SEO Audit Report

https://primenut.ae/

Prepared By,
GEETHU ASHOK
Phone: 0554927523
Email: [email protected]
Disclaimer: The following site audit is preliminary. Please note that our recommendations are
based on analysis done using third party tools with limited information about
“https://primenut.ae/”. If you are interested in an accurate and comprehensive analysis, we will
require access to your internal web analytics.

On Page Analysis
1. Title - Not Fixed

● Not Optimized: We recommend writing a unique and concise title for

each of your pages that contains your most important and relevant
keywords.
● 48 pages have duplicate title tags

2. Meta Description - Not Fixed

● Not Optimized: 6 pages don't have meta descriptions.

● 51 pages have duplicate meta description
● We recommend that Meta Descriptions should be re-written for each page that
has an overly long, short or otherwise un-optimized.

3. Header Tag - Not Fixed

● Need to optimize H1, H2 and H3 tags with relevant keywords

● Missing H1 tags in 4 pages
● 92 pages have duplicate H1 tag
● 65 pages have multiple H1 tag

4. Image ALT - Not Fixed

● You have images on your page that are missing ALT attributes.

5. Keyword Consistency & Density - Not Fixed

● Your page's main keywords are not distributed well across the important HTML
tags.

6. Site Content - Not Fixed

● Need to add more site content, which can help reduce bounce rates, increase
dwell time and improve rankings.

7. Broken Links - Not Fixed

● Detected broken links on your page.

8. WWW Resolve - Not Fixed
● https://primenut.ae/ and https://www.primenut.ae/ not redirect to the same url

9. 301 Redirect - Not Fixed

● Multiple routes resolve OK

10. Sitemap – Not Fixed

● Your website has a sitemap file. Last updated on 2018.
● Need to update
https://primenut.ae/sitemap.xml

11. Robots.txt – Not Fixed

● Your website lacks a robots.txt file
12. Canonical Tag – Not Fixed
● Your webpage is not using a canonical link tag.

13. Site Loading Speed - Not Fixed

● Your website loading time needs to be fixed for mobile and desktop versions.

Mobile

Desktop
14. No follow Tag - Fixed
● Your webpage does not use the nofollow meta tag. This means that search
engines will crawl all links from your webpage.

15. HTTPS Test - Fixed

● Your website is successfully using HTTPS, a secure communication protocol
over the Internet.

16. Safe Browsing Test - Fixed

● This site is not currently listed as suspicious (no malware or phishing activity
found).

17. Server Signature Test - Fixed

● Your server signature is off

18. Directory Browsing Test - Fixed

● Your server has disabled directory browsing.

19. Plaintext Emails Test - Fixed

● This webpage does not include email addresses in plaintext.

20. Schema Test – Not Fixed

● This webpage is not using structured data.

21. No index Test - Fixed

● Your webpage does not use the no index meta tag

22. SEO Friendly URL - Fixed

● All links from this webpage are SEO friendly.

23. Inline CSS - Not Fixed

● This webpage is using inline CSS styles!
24. CSS Minification Test - Fixed
● All CSS resources used by this webpage are minified.

25. JS Error Test - Not Fixed

● We've found JavaScript errors on this webpage.

26. Google Analytics Test - Fixed

● Detected google analytics code on your website.

27. Webmaster Tools - Not Fixed

● Couldn’t detect google search console code on your website.

28. Social Media - Not Fixed

● Facebook, Twitter, LinkedIn connected. Instagram page not connected

29. HTML Page Size Test - Fixed

● The size of this webpage's HTML is 7.66 Kb and is under the average webpage's
HTML size of 33 Kb.

30. HTML Compression/GZIP Test - Fixed

● This webpage is successfully compressed using gzip compression on your code.
The HTML code is compressed from 35.89 Kb to 7.66 Kb (79% size savings)..

31. Page Cache Test - Fixed

● This webpage is using a caching mechanism.

32. Frameset Test - Fixed

● This webpage does not use frames.

33. Favicon Test – Not Fixed

● This website appears to have a favicon. But not visible in the home page.

34. SSL Secure - Fixed

● This website is successfully using HTTPS, a secure communication protocol over
the Internet.

35. Custom 404 Page - Not Fixed

 ● This website is not using a custom 404 error page.

36. Javascript Minification - Not Fixed

● This webpage is using JavaScript files that are not minified!.

37. CSS Minification - Fixed

All CSS resources used by this webpage are minified.

38. CDN Usage Test - Not Fixed

● This webpage is not serving all resources (images, javascript and css) from
CDNs!

39. Image Caching Test - Not Fixed

● This website is not using cache headers for images.

40. Open Graph Protocol – Not Fixed

● Facebook Open Graph Tags not detected on your page.

41. Usability

Mobile View Desktop View

 ● Need to fix the pop up banner in the mobile version. Please add a close button to it

● Mobile Viewports – Not Fixed

Your page either does not have a meta viewport specified, or it is configured incorrectly.

● Tap Target Sizing - Fixed

The links and buttons on your page appear to be appropriately sized for a user to easily tap
on a touchscreen.

42. Website Forms – Not Fixed

Forms are working in the contact us page.

Better to add a thank you page.

Better to add a contact form in the home page for getting more queries.

43. Design Issues – Not Fixed

• Some online shopping pages like tin and powdered nuts and other unavailable
product pages has some issues. The price of the product is not specified in those
pages. Even without selecting the packing details we can add the items into the
cart and proceed payment. Make the field packing as a mandatory field to
proceed payment.
 • Broken links found in website https://primenut.ae/terms-and-conditions.php and
https://primenut.ae/career.php. Please add pages with relevant details if you
want to keep the pages, otherwise remove it from the website.

Off Page Analysis

The Off-Page analysis addresses all external issues found & related to https://primenut.ae/ . It
refers to techniques that can be used to improve the position of a web site in the search engine
results page (SERPs) outside the boundaries of your website.

1. Backlink Analysis – Not Fixed

We found 42 backlinks coming from referring domains, but it is still far behind many of the
ranking competitors in your space.

Recommendations
Remove toxic links & increase quality and variety of backlinks with relevant anchor text.
Immediate action is required to clean up the toxic backlinks either Disavow Links or get in touch
with referring domain owners if unable to delete it. Toxic backlinks are the unnatural links that
harm the search rankings of a website.
2. Linking Root Domains
We found 22 linking root domains pointing into https://primenut.ae/ , however the number is still
far behind many of the ranking competitors in your space.
We also noticed that Domain and Trust Score is very low for most of the linking domains

Recommendations
We recommend working to significantly increase the number of linking root domains, there is
still significant room for improvement. We also recommend emphasizing on domain diversity
(getting links from many different domains) and domain authority (a mix of high and medium
quality sites). The creation of link worthy content, guest blog posts, and high profile press
mentions should be a key focus. Should be aware of low quality sites.

4. Social media & Visibility

https://primenut.ae/ is below average in terms of social media activity and engagement.
Recommendations
There are opportunities in building audience base and brand awareness through social media
especially on Facebook, Instagram and SnapChat. Extending the reach and engaging the
audience through coupons and a deal offer increase the site engagement as well as the
conversions. Competitors have significant social media presence and is an essential channel to
develop and grow in the medium term.

5. GMB Optimization
An optimized Business Profile on Google helps consumers to choose your business over
competitors. It will also help in improving engagement and boost your local ranking.
Recommendations

• Publish Google posts weekly

• Upload new photos weekly
• Answer questions
• Collect and respond to reviews
• Add your products and/or services
• Set up messaging
• Maintain your Business Profile

Issues to Fix
• Update Meta tags and Heading Tags
• Add Alt to all images
• Optimize images
• Add more content to home page and inner pages
• Fix broken links
• Fix redirection issues
• Update sitemap
• Add robots.txt file
• Add canonical tag
• Improve site loading speed
• Implement Schema markup
• Enable image caching
• Add open graph tags
• Fix mobile responsive issues
• Add WhatsApp chat and contact form in the home page
• Add thank you page for contact forms
• Need to fix the pop up banner in the mobile version. Please add a close button to it
• Your page either does not have a meta viewport specified, or it is configured incorrectly.
• Fix design issues
• Fix Mixed content issues
• Use your main keywords across the important HTML tags
• Optimize your page for Mobile PageSpeed Insights
• Optimize your page for Desktop PageSpeed Insights
• Optimize social media pages
• Page lacks the HTML doctype, thus triggering quirks-mode. Document must contain a
doctype
• Add internal links in the footer and website content
• Add a blog page
Recommendations to Improve Page Speed

• Remove inline css styles

• Resolve JavaScript errors
 • Eliminate render-blocking resources
• Reduce unused CSS
• Reduce unused JavaScript
• Minify CSS
• Minify JavaScript
• Serve images in next-gen formats
• Ensure text remains visible during webfont load
• Reduce the impact of third-party code Third-party code blocked the main thread for 610
ms
• Consider marking your touch and wheel event listeners as `passive` to improve your
page's scroll performance.
• Set an explicit width and height on image elements to reduce layout shifts and improve
CLS.
• Serve static assets with an efficient cache policy 52 resources found
• Does not have a <meta name="viewport"> tag with width or initial-scaleNo `<meta
name="viewport">` tag found
• Reduce initial server response time
• Efficiently encode images
• Reduce JavaScript execution time 1.9 s
• Minimize main-thread work 3.3 s
• First Contentful Paint (3G) 3330 ms

Competitors for Reference

1. https://www.nutty-nuts.com/
2. https://nutsarabia.com/
3. https://farzana.ae/
Design Suggestions:

Better to include content, Images, products details and internal links in the home page
For example:
Conclusion
By working to fix the on-site issues, off-site issues identified in the audit and implementing
content and backlink recommendations we will be able to achieve higher rankings for relevant
and competitive keywords.

Hope you find this information useful.

Thank you for your time.