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BUS B237F Assignment 2

BUS B237F Assignment 2

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Tracy Lai
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41 views

BUS B237F Assignment 2

BUS B237F Assignment 2

Uploaded by

Tracy Lai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUS B237F Assignment 2

Due Date: 12 Aug 2022 (Friday)


Full marks for this assignment are 100, which is worth 35% of the total assessment.
Requirements:

1. Your writing should be double-spaced, and word-processed on Times New Roman in font
size 12 on single-sided A4 paper. Handwritten scripts are NOT acceptable.
2. The maximum number of words for the whole assignment is 850. You should NOT
include the original question in your assignment. Please submit the cover page and the
answer ONLY.
3. This is an individual assignment. You should do the assignment on your own.
4. You should NOT directly copy the wording from online resources, course materials or
assignments of your classmates. Marks will be deducted significantly for such cases.
5. Assignment Submission
As a mechanism to maintain academic integrity, students are required to submit the soft copy
of their assignment as follows:
i. Submission of soft copy

You need to upload the soft copy of the assignment to the OLE of the course by 5:00pm on
the due date. Files uploaded to the OLE should be prepared in Microsoft Word format. Please
refer to the quick start guide for the submission of assignments with Turnitin.
ii. Late submission penalty

For each calendar day overdue, 10% of the marks awarded to the assignment will be
deducted until the soft copy is submitted.
6. You should proofread and revise your writing carefully before submitting it for grading.
You can only submit your assignment ONCE.
Question 1 (50 marks)

Hilary Smith is the Store Manager of a health and beauty retailer and pharmacy chain in
ShenZhen, China. The sales of beauty products have been poor and the General Manager,
John Williams asks Hilary to carry out an investigation on consumers’ skincare routines and
to propose solutions.

Hilary appointed a company and did research on the skincare routines of people in
ShenZhen. One thousand people aged 15-60 were interviewed and the results are
summarized in the following charts. Fifty-five percent of the respondents said they have a
skincare routine.

Table A Ranking of different skincare products


Ranking Skincare products
1 Moisturizer
2 Make up remover
3 Lip balm
4 Clay mask
5 Sunscreen

Table B What is your favourite skincare brand?

Favourite Brand
80

70

60

50

40

30

20

10

0
Kate Smith International Glamour Harper Dr Beauty

Favourite Brand
Table C Preference over organic and eco-friendly products

Preference over eco-friendly products


90

80

70

60

50

40

30

20

10

0
Eco friendly products Others

Male Female

Table D Are you concerned that you are using too many skincare products?

Overuse of skincare products


100
90
80
70
60
50
40
30
20
10
0
Yes No

Male Female

Imagine you are Hilary Smith. Write an email to John Williams reporting your findings about
skincare routines of people in Shen Zhen and health issues concerned, and propose
solutions to raise sales.

Write the email, using an appropriate format, and assuming that you are using plain paper.
You need to invent further details to make the email sufficiently informative and logical.
Remember, you will gain no marks by merely copying wording from the question into your
answer. You should write no more than 550 words for this question.
Question 2 (50 marks)
You are Jack Wilson. Last week, Jack accompanied his eight-year-old daughter Kate to have
a consultation with Dr Jones at St Peter’s Hospital in Aberdeen, Hong Kong. Kate suffered
from severe asthma and Dr Jones has been treating her since the initial consultation on 15
March. However, as Kate’s asthma was getting worse, Dr Jones refused to either examine
her chest and airways or make a referral to a specialist in the subsequent consultations.

At the most recent consultation on 2 June, Jack explained to Dr Jones how Kate had trouble
breathing at rest and asked Dr Jones to prescribe stronger medication. However, Dr Jones
refused to write a prescription and did not bother to examine Kate’s chest despite her
breathing difficulties. Two days later, Kate collapsed at school and was rushed to St
Andrew’s Hospital.

Jack was totally disappointed with how Kate was being treated by Dr Jones and decided to
file a complaint against him regarding his professional misconduct. In particular, Jack did not
understand why Kate was not being examined by the doctor and he was looking for an
apology from Dr Jones for the unnecessary stress and health condition Kate suffered
because of his inadequate care.

Write a letter to the Medical Council, a public organization that serves to protect the health
and safety of patients. You will need to invent further details to make the letter sufficiently
informative and logical. Remember that you will gain no marks by merely copying the
wording of the question into your answer. You should write no more than 300 words for this
question.

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