultures.

Communication has since been increasingly Note: The more number of agreements you
global, blurring national boundaries. The ability have indicates the more prepared you are in
to communicate effectively in a global setting expanding your communication arena by
can be a challenge. To effectively communicate welcoming people from different cultures.
in a global context, a general understanding of
the differences in conducting communication Living in a globalized world, you encounter
from one country to another or from one culture people with diverse cultural backgrounds. Such
to another helps avoid miscommunication. interactions occur in social, educational, political
People's background and experiences influence and commerce settings. Hence, in today's era of
their view of the world and the values, beliefs increased global communication, it is imperative
and behavior patterns assumed to be good. to understand intercultural communication for us
to enhance our intercultural awareness and
The following are possible cultural barriers to competence. Intercultural competence is
effective communication in a global essential for us to live harmoniously despite
environment: differences in culture.

1. Cultural relativism Intercultural communication

2. Lack of knowledge of others’ culture – refers to interaction with people from diverse
3. Discrimination and harassment cultures (Jandt, 1998).
4. Language differences
Forms of Intercultural Communication (Jandt,
LESSON 3: Local and Global Communication 1998)
in Multi Cultural Setting
1. Interracial communication – communicating
How do you get to communicate effectively with people from different races
across cultures? Indicate whether you agree or 2. Interethnic communication – interacting
disagree with each of the following statements: with people of different ethnic origins
PURPOSIVE COMMUNICATION

3. International communication
– communicating between representatives from
different nations
4. Intracultural communication
– interacting with members of the same racial or
ethnic group or coculture.

According to Gamble and Gamble (2008),

communication style among cultures differs; it
may be high-context or low-context
communication.

•High-context communication
– is a tradition-linked communication system
which adheres strongly to being indirect
• Low-context communication
– is a system that works on straightforward
communication.

Improving Intercultural Communication

Competence

The following guidelines may help you enhance

your ability to communicate effectively across
cultures (Gamble & Gamble, 2008).

1. Recognize the validity and differences of

communication styles among people.
2. Learn to eliminate personal biases and
prejudices.
3. Strive to acquire communication skills
necessary in a multicultural world.